DZS – a leader in smart home Wi-Fi connectivity optimisation – announced last month that it is expanding its partnership with TalkTalk Group, a major home broadband service provider in the UK. DZS has a longstanding  relationship with TalkTalk also via last years acquisition of remote Wi-Fi management experts ASSIA. DZS says the expanded partnership is one of “strategic collaboration” in order “to optimise broadband quality of experience for a large number of its direct and wholesale residential subscribers and business customers and improve efficiencies by leveraging market-leading DZS CloudCheck® and Expresse® Cloud EDGE software solutions.” The TalkTalk and DZS (ASSIA at the time) collaboration won the Wi-Fi NOW Award for Best In-home Wi-Fi Product in 2019.

Above: Tuncay Cil, Chief Strategy Officer at DZS.

DZS’ Chief Strategy Officer Tuncay Cil says DZS has recently racked up a number of significant broadband ISP wins of which the new TalkTalk agreement is but one. He also says that the nature of the broadband connectivity business is changing rapidly – and that ISPs are in a race to adapt to rising expectations from consumers. “Today, end-to-end management of the consumer experience all the way to the Wi-Fi device in the home is beyond simply delivering connectivity. The consumer experience paradigm and all that it entails – including Cloud-based solutions for Wi-Fi – is today the centrepiece of ISP operations.” Tuncay Cil will be speaking at Wi-Fi World Congress Americas in Rio de Janeiro on March 27-29. DZS is a Wi-Fi NOW Partner.