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How GoZone WiFi is Helping Venues Maximize Wi-Fi Investments with Ads4WiFi Enhancements

February 6, 2025

In today’s fast-paced, always-connected world, Wi-Fi networks are no longer just a utility—they’re a highly-desired amenity and critical tool for revenue generation and visitor engagement. At GoZone WiFi, we’re constantly innovating to help venues unlock the full potential of their visitor Wi-Fi networks.

That’s why we’re excited to announce major enhancements to our Ads4WiFi platform. These updates include a dynamic splash page specifically designed for OpenRoaming and cellular subscribers who will be able to connect automatically to the Wi-Fi network, allowing venues to reach more users, generate additional revenue, and create meaningful connections with their visitors.

But that’s not all—venues can also leverage our Marketing4WiFi platform for traditional Wi-Fi connections, letting everyone connect and enabling even more ways to engage visitors and capture value.

Partnering with the WBA to Expand OpenRoaming Opportunities

A key part of this innovation is GoZone’s partnership with the Wireless Broadband Alliance (WBA) to advance the adoption of OpenRoaming. This collaboration enables seamless, automatic connectivity for users across participating networks, eliminating the need for manual logins and ensuring a frictionless experience for visitors.

By working with the WBA, GoZone ensures that venues can easily integrate OpenRoaming into their existing networks, enabling more users to connect effortlessly while unlocking new opportunities for engagement and monetization.

“Partnering with the WBA allows us to bring the power of OpenRoaming to venues of all types,” said Todd Myers, CEO of GoZone WiFi. “This collaboration ensures that venues can offer visitors a world-class connectivity experience while creating measurable business value.”

A Seamless Splash Page for OpenRoaming and Cellular Subscribers

Imagine scores of new users connecting to your Wi-Fi network automatically, without the need to log in or navigate a captive portal. Thanks to OpenRoaming and the ability to automatically connect cellular subscribers to the Wi-Fi network, this is now possible. With our enhanced Ads4WiFi platform, venues can take this seamless connection experience to the next level by displaying a targeted splash page to these users immediately upon connection.

This splash page is a powerful tool that helps venues:

  • Generate Revenue: Display targeted ads, sponsored content, or promotions that align with your brand and resonate with your audience.
  • Deliver Messaging: Showcase value-driven content, special offers, or loyalty program details directly to connected users.
  • Increase Impressions: With more users connecting automatically via OpenRoaming or cellular network integration, your messaging reaches a larger audience effortlessly.

This solution turns automatic connectivity into a powerful business opportunity, enabling venues to monetize their networks and engage visitors in meaningful ways.

Marketing4WiFi: A Captive Portal Solution for Traditional Wi-Fi Users

Our Marketing4WiFi platform offers additional ways to engage and capture value for visitors who connect via a captive portal. Venues can collect email addresses, enroll visitors in loyalty programs, and gather valuable insights that fuel future engagement strategies.

This dual-platform approach—Ads4WiFi for automatically connected users and Marketing4WiFi for traditional logins—ensures venues can engage every type of guest while driving measurable business results.

 

Maximizing Wi-Fi Hardware Investments

One of the key benefits of these enhancements is the ability to maximize the return on investment (ROI) from existing Wi-Fi infrastructure. Venues invest significant capital in Wi-Fi hardware to provide reliable connectivity for their visitors, but many networks remain underutilized.

By integrating OpenRoaming and automatically connecting cellular subscribers with the Ads4WiFi platform, GoZone helps venues make the most of their networks. Automatically connecting more users to the network not only enhances the visitor experience but also opens up new opportunities for revenue and engagement.

“Our goal is to transform every connection into an opportunity,” said Todd Myers, CEO of GoZone WiFi. “With our Ads4WiFi and Marketing4WiFi platforms, we’re helping venues reach more users, capture their attention with targeted messaging, and maximize the value of their Wi-Fi infrastructure investments.”

 

Driving Value with Partnerships

Our partnership with American Bandwidth strengthens this effort by enabling cellular subscribers to connect automatically to venue Wi-Fi networks. This reduces strain on cellular networks, provides a seamless connection for users, and further expands the audience venues can engage with their Ads4WiFi splash page.

 

Turn Wi-Fi into a Revenue-Generating Asset

Wi-Fi networks are more than just a convenience—they’re an untapped opportunity to generate revenue, build loyalty, and engage visitors in new and exciting ways. Whether through automatically connected OpenRoaming and cellular subscribers or traditional captive portal visitors, GoZone’s enhanced Ads4WiFi and Marketing4WiFi platforms empower venues to transform their networks into powerful tools for business growth.

Ready to unlock the full potential of your Wi-Fi network? Learn more about our innovative solutions at www.gozonewifi.com and www.ads4wifi.com.