Breaking News

Wi-Fi news from Calix

Wisconsin service provider exemplifies marketing best practices by deploying EDGE Suites within its premium Apex Managed WIFI service; branding the experience to build subscriber loyalty and enable upsell opportunities—all based on data-driven subscriber insights

SAN JOSE, CA – March 30, 2021 – Calix, Inc. (NYSE: CALX) today announced that Norvado, a broadband service provider (BSP) serving northern Wisconsin, is transforming its 70-year-old business with the complete Calix Revenue EDGE solution to differentiate their brand with premium services for a connected lifestyle. Through a winning combination of segmenting subscribers with Calix Marketing Cloud (CMC), exciting subscribers with services in EDGE Suites, and embracing marketing best practices with EDGE Enablement, Norvado has achieved an incredible 99 percent adoption rate of its branded Apex Managed WIFI service among new subscribers, while increasing margins exponentially. Further, with the robust remote-management capabilities of Calix Support Cloud (CSC), Norvado has virtually eliminated truck rolls to Apex Managed WIFI subscribers, dramatically increasing operational efficiency.

Working with Calix since late 2019, Norvado has implemented the comprehensive Revenue EDGE solution to power its Apex Managed WIFI service. Norvado shifted from a product-focused approach to an innovative, services-based strategy by leveraging:

  • Calix Marketing Cloud (CMC): The rich customer data generated by CMC helps Norvado understand usage patterns to personalize offers; for instance, suggesting upgrades to subscribers that repeatedly hit their upload and download capacities.
  • EDGE Suites: Norvado’s wildly popular Apex Managed WIFI service bundles are based on the subscriber-facing services: ExperienceIQ (for parental controls) and ProtectIQ for advanced security). These pre-integrated services are managed through its branded version of the CommandIQ® mobile app and delivered via the powerful GigaSpire® BLAST systems.
  • Calix Support Cloud (CSC): Real-time insights have enabled Norvado to deliver a differentiated subscriber experience. Calix Support Cloud, which provides real-time intelligence to prevent issues, improve call times, and reduce escalations, has allowed Norvado to fully eliminate truck rolls for Apex Managed WIFI subscribers.
  • Calix EDGE Enablement: Easy-to-customize marketing activation resources from Calix have helped Norvado quickly create and launch new campaigns. Results from the initial campaigns exceeded expectations; Norvado was able to get to market in just 30 days—in the first four months, they made more than 700 new sales, with their Apex Managed WIFI service accounting for 66 percent.

“We needed to make the transition from a product company to one that truly offered a differentiated experience—a connected lifestyle—to our subscribers,” said Chad Mix, marketing director for Norvado. “Our subscribers have enthusiastically embraced our first managed service offering, Apex Managed WIFI, and we’re excited to be extending this to include new services, such as managed smart home solutions from Arlo, available within Calix EDGE Suites. Calix has been an ideal partner for us, providing the state-of-the-art technology and continuous innovation that puts our brand, and only our brand, first. This partnership forms the foundation for our service offerings, as well as the insights, resources, tools, and support to help us succeed now and into the future. Together, we’re working to help Wisconsinites discover what’s possible.”

Norvado has placed its branded CommandIQ mobile app at the center of the Apex Managed WIFI experience, giving subscribers an intuitive, powerful, and easy-to-use tool to control their home system, right in the palm of their hand. In its premium packages or as add-ons to its basic plan, Norvado employs the original two EDGE Suites to offer value-added apps for enhanced network security capabilities (through ProtectIQ) and parental controls (through ExperienceIQ). Norvado will soon excite subscribers even more, building on its smart home offerings with the latest addition to EDGE Suites: Arlo wireless connected cameras, floodlights, and video doorbells. Beyond helping subscribers control their home systems, the Apex Managed WIFI app gives Norvado a critical conduit to directly communicate timely information via mobile notifications on new offers, service outages, community news, and corporate updates, building loyalty and increasing satisfaction among subscribers. The success of the app is clear: nearly 80 percent of Apex Managed WIFI subscribers have adopted the app—an astounding level of uptake—while 38 percent already have purchased the value-added apps.

“Norvado is a shining example of a service provider that is successfully taking on the consumer giants and big box stores to win the hearts and minds of subscribers,” said Matt Collins, chief marketing officer at Calix. “In today’s increasingly connected and complex world, subscribers are seeking a simple, streamlined solution. The approach Norvado has taken proves there’s a clear path to success for broadband service providers. Embracing marketing best practices and innovative services creates revenue gains, loyal subscribers, and expanded value for the business. We are proud to be collaborating with Norvado to deliver the experiences that excite their subscribers, and position Norvado for continued growth.”

Learn more about the Revenue EDGE solution and recently revamped CommandIQ mobile application, and view our webinar “New Year and New Approach: What are the Best ‘Next’ Practices?” on demand.

 

About Calix

Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty and revenue creates more value for their businesses and communities. This is the Calix mission; to enable communications service providers of all sizes to simplify, excite and grow.

This press release may contain forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

Press Inquiries:
Dale Legaspi
408-474-0056
[email protected]

 

Investor Inquiries:
Tom Dinges
408-474-0080
[email protected]

Communications cooperative builds on its phenomenal managed Wi-Fi capability and leverages full Calix Revenue EDGE solution to excite members and elevate their brand with differentiated services

SAN JOSE, CA – February 24, 2021 – Calix, Inc. (NYSE: CALX) today announced Utah-based telco cooperative, STRATA Networks (STRATA), has leveraged the entire Calix Revenue EDGE solution and developed a comprehensive set of best practices for differentiating the STRATA branded Wi-Fi 6 experience for their members.

After introducing the BLAST Systems to members in 2020, STRATA pivoted quickly to enhancing and customizing the STRATA-branded Wi-Fi 6 experience with EDGE Suites, leveraging the real-time behavioral insights from Calix Marketing Cloud(CMC) to target members who would benefit from these new experiences. As a result of their targeted marketing campaign, STRATA has seen a 60 percent increase in the adoption of STRATA Hub (their branded CommandIQ® app), and a 59 percent increase in downloads of the EDGE Suites;ProtectIQ™, for enhanced virus and malware protection of the member’s Wi-fi network, and ExperienceIQ™, for parental controls.

The Calix CommandIQ mobile app provides a direct communication channel between communications service providers (CSPs) and subscribers, which is key to integrating perpetual upsell and revenue-generating opportunities. With this 60 percent increase in adoption of CommandIQ, STRATA is taking full advantage of advanced subscriber insights and mobile- notification capabilities through CMC. In addition, the marketing team can leverage easy-to-customize resources from the EDGE Enablementprogram to quickly launch campaigns with the Calix Customer Success team supporting them at every step. STRATA’s most recent campaign to drive new application downloads converted an impressive 20 percent of mobile notifications into EDGE Suites adoption—more than 10x the industry average.

In the future, all CSPs can look forward to expanding their portfolio of services to include Arlo Technologies and Servify, which are pre-integrated EDGE Suites enabling operations, support and marketing teams to quickly deliver new value-added services that excite their members while retaining a direct communication channel via STRATA’s branded CommandIQ app.

“We developed the ultimate Wi-Fi experience to differentiate from simple managed Wi-Fi offerings, and Calix has enabled us to build on that foundation and push that experience forward,” said Bruce Todd, CEO for STRATA Networks. “Fast, reliable connectivity into and throughout the home was just the start, but to grow our business, we need to continue to differentiate our offering by making the in-home broadband experience unbeatable. With the simplicity of the mobile app and value-adds of full network security and management offerings, Calix delivers everything we need to continue to excite our members and grow our business.”

STRATA Networks is a community-focused communications cooperative based in Northeastern Utah with services that span parts of three western states. It was founded more than half a century ago and has evolved from being a local telephone network to a leading provider of differentiated broadband experiences.

“The STRATA Networks team has developed an unmatched model that any service provider marketer should follow as they are focused on leveraging the data,” said Matt Collins, chief marketing officer for Calix. “STRATA leveraged data to ensure the success of their CommandIQ launch through an app download contest while using the CMC enabled in-app mobile notifications, and the customizable brand content from our EDGE Enablement program for the campaign. The results speak for themselves, as EDGE Suites subscriptions have delivered new revenue streams for STRATA through new experiences. We are delighted to see these marketing success stories and will continue to provide best-in-breed marketing solutions to grow our partnership as STRATA Networks grows its value to members and the communities they serve.”

Learn more about the Calix Revenue EDGE and the full network security and access controls of EDGE Suites.

About Calix
Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart, connected home and business into new revenue streams.

This press release may contain forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

With a robust 74 percent adoption rate of its subscriber-facing mobile application, the regional Wyoming CSP is owning the subscriber relationship by delivering the Ultimate Wi-Fi experience and differentiating customer-service with the latest and most popular subscriber-facing services and apps

SAN JOSE, CA – December 17, 2020 – Calix, Inc. (NYSE: CALX) today announced that Silver Star Communications is harnessing the power of the complete Calix Revenue EDGE solution to deliver the Ultimate Wi-Fi Experience, solidifying its relationships with subscribers and fending off trillion-dollar consumer brands. Silver Star first deployed the GigaSpire® BLAST in 2019, delivering industry-best Wi-Fi 6 coverage and establishing functionality through which it could continuously and effortlessly upgrade the subscriber experience thanks to the power of the EXOS® platform and EDGE Suites. With a 74 percent adoption rate of the CommandIQ™ mobile app, the Wyoming communications service provider (CSP) now owns a direct channel to engage with subscribers instantly. This opens the door for Silver Star to tap upsell opportunities and deliver more revenue-generating applications as Calix adds partners to EDGE Suites.

With the CommandIQ mobile app—which Calix designed and can be branded under the CSP’s name—subscribers can customize their experience, run speed tests, leverage voice services, set application priorities, manage parental controls, secure their entire home network with ProtectIQ™ and much more. At the beginning of 2020, Silver Star rolled out the CommandIQ app (which it branded as the Silver Star Home Zone app) and has promoted it with every BLAST system installation. By bundling ProtectIQ as a service along with its BLAST systems, Silver Star has driven an impressive 81 percent adoption rate of the advanced security app. The regional CSP will embrace Calix Marketing Cloud further in 2021 to leverage subscriber data and drive similar upsell opportunities.

The regional CSP delivers comprehensive and differentiated services with amazing whole-home coverage built on the most advanced subscriber and network intelligence through EDGE Insights. Silver Star is managing subscriber experiences proactively through Calix Support Cloud (CSC), resolving three-fourths of trouble tickets without a truck roll—half in a single call. Furthermore, with access to the deep expertise from Calix Customer Success Services teams, Silver Star customer support teams are implementing best practices that deliver superior customer care and create value.

“Tapping into everything that the Revenue EDGE has to offer has given us a new, holistic approach to center our entire business model around the subscriber experience,” said Barbara Sessions, VP and COO for Silver Star. “We now have all the pieces in place to stay ahead of what our communities expect and what our competitors can deliver, but it all starts with serving our subscribers. Customer service is paramount to us, so in the event of network issues or trouble calls, it is vital that we resolve them with minimal disruption. This level of support is part of delivering an unmatched subscriber experience—not simply services. We look forward to growing our partnership with Calix as we continue to innovate and expand our business.”

A Calix customer of more than a decade, Silver Star Communications delivered the first 10G service in the state of Wyoming in 2018 with an AXOS® XGS-PON network. The regional CSP serves Western Wyoming and Eastern Idaho, connecting this region to major cities in adjacent states over a company-owned fiber network of more than 1,100 miles.

“Service providers like Silver Star are leading the way when it comes to owning the subscribers’ home experience,” said Michael Weening, EVP and COO for Calix. “The full Revenue EDGE solution puts the power of data and innovation back in the hands of the CSP and blocks the consumer giants trying to hijack the subscriber relationships. Add in network security and parental controls through the EDGE Suites—all fully managed through the CommandIQ mobile app, branded under the Silver Star name—and Silver Star has everything necessary to delight subscribers and crush competitors. As Calix continues to roll out new partners, such as leading internet-connected camera brand Arlo, to EDGE Suites, the momentum of forward-thinking CSPs like Silver Star will be unstoppable.”

Learn more about the Revenue EDGE solution and the customizable CommandIQmobile application.

About Calix

Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart, connected home and business into new revenue streams.

This press release may contain forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.