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What Are the Benefits of Marketing Automation?

January 25, 2023

As a business owner, growing your business is a goal that involves many processes and tools that can improve the efficiency of your marketing efforts. Marketing automation performs repetitive tasks automatically to boost your business. It takes on social media, email outreach, workflows, data and analytic preparation, and other marketing efforts taking time-consuming tasks off your hands and allowing you to focus on other essential aspects of growing your business.  

Marketing automation is a beneficial tool that can help you nurture leads, improve productivity, and help speed up the conversion process. Any business, large or small, can benefit from marketing efforts that allow you to scale across multiple platforms while simultaneously reducing your time and effort. The key is truly understanding your customers and taking advantage of marketing automation tools that engage your clients and make the most of your marketing budget.  

Lead Generation  

Marketing automation provides a better customer experience through engaging lead generation and nurturing. Your lead generation can gather details and provide you with information on people who visit your business’s social media or website. 

Your workflow can be triggered when your customer takes certain actions or through specific events, such as visiting a particular page or adding something to their cart. While it may seem impersonal, great marketing tools allow you to customize each lead’s messages, providing a more personalized experience. 

Lead Nurturing 

Many of your leads may not be ready to buy. To close more deals, you must also nurture those leads and build a foundation for a solid professional relationship. The more you understand your customers, the better you can target them and develop relationships with your prospects throughout the sales funnel stages. 

Improved Sales Productivity 

Marketing automation boosts sales productivity and creates a more effective sales team. Sales teams that spend time and effort on cold calls to leads who may not be interested can waste time. With marketing automation, they can spend more time nurturing relationships with customers genuinely interested in your business. Among the companies that have adopted automation, the most promising use cases are in the sales function. Some of these companies reported an increase in productivity of up to 10 percent. But the exact figure will vary based on your starting point. 

Better Data and Analytics 

Metrics are essential to understand your growth as you manage a marketing automation system. You can track results through the software that lets you see your sales performance and find areas where you need to improve. Marketing and sales work cohesively to develop more robust strategies for customers and sales teams. Analyzing customer data through a CRM system allows you to quickly send the right messages at the right time, encouraging sales and future visits to your business. 

More Effective Sales Conversion 

Any good marketing strategy analyzes the customer base to be able to target people who would most likely be interested in a product or service. The teams then develop marketing efforts to get their brand name in front of these people to increase their odds of sales. With marketing automation platforms, sales teams can manage their leads from the first touch to the closing of a deal. They can personalize the experience with content and offers that compel your customers with relevant information and products they are more likely to enjoy and benefit from. 

Marketing automation is a cost-effective way to produce more leads, build relationships, and close deals efficiently, building brand loyalty within your customer base. By leveraging marketing automation, your marketing and sales teams can focus time and energy on developing solid strategies, creating more content, and engaging more with high-priority customers that need in-person engagement. 

GoZone is a SaaS company and leader in monetizing guest WiFi. The company offers business analytics, venue intelligence, marketing automation and guest engagement to customers that use guest WiFi networks. Delivering branded content, providing customer analytics, and displaying advertising on WiFi networks can give any business a new engagement channel. 

GoZone’s Smart WiFi Suite enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT. 

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