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As a business owner, growing your business is a goal that involves many processes and tools that can improve the efficiency of your marketing efforts. Marketing automation performs repetitive tasks automatically to boost your business. It takes on social media, email outreach, workflows, data and analytic preparation, and other marketing efforts taking time-consuming tasks off your hands and allowing you to focus on other essential aspects of growing your business.  

Marketing automation is a beneficial tool that can help you nurture leads, improve productivity, and help speed up the conversion process. Any business, large or small, can benefit from marketing efforts that allow you to scale across multiple platforms while simultaneously reducing your time and effort. The key is truly understanding your customers and taking advantage of marketing automation tools that engage your clients and make the most of your marketing budget.  

Lead Generation  

Marketing automation provides a better customer experience through engaging lead generation and nurturing. Your lead generation can gather details and provide you with information on people who visit your business’s social media or website. 

Your workflow can be triggered when your customer takes certain actions or through specific events, such as visiting a particular page or adding something to their cart. While it may seem impersonal, great marketing tools allow you to customize each lead’s messages, providing a more personalized experience. 

Lead Nurturing 

Many of your leads may not be ready to buy. To close more deals, you must also nurture those leads and build a foundation for a solid professional relationship. The more you understand your customers, the better you can target them and develop relationships with your prospects throughout the sales funnel stages. 

Improved Sales Productivity 

Marketing automation boosts sales productivity and creates a more effective sales team. Sales teams that spend time and effort on cold calls to leads who may not be interested can waste time. With marketing automation, they can spend more time nurturing relationships with customers genuinely interested in your business. Among the companies that have adopted automation, the most promising use cases are in the sales function. Some of these companies reported an increase in productivity of up to 10 percent. But the exact figure will vary based on your starting point. 

Better Data and Analytics 

Metrics are essential to understand your growth as you manage a marketing automation system. You can track results through the software that lets you see your sales performance and find areas where you need to improve. Marketing and sales work cohesively to develop more robust strategies for customers and sales teams. Analyzing customer data through a CRM system allows you to quickly send the right messages at the right time, encouraging sales and future visits to your business. 

More Effective Sales Conversion 

Any good marketing strategy analyzes the customer base to be able to target people who would most likely be interested in a product or service. The teams then develop marketing efforts to get their brand name in front of these people to increase their odds of sales. With marketing automation platforms, sales teams can manage their leads from the first touch to the closing of a deal. They can personalize the experience with content and offers that compel your customers with relevant information and products they are more likely to enjoy and benefit from. 

Marketing automation is a cost-effective way to produce more leads, build relationships, and close deals efficiently, building brand loyalty within your customer base. By leveraging marketing automation, your marketing and sales teams can focus time and energy on developing solid strategies, creating more content, and engaging more with high-priority customers that need in-person engagement. 

GoZone is a SaaS company and leader in monetizing guest WiFi. The company offers business analytics, venue intelligence, marketing automation and guest engagement to customers that use guest WiFi networks. Delivering branded content, providing customer analytics, and displaying advertising on WiFi networks can give any business a new engagement channel. 

GoZone’s Smart WiFi Suite enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT. 

Learn more at 

In marketing, data is at the heart of any essential marketing plan. Without data, you’re essentially creating a marketing plan blindly. The data you gather plays a significant role in how successful your business goals and strategies are.

Data collection can be managed through several avenues, including collecting data from online sources, second-party data, qualitative research, and quantitative research. Understanding how your business can benefit from each kind of data can lead you to make better decisions for your business.

Qualitative Research

Usually, the first step in data collection, qualitative research, is collected through first-hand observations and experiences. The data is collected through focus groups, interviews, questionnaires, or video recordings.

Qualitative research is a method to collect data and understand the trends and meanings behind the areas under investigation. From attitudes to business processes, small and large businesses use qualitative research to understand how people feel about products, services, and more. The data is used to develop and upgrade products and create marketing campaigns.

Quantitative Research

On the other hand, quantitative research focuses on more data-driven results from numbers and statistics. Data is collected from several sources, including surveys, Likert scales, and questionnaires, and information such as age and demographics is gathered.

The data is presented through charts, graphs, and tables and is analyzed to deliver information for businesses to make decisions. Statistical data allows researchers to make generalizations and predictions but needs to dive deep into more details to provide a complete picture.

Online Data Collection

As technology advances, businesses and individuals have moved much of their information online. The data from consumers is readily available and can be captured from several sources. Companies have been utilizing online data collection as a primary source of information for business decisions.

Information can be gathered without compromising the safety of consumers and allows businesses to improve their marketing strategies, increasing sales by getting a better understanding of their audience and consumers. Data can give enterprises a picture of trends, what customers like and dislike, and make snap decisions vital to the business’s success.

Second-Party Data

Businesses can use second-party data for diving further into their audience behaviors and information for more targeted marketing. The data is collected from trusted sources and provide information tailored to your business’s needs. The data reveals patterns in behaviors and identify and predicts customers’ needs.

Businesses must carefully select second-party collaborations, ensure customers’ data is secure, and agree with how the data will be used and shared. This relationship between the second-party service and marketers creates a safe place to build reliable consumer insights.

Cost Aggregation

All businesses have a budget to allocate towards spending for responsible project management. Cost aggregation is a tool that companies use to add up the predicted costs and total them for an entire project.

Accurate numbers are essential in marketing and planning strategies, and the process can be complex. Pulling data from multiple platforms into one user interface requires reconciliation which can take several steps. Time and effort go into the standardization of the reports. Once the reports are standardized, analyzing for insights is crucial for future actions and essential business decisions.

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.

Learn more at

November 7, 2022 | NEWS EXCLUSIVE | by Claus Hetting, Wi-Fi NOW CEO & Chairman

The first enterprise-grade application suite for OpenWiFi – the Telecom Infra Projects open-source initiative for Wi-Fi networks – will be released this week by Florida-based GoZone WiFi. Venues and service providers using OpenWiFi network technology can now look forward to applying GoZone WiFi’s sophisticated marketing & ads engine to build and monetize guest and public Wi-Fi services.

OpenWiFi-compliant AP hardware – for example from IO by HFCL or Actiontech – is readily available and seemingly unencumbered by supply chain issues faced by many traditional Wi-Fi network vendors. Now another major contribution to the OpenWiFi ecosystem is being released: A suite of enterprise-grade service management, marketing, and advertising applications for venue and service provider Wi-Fi.

GoZone WiFi says integrating its solution with the OpenWiFi stack is an opportunity for network owners and venues to drive up service value through innovation. “OpenWiFi networks are rolling out fast because hardware vendors have made their solutions available in volumes and at attractive price points from the get go. Starting this week the GoZone WiFi service layer is ready to operate on top of any OpenWiFi-compliant network,” says Todd Myers, CEO & founder of GoZone WiFi.

The company’s ‘Marketing4WiFi’ suite allows venues to create compelling captive portal splash pages, manage interactive flows, create payments, schedule loyalty campaigns, and more. The ‘Ads4WiFi’ suite enables Wi-Fi providers to earn additional revenue through Wi-Fi advertising while enabling advertisers to reach a mobile audience. Together the two suites provide a unique toolbox for innovative Wi-Fi service creation on OpenWiFi networks, Todd Myers says.

“What we’re now offering the OpenWiFi community is an opportunity to address new market segments with compelling services that are monetizable. As a result the highly cost-efficient OpenWiFi networks can now operate with a set of features and functionality otherwise only available from much more costly proprietary Wi-Fi vendors,” Todd Myers says.

GoZone WiFi is the first vendor to fully recognise the value of integrating with the OpenWiFi solution at the level of the service layer. Meanwhile OpenWiFi-compliant networks are rolling out across the globe by the thousands of APs. In the US Wi-Fi service provider Boingo says it plans to deploy 6,000 OpenWiFi APs while an Indian service provider is in the process of installing more than 10,000 APs.

Campus networks – such as Kenyatta University in Nairobi, Kenya and National Yang Ming Chiao Tung University in Taipei, Taiwan – are also embracing OpenWiFi as their Wi-Fi network platform of choice.

“OpenWiFi offers a long list of benefits – including the ability to build Wi-Fi networks from any combination of OpenWiFi-compliant hardware and manage the network from a single interface. This means lower capital and operational costs. Now we’re offering a way for OpenWiFi operators to create attractive and monetizable Wi-Fi services to boost revenues. We’re delighted and excited to be the first to offer a services solution for OpenWiFi,” Todd Myers says.

GoZone WiFi has since 2014 been one of the world’s leading suppliers of solutions for hardware-agnostic Wi-Fi marketing, analytics, and ads-based service monetization. GoZone WiFi clients include public venues of all kinds including resorts, malls, city networks, stadiums, and more.


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About GoZone: 

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi.  The company offers business analytics, venue intelligence and guest engagement by using WiFi networks to deliver branded content, provide customer analytics, and display advertising. GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. Learn more at

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