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Installing a guest WiFi in your business is more than just providing a service for your guests and customers. Guest WiFi can deliver a more innovative way to market and enhance the experience by providing you with real-time WiFi analytics. The data can better understand your customers’ behaviors, boost sales, and optimize operations. This overall improves your marketing strategies, giving you an edge over the competition.

What is WiFi Analytics?

WiFi analytics is a process that allows your business to capture data through access points throughout your business. The data collected can provide insights into customer behavior, average time spent in your business, crowd size, peak visit times, and repeat visits. Additionally, the process collects vital marketing data such as demographics and digital marketing data.

Using this data, you can create personalized marketing campaigns, arrange store displays, and encourage sales through targeted marketing. WiFi analytics provides invaluable insights that are actionable, accurate, and in real time. This allows you to shift your marketing quickly to enhance the customer experience.

Benefits

You’ll need to understand your customer to ensure your marketing is on-point with your target audience. This will boost your sales and enhance your brand image. Utilizing a guest WiFi allows you to capture critical data and benefit your business in many ways.

Boost Brand Loyalty

It is crucial to analyze return rates to enhance your marketing efforts and boost customer loyalty. Specifically, this analysis should include both new and repeat customers. By doing so, you can gain valuable insights into the effectiveness of your marketing strategies and identify areas for improvement.

Improve Engagement

You can better understand your customer’s dwell time and use the information to increase engagement through managing store displays, marketing efforts, and customer service engagement.

Increase Profitability

You can gain insights into customer behaviors and interactions at the point of sale and maximize profitability by increasing conversion rates.

Enhance Store Experience

Gathering insightful data lets, you know your customers and their needs, likes, and dislikes. It then allows you to tailor the experience to meet their needs better.

Improve Store Efficiency

Improve efficiency within your business by evaluating data and improving business management strategies. Analyzing data allows you to find what is easy and isn’t working and make changes based on the business needs.

Gather Marketing Data

You can gather consumer data such as social media information or email addresses. This will allow you to enhance your social media marketing and strategize your email marketing campaigns. After a customer leaves a store, with this data, you can build a relationship with your customers, thus increasing the chances they will return.

Providing your customers with WiFi access that is safe and secure is vital to delivering a great experience as people visit your business. WiFi analytics can add value by utilizing your shared WiFi to collect essential information about your customers and their behaviors. Using the data provided, you can get to know your customers, enhance your marketing efforts, and boost brand loyalty. Therefore, helping you reach your target audience more effectively and ultimately reach your goals.

Why GoZone?

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.

Learn more at https://www.gozonewifi.com/marketing4wifi/

Stadiums and Convention Center Venues Benefit from New Ways to Monetize and Differentiate their Facilities

ST. PETERSBURG, Fla. & CORONA, Calif.–(BUSINESS WIRE)–GoZone WiFi, the leader in WiFi monetization and management tools, and Forum Info-Tech, a top 100 managed service provider (MSP), today announced that the two companies are working together to provide the Toyota Arena and Ontario Convention Center with advanced IT and WiFi solutions. Toyota Arena is a multi-purpose arena in Ontario, CA, hosting local sporting events and concerts including the Ontario Clippers, and the Ontario Convention Center is a full-service, state-of-the-art convention facility used for conventions, trade shows, exhibits and meetings.

“We are excited to partner with Forum Info-Tech to provide Toyota Arena with our combined innovative guest analytic and IT solutions”

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GoZone WiFi and Forum Info-Tech are helping to drive revenue and connect with Wi-Fi users that exhibit or attend events at large facilities like the Toyota Arena and Ontario Convention Center using GoZone’s Smart WiFi™ Suite of guest analytics solutions and Forum Info-Tech’s IT products and services. These combined solutions offer these venues with updated IT services and the ability to self-manage and automate the onboarding of any type of user including exhibitors, guests, fans, contractors, and all their IoT devices.

“We are excited to partner with Forum Info-Tech to provide Toyota Arena with our combined innovative guest analytic and IT solutions,” said Todd Myers, Founder and CEO, GoZone WiFi. “GoZone’s solutions for stadium and Convention Center facilities like Toyota Arena and Ontario Convention Center provide these venues with the opportunity to increase concession revenues, drive future attendance and make informed staffing decisions. In addition, these venues can better understand traffic flow and attendee behavior and apply that data to event layout and design. They also can showcase event sponsors with interactive ads, drive app downloads, and provide advertiser attribution.”

“GoZone Wi-Fi helps Forum Info-Tech add an additional layer of service for our Managed IT Service venues like the Toyota Arena and Ontario Convention Center. In addition to providing onsite and co-managed IT services for their computer networks, workstation support, and cloud hosting and security compliance, we have found that GoZone Wi-Fi provides Forum Info-Tech the logical extension of taking care of the venue’s Wi-Fi to provide an incredible and hassle-free WiFi experience for both the venue and those attending events,” added Biren Shukla, President and CEO, Forum Info-Tech.

About GoZone:
GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence and guest engagement by using WiFi networks to deliver branded content, provide customer analytics, and display advertising. GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. Learn more at GoZoneWiFi.com.

About Forum Info-Tech:
Forum Info-Tech specializes in educating our clients on the information technology options available to ease business IT concerns and implement the best solution. Our professional scope ranges from engineering and implementing on-premise network solutions, designing and migrating to cloud solutions, business continuity, and data recovery solutions, and consulting on various IT projects. Our network and technical engineers’ combined experience allows us to successfully provide custom, affordable solutions to our valued clients. For more information, please learn more at www.foruminfotech.net.

Net Promoter Scores or NPS is a score that measures customer loyalty and satisfaction through feedback. The NPS system is one of the most popular customer experience measurement tools used on the market today. The scoring system is a simple, easy-to-understand score between -100 and +100 that translates many metrics into a single customer experience score. Read on to learn the many uses millions of businesses use to measure and track how their customers perceive them.

How is the Net Promotor Score Used
The NPS measures customer satisfaction across many metrics customized to the business’s services and needs. It is calculated based on experience, processes, ease of use, and the product or service itself. There are a few great reasons to implement NPS scores in your business.

Measure Customers Satisfaction
One of the most important aspects of any business is customer satisfaction. You can collect honest customer feedback with NPS to better understand their experience. A higher NPS score indicates your customers are satisfied with your business and likely to continue shopping. Lower scores indicate dissatisfaction and could show you need to improve specific areas.

Assess Business Growth
Collecting data through NPS scores can allow you to understand your business growth over time as you identify patterns and improve. It can help you increase your performance as a business by creating brand trust and loyalty by focusing on improving customer satisfaction.

Measure Customer Loyalty
It’s hard to determine brand loyalty outside of Net Promotor Scores. You can incorporate metrics through NPS feedback to determine customer loyalty after purchase and the likelihood of returning. Understanding your position in your market and the health of customer loyalty can allow you to create marketing efforts to keep customers happy and win back customers disappointed with your services or products.

Why is Measuring NPS Important?
Implementing Net Promotor Score measurements through customer feedback is an ongoing effort. Your customer satisfaction can change and evolve. If you’re not consistently collecting information, you may lose sight of your goals, and your brand’s reputation may go downhill. You can connect better with your customers and get insight into the feedback you may have missed.

When your NPS scores come in with negative numbers, you are presented with a unique opportunity to reach out and turn the customer experience around. You can prevent further issues by catching problems before they snowball. If you can maintain a positive score, your customers will be happier and likely to spread positive feedback through word of mouth.

The Net Promotor Score is a vital metric that measures customer loyalty and satisfaction to help you develop your business into a positive brand in your target market. You can use NPS scores to create goals to make improvements or ensure efforts remain consistent and give yourself to stand out among the competition.

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.

Learn more at GoZoneWiFi.com.

Offering Secure Guest WiFi as an Amenity

Offering amenities is crucial to providing a great guest experience in your hotel or rental. Offering secure, accessible, and reliable guest WiFi can drastically improve guest satisfaction, increase business, and reduce tenant turnover. A secure guest WiFi connection keeps them connected and better protected from malicious activity. Learn more about the benefits of secure WiFi and why you should offer it as an amenity in your hotel.

The Benefits of Secure Guest WiFi

Staying in a hotel, guests expect a home-like experience with the ability to watch their favorite shows, check their emails, and even work remotely straight from the comfort of their rooms. Offering secure guest WiFi gives guests access to the internet to browse social media or work on business applications. No matter their preferred activities, the experience should be seamless through solid and secure connections.

There are a lot of benefits for business and improving the customer experience in many ways.

Attract More Customers

Offering free secured guest WiFi as an amenity can attract more customers to your business. Customers consistently turn to the internet to search for their products and services online to read reviews before they spend their money. This basic amenity is essential to help prevent losing out on crucial business to help you grow and remain competitive.

Earn revenue or offer to loyal customers

If you offer a secure WiFi option, you could use this as a value-added service for your loyalty customers. In addition, you could charge for secured WiFi access while offering free WiFi. More and more customers use secured WiFi networks while traveling outside the home. Offering a secure option is a great way to satisfy customer demand for faster and more secure public WiFi.

Monitor and Control Web Content

A cloud-based web filtering solution built into your secure guest WiFi, you can monitor and control web content access to ensure quality content. When you control web content with filters, you can prevent guests from visiting harmful websites and manage spam and malware threats. Your guests cannot access or download anything that may present a security risk to your business or other guests.

Reduces Tenants Turnover

Complimentary guest WiFi can attract and retain quality guests and transform them into repeat customers. WiFi will be available and utilized by guests of your hotel and will be greatly appreciated. Guests are happiest when they can stay connected when they need and be able to access without worrying about security risks.

Prevents Security Breach

A segmented and secured guest WiFi network prevents outsiders from accessing your network and is essential for any business security plan. It ensures guests can only access the internet through the guest WiFi and prevents them from having access to company assets on the primary network. Sharing the same network without segmentation and isolation can increase cyber risks to your business.

Hackers are getting smarter as technology advances. You also want to protect your network from malicious people attempting to access your network to infiltrate and steal sensitive data through cyberattacks.

Offering secure guest WiFi as an amenity protects customers and your business from dangerous cyberattacks and reduces your business’s legal liability. It ensures your guests can safely browse the internet and improve their overall experience boosting your business by creating happy, loyal customers.

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.

Learn more at GoZoneWiFi.com

What is footfall?
Footfall is a term used to measure how many people enter, exit, and move around an area. It is becoming more commonplace in many types of venues, such as city centers, shopping malls, retail stores, casinos, stadiums, convention facilities, and campus environments. Footfall analytics is an advanced technique using Wi-Fi equipment to calculate the number of people entering a facility and other statistics relating to customers or visitor traffic. Wi-Fi footfall analytics is a counting technology that provides venue stakeholders with valuable visitor information. 

Traditional ways to count the number of visitors in indoor venues requires employing people at the entrances to count the number of visitors who entered or exited. These staff members usually have a clicker in their hand to track the people who walked through the doors and report the amount at the end of each shift. In outdoor events such as parades and festivals, staff members take pictures of the crowds and literally count the number of heads they see.  These methods come with several disadvantages. While it’s not only time-consuming and can be very inaccurate, employees are obligated to be stationed at the front door to ensure they obtained the correct numbers. Counting by hand can result in human error, and neither of these methods can be consistent on a 24×7 basis.  

Footfall analytics is evolving from the traditional way of counting visitor traffic to using technology to track the number of people entering and exiting an area. Footfall analytics also provides companies with other relevant information, such as return visitors versus new visitors, dwell times (how long people are staying in an area), which entrances and exits are busier, how people navigate through a store, and all of this is measured consistently, 24 hours per day. It can also alert relevant staff in real-time if an area is too dense or too sparse with people, which is excellent for check-out areas or to assist with crowd control. 

So how does it work? 

The most common way of gathering data about customers is through the use of Wi-Fi-enabled smartphones. These devices transmit a ping while trying to find a device or router to connect to. Most enterprise-grade Wi-Fi access points can pick up these pings and report to online presence analytics software tools. Device data can then be analyzed, parsed, and even overlaid on a floorplan drawing, creating heat maps and footfall path maps. These maps can show stakeholder patterns as people browse through a store, through a mall, and even through crowded outdoor events.  

Why use footfall analytics? 

Footfall analytics can help companies improve sales by using the information collected to setp displays in higher traffic areas, or where people seem to dwell. Malls can use the data to measure which parts of the building are busier and during which times of the days and days of the week. Outdoor events can measure attendance trends from year to year and even see percentage of new versus returning visitors. The data can also encourage better staffing as management can plan increased employee scheduling for busier times.  

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.  

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. 

Learn More Today!

Using Data to Give Your Customers a Personal Experience

Collecting data is essential in any business’s marketing strategy, and for many companies, it can majorly impact their success.

New technologies make collecting data more accessible and in-depth than ever, providing insights businesses have never had. Collecting this personalized data in real-time allows you to use your customer’s data to give them a customized experience, improve their participation and increase your bottom line.

Collecting the correct data requires creative solutions if you run a business where your direct traffic is in-person visits. Places like event stadiums, shopping outlets, resorts, or gaming casinos use data collection to improve the customer experience. Utilizing tools such as Guest WiFi and Smart Marketing can allow you to collect data that can give insights into your customers and retarget them.

Use Data to Improve the Customer Experience

For many businesses, their product is the experience. Whether staying at a hotel or attending an event or concert, you want to ensure your customers have a great experience that will lead to repeat visits. The data you can collect can help provide insights through surveys, tracking behavior, and gathering feedback. Data allows you to better understand your customer’s demands by analyzing customer behaviors, reviews, and feedback that will enable you to modify and improve your services, processes, offerings, and more.

Use Data to Find your Marketing Blind Spots

Detailed and accurate data can provide you with an understanding of how your customers are engaged and responding to current marketing campaigns and allows you to make improvements. Using data that analyzes what actions or demands customers have taken previously can provide more personalized marketing analysis and predictions on future activities.

Our solutions are the Key to Collecting Data

You can leverage Go Zone WiFi to collect analytics and data on behaviors, locations, demographics, and marketing and social data. This data can help you drive business growth, increase revenue, and build brand loyalty.

Collecting quality data can allow businesses to streamline and improve the customer experience and increase revenue and growth.

Contact us to learn more about GoZone WiFi’s platform for gathering critical data and gaining key insights on your customers and audiences to help you learn, grow, and improve your business.

What is a Captive Portal?

What is Captive Portal?

Many people have come across captive portals and may not have even realized it. When people log into the guest WiFi in a place of business, a captive portal is what they must go through to use the WiFi network. A captive portal is a splash page on their mobile device, tablet, or laptop that displays information asking users to the web.  

Most captive portals will contain a list of the terms and services, or they may ask for some simple personal details before they prompt users to agree to the terms before allowing access.

Once guests agree, the captive portal can manage users’ access and engage at critical points in the visit. Businesses use these portals to capture essential insights into customers that physically access their location versus their webpage. 

In today’s highly tech-savvy world, people demand easy access to fast internet anywhere they go. Even in the age where telecommunications companies offer unlimited data, that data can only stretch so far, and sometimes, service can be a little spotty. We can all relate to being at a sports game, a festival, or a concert without a signal – it’s the worst. 

When people visit a coffee shop, hotel, or event venue and want to access the internet without using their data plan, they will opt to connect to the business’s guest WiFi. In utilizing captive portals, enterprises have begun to use a way to accommodate the growing needs for accessible WiFi while collecting essential data on their guests to help with their marketing efforts. 

Benefits of Using a Captive Portal 

Businesses worldwide can use captive portals to support their marketing strategies and help companies make changes needed to increase customer or guest satisfaction and loyalty. Using captive portals can benefit businesses by: 

Use Captive Portal to Collect essential Customer Data and Contact Data 

Businesses can customize captive portals to include fields to request additional information to collect accurate and rich data to build robust customer profiles. Collect data such as name, age, location, emails, gender, etc. Making a detailed customer profile can help marketing teams create more targeted marketing strategies.   

Providing a Level of Security 

Using a captive portal protects both the user and the business. The built-in security features can secure online business assets and protect users from phishing scams. The firm is also protected by freeing itself from liability for illegal online behavior. 

Set Limits to Prevent Users from Hogging Bandwidth 

Many public places can attract people who might sit for extended periods of time, and bog down the internet with their increased use. Setting up time limits can prevent users from staying connected for too long or set download limits to avoid large downloads to free up bandwidth – giving other users access.  

Using GoZone Smart WiFi captive portals at your place of business can be a convenient way to collect insights on the customers visiting your physical locations. Captive portals can help increase engagement, brand awareness, and customer profiles, improving businesses’ ROI and increasing overall revenue.  

GoZone Helps Gaming Industry Understand Players’ Behaviors and Preferences to Drive Additional Revenue Opportunities featured image

Casinos Experience Unprecedented Success by Utilizing GoZone’s Smart Suite of Innovative Guest Analytics Solutions

ST. PETERSBURG, Fla. & LAS VEGAS–(BUSINESS WIRE)–GoZone WiFi, the leader in monetizing and managing guest WiFi, today announced at the Casino Marketing and Technology Show 2022 in Las Vegas that the company is working with casinos across the country to help drive revenue and improve player engagement using GoZone’s Smart WiFi™ Suite of guest analytics solutions. Primary use cases include helping to understand players’ behavior patterns to increase their engagement and loyalty by converting non-players club members into players club members, as well as identifying slow vs. high traffic gaming areas around the clock. This provides casinos with specific data to identify the most profitable slot and gaming areas on the casino floor.

Improve House Odds with Insights from Guest Analytics

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“We are thrilled to help our casino customers create long-standing player loyalty through more personal engagement by providing insights into what their players love, how they navigate throughout the property, and even how those traffic patterns fluctuate over time,” said Todd Myers, Founder and CEO, GoZone WiFi. “Our casino customers are experiencing newfound success because they can truly understand their players’ behaviors and habits, and how to best utilize that information to create additional revenue opportunities. We look forward to continuing to innovate and provide the most sophisticated guest analytics solutions to our gaming industry customers.”

Overview of GoZone’s SmartSuite of Guest Analytics and Engagement Solutions for Casinos:

  • Improve the Gaming Experience: Provide instant access to “while you are here” resources like floor layout, rewards programs and food/beverage amenities.
  • Foster Relationships: Utilize and apply player data while they are onsite to improve player engagement and loyalty.
  • Drive Rewards/Loyalty Programs: Encourage participation in rewards and players club memberships by offering VIP WiFi access and promote other benefits over guest WiFi and via campaigns.
  • Collect Unique Data Points: Survey players to gain new understanding, and then customize the guest experience based on their feedback.
  • Extend Existing Digital Marketing Investments: Add highly impactful on-premise player engagement at larger properties or introduce those tools into smaller ones who are more challenged to justify the investment.
  • Monitor Traffic Patterns: Collect insights on dwell times, traffic flow and density and send real-time triggered alerts to operations or real-time campaigns to guests based on their presence.
  • Collect Payments and Offer Vouchers: Provide VIPs with unique access codes or charge for premium WiFi access, leveraging multiple payment integrations.

GoZone is also offering a free webinar to gaming establishments interested in learning more:

Webinar – “Improve House Odds with Insights from Guest Analytics”
August 17, 2022 3pm EST

To register for the webinar, go to: GoZoneWiFi.com/jackpot

About GoZone:

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence and guest engagement by using WiFi networks to deliver branded content, provide customer analytics, and display advertising. GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. Learn more at GoZoneWiFi.com.

What is World Wi-Fi Day?

This past Monday, June 20, we celebrated World Wi-Fi Day, but what exactly is it, and where did it come from?

World Wi-Fi Day is a global event orchestrated by the Wireless Broadband Alliance that shines a light on the many communities and cities worldwide that remain without Wi-Fi access. Wi-Fi is a vital service that keeps economies moving, and by working to address the digital divide, The WBA hopes to bring governments and companies together to close the gap.

Why is Access to Wi-Fi Important?
The advancement of Wi-Fi has improved the quality of everyday life. Although people have operated without Wi-Fi for decades, almost everything has shifted to online spaces such as media, banking, shopping, and much more. Now more than ever, people need reliable access to the internet to do their jobs, attend school, or work on homework. Without access to the internet, people’s ability to learn, grow, and thrive is extremely limited. Only 55% of households worldwide have internet, while 80% of households in many developing nations do not have internet access.

Wi-Fi is often seen as a luxury when it should be treated as a commodity to be easily accessible; it can have tremendous social, economic, and environmental impacts. During the Covid pandemic, the reliance on global Wi-Fi increased as people shifted to working from home, doctors’ appointments were held digitally, and online schooling became the only way children could receive an education safely. More importantly, it casts a light on those without convenient access to Wi-Fi and their challenges.

While governments and corporations created initiatives to help connect people worldwide by providing free services and devices, these initiatives were to provide temporary relief. The HOPE for Connectivity, organized by the Wireless Broadband Alliance under the leadership of the Connected City Advisory Board, aims to connect local government, vendors, the internet, and tech companies in extending these efforts.

HOPE for Connectivity How to Get Involved
The HOPE for Connectivity calls for action from local government and industry leaders to recognize and celebrate Wi-Fi’s role in advancing our society. The goal is to accelerate the availability of affordable connectivity for those who remain unconnected. There are four critical themes rooted in the WBA’s vision for World Wi-Fi Day:

  • Help: funding Wi-Fi deployments to connect the unconnected communities
  • Offer: affordable Wi-Fi access in both rural and urban areas
  • Promote: how Wi-Fi has been successful in connecting cities and communities
  • Engage: and address the role of Wi-Fi in the digital divide

The first World Wi-Fi Day was held on June 20, 2016, and continues to gain popularity each year. World Wi-Fi day is working to create several activities for stakeholders to get more involved and support their initiative based on their expertise. Getting involved can be as simple as raising awareness and calling upon the local government and tech companies to help do their part to close the gap in the digital divide. If companies worked together to offer affordable Wi-Fi service and equipment, they could help close the gap and connect communities in need of innovation.

Wi-Fi is a significant contributor to the success of the global economy. Providing access to those who remain unconnected can ensure people can live high-quality lives. On World Wi-Fi Day, bring awareness and help close the gap where you can.