GoZone WiFi Joins Wireless Global Congress, Advocating for Seamless Connectivity & Venue Engagement with OpenRoaming, Passpoint & CAPPORT Solutions.

GoZone WiFi to Attend Wireless Global Congress in Dallas, Championing Seamless Connectivity and Venue Engagement

Dallas, TX – May 20, 2025 – GoZone WiFi, a leader in intelligent Wi-Fi marketing and analytics SaaS platforms, is proud to announce its participation in the Wireless Broadband Alliance (WBA) Wireless Global Congress in Dallas this week. As a strong advocate for seamless user onboarding, GoZone is committed to empowering venues with cutting-edge solutions, including OpenRoaming and Passpoint, while maintaining robust communication channels for data collection, user engagement, and monetization opportunities such as Wi-Fi advertising.

Todd Myers, CEO of GoZone WiFi, will be actively engaged in discussions at the congress, advocating for venue-centric innovations and promoting the integration of technologies like CAPPORT, ensuring that venues retain control over their Wi-Fi experience while delivering seamless, secure connectivity to users.

“We fully support technologies like OpenRoaming and Passpoint, but we also recognize the critical need for venues to maintain direct communication with their guests,” said Todd Myers. “Our solutions strike the right balance: they enhance the user experience, enable data-driven insights, and unlock monetization opportunities without sacrificing simplicity or security.”

The Wireless Global Congress serves as a key event for industry leaders, enterprises, and technology innovators, providing a platform to discuss the future of wireless connectivity. GoZone WiFi’s membership and participation underscores its dedication to shaping venue-driven Wi-Fi engagement strategies that benefit both businesses and users alike.

For more information about GoZone WiFi, its solutions, and its involvement at Wireless Global Congress, visit https://www.gozonewifi.com/marketing4wifi/features/seamless-connectivity/.

GoZone WiFi and Qfactor Airport Advertising partner to transform airport ads with Ads4WiFi, boosting ad revenues and offering seamless Wi-Fi user engagement.

ST. PETERSBURG, FL, UNITED STATES, March 18, 2025 /EINPresswire.com/ — St. Petersburg, FL and Greenville, WI – March 18, 2025 – GoZone WiFi, the leading provider of Wi-Fi marketing solutions, and Qfactor Airport Advertising, a premier airport advertising company, are excited to announce a strategic partnership aimed at transforming the airport advertising landscape. This collaboration will enable airports to drive additional ad revenues through the innovative Ads4WiFi marketplace, powered by GoZone.

The Ads4WiFi marketplace offers advertisers a seamless way to reach engaged Wi-Fi users as they navigate through airports. Historically, the Wi-Fi advertising space has been fragmented and fraught with technical challenges. However, GoZone’s extensive integrations with over 40 different types of Wi-Fi hardware eliminate the need for airports to invest in additional hardware or software. This integration ensures a smooth and efficient implementation process, allowing airport IT teams to focus on maintaining optimal network performance.

Todd Myers, CEO of GoZone WiFi, expressed his enthusiasm for the partnership, stating, “This is a great way for Qfactor to offer a value-added revenue stream in addition to their other in-terminal advertising channels. Our collaboration will provide advertisers with a unique opportunity to connect with travelers in a highly targeted and impactful manner.”

Kim Sippola, President of Qfactor Airport Advertising, added, “Partnering with GoZone allows us to enhance our digital advertising offerings and provide airports with a cutting-edge solution to maximize their ad revenues. We are thrilled to bring this innovative platform to our clients and look forward to seeing the positive impact it will have on airport advertising.”

By leveraging the Ads4WiFi marketplace, airports can now offer advertisers a powerful platform to showcase their brands to a captive audience of Wi-Fi users. This partnership marks a significant step forward in the evolution of airport advertising, providing a streamlined and effective solution for both advertisers and airports alike.

For more information about the Ads4WiFi marketplace and the partnership between GoZone and Qfactor Airport Advertising, please visit www.ads4wifi.com/venues/airports.

As the holiday season approaches, businesses everywhere are gearing up for one of the most lucrative times of the year. Holiday shoppers are on the hunt for the best deals, exciting experiences, and convenient shopping options. But how can businesses stand out in this busy market? Wi-Fi marketing offers a powerful and unique way to engage holiday shoppers, drive sales, and build lasting customer relationships.

Here are some impactful strategies for using Wi-Fi marketing to maximize your business’s success this holiday season:

1. Offer a Festive Welcome with Customized Captive Portals

When customers connect to your store’s Wi-Fi, their first impression is crucial. A well-designed, festive captive portal can help set the holiday mood and promote your brand. Add eye-catching seasonal banners, holiday messages, and quick access to your latest promotions, discounts, or holiday event announcements on your GoZone WiFi custom captive portal. This portal serves as a powerful tool to showcase your seasonal offerings before shoppers even start browsing.

Quick Tip: Create different captive portals for key holiday events, like Black Friday, Christmas, and New Year’s, to keep your messaging relevant and timely. Use GoZone’s Splash Page Scheduler to “set it and forget it”!

2. Capture Customer Data for Holiday Remarketing

Holiday shoppers often make quick, spur-of-the-moment purchases, but you can leverage Wi-Fi marketing to keep them engaged beyond a single visit. By capturing email addresses, demographics, and interests through Wi-Fi login options, you’re gathering valuable insights to follow up with holiday offers, event invitations, and loyalty incentives.

Pro Tip: Use the collected data to segment your audience for targeted holiday email campaigns and personalized messaging. Your December shoppers may become loyal customers for the rest of the year with the right follow-up.

3. Run Exclusive In-Store Offers and Discounts

The holidays are a time when customers are actively looking for deals. Reward customers who connect to your Wi-Fi network with exclusive, in-store offers or digital coupons they can redeem during their visit. This not only adds value to their experience but also encourages purchases.

Example Campaign: After connecting to the Wi-Fi, use the URL redirect for customers to receive a message offering them a “10% discount for today only” or a special discount code. This gives customers an immediate incentive to make a purchase before they leave.

4. Encourage Social Sharing for Greater Reach

During the holiday season, people are more inclined to share festive moments and shopping finds with their friends and family. Through your Wi-Fi marketing platform, encourage customers to follow and tag your business on social media, and reward those who do with holiday perks or a chance to win prizes.

Pro Tip: Create a holiday-specific hashtag, run a photo contest, or offer a giveaway for customers who tag you in their posts. This extends your reach organically and can bring new holiday traffic into your store.

5. Showcase Holiday Gift Guides and Trending Products

Many shoppers enter stores with general ideas but aren’t sure what they want. Use your captive portal to display a holiday gift guide, seasonal trends, or bestsellers. This instantly gives customers shopping inspiration and guides them toward making a purchase.

Effective Strategy: Showcase gift ideas with Automated Marketing Campaigns for different recipients (e.g., “Gifts for Him,” “Gifts Under $50”) to cater to a wider range of shoppers and make their decisions easier.

6. Offer Premium Wi-Fi for Increased Time in Store

Consider offering a tiered Wi-Fi experience to encourage shoppers to stay longer. Provide basic free access and then offer a premium experience with faster speeds for those who sign up for an account, make a purchase, or engage with a short promotional video with Ads4WiFi. This strategy keeps customers in-store longer, where they’re likely to discover more items.

7. Collect Customer Feedback for Post-Holiday Improvements

The holiday season provides valuable insights into your customers’ preferences and behaviors. Leverage Wi-Fi marketing to request feedback from shoppers regarding their holiday experience with your brand. This will give you a jumpstart on areas of improvement and help you identify trends and preferences that can guide your future offerings.

Quick Win: Add a quick survey or feedback form that pops up as customers disconnect from Wi-Fi, offering them a small incentive, like a discount on their next visit, to encourage participation.

In today’s connected world, reliable and secure Wi-Fi is a necessity, especially in Multi-Dwelling Units (MDUs) such as apartment complexes, condominiums, and student housing. Traditional Wi-Fi security methods often fall short in these environments, leading to potential security risks and management headaches. Enter Dynamic Pre-Shared Keys (dPSK aka iPSK aka xPSK aka mPSK etc), a game-changer for MDU Wi-Fi networks. Let’s explore the benefits of using DPSK in an MDU environment.

Enhanced Security

One of the primary benefits of DPSK is enhanced security. Unlike traditional Pre-Shared Keys (PSK), where a single key is shared among multiple users, DPSK assigns a unique key to each device. This means that even if one device’s key is compromised, the rest of the network remains secure. This individualized approach significantly reduces the risk of unauthorized access and potential data breaches.

Simplified Network Management

Managing a Wi-Fi network in an MDU can be challenging, especially when dealing with frequent tenant turnover. DPSK simplifies network management by allowing administrators to easily add or revoke access for individual devices without affecting the entire network. This flexibility is particularly useful in environments where residents frequently move in and out, such as student housing.

Improved User Experience

With DPSK, residents enjoy a seamless and secure Wi-Fi experience. Each device is assigned its own unique key, eliminating the need for residents to share a common password. This not only enhances security but also reduces the likelihood of connectivity issues caused by incorrect password entries. Additionally, residents can connect multiple devices without compromising network performance or security.

Scalability

As MDUs grow and the number of connected devices increases, scalability becomes a critical factor. DPSK offers a scalable solution that can accommodate a growing number of devices without compromising security or performance. This makes it an ideal choice for MDUs of all sizes, from small apartment buildings to large residential complexes.

Auto-Assigned VLANs

Another significant advantage of using DPSK in an MDU environment is the ability to auto-assign VLANs (Virtual Local Area Networks). With DPSK, each device can be automatically assigned to a specific VLAN based on its unique key. This allows for better network segmentation and management, ensuring that traffic from different devices or users is isolated and secure. Auto-assigned VLANs can help optimize network performance by reducing broadcast traffic and improving overall efficiency. Additionally, this feature enhances security by preventing unauthorized access between different VLANs, further protecting residents’ data and privacy.

Cost-Effective Solution

Implementing DPSK can also be a cost-effective solution for MDU operators. By reducing the need for complex network configurations and minimizing the risk of security breaches, DPSK can lower operational costs. Additionally, the simplified management process can free up IT resources, allowing them to focus on other critical tasks.

Conclusion

In conclusion, Wi-Fi Dynamic Pre-Shared Keys offer a robust and flexible solution for MDUs, addressing the unique challenges of these environments. By enhancing security, simplifying network management, improving user experience, and offering scalability, DPSK is a valuable tool for any MDU operator looking to provide reliable and secure Wi-Fi to their residents. GoZone’s SecurePass helps tenant self-signup and management of their own DPSK connections and also allows additional functionality such guest plans and payment for access. Talk to An Expert for more details.

In today’s digital age, businesses are constantly seeking innovative ways to connect with their customers. One of the most effective yet often overlooked methods is WiFi marketing. This powerful tool leverages an existing WiFi network to create a seamless and engaging customer experience while providing businesses with valuable data and marketing opportunities. As we move into 2024, here are six compelling reasons why businesses should implement WiFi marketing solutions.

1. Enhanced Customer Experience with WiFi Marketing

Seamless Connectivity: Offering free WiFi to customers can significantly enhance their experience. Whether they are waiting in a restaurant, shopping in a store, or staying in a hotel, access to fast and reliable WiFi allows customers to stay connected and entertained. This convenience can lead to increased satisfaction and longer dwell times, which can translate into higher sales.

Personalized Engagement: WiFi marketing platforms, such as GoZone WiFi, allow businesses to create personalized engagement opportunities. When customers log in to the WiFi network, they can be greeted with tailored messages, promotions, and recommendations based on their preferences and previous interactions.

2. Data Collection and Analytics Through WiFi Marketing

Valuable Insights: WiFi marketing solutions enable businesses to collect valuable data on customer behavior, preferences, and demographics. This information can be used to understand customer patterns, identify popular products or services, and tailor marketing strategies accordingly.

Improved Decision Making: With detailed analytics, businesses can make data-driven decisions to optimize their operations and marketing efforts. For instance, analyzing foot traffic data can help retailers determine peak shopping times and adjust staffing levels accordingly.

3. Targeted Marketing Campaigns via WiFi Marketing

Effective Promotions: WiFi marketing allows businesses to create highly targeted marketing campaigns. By analyzing the data collected through WiFi networks, businesses can segment their audience and send personalized promotions, offers, and advertisements directly to customers’ devices.

Increased Conversion Rates: Targeted marketing campaigns are more likely to resonate with customers, leading to higher engagement and conversion rates. For example, a coffee shop can send a discount code for a popular drink to customers who have previously purchased similar items.

4. Customer Loyalty and Retention with WiFi Marketing

Loyalty: WiFi marketing platforms can drive engagement with loyalty platforms, making it easy for customers to sign up and participate. Businesses can reward customers for their loyalty with exclusive offers, discounts, and points that can be redeemed for future purchases.

Enhanced Customer Relationships: By consistently engaging with customers through WiFi marketing, businesses can build stronger relationships and foster loyalty. Regular communication and personalized offers show customers that their business is valued, encouraging repeat visits.

5. Increased Brand Awareness Through WiFi Marketing

Brand Visibility: Offering free WiFi can increase brand visibility and awareness. When customers connect to a business’s WiFi network, they often encounter a branded splash page with the company’s logo, promotions, and other information. This consistent exposure reinforces brand identity and keeps the business top of mind.

Social Media Integration: WiFi marketing can also encourage social media engagement. For example, businesses can prompt customers to check in on social media or share their experience in exchange for free WiFi access, further amplifying brand reach and visibility.

6. Competitive Advantage with WiFi Marketing

Stand Out from Competitors: In a competitive market, offering free WiFi and leveraging WiFi marketing can set a business apart from its competitors. Customers are more likely to choose a location that provides free WiFi, especially if it enhances their overall experience.

Innovative Marketing Strategies: Implementing WiFi marketing solutions demonstrates that a business is forward-thinking and innovative. Staying ahead of technological trends can attract tech-savvy customers and position the business as a leader in its industry.

Conclusion: Why WiFi Marketing is Crucial for Business Success in 2024

As businesses continue to seek innovative ways to connect with their customers and stay ahead of the competition, WiFi marketing emerges as a powerful tool. By enhancing customer experiences, collecting valuable data, creating targeted marketing campaigns, fostering loyalty, increasing brand awareness, and gaining a competitive edge, WiFi marketing offers numerous benefits that can drive business growth and success in 2024 and beyond.

Implementing WiFi marketing solutions like GoZone WiFi can help businesses unlock the full potential of this technology, providing a seamless and engaging customer experience while delivering actionable insights and marketing opportunities. As we move into 2024, now is the perfect time for businesses to embrace WiFi marketing and reap the rewards of this innovative approach. Get started FREE today!

For more information on how to optimize your business with WiFi marketing, visit GoZone WiFi today. Discover how WiFi marketing can transform your business and set you apart in a competitive market.

Revolutionizing Remote Connectivity with WestEnd WiFi and GoZone WiFi

Delivering reliable Wi-Fi to remote locations like campgrounds, marinas, and farms has long been a challenge due to the limited availability and high cost of backhaul. However, WestEnd WiFi is now offering a groundbreaking solution by leveraging Starlink satellite broadband for backhaul and GoZone WiFi for comprehensive service management, including captive portals, analytics, and payment schemes.

Comprehensive Wi-Fi Solutions for Remote Areas

WestEnd WiFi’s preconfigured package includes everything needed to set up a complete public or private Wi-Fi network. This package comprises a Starlink terminal, Ruckus (CommScope) access points, the GoZone WiFi platform, and peripheral equipment like a VPN for remote management. If necessary, additional equipment such as 60 GHz radios or Wi-Fi mesh can be included to further distribute the backhaul to more access points.

“This will make a huge difference for all places that are far from fixed network grids – and there are a large number of those right across the U.K. Starlink offers the ubiquitous backhaul that is otherwise difficult to procure, while GoZone WiFi delivers all the flexibility we need for creating Wi-Fi services, payment schemes, analytics, and more,” says Tim Belfall, Director at WestEnd WiFi.

Starlink’s Role in Remote Connectivity

In the UK, Starlink residential service provides up to 200 Mbps downlink and 20 Mbps uplink for £89 (about US$109) a month, with an initial hardware cost of £529 (about US$648). While these services are configured to work at a single location, they can be moved for an additional fee payable to Starlink. Full Wi-Fi services require suitable Wi-Fi APs and other equipment. For the complete equipment list, fill out the form below to download the case story document.

“The speeds may not sound like a lot, but they are very useful for many use cases. Add to this that it is possible to double or triple the data rates by aggregating several Starlink terminals using suitable channel bonding equipment,” Tim Belfall says. WestEnd WiFi has conducted extensive tests to verify performance and required equipment configurations. These test configurations and results are available in the case story paper.

GoZone WiFi’s Service Management Capabilities

GoZone WiFi CEO & founder Todd Myers emphasizes that the availability of backhaul, such as Starlink, opens up markets underserved with Wi-Fi. All public or private enterprise networks will benefit from GoZone WiFi’s service management, analytics, and marketing capabilities. “We’re excited to be part of the ecosystem delivering Wi-Fi to outlying areas together with WestEnd WiFi and offering the tools to make such networks profitable and sustainable. Wi-Fi should be for everyone, including tourists, businesses, and industry in remote locations,” says Todd Myers.

Benefits of Advanced Captive Portals in Outdoor Parks

Implementing advanced captive portals in outdoor parks can significantly enhance the overall visitor experience and provide numerous benefits:

1. Enhanced User Experience: Captive portals offer an easy and intuitive way for visitors to access Wi-Fi services. A seamless login process ensures a positive user experience from the moment they connect.
2. Visitor Data Collection: Advanced captive portals enable the collection of valuable visitor data, such as contact information and user demographics. This data helps park management understand visitor behavior, preferences, and trends, allowing for tailored services and marketing efforts.
3. Targeted Marketing and Promotions: Leveraging data collected through captive portals, parks can deliver targeted marketing messages and promotions directly to visitors. Information about upcoming events, special offers, or nearby attractions can enhance the visitor experience.
4. Monetization Opportunities: Captive portals can introduce monetization strategies like sponsored content, advertisements, or premium Wi-Fi plans. This creates additional revenue streams for parks while providing value to sponsors and advertisers.
5. Enhanced Security: Captive portals can include security features such as user authentication and access controls, ensuring that only authorized users access the Wi-Fi network. This helps protect both the network and its users from potential security threats.
6. Community Engagement: Parks can use captive portals to promote community engagement by sharing information about local events, volunteer opportunities, and park initiatives. This fosters a sense of community and encourages visitors to participate in and support park activities.
7. Feedback and Surveys: Captive portals can gather feedback from visitors through surveys and questionnaires. This feedback is invaluable for park management to identify areas for improvement and enhance the visitor experience.

Conclusion

By incorporating advanced captive portals into their Wi-Fi service offerings, outdoor parks can create a more connected, engaging, and enjoyable environment for their visitors. GoZone WiFi’s platform, with its robust captive portal capabilities, provides the perfect solution for parks looking to enhance their Wi-Fi services and leverage the full potential of connectivity.