GoZone WiFi and Qfactor Airport Advertising partner to transform airport ads with Ads4WiFi, boosting ad revenues and offering seamless Wi-Fi user engagement.

ST. PETERSBURG, FL, UNITED STATES, March 18, 2025 /EINPresswire.com/ — St. Petersburg, FL and Greenville, WI – March 18, 2025 – GoZone WiFi, the leading provider of Wi-Fi marketing solutions, and Qfactor Airport Advertising, a premier airport advertising company, are excited to announce a strategic partnership aimed at transforming the airport advertising landscape. This collaboration will enable airports to drive additional ad revenues through the innovative Ads4WiFi marketplace, powered by GoZone.

The Ads4WiFi marketplace offers advertisers a seamless way to reach engaged Wi-Fi users as they navigate through airports. Historically, the Wi-Fi advertising space has been fragmented and fraught with technical challenges. However, GoZone’s extensive integrations with over 40 different types of Wi-Fi hardware eliminate the need for airports to invest in additional hardware or software. This integration ensures a smooth and efficient implementation process, allowing airport IT teams to focus on maintaining optimal network performance.

Todd Myers, CEO of GoZone WiFi, expressed his enthusiasm for the partnership, stating, “This is a great way for Qfactor to offer a value-added revenue stream in addition to their other in-terminal advertising channels. Our collaboration will provide advertisers with a unique opportunity to connect with travelers in a highly targeted and impactful manner.”

Kim Sippola, President of Qfactor Airport Advertising, added, “Partnering with GoZone allows us to enhance our digital advertising offerings and provide airports with a cutting-edge solution to maximize their ad revenues. We are thrilled to bring this innovative platform to our clients and look forward to seeing the positive impact it will have on airport advertising.”

By leveraging the Ads4WiFi marketplace, airports can now offer advertisers a powerful platform to showcase their brands to a captive audience of Wi-Fi users. This partnership marks a significant step forward in the evolution of airport advertising, providing a streamlined and effective solution for both advertisers and airports alike.

For more information about the Ads4WiFi marketplace and the partnership between GoZone and Qfactor Airport Advertising, please visit www.ads4wifi.com/venues/airports.

As the holiday season approaches, businesses everywhere are gearing up for one of the most lucrative times of the year. Holiday shoppers are on the hunt for the best deals, exciting experiences, and convenient shopping options. But how can businesses stand out in this busy market? Wi-Fi marketing offers a powerful and unique way to engage holiday shoppers, drive sales, and build lasting customer relationships.

Here are some impactful strategies for using Wi-Fi marketing to maximize your business’s success this holiday season:

1. Offer a Festive Welcome with Customized Captive Portals

When customers connect to your store’s Wi-Fi, their first impression is crucial. A well-designed, festive captive portal can help set the holiday mood and promote your brand. Add eye-catching seasonal banners, holiday messages, and quick access to your latest promotions, discounts, or holiday event announcements on your GoZone WiFi custom captive portal. This portal serves as a powerful tool to showcase your seasonal offerings before shoppers even start browsing.

Quick Tip: Create different captive portals for key holiday events, like Black Friday, Christmas, and New Year’s, to keep your messaging relevant and timely. Use GoZone’s Splash Page Scheduler to “set it and forget it”!

2. Capture Customer Data for Holiday Remarketing

Holiday shoppers often make quick, spur-of-the-moment purchases, but you can leverage Wi-Fi marketing to keep them engaged beyond a single visit. By capturing email addresses, demographics, and interests through Wi-Fi login options, you’re gathering valuable insights to follow up with holiday offers, event invitations, and loyalty incentives.

Pro Tip: Use the collected data to segment your audience for targeted holiday email campaigns and personalized messaging. Your December shoppers may become loyal customers for the rest of the year with the right follow-up.

3. Run Exclusive In-Store Offers and Discounts

The holidays are a time when customers are actively looking for deals. Reward customers who connect to your Wi-Fi network with exclusive, in-store offers or digital coupons they can redeem during their visit. This not only adds value to their experience but also encourages purchases.

Example Campaign: After connecting to the Wi-Fi, use the URL redirect for customers to receive a message offering them a “10% discount for today only” or a special discount code. This gives customers an immediate incentive to make a purchase before they leave.

4. Encourage Social Sharing for Greater Reach

During the holiday season, people are more inclined to share festive moments and shopping finds with their friends and family. Through your Wi-Fi marketing platform, encourage customers to follow and tag your business on social media, and reward those who do with holiday perks or a chance to win prizes.

Pro Tip: Create a holiday-specific hashtag, run a photo contest, or offer a giveaway for customers who tag you in their posts. This extends your reach organically and can bring new holiday traffic into your store.

5. Showcase Holiday Gift Guides and Trending Products

Many shoppers enter stores with general ideas but aren’t sure what they want. Use your captive portal to display a holiday gift guide, seasonal trends, or bestsellers. This instantly gives customers shopping inspiration and guides them toward making a purchase.

Effective Strategy: Showcase gift ideas with Automated Marketing Campaigns for different recipients (e.g., “Gifts for Him,” “Gifts Under $50”) to cater to a wider range of shoppers and make their decisions easier.

6. Offer Premium Wi-Fi for Increased Time in Store

Consider offering a tiered Wi-Fi experience to encourage shoppers to stay longer. Provide basic free access and then offer a premium experience with faster speeds for those who sign up for an account, make a purchase, or engage with a short promotional video with Ads4WiFi. This strategy keeps customers in-store longer, where they’re likely to discover more items.

7. Collect Customer Feedback for Post-Holiday Improvements

The holiday season provides valuable insights into your customers’ preferences and behaviors. Leverage Wi-Fi marketing to request feedback from shoppers regarding their holiday experience with your brand. This will give you a jumpstart on areas of improvement and help you identify trends and preferences that can guide your future offerings.

Quick Win: Add a quick survey or feedback form that pops up as customers disconnect from Wi-Fi, offering them a small incentive, like a discount on their next visit, to encourage participation.

In today’s connected world, reliable and secure Wi-Fi is a necessity, especially in Multi-Dwelling Units (MDUs) such as apartment complexes, condominiums, and student housing. Traditional Wi-Fi security methods often fall short in these environments, leading to potential security risks and management headaches. Enter Dynamic Pre-Shared Keys (dPSK aka iPSK aka xPSK aka mPSK etc), a game-changer for MDU Wi-Fi networks. Let’s explore the benefits of using DPSK in an MDU environment.

Enhanced Security

One of the primary benefits of DPSK is enhanced security. Unlike traditional Pre-Shared Keys (PSK), where a single key is shared among multiple users, DPSK assigns a unique key to each device. This means that even if one device’s key is compromised, the rest of the network remains secure. This individualized approach significantly reduces the risk of unauthorized access and potential data breaches.

Simplified Network Management

Managing a Wi-Fi network in an MDU can be challenging, especially when dealing with frequent tenant turnover. DPSK simplifies network management by allowing administrators to easily add or revoke access for individual devices without affecting the entire network. This flexibility is particularly useful in environments where residents frequently move in and out, such as student housing.

Improved User Experience

With DPSK, residents enjoy a seamless and secure Wi-Fi experience. Each device is assigned its own unique key, eliminating the need for residents to share a common password. This not only enhances security but also reduces the likelihood of connectivity issues caused by incorrect password entries. Additionally, residents can connect multiple devices without compromising network performance or security.

Scalability

As MDUs grow and the number of connected devices increases, scalability becomes a critical factor. DPSK offers a scalable solution that can accommodate a growing number of devices without compromising security or performance. This makes it an ideal choice for MDUs of all sizes, from small apartment buildings to large residential complexes.

Auto-Assigned VLANs

Another significant advantage of using DPSK in an MDU environment is the ability to auto-assign VLANs (Virtual Local Area Networks). With DPSK, each device can be automatically assigned to a specific VLAN based on its unique key. This allows for better network segmentation and management, ensuring that traffic from different devices or users is isolated and secure. Auto-assigned VLANs can help optimize network performance by reducing broadcast traffic and improving overall efficiency. Additionally, this feature enhances security by preventing unauthorized access between different VLANs, further protecting residents’ data and privacy.

Cost-Effective Solution

Implementing DPSK can also be a cost-effective solution for MDU operators. By reducing the need for complex network configurations and minimizing the risk of security breaches, DPSK can lower operational costs. Additionally, the simplified management process can free up IT resources, allowing them to focus on other critical tasks.

Conclusion

In conclusion, Wi-Fi Dynamic Pre-Shared Keys offer a robust and flexible solution for MDUs, addressing the unique challenges of these environments. By enhancing security, simplifying network management, improving user experience, and offering scalability, DPSK is a valuable tool for any MDU operator looking to provide reliable and secure Wi-Fi to their residents. GoZone’s SecurePass helps tenant self-signup and management of their own DPSK connections and also allows additional functionality such guest plans and payment for access. Talk to An Expert for more details.

In today’s digital age, businesses are constantly seeking innovative ways to connect with their customers. One of the most effective yet often overlooked methods is WiFi marketing. This powerful tool leverages an existing WiFi network to create a seamless and engaging customer experience while providing businesses with valuable data and marketing opportunities. As we move into 2024, here are six compelling reasons why businesses should implement WiFi marketing solutions.

1. Enhanced Customer Experience with WiFi Marketing

Seamless Connectivity: Offering free WiFi to customers can significantly enhance their experience. Whether they are waiting in a restaurant, shopping in a store, or staying in a hotel, access to fast and reliable WiFi allows customers to stay connected and entertained. This convenience can lead to increased satisfaction and longer dwell times, which can translate into higher sales.

Personalized Engagement: WiFi marketing platforms, such as GoZone WiFi, allow businesses to create personalized engagement opportunities. When customers log in to the WiFi network, they can be greeted with tailored messages, promotions, and recommendations based on their preferences and previous interactions.

2. Data Collection and Analytics Through WiFi Marketing

Valuable Insights: WiFi marketing solutions enable businesses to collect valuable data on customer behavior, preferences, and demographics. This information can be used to understand customer patterns, identify popular products or services, and tailor marketing strategies accordingly.

Improved Decision Making: With detailed analytics, businesses can make data-driven decisions to optimize their operations and marketing efforts. For instance, analyzing foot traffic data can help retailers determine peak shopping times and adjust staffing levels accordingly.

3. Targeted Marketing Campaigns via WiFi Marketing

Effective Promotions: WiFi marketing allows businesses to create highly targeted marketing campaigns. By analyzing the data collected through WiFi networks, businesses can segment their audience and send personalized promotions, offers, and advertisements directly to customers’ devices.

Increased Conversion Rates: Targeted marketing campaigns are more likely to resonate with customers, leading to higher engagement and conversion rates. For example, a coffee shop can send a discount code for a popular drink to customers who have previously purchased similar items.

4. Customer Loyalty and Retention with WiFi Marketing

Loyalty: WiFi marketing platforms can drive engagement with loyalty platforms, making it easy for customers to sign up and participate. Businesses can reward customers for their loyalty with exclusive offers, discounts, and points that can be redeemed for future purchases.

Enhanced Customer Relationships: By consistently engaging with customers through WiFi marketing, businesses can build stronger relationships and foster loyalty. Regular communication and personalized offers show customers that their business is valued, encouraging repeat visits.

5. Increased Brand Awareness Through WiFi Marketing

Brand Visibility: Offering free WiFi can increase brand visibility and awareness. When customers connect to a business’s WiFi network, they often encounter a branded splash page with the company’s logo, promotions, and other information. This consistent exposure reinforces brand identity and keeps the business top of mind.

Social Media Integration: WiFi marketing can also encourage social media engagement. For example, businesses can prompt customers to check in on social media or share their experience in exchange for free WiFi access, further amplifying brand reach and visibility.

6. Competitive Advantage with WiFi Marketing

Stand Out from Competitors: In a competitive market, offering free WiFi and leveraging WiFi marketing can set a business apart from its competitors. Customers are more likely to choose a location that provides free WiFi, especially if it enhances their overall experience.

Innovative Marketing Strategies: Implementing WiFi marketing solutions demonstrates that a business is forward-thinking and innovative. Staying ahead of technological trends can attract tech-savvy customers and position the business as a leader in its industry.

Conclusion: Why WiFi Marketing is Crucial for Business Success in 2024

As businesses continue to seek innovative ways to connect with their customers and stay ahead of the competition, WiFi marketing emerges as a powerful tool. By enhancing customer experiences, collecting valuable data, creating targeted marketing campaigns, fostering loyalty, increasing brand awareness, and gaining a competitive edge, WiFi marketing offers numerous benefits that can drive business growth and success in 2024 and beyond.

Implementing WiFi marketing solutions like GoZone WiFi can help businesses unlock the full potential of this technology, providing a seamless and engaging customer experience while delivering actionable insights and marketing opportunities. As we move into 2024, now is the perfect time for businesses to embrace WiFi marketing and reap the rewards of this innovative approach. Get started FREE today!

For more information on how to optimize your business with WiFi marketing, visit GoZone WiFi today. Discover how WiFi marketing can transform your business and set you apart in a competitive market.

Revolutionizing Remote Connectivity with WestEnd WiFi and GoZone WiFi

Delivering reliable Wi-Fi to remote locations like campgrounds, marinas, and farms has long been a challenge due to the limited availability and high cost of backhaul. However, WestEnd WiFi is now offering a groundbreaking solution by leveraging Starlink satellite broadband for backhaul and GoZone WiFi for comprehensive service management, including captive portals, analytics, and payment schemes.

Comprehensive Wi-Fi Solutions for Remote Areas

WestEnd WiFi’s preconfigured package includes everything needed to set up a complete public or private Wi-Fi network. This package comprises a Starlink terminal, Ruckus (CommScope) access points, the GoZone WiFi platform, and peripheral equipment like a VPN for remote management. If necessary, additional equipment such as 60 GHz radios or Wi-Fi mesh can be included to further distribute the backhaul to more access points.

“This will make a huge difference for all places that are far from fixed network grids – and there are a large number of those right across the U.K. Starlink offers the ubiquitous backhaul that is otherwise difficult to procure, while GoZone WiFi delivers all the flexibility we need for creating Wi-Fi services, payment schemes, analytics, and more,” says Tim Belfall, Director at WestEnd WiFi.

Starlink’s Role in Remote Connectivity

In the UK, Starlink residential service provides up to 200 Mbps downlink and 20 Mbps uplink for £89 (about US$109) a month, with an initial hardware cost of £529 (about US$648). While these services are configured to work at a single location, they can be moved for an additional fee payable to Starlink. Full Wi-Fi services require suitable Wi-Fi APs and other equipment. For the complete equipment list, fill out the form below to download the case story document.

“The speeds may not sound like a lot, but they are very useful for many use cases. Add to this that it is possible to double or triple the data rates by aggregating several Starlink terminals using suitable channel bonding equipment,” Tim Belfall says. WestEnd WiFi has conducted extensive tests to verify performance and required equipment configurations. These test configurations and results are available in the case story paper.

GoZone WiFi’s Service Management Capabilities

GoZone WiFi CEO & founder Todd Myers emphasizes that the availability of backhaul, such as Starlink, opens up markets underserved with Wi-Fi. All public or private enterprise networks will benefit from GoZone WiFi’s service management, analytics, and marketing capabilities. “We’re excited to be part of the ecosystem delivering Wi-Fi to outlying areas together with WestEnd WiFi and offering the tools to make such networks profitable and sustainable. Wi-Fi should be for everyone, including tourists, businesses, and industry in remote locations,” says Todd Myers.

Benefits of Advanced Captive Portals in Outdoor Parks

Implementing advanced captive portals in outdoor parks can significantly enhance the overall visitor experience and provide numerous benefits:

1. Enhanced User Experience: Captive portals offer an easy and intuitive way for visitors to access Wi-Fi services. A seamless login process ensures a positive user experience from the moment they connect.
2. Visitor Data Collection: Advanced captive portals enable the collection of valuable visitor data, such as contact information and user demographics. This data helps park management understand visitor behavior, preferences, and trends, allowing for tailored services and marketing efforts.
3. Targeted Marketing and Promotions: Leveraging data collected through captive portals, parks can deliver targeted marketing messages and promotions directly to visitors. Information about upcoming events, special offers, or nearby attractions can enhance the visitor experience.
4. Monetization Opportunities: Captive portals can introduce monetization strategies like sponsored content, advertisements, or premium Wi-Fi plans. This creates additional revenue streams for parks while providing value to sponsors and advertisers.
5. Enhanced Security: Captive portals can include security features such as user authentication and access controls, ensuring that only authorized users access the Wi-Fi network. This helps protect both the network and its users from potential security threats.
6. Community Engagement: Parks can use captive portals to promote community engagement by sharing information about local events, volunteer opportunities, and park initiatives. This fosters a sense of community and encourages visitors to participate in and support park activities.
7. Feedback and Surveys: Captive portals can gather feedback from visitors through surveys and questionnaires. This feedback is invaluable for park management to identify areas for improvement and enhance the visitor experience.

Conclusion

By incorporating advanced captive portals into their Wi-Fi service offerings, outdoor parks can create a more connected, engaging, and enjoyable environment for their visitors. GoZone WiFi’s platform, with its robust captive portal capabilities, provides the perfect solution for parks looking to enhance their Wi-Fi services and leverage the full potential of connectivity.

GoZone WiFi, a leader in guest engagement solutions, has released a first of its kind Casino Success Report highlighting significant success in boosting player card enrollment and sustainable revenue for participating casinos nationwide.

The landmark report details how top-performing casinos seamlessly integrated marketing enrollment into the casino experience through complimentary Wi-Fi access, enabling participating casinos to enroll thousands of patrons into revenue-generating loyalty programs. Leveraging this key new marketing channel, casinos have deployed targeted email and SMS campaigns, captivating customers, building local excitement, and driving traffic to their establishments.

Throughout the report, GoZone provides key results from its portfolio of participating casinos, and step-by-step instructions on how any casino or entertainment venue can leverage the same strategy to grow revenue.

“By targeting previously on-site customers and uncarded players with predetermined interest, casinos can significantly increase player card enrollments and revenue. This strategy eliminates wasted advertising spend and time targeting cold audiences,” stated Wayne Newton, VP of Business Development at GoZone WiFi.

To access detailed results and discover how casinos achieved this significant increase in player card enrollments, you can download the comprehensive white paper on GoZone’s website (here).

Alongside its report, GoZone is announcing new enrollment availability for casinos interested in participating and growing revenue in 2024. If interested, casinos & partners can schedule time with a Casino Success Expert here.

About GoZone WiFi:
GoZone WiFi is a SaaS company offering business analytics, venue intelligence, and guest engagement solutions. Through loyalty-generating services like Marketing4WiFi, GoZone empowers businesses to strategically refine customer communication, turning one-stop patrons into loyal customers. Learn more at gozonewifi.com.

In the ever-advancing realm of the gaming industry, casinos are continuously seeking innovative ways to enhance customer satisfaction, streamline operations, and drive revenue. One of the most transformative trends gaining traction is the transition towards a cashless ecosystem, facilitated by the integration of mobile apps, robust Wi-Fi networks, and specialized solutions like GoZone WiFi. This holistic approach not only simplifies transactions but also presents unparalleled opportunities for casinos to boost player engagement and convert non-carded players into loyal patrons.

Embracing Cashless Transactions with Mobile Apps

The traditional reliance on cash within casinos poses numerous challenges, including security risks, operational inefficiencies, and limited insights into customer behavior. However, by embracing mobile apps, casinos can overcome these hurdles while offering patrons a seamless and secure payment experience.

Picture this: as a patron navigates the bustling casino floor, they effortlessly manage their gaming funds, dining reservations, and entertainment bookings—all from the convenience of their smartphone. Redirecting guests with a smart WiFi captive portal to download the casino app installed, patrons can securely link their preferred payment methods and conduct transactions with ease, eliminating the need for physical cash and reducing the risk of theft or fraud.

The Crucial Role of Secure Guest Wi-Fi

Central to the success of a cashless casino environment is the implementation of a robust and secure Wi-Fi infrastructure. A reliable Wi-Fi network not only ensures seamless connectivity for patrons but also serves as the backbone for powering the casino app’s functionalities.

By strategically deploying Wi-Fi access points throughout the premises, casinos can provide universal coverage, allowing patrons to access the app’s features anywhere on-site. Furthermore, advanced security measures, such as WPA3 encryption and network segmentation, safeguard sensitive data and transactions, instilling trust and confidence among patrons.

Leveraging Smart WiFi for Enhanced Player Engagement

In the quest to enhance player engagement and loyalty, casinos can leverage specialized Smart WiFi solutions to create personalized and immersive experiences for their patrons. Here’s how GoZone Smart WiFi can make a difference:

• Captive Portal Customization: With GoZone WiFi, casinos can customize their captive portal—a branded landing page that patrons encounter when connecting to the Wi-Fi network—to intelligently redirect guests to correct App Store link for the casino app. Where most captive portals can only redirect to a single store or webpage, GoZone’s enhanced captive portal can intuitively determine which App Store to utilize based on the player’s device. With GoZone, redirects can even take players to multiple websites.
• Proximity Marketing: Utilizing GoZone WiFi’s advanced analytics capabilities, casinos can identify and target patrons based on their location within the premises. By sending personalized offers, promotions, and event notifications directly to patrons’ mobile devices, casinos can drive foot traffic, increase dwell time, and encourage spending.
• Data-Driven Insights: By analyzing data collected through the Wi-Fi network and app interactions, casinos can gain valuable insights into patron behavior, preferences, and spending habits. Armed with this information, operators can tailor marketing campaigns, loyalty programs, and VIP experiences to cater to the unique needs of individual players, fostering long-term loyalty and maximizing lifetime value.

Converting Non-Carded Players into Loyal Patrons

One of the key challenges casinos face is converting non-carded players—those who have not signed up for a player’s card—into carded players who actively participate in loyalty programs and promotions. By leveraging the combined power of mobile apps, secure Wi-Fi, and GoZone WiFi, casinos can implement targeted strategies to attract and retain non-carded players:

• Incentivized App Downloads: Not only can casinos redirect players to the mobile app from the enhanced captive portal, but casinos can also offer exclusive incentives, such as bonus credits, free play, or complimentary amenities, to players who download the casino app and sign up for a player’s card. By highlighting the benefits of membership, casinos can entice non-carded players to join the loyalty program and unlock VIP perks.
• Personalized Offers and Rewards: Through the casino app and Wi-Fi-enabled interactions, casinos can deliver personalized offers and rewards tailored to the interests and preferences of non-carded players. Whether it’s a free meal, concert tickets, or gaming credits, targeted incentives can motivate non-carded players to become carded members and actively engage with the casino.
• Gamification and Interactive Experiences: Casinos can gamify the app experience by offering interactive games, challenges, and quests that incentivize non-carded players to explore different areas of the property, participate in promotions, and earn rewards. By making the journey from non-carded to carded status fun and rewarding, casinos can increase player engagement and loyalty.

Promoting Guest Wi-Fi Usage

Casinos that have guests utilizing their amenity Wi-FI will benefit the most in converting non-carded players into loyal carded players. This presents a different hurdle for casino operators to tackle: getting players to use the guest Wi-Fi. Many casinos have implemented unique solutions to encourage Wi-Fi utilization:

• Employee QR Code Badges: Equip casino staff with QR codes directly on their badges prominently displayed on their uniforms. Patrons can simply scan these QR codes with their smartphones to instantly connect to the guest Wi-Fi network. This not only simplifies the onboarding process but also reinforces the convenience and accessibility of Wi-Fi connectivity throughout the premises.
• Strategically Placed Signage: Placing signs that prominently display amenity Wi-Fi around the casino floor can help promote utilization. Further, casinos can offer special amenities to Wi-Fi users, incentivizing patrons to stay connected and explore the casino’s offerings.
• Incentivized Wi-Fi Access: Offer patrons exclusive incentives, such as complimentary drinks, bonus credits, or entry into prize drawings, upon connecting to the guest Wi-Fi network. By adding value to the Wi-Fi experience, casinos can encourage patrons to opt for Wi-Fi connectivity over cellular data, fostering engagement and loyalty.
   
• Wi-Fi-Enabled Interactive Experiences: Integrate Wi-Fi connectivity into interactive experiences and attractions throughout the casino premises. Whether it’s augmented reality games, digital scavenger hunts, or immersive multimedia displays, leveraging guest Wi-Fi enhances the interactivity and engagement of these experiences, enticing patrons to stay connected and participate.

A Win-Win for Casinos and Players Alike

The convergence of cashless transactions, mobile apps, secure Wi-Fi networks, and specialized solutions like GoZone WiFi represents a paradigm shift in the way casinos engage with their patrons. By embracing this integrated approach, casinos can enhance the customer experience, streamline operations, and drive revenue growth while fostering long-term loyalty and satisfaction among players.

As technology continues to evolve, the casinos that leverage innovative solutions to create personalized, immersive, and frictionless experiences will emerge as leaders in the dynamic and competitive gaming industry. With GoZone WiFi as a strategic partner, casinos can unlock new possibilities for player engagement, conversion, and retention, ultimately shaping the future of the casino landscape.

SunPubs, a leading restaurant group with a diverse portfolio of restaurants & bars across the Tampa Bay area, has unveiled remarkable results from 2023 and its initiative to follow a growing trend amongst top-performing restaurants, prioritizing customer loyalty and celebrating the local community.

Facing the challenges of standing out in a competitive restaurant industry and cultivating loyal patrons, SunPubs sought to amplify sales across its establishments during peak seasons and orchestrated a series of strategic promotions tailored to each brand’s offerings and holiday specials. From enticing Christmas Dinner Plates to irresistible New Year’s Day Taco Specials.

Recognizing the potential of Wi-Fi marketing to engage customers on-site and increase recurring foot traffic, SunPubs partnered with GoZone WiFi to implement a comprehensive solution tailored to communicate enticing offers to local patrons that have visited SunPubs restaurants and bars for decades.

“The secret is restaurants that follow this strategy are targeting previously on-site customers with pre-determined interest in the restaurant. Instead of wasting advertising spend and time targeting cold audiences, these golden customers are already excited and more likely to convert.”

Wayne Newton, VP of Business Development – GoZone WiFi

Through the strategic deployment of GoZone’s Marketing4WiFi platform, SunPubs seamlessly integrated marketing enrollment into its venues by offering guests complimentary Wi-Fi access that successfully enrolled thousands of patrons into revenue-generating loyalty programs. Leveraging this new marketing channel, deployed targeted email and SMS blasts to captivate customers, build local excitement and drive traffic to its establishments.

The results of SunPubs’ eye-catching limited time offers and marketing promotions were profound, with remarkable limited time offer and revenue growth across its four participating restaurants.

For more information on how SunPubs achieved record sales with GoZone WiFi’s strategic marketing solutions, check out the full case study and comprehensive restaurant guide here.

About GoZone WiFi: GoZone Wi-Fi is a SaaS company offering restaurants business analytics, venue intelligence and guest engagement solutions. Through loyalty generating services like Marketing4WiFi, GoZone empowers small-to-medium-size enterprise businesses to strategically refine customer communication, turning one-stop patrons into loyal customers. Learn more at gozonewifi.com.

About SunPubs: SunPubs is a leading restaurant group based in Tampa, Florida, offering a diverse portfolio of bars and restaurants known for their exceptional dining experiences, unparalleled nightlife, and scenic coastal views. SunPubs iconic brands include Caddy’s Waterfront Dining, Macdinton’s Irish Pub & Restaurant, Sculley’s Waterfront Restaurant, Grove Kitchen Lounge, and Mad Beach Cantina. Learn more at sunpubs.com.