Multi-Dwelling Units (MDUs) looking to improve connectivity with their tenants can do so with the help of offering paid MDU Wi-Fi. Offering paid Wi-Fi to tenants provides numerous advantages for MDUs.

By providing seamless connectivity throughout the MDU space, residents will have constant access to high-speed internet services. This enhances a tenant’s renting experience and increases their living satisfaction.

Additionally, installing paid Wi-Fi networks offers property owners and managers a way to make money. These revenue opportunities include offering premium Wi-Fi packages or collaborating with service providers to offer value-added services.

Improved paid Wi-Fi networks in MDUs can improve connection while providing financial advantages to building owners or property managers.

The Benefits of Paid Wi-Fi for Property Managers

Property managers greatly benefit from creating a system that provides effective and compensated internet access within their multi-dwelling unit complex.

Revenue Potential

Landlords can create extra revenue streams by providing renters with paid Wi-Fi services.

Increased Tenant Satisfaction

Access to fast, dependable internet improves tenants’ overall quality of their renting experience.

Enhanced Network Performance

Paid Wi-Fi networks that have been optimized guarantee higher coverage and quicker speeds.

Streamlined administration

Setting up a centralized administration platform makes it simple for landlords to monitor and maintain the Wi-Fi network.

Strategic Edge

MDU properties equipped with optimized paid Wi-Fi present a unique and compelling selling point, attracting discerning renters who prioritize seamless connectivity. This technological advantage positions your offerings as a preferred choice for those who value a robust online experience.

The Benefits of Paid Wi-Fi for Tenants

Tenants of a multi-dwelling complex benefit from having a dependable paid internet connection since it makes one more accessible, productive, and satisfied.

Increased accessibility is first and foremost achieved by providing a steady connection that ensures ongoing access to online resources. This asset is valuable to tenants who need reliable internet for work, school, and entertainment.

Having internet service readily available to tenants offers them another benefit – peace of mind. Offering paid Wi-Fi to tenants eliminates the hassle of having to schedule and coordinate efforts with an internet service provider (ISP) to come and set up interment in their unit.

By not having to work with an ISP directly, tenants will also be given peace of mind of not being tethered to a contract regarding internet access. Property managers can offer tenants Wi-Fi access based on the length of the lease by offering paid Wi-Fi. If a tenant renews a lease, Wi-Fi access can be renewed simultaneously.

The Technological Benefits of Offering Paid Wi-Fi

Unlike traditional internet setups, having an in-house built network for an MDU space creates a more fluid network rather than a disruptive one.

By offering paid Wi-Fi to tenants, MDU spaces can optimize placing hardware devices where needed when setting up a network to offer paid Wi-Fi. Traditional internet setup in an MDU space requires a tenant to work with a third-party ISP and be provided with some hardware implementation (usually a router and modem setup) for the said tenant to gain internet access.

Requiring every tenant to set up their hardware for internet access can disrupt connectivity for tenants and their IoT devices. Thus potentially creating a less-than-appealing living experience.

Offering paid Wi-Fi improves the internet experience for tenants by delivering residents a reliable warp-speed connection. Imagine effortless access to online learning, streaming blockbuster films, and diving into other digital adventures – thanks to this tech transformation provided by the MDU.

Moreover, top-tier paid Wi-Fi offers property owners a competitive advantage, magnetizing prospective tenants searching for modern living infused with state-of-the-art technical amenities.

In essence, the implementation of optimal paid Wi-Fi possesses the power to revolutionize the lives of MDU inhabitants while simultaneously unlocking avenues of income for visionary building proprietors.

At GoZone WiFi, we are helping MDUs optimize their revenue generation through paid Wi-Fi. If you own or operate an MDU space and want to learn more about offering paid Wi-Fi to your tenants, contact us today to learn how we can help!

Installing a guest WiFi in your business is more than just providing a service for your guests and customers. Guest WiFi can deliver a more innovative way to market and enhance the experience by providing you with real-time WiFi analytics. The data can better understand your customers’ behaviors, boost sales, and optimize operations. This overall improves your marketing strategies, giving you an edge over the competition.

What is WiFi Analytics?

WiFi analytics is a process that allows your business to capture data through access points throughout your business. The data collected can provide insights into customer behavior, average time spent in your business, crowd size, peak visit times, and repeat visits. Additionally, the process collects vital marketing data such as demographics and digital marketing data.

Using this data, you can create personalized marketing campaigns, arrange store displays, and encourage sales through targeted marketing. WiFi analytics provides invaluable insights that are actionable, accurate, and in real time. This allows you to shift your marketing quickly to enhance the customer experience.

Benefits

You’ll need to understand your customer to ensure your marketing is on-point with your target audience. This will boost your sales and enhance your brand image. Utilizing a guest WiFi allows you to capture critical data and benefit your business in many ways.

Boost Brand Loyalty

It is crucial to analyze return rates to enhance your marketing efforts and boost customer loyalty. Specifically, this analysis should include both new and repeat customers. By doing so, you can gain valuable insights into the effectiveness of your marketing strategies and identify areas for improvement.

Improve Engagement

You can better understand your customer’s dwell time and use the information to increase engagement through managing store displays, marketing efforts, and customer service engagement.

Increase Profitability

You can gain insights into customer behaviors and interactions at the point of sale and maximize profitability by increasing conversion rates.

Enhance Store Experience

Gathering insightful data lets, you know your customers and their needs, likes, and dislikes. It then allows you to tailor the experience to meet their needs better.

Improve Store Efficiency

Improve efficiency within your business by evaluating data and improving business management strategies. Analyzing data allows you to find what is easy and isn’t working and make changes based on the business needs.

Gather Marketing Data

You can gather consumer data such as social media information or email addresses. This will allow you to enhance your social media marketing and strategize your email marketing campaigns. After a customer leaves a store, with this data, you can build a relationship with your customers, thus increasing the chances they will return.

Providing your customers with WiFi access that is safe and secure is vital to delivering a great experience as people visit your business. WiFi analytics can add value by utilizing your shared WiFi to collect essential information about your customers and their behaviors. Using the data provided, you can get to know your customers, enhance your marketing efforts, and boost brand loyalty. Therefore, helping you reach your target audience more effectively and ultimately reach your goals.

Why GoZone?

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.

Learn more at https://www.gozonewifi.com/marketing4wifi/

Net Promoter Scores or NPS is a score that measures customer loyalty and satisfaction through feedback. The NPS system is one of the most popular customer experience measurement tools used on the market today. The scoring system is a simple, easy-to-understand score between -100 and +100 that translates many metrics into a single customer experience score. Read on to learn the many uses millions of businesses use to measure and track how their customers perceive them.

How is the Net Promotor Score Used
The NPS measures customer satisfaction across many metrics customized to the business’s services and needs. It is calculated based on experience, processes, ease of use, and the product or service itself. There are a few great reasons to implement NPS scores in your business.

Measure Customers Satisfaction
One of the most important aspects of any business is customer satisfaction. You can collect honest customer feedback with NPS to better understand their experience. A higher NPS score indicates your customers are satisfied with your business and likely to continue shopping. Lower scores indicate dissatisfaction and could show you need to improve specific areas.

Assess Business Growth
Collecting data through NPS scores can allow you to understand your business growth over time as you identify patterns and improve. It can help you increase your performance as a business by creating brand trust and loyalty by focusing on improving customer satisfaction.

Measure Customer Loyalty
It’s hard to determine brand loyalty outside of Net Promotor Scores. You can incorporate metrics through NPS feedback to determine customer loyalty after purchase and the likelihood of returning. Understanding your position in your market and the health of customer loyalty can allow you to create marketing efforts to keep customers happy and win back customers disappointed with your services or products.

Why is Measuring NPS Important?
Implementing Net Promotor Score measurements through customer feedback is an ongoing effort. Your customer satisfaction can change and evolve. If you’re not consistently collecting information, you may lose sight of your goals, and your brand’s reputation may go downhill. You can connect better with your customers and get insight into the feedback you may have missed.

When your NPS scores come in with negative numbers, you are presented with a unique opportunity to reach out and turn the customer experience around. You can prevent further issues by catching problems before they snowball. If you can maintain a positive score, your customers will be happier and likely to spread positive feedback through word of mouth.

The Net Promotor Score is a vital metric that measures customer loyalty and satisfaction to help you develop your business into a positive brand in your target market. You can use NPS scores to create goals to make improvements or ensure efforts remain consistent and give yourself to stand out among the competition.

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.

Learn more at GoZoneWiFi.com.

Offering amenities is crucial to providing a great guest experience in your hotel or rental. Offering secure, accessible, and reliable guest WiFi can drastically improve guest satisfaction, increase business, and reduce tenant turnover. A secure guest WiFi connection keeps them connected and better protected from malicious activity. Learn more about the benefits of secure WiFi and why you should offer it as an amenity in your hotel.

The Benefits of Secure Guest WiFi

Staying in a hotel, guests expect a home-like experience with the ability to watch their favorite shows, check their emails, and even work remotely straight from the comfort of their rooms. Offering secure guest WiFi gives guests access to the internet to browse social media or work on business applications. No matter their preferred activities, the experience should be seamless through solid and secure connections.

There are a lot of benefits for business and improving the customer experience in many ways.

Attract More Customers

Offering free secured guest WiFi as an amenity can attract more customers to your business. Customers consistently turn to the internet to search for their products and services online to read reviews before they spend their money. This basic amenity is essential to help prevent losing out on crucial business to help you grow and remain competitive.

Earn revenue or offer to loyal customers

If you offer a secure WiFi option, you could use this as a value-added service for your loyalty customers. In addition, you could charge for secured WiFi access while offering free WiFi. More and more customers use secured WiFi networks while traveling outside the home. Offering a secure option is a great way to satisfy customer demand for faster and more secure public WiFi.

Monitor and Control Web Content

A cloud-based web filtering solution built into your secure guest WiFi, you can monitor and control web content access to ensure quality content. When you control web content with filters, you can prevent guests from visiting harmful websites and manage spam and malware threats. Your guests cannot access or download anything that may present a security risk to your business or other guests.

Reduces Tenants Turnover

Complimentary guest WiFi can attract and retain quality guests and transform them into repeat customers. WiFi will be available and utilized by guests of your hotel and will be greatly appreciated. Guests are happiest when they can stay connected when they need and be able to access without worrying about security risks.

Prevents Security Breach

A segmented and secured guest WiFi network prevents outsiders from accessing your network and is essential for any business security plan. It ensures guests can only access the internet through the guest WiFi and prevents them from having access to company assets on the primary network. Sharing the same network without segmentation and isolation can increase cyber risks to your business.

Hackers are getting smarter as technology advances. You also want to protect your network from malicious people attempting to access your network to infiltrate and steal sensitive data through cyberattacks.

Offering secure guest WiFi as an amenity protects customers and your business from dangerous cyberattacks and reduces your business’s legal liability. It ensures your guests can safely browse the internet and improve their overall experience boosting your business by creating happy, loyal customers.

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.

Learn more at GoZoneWiFi.com

What is footfall?
Footfall is a term used to measure how many people enter, exit, and move around an area. It is becoming more commonplace in many types of venues, such as city centers, shopping malls, retail stores, casinos, stadiums, convention facilities, and campus environments. Footfall analytics is an advanced technique using Wi-Fi equipment to calculate the number of people entering a facility and other statistics relating to customers or visitor traffic. Wi-Fi footfall analytics is a counting technology that provides venue stakeholders with valuable visitor information. 

Traditional ways to count the number of visitors in indoor venues requires employing people at the entrances to count the number of visitors who entered or exited. These staff members usually have a clicker in their hand to track the people who walked through the doors and report the amount at the end of each shift. In outdoor events such as parades and festivals, staff members take pictures of the crowds and literally count the number of heads they see.  These methods come with several disadvantages. While it’s not only time-consuming and can be very inaccurate, employees are obligated to be stationed at the front door to ensure they obtained the correct numbers. Counting by hand can result in human error, and neither of these methods can be consistent on a 24×7 basis.  

Footfall analytics is evolving from the traditional way of counting visitor traffic to using technology to track the number of people entering and exiting an area. Footfall analytics also provides companies with other relevant information, such as return visitors versus new visitors, dwell times (how long people are staying in an area), which entrances and exits are busier, how people navigate through a store, and all of this is measured consistently, 24 hours per day. It can also alert relevant staff in real-time if an area is too dense or too sparse with people, which is excellent for check-out areas or to assist with crowd control. 

So how does it work? 

The most common way of gathering data about customers is through the use of Wi-Fi-enabled smartphones. These devices transmit a ping while trying to find a device or router to connect to. Most enterprise-grade Wi-Fi access points can pick up these pings and report to online presence analytics software tools. Device data can then be analyzed, parsed, and even overlaid on a floorplan drawing, creating heat maps and footfall path maps. These maps can show stakeholder patterns as people browse through a store, through a mall, and even through crowded outdoor events.  

Why use footfall analytics? 

Footfall analytics can help companies improve sales by using the information collected to setp displays in higher traffic areas, or where people seem to dwell. Malls can use the data to measure which parts of the building are busier and during which times of the days and days of the week. Outdoor events can measure attendance trends from year to year and even see percentage of new versus returning visitors. The data can also encourage better staffing as management can plan increased employee scheduling for busier times.  

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.  

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. 

Learn More Today!

What is Captive Portal?

Many people have come across captive portals and may not have even realized it. When people log into the guest WiFi in a place of business, a captive portal is what they must go through to use the WiFi network. A captive portal is a splash page on their mobile device, tablet, or laptop that displays information asking users to the web.  

Most captive portals will contain a list of the terms and services, or they may ask for some simple personal details before they prompt users to agree to the terms before allowing access.

Once guests agree, the captive portal can manage users’ access and engage at critical points in the visit. Businesses use these portals to capture essential insights into customers that physically access their location versus their webpage. 

In today’s highly tech-savvy world, people demand easy access to fast internet anywhere they go. Even in the age where telecommunications companies offer unlimited data, that data can only stretch so far, and sometimes, service can be a little spotty. We can all relate to being at a sports game, a festival, or a concert without a signal – it’s the worst. 

When people visit a coffee shop, hotel, or event venue and want to access the internet without using their data plan, they will opt to connect to the business’s guest WiFi. In utilizing captive portals, enterprises have begun to use a way to accommodate the growing needs for accessible WiFi while collecting essential data on their guests to help with their marketing efforts. 

Benefits of Using a Captive Portal 

Businesses worldwide can use captive portals to support their marketing strategies and help companies make changes needed to increase customer or guest satisfaction and loyalty. Using captive portals can benefit businesses by: 

Use Captive Portal to Collect essential Customer Data and Contact Data 

Businesses can customize captive portals to include fields to request additional information to collect accurate and rich data to build robust customer profiles. Collect data such as name, age, location, emails, gender, etc. Making a detailed customer profile can help marketing teams create more targeted marketing strategies.   

Providing a Level of Security 

Using a captive portal protects both the user and the business. The built-in security features can secure online business assets and protect users from phishing scams. The firm is also protected by freeing itself from liability for illegal online behavior. 

Set Limits to Prevent Users from Hogging Bandwidth 

Many public places can attract people who might sit for extended periods of time, and bog down the internet with their increased use. Setting up time limits can prevent users from staying connected for too long or set download limits to avoid large downloads to free up bandwidth – giving other users access.  

Using GoZone Smart WiFi captive portals at your place of business can be a convenient way to collect insights on the customers visiting your physical locations. Captive portals can help increase engagement, brand awareness, and customer profiles, improving businesses’ ROI and increasing overall revenue.