U.S.-based company adds new director of information and security and aligns with efforts to help strengthen national digital infrastructure
IRVINE, Calif.–(BUSINESS WIRE)–TP-Link Systems Inc., a global leader in networking and smart home solutions, today announced a series of proactive initiatives to strengthen its leadership in product security, along with the appointment of Adam Robertson as director of information and security.
“Adam’s pragmatic approach to cybersecurity is exactly what TP-Link needs as we continue to innovate and expand our product offerings”
These efforts include independent security audits, participation in government-led cybersecurity programs, and investments in advanced technologies to stay ahead of emerging threats. Together, these initiatives demonstrate TP-Link’s ongoing commitment to delivering secure, reliable, and innovative products while prioritizing user privacy and transparency.
“At TP-Link Systems, security and integrity are at the heart of everything we do,” said Jeff Barney, President of TP-Link Systems Inc. “We are proud to call Irvine our home, to contribute to the strength of the U.S. economy, and to deliver innovative, secure products that customers around the world can trust. Our commitment to transparency, rigorous testing, and continuous improvement ensures that we will remain a leader in networking and smart home technology.”
Secure by Design
TP-Link’s comprehensive approach to cybersecurity is in full alignment with the U.S. government’s efforts to strengthen national digital infrastructure. TP-Link will continue to invest in advanced security technologies and collaborate with industry and government partners to stay ahead of emerging cyberthreats.
To that end, TP-Link is a proud signatory of the U.S. Cybersecurity and Infrastructure Security Agency’s (CISA) “Secure by Design” pledge and actively participates in CISA’s Secure by Design Technical Exchange Group. The company also maintains a proactive vulnerability disclosure program, inviting independent researchers and the security community to report potential issues.
In Q1 2025, TP-Link will sponsor a bug bounty program hosted by a prominent platform, further demonstrating its commitment to identifying and addressing vulnerabilities. Additionally, the company supports the Cyber Trust Mark program administered by UL Solutions, and plans to seek certification for its products.
Security Practices Earn High Marks
As a strong proponent of product security and user privacy protections, TP-Link has developed a comprehensive security framework designed to anticipate, identify, and address risks quickly and transparently.
To validate its security practices, TP-Link engaged Finite State, an independent U.S. cybersecurity firm, to conduct a thorough audit of its security investments in 2024. The audit found that TP-Link is on par with or ahead of other major industry players in terms of security outcomes. Public vulnerability data shows that TP-Link’s rate of vulnerabilities per product is significantly lower than those of peer manufacturers, and its average CVSS score aligns with industry leaders.
“TP-Link Systems has demonstrated a strong commitment to security by investing in robust practices and embracing independent validation,” said Matt Wyckhouse, Founder & CEO of Finite State. “Their proactive approach to identifying and addressing vulnerabilities sets a high standard for the industry, and their results speak for themselves.”
Secure Manufacturing and Supply Chain
Since 2018, TP-Link has manufactured its U.S.-bound products in its own factory in Vietnam, ensuring greater control over its supply chain and adding an extra layer of security and governance.
“Manufacturing our products in our own facilities allows us to maintain the highest levels of quality and security,” said Barney. “We are constantly assessing potential risks to our operations, customers, and supply chain to ensure we deliver safe and reliable products that our customers can trust.”
Robertson to Lead Security Initiatives
Adam Robertson brings 17 years of cybersecurity experience to TP-Link, including eight years in senior leadership roles at companies like Reliance, Inc. and Incipio Group. Based at the company’s global headquarters in Irvine, California, he will oversee security for TP-Link’s consumer and enterprise networking and home automation products. His leadership will help further shape the company’s security culture and accelerate innovation in cybersecurity.
“Adam’s pragmatic approach to cybersecurity is exactly what TP-Link needs as we continue to innovate and expand our product offerings,” said Barney. “His ability to balance technical depth with strategic vision will be invaluable as we work to elevate our security standards and set new benchmarks in the industry.”
“I am excited to join TP-Link and contribute to its mission of making secure technology accessible to everyone,” said Robertson. “I look forward to building on our world-class security team and ensuring that the TP-Link brand remains synonymous with trust and security in the technology industry.”
Cutting-Edge Network Security with TP-Link HomeShield
As part of TP-Link’s ongoing commitment to product security, HomeShield provides an additional layer of protection for users’ home networks.
HomeShield offers robust parental controls, enabling users to manage online time and block inappropriate content. Additionally, Quality of Service (QoS) settings help optimize network performance for streaming, gaming, and work-from-home setups, ensuring a seamless connectivity experience. HomeShield also delivers comprehensive security reports, offering users detailed insights into their network activity, potential threats, and overall performance.
Looking Ahead
TP-Link is dedicated to being a leader in IoT and networking security. By working with industry experts, embracing government guidance and standards, and maintaining an unwavering focus on improvement, the company ensures that its customers can trust its devices today and in the future.
“Security is never final; it’s an ongoing journey,” said Robertson. “We are committed to evolving with the landscape, staying ahead of threats, and providing our customers with the peace of mind they deserve.”
For more information about TP-Link, please visit www.tp-link.com.
About TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
New WiFi 7 routers provide faster speeds, more coverage no matter how many devices are connected to a home WiFi network
Kirkland, Washington (November 19, 2024) – Ziply® Fiber, home to America’s Fastest Home Internet, today announced the introduction of the most advanced home WiFi experience available – WiFi 7 – now ready for installation across the company’s entire four-state, fiber-optic footprint. Starting today, along with the best network, new customers who sign-up for Ziply Fiber’s 1, 2, 5 or 10 Gig service may lease the company’s new WiFi 7 TP-Link router which will provide the fastest WiFi available. Customers will also enjoy the bonus of knowing this new service from Ziply Fiber helps solve one of the biggest pain points in American households today.
According to the recent “How Americans are Using the Global Internet” study conducted by OnePoll, 70 percent of consumers said they experience connection issues with their home WiFi networks and one-third of respondents reported that an unreliable WiFi connection is the biggest cause of stress at home. Today’s introduction of WiFi 7 from Ziply Fiber helps solve both of those issues.
“Ziply Fiber’s new WiFi 7 experience is a gamechanger when it comes to speed, capacity, latency and overall performance for home WiFi,” said Harold Zeitz, CEO of Ziply Fiber. “People have been saying they want to connect more devices, have better coverage throughout their homes and get faster speeds over WiFi, and today they can have all of that and more on the nation’s fastest and most reliable network.”
Whole Home WiFi Now Included
In addition, Ziply Fiber’s Whole Home WiFi service is now included with the router lease for all its multi-gig plans, just as it has been with its Gig, Fiber 300 and Fiber 100 plans. Whole Home WiFi ensures a quality WiFi signal and internet connection throughout a customer’s entire home. Ziply Fiber’s technicians perform a home WiFi check to assess the strength of WiFi service and look for any WiFi dead zones during installation. After the assessment, the technician will install the WiFi 7 router in the best spot to provide the customer with optimal WiFi coverage in their homes.
WiFi 7 Delivers Speed, Capacity and Performance
WiFi 7 delivers speeds faster than both WiFi 6 and WiFi 6E devices. The new WiFi 7 router options support symmetrical speeds up to 10 Gbps for wired connections and up to 3.5 Gbps over WiFi.
Ziply Fiber’s new WiFi 7 service also allows customers to connect more devices simultaneously without slowing down or experiencing lag, meaning increased capacity with lower latency, which is optimal for streaming, gaming, video calls and more.
WiFi 7 enhances performance overall, especially in dense environments where many networks overlap. It reduced interference and boosts signal quality, leading to better coverage throughout the home. WiFi 7 is particularly effective in larger homes, those with unusual layouts or more than two stories, or that have interior brick walls, which are normally susceptible to WiFi dead zones.
“As one of the first to bring affordable Wi-Fi 7 routers to market, we are pleased to collaborate with Ziply Fiber to deliver the latest in wireless networking technology,” said Jeff Barney, President, TP-Link Systems Inc. “With more Wi-Fi 7-enabled devices entering the market, it’s vital that consumers have access to fast, reliable connectivity, without compromising on quality or cost.”
About Ziply Fiber
Ziply Fiber is home to America’s Fastest Home Internet – 50 Gig. Called “America’s undisputed leader as the fastest home internet provider” and “the fastest internet provider nationwide” by CNET, and “The Fastest ISP in the Northwest” by HighSpeedInternet.com, Ziply Fiber is a local, Northwest-based company headquartered in Kirkland, Washington, with major offices in Everett, Washington; Beaverton, Oregon; and Hayden, Idaho. Most of Ziply Fiber’s executive team, which consists of former executives from AT&T, CenturyLink, and Wave Broadband, have lived and worked in the Northwest for the majority of their careers. That local ownership and market familiarity is an important part of the company mindset and culture. Ziply Fiber’s primary service offerings are Fiber Internet and phone for residential customers, Business Fiber Internet and Ziply Voice services for small businesses, and a variety of Internet, networking, and voice solutions for enterprise customers. The company continues to support Ziply Internet (DSL) customers, and its TV customers in Washington and Oregon. A full listing of products and services can be found at ziplyfiber.com.
About TP-Link
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
About the Study
The “How Americans are Using the Global Internet” study was conducted by OnePoll on behalf of NETGEAR between November and December 2022 and surveyed more than 2,000 consumers across the United States on their experience with WiFi and connected devices in the home, what their online habits are, and which factors they view as important to maintaining a quality online experience. The survey was posed to OnePoll’s group of general population respondents and remained open until 2,000 survey responses were complete.
IRVINE, Calif.–(BUSINESS WIRE)–TP-Link Systems Inc., a global leader in networking and smart home solutions, today announced the establishment of its new global headquarters in the United States. This strategic move marks a significant milestone for the company, solidifying its presence in the U.S. market and enhancing its global competitiveness.
“The relocation of our global headquarters to the United States represents a pivotal moment in TP-Link’s history, reinforcing our commitment to the U.S. market and enhancing our ability to innovate and compete on a global scale”
To support this move, TP-Link Global and TP-Link USA have merged to form TP-Link Systems Inc., serving as the parent company overseeing all regional and international offices. Previously, TP-Link operated dual headquarters in Singapore and Irvine, California. The new entity serves as the central hub for the company’s worldwide operations, with all offices reporting directly to the U.S.-based global headquarters.
“The relocation of our global headquarters to the United States represents a pivotal moment in TP-Link’s history, reinforcing our commitment to the U.S. market and enhancing our ability to innovate and compete on a global scale,” said Jeff Barney, the newly appointed president of TP-Link Systems Inc. “We’re dedicated to contributing to the local economy, creating jobs, and continuing to deliver innovative product offerings that meet the evolving needs of our customers in the U.S. and across the globe. By establishing our global headquarters here in the United States, we’re not just expanding our presence – we’re making a long-term commitment to American consumers and businesses.”
With more than 25 years of technology industry experience, Barney previously served as COO of TP-Link USA Corp., leading the rapid market share gains of the company’s retail business.
This strategic shift reinforces TP-Link’s dedication to product innovation and market leadership in the networking and smart home industries. Leveraging its global expertise and vision, TP-Link is poised to enter a new era of growth and innovation, with the United States at the center of its global operations.
For more information, please visit www.tp-link.com.
About TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
Today, TP-Link Corporation Group (TP-Link®), a global leader in high quality networking products, announces that it has completed a global restructuring marking a significant milestone in positioning TP-Link to advance key growth initiatives.
Under the new corporate structure, TP-Link Corporation Group now operates dual headquarter companies to bolster its worldwide business:
1. Its United States headquarter, TP-Link Global Inc., oversees products and marketing and operates an R&D center. TP-Link Global Inc. officially commenced operations in Irvine, California in 2023.
2. Its Singapore headquarter, TP-Link Corporation Pte. Ltd., established in 2005, serves as the holding company for the Group’s operations.
In early 2022, TP-Link Corporation Group (TP-Link®) began its formal organizational separation from TP-LINK Technologies Co., Ltd. (TP-LINK®) in China, that each of them functions as a standalone entity. This separation encompasses all shareholdings and operational aspects, including legal entities, workforce, research and development, production, marketing, and customer service.
TP-Link Corporation Group now operates four major R&D centers, three manufacturing bases*, and 42 subsidiaries worldwide, managing the full spectrum of product development, high-quality production, streamlined delivery, and sales. Under the new structure, TP-Link forges stronger global partnerships, while bolstering its strategic business execution capabilities worldwide.
With independent sub-brands such as Tapo®, Kasa®, Omada®, VIGI®, and Aginet®, TP-Link Corporation Group (TP-Link®) is dedicated to delivering reliable, high-performance, convenient products and services across home-business-ISP networking, security monitoring, and consumer electronics to users in over 170 countries and regions. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy the wonders of technology.
*Includes the manufacturing base in Brazil, which is under construction.
