October 22, 2024

[Press Release]

Wi-Fi Alliance® applauds ISED Canada for forward-thinking decision to adopt rules for 6 GHz Very Low Power devices

Austin, Texas – October 14, 2024 – Wi-Fi Alliance^® – a leading advocate for Wi-Fi^® connectivity – commends Innovation, Science and Economic Development Canada (ISED) for its forward-thinking decision to adopt new rules permitting the use of Very Low Power (VLP) devices in the 6 GHz frequency band. This progressive move underscores ISED’s commitment to ensuring that Canada’s digital ecosystem is prepared for a future that increasingly relies on ultra-fast, low-latency, and secure wireless communications.

“ISED’s decision marks a pivotal moment for Canada’s wireless industry,” said Alex Roytblat, Vice President of Worldwide Regulatory Affairs at Wi-Fi Alliance. “By opening the 6 GHz band to Very Low Power devices, ISED is empowering innovation across a multitude of sectors—healthcare, education, manufacturing, and beyond. This bold step reinforces Canada’s position as a leader in the global race toward advanced wireless connectivity and technology adoption.”

Wi-Fi Alliance is excited to continue working alongside ISED to drive innovation and ensure the successful implementation of these new rules. We look forward to seeing the transformative impact of 6 GHz Very Low Power devices on Canada’s connectivity landscape.

About Wi-Fi Alliance^® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Follow Wi-Fi Alliance:
wi-fi.org/beacon
wi-fi.org/signal
facebook.com/wificertified
twitter.com/wifialliance
linkedin.com/company/wi-fi-alliance
youtube.com/wifialliance

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October 9, 2024

[Press Release]

Wi-Fi Alliance® commends Federal Communications Commission (FCC) Chairwoman’s proposal to allow very low power (VLP) devices to access 6 GHz spectrum

Austin, TX and Washington, D.C. – October 4, 2024 – We commend the Federal Communications Commission Chairwoman Rosenworcel on the proposal to revise existing regulations to enable the latest generations of Wi-Fi® – Wi-Fi 6E and Wi-Fi 7 – to access additional 6 GHz spectrum to deliver faster, more reliable, and robust connectivity. This expansion is essential for supporting next-generation innovations in areas like smart homes, Internet of Things (IoT), telemedicine, and AR/VR. These advancements not only enhance everyday user experiences but also foster economic growth by driving technological innovation, creating jobs, and improving operational efficiencies across various industries.

The proposal builds on proven interference mitigation techniques which already have been successfully implemented. These techniques ensure that high-performance Wi-Fi can operate effectively without causing harmful interference to essential incumbent services in the 6 GHz band.

Wi-Fi Alliance enthusiastically supports this proposal, reflecting the Wi-Fi industry’s confidence that expanded access to 6 GHz spectrum will continue to support transformative technologies while maintaining reliability of critical 6 GHz operations.

About Wi-Fi Alliance^® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Follow Wi-Fi Alliance:
wi-fi.org/beacon
wi-fi.org/signal
facebook.com/wificertified
twitter.com/wifialliance
linkedin.com/company/wi-fi-alliance
youtube.com/wifialliance

Read full release

June 19, 2024

[Press Release]

19th European Spectrum Management Conference

The BluePoint

Brussels, Belgium

Across 2 days attendees will have the opportunity to be involved in discussions on the key spectrum topics for the region and beyond, through interactive sessions, networking opportunities, an exhibition area and much more.

This event is part of The Global Spectrum Series. The world’s largest collection of regional spectrum policy conferences.

Register

View Event Website

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June 19, 2024

[Press Release]

New study: Lack of Wi-Fi® spectrum jeopardizes Europe’s gigabit connectivity goals

Brussels, Belgium – June 18, 2024 – Europe is at risk of missing its target^[1] of delivering 1 Gbps connectivity across all EU households by 2030. With the limited spectrum currently available for Wi-Fi^®, only about half of a typical residential building will have gigabit coverage, according to a study by Plum Consulting, commissioned by Wi-Fi Alliance^®.

European consumers depend on Wi-Fi for broadband connectivity. With European governments prioritizing significant resources to expand broadband across the continent, the shortage of Wi-Fi spectrum undermines gigabit infrastructure investments and benefits.

Wi-Fi is the primary technology by which Europeans access broadband, but connectivity is only as good as its narrowest bottleneck. With the rapidly growing number of Wi-Fi devices and exponentially increasing data traffic, congestion is degrading broadband connections – particularly in densely populated areas where such connections are needed most. While other countries, such as the U.S., South Korea, and Canada, have addressed this issue by enabling the latest generation of Wi-Fi in the entire 6 GHz frequency band, European regulators continue to delay this critical decision, depriving Europe of the latest Wi-Fi capabilities and benefits.

“There is no plan B to support Wi-Fi in Europe,” said Alex Roytblat, Vice President of Regulatory Affairs at Wi-Fi Alliance. “As European regulators continue to ponder the future of the 6 GHz band, this study provides clear evidence that without Wi-Fi access to sufficient frequency spectrum, Europe’s connectivity goals are in jeopardy.”

While the study focused on residential scenarios, it is evident that the Wi-Fi spectrum shortfall similarly impacts enterprise deployments, reducing connectivity and the industrial potential of broadband in Europe.

Download the Wi-Fi Spectrum Requirements study or learn more from our 6 GHz Wi-Fi Information Center.

About Wi-Fi Alliance^® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

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May 1, 2024

[Press Release]

Wi-Fi Alliance® AFC specifications and tools streamline standard power device compliance in Canada

Austin, TX – April 23, 2024 – In the ongoing effort to enable a robust Wi-Fi^® ecosystem, Wi-Fi Alliance^® successfully enhanced its Automated Frequency Coordination (AFC) Device (DUT) Compliance Test Plan and AFC DUT Test Harness Tool for 6 GHz standard power devices to comply with the Innovation, Science and Economic Development (ISED) Canada’s Radio Standards Specification (RSS-248)Radio Standards Specification RSS-248. This update streamlines the regulatory approval process for 6 GHz standard power devices in Canada and underscores Wi-Fi Alliance’s commitment to maximizing unlicensed spectrum availability and delivering wireless connectivity to the Canadian consumers and enterprises.

Wi-Fi Alliance appreciates the guidance and collaboration provided by the ISED Canada in this effort.

For additional information, please visit Wi-Fi Alliance 6 GHz AFC Resources.

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February 28, 2024

[Press Release]

Wi-Fi Alliance® applauds Automated Frequency Coordination (AFC) system approval by Federal Communications Commission (FCC)

Austin, TX and Washington, DC – February 23, 2024 – Wi-Fi Alliance^® applauds the Federal Communications Commission (FCC) decision to approve 6 GHz Automated Frequency Coordination (AFC) system operators for commercial operations. Today’s approval is a significant milestone for the 6 GHz Wi-Fi^®ecosystem that will maintain U.S. momentum in wireless connectivity and innovation.

We also take this opportunity to recognize the multiyear effort by our members and industry stakeholders to advance the development of the 6 GHz AFC resources that were instrumental to this accomplishment.

About Wi-Fi Alliance^® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

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February 15, 2024

[Press Release]

Wi-Fi Alliance® celebrates 25 years of Wi-Fi® innovation and impact

One of technology’s greatest success stories celebrates a quarter century

Austin, TX – February 15, 2024 – This year marks a significant milestone in the history of technological innovation as we commemorate the 25th anniversary of Wi-Fi^®, one of technology’s greatest success stories which has revolutionized the interactions essential to both humans and machines.

In 1999, Wi-Fi Alliance^®– formerly known as Wireless Ethernet Compatibility Alliance (WECA) – embarked upon an ambitious journey to promote global adoption of standardized Wi-Fi technology. One of the key first steps was the certification of products that adhered to the Institute of Electrical and Electronics Engineers (IEEE) 802.11 standard to ensure multi-vendor interoperability and give users the confidence essential to accelerating Wi-Fi adoption. Wi-Fi CERTIFIED^® has since enabled worldwide interoperability and a robust Wi-Fi device ecosystem that is integral in our daily lives.

Wi-Fi has transformed the way we work, live, and play. It has empowered countless innovations across industries and applications – from devices and services to entire market segments like Internet of Things (IoT), smart homes, and Extended Reality (XR). There are more than 21 billion Wi-Fi devices in use today^[1], and Wi-Fi is ubiquitous in smartphones and tablets, provides critical connectivity for homes, enterprises, and service providers, and pushes the boundaries of wireless connectivity. Wi-Fi has done more than ever imagined including serving as an engine of economic growth and societal progress.

“Wi-Fi has had a profound impact on our world,” said Kevin Robinson, president and CEO, Wi-Fi Alliance. “Wi-Fi has transcended its initial role as a local networking tool to become a catalyst for equal opportunity innovation and human progress, connecting people, devices, networks, and ideas like never before. We invite the Wi-Fi industry to join us in celebrating this remarkable milestone this year.”

Over the past quarter-century, Wi-Fi has evolved and expanded, with advancements in performance, range, reliability, and security. Today, Wi-Fi CERTIFIED 7^™ enables advanced use cases that were previously impractical with wireless technology, and Wi-Fi Alliance is as committed as ever to delivering solutions and features that enrich global Wi-Fi user experiences.

Wi-Fi Alliance will celebrate Wi-Fi’s 25^th anniversary throughout 2024, reflecting on its humble beginnings to its status as a cornerstone of modern connectivity, moving the majority of global data traffic. Join us in celebrating 25 years of Wi-Fi at our member meetings and on social media by downloading our digital assets. #WeAreWiFi

About Wi-Fi Alliance^® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

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February 15, 2024

[Press Release]

Wi-Fi Alliance® members showcase value of Wi-Fi CERTIFIED®

Wi-Fi CERTIFIED offers a competitive advantage and contributes to improved customer experience

Austin, Texas – February 6, 2024 – Wi-Fi Alliance^® members shared company testimonials underscoring the value that Wi-Fi CERTIFIED^® delivers to their companies. The top reasons for achieving Wi-Fi CERTIFIED product certification from Wi-Fi Alliance include: emphasis on a standardized method of ensuring the reliability, performance, and security of their Wi-Fi^® products, delivering a competitive advantage during RFP processes, and leveraging Wi-Fi CERTIFIED as an effective marketing tool. In markets including Internet of Things (IoT) and enterprise where there is intense competition, Wi-Fi CERTIFIED differentiates products by offering a better customer experience.

These testimonials are a sampling of the value seen from Wi-Fi CERTIFIED by Wi-Fi Alliance’s more than 900 member companies.

“For Wi-Fi CERTIFIED products, I think of the top three things. The first is interoperability. Wi-Fi certification helps our devices from different manufacturers work well together. The second is the competitive advantage. Standing out in the crowd and having those logos on our products is so valuable. I actually win RFPs and RFIs over it and have a competitive advantage over my competitors. The third is security. Devices are required to adhere to certain standards and the latest encryption protocols are tested during our Wi-Fi certification, so security is very important to us.” – Rosalie Bibona, Product Management Director of Wireless, Extreme Networks

“We strongly believe in interoperability and given the fact that Wi-Fi is a long-established collection of technologies that has grown and evolved over the years, it is important for us to achieve interoperability with whatever is out there in the real world. That is where certification really plays an important role for our products.” – Danny Lousberg, Head of Product Management, Software, Signify

“Wi-Fi CERTIFIED plays a crucial role in the IoT industry. It ensures that IoT devices meet strict standards, enhancing their reliability, performance, and security. With high interoperability, Wi-Fi CERTIFIED devices can seamlessly communicate with each other. It sets a very good standard and a benchmark for the expectation of the experience that the consumer can get.” – Alex Yang, Co-Founder and COO, Tuya Smart

Watch our videos to learn more or visit: https://www.wi-fi.org/certification/member-testimonials

About Wi-Fi Alliance® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Follow Wi-Fi Alliance:
wi-fi.org/beacon
wi-fi.org/signal
facebook.com/wificertified
twitter.com/wifialliance
linkedin.com/company/wi-fi-alliance
youtube.com/wifialliance

Media Contact:
Highwire PR for Wi-Fi Alliance
wi-fi@highwirepr.com

Read full release

October 19, 2022

[Press Release]

Wi-Fi Alliance® names Kevin Robinson as Chief Executive Officer

Robinson brings a track record of success driving the advancement of Wi-Fi^®

Austin, Texas – October 18, 2022 – Wi-Fi Alliance^® announced the appointment of Kevin Robinson as President and Chief Executive Officer. Robinson will assume the role on October 20, 2022, upon the retirement of Edgar Figueroa. Figueroa served as President and Chief Executive Officer since 2007 and announced his plans to retire earlier this year.

“It is a privilege to lead this team into its next era of market impact and advocacy,” said Robinson, incoming President and Chief Executive Officer of Wi-Fi Alliance. “My top priority is to ensure Wi-Fi remains the premier connectivity technology and greatest digital equalizer for people around the globe by harnessing and amplifying the unmatched innovation engine that is the Wi‑Fi industry. In the coming years, Wi-Fi Alliance will continue to push the boundaries of what’s possible through connectivity, and we look forward to nurturing a growing community of product and service innovators looking to address the most pressing opportunities together.”

Robinson is a 15-year veteran of Wi-Fi Alliance and stands uniquely poised to lead the organization’s 900+ member companies in its next chapter of global impact. Serving as Wi-Fi Alliance’s VP of Marketing for the last 7 years, Robinson has led many of the organization’s most transformative initiatives and has been a leading ambassador for promoting Wi‑Fi and Wi‑Fi Alliance as a collaboration forum worldwide. Prior to joining Wi-Fi Alliance, Robinson served as a Captain in the Infantry of the United States Army. Robinson steps into the CEO role with a passion for leading the next Wi-Fi renaissance — relentlessly making the case for essential spectrum for Wi-Fi, listening to the needs of a vibrant and diverse Wi-Fi industry, and ushering in the next wave of market innovation that only Wi-Fi can deliver.

“On behalf of the Board, I want to thank Edgar for his 15 years of leadership and tireless commitment to the organization that has established Wi-Fi as a ubiquitous and fundamental driver of the global economy,” said Carlos Cordeiro, Chairman of the Wi-Fi Alliance Board of Directors. “As we move into this next generation of growth and collaboration with member companies, Kevin understands the legacy he inherits and the importance of a dynamic Wi-Fi Alliance to the continuing success of our industry. Kevin stands as a visionary leader who will invigorate this preeminent industry body as it takes on new global challenges and seizes opportunities that lay ahead.”

As Wi-Fi Alliance drives adoption and evolution of Wi-Fi, Robinson plans to lead from a place of industry outreach and unification. He plans to focus on three particular areas: securing sufficient, harmonized global Wi‑Fi spectrum, deepening engagement and cohesion across the broader Wi-Fi ecosystem, and evolving the Wi-Fi Alliance organization to ensure it is as nimble as the industry it serves.

With 900+ member companies, Wi-Fi Alliance is on the forefront of driving Wi-Fi technology adoption. Robinson is committed to maintaining the vibrancy of the organization, and to actively recruiting the next generation of leaders, entrepreneurs, and innovators to participate in Wi-Fi Alliance. Robinson will help Wi-Fi Alliance expand global awareness of Wi-Fi CERTIFIED^™ and evolve as a premier collaboration forum, leading a new era of spectrum policy and amplifying the economics made possible by wireless connectivity.

About Wi-Fi Alliance® | www.wi-fi.org

Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 75,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Read full release

September 14, 2022

[Press Release]

Wi-Fi Alliance® welcomes revision to Department of Commerce BIS interim rule

Austin, TX and Washington, D.C. – September 9, 2022 – Wi-Fi Alliance^® welcomes today’s action by the United States Commerce Department’s Bureau of Industry and Security (BIS) to revise the Export Administration Regulations (EAR) that authorize the release of certain technology in the context of standards setting and development in standards organizations. The revised rule allows all Wi-Fi Alliance members to fully collaborate within our organization on the vital work of advancing Wi-Fi^® globally. Industry-wide collaboration among nearly 900 Wi-Fi Alliance global member companies is essential to the success of Wi-Fi, which billions of users rely on each day.

Wi-Fi Alliance thanks the United States Department of Commerce Bureau of Industry and Security for providing important clarification and enabling Wi-Fi Alliance members to fully engage in our activities.

About Wi-Fi Alliance^® | www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi^®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 70,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Follow Wi-Fi Alliance:
wi-fi.org/beacon
wi-fi.org/signal
facebook.com/wificertified
twitter.com/wifialliance
linkedin.com/company/wi-fi-alliance
youtube.com/wifialliance

Media Contact:
Highwire PR for Wi-Fi Alliance
wi-fi@highwirepr.com

Read full release

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Wi-Fi news from Wi-Fi Alliance®

Wi-Fi Alliance® applauds ISED Canada for forward-thinking decision to adopt rules for 6 GHz Very Low Power devices

Wi-Fi Alliance® commends Federal Communications Commission (FCC) Chairwoman’s proposal to allow very low power (VLP) devices to access 6 GHz spectrum

19th European Spectrum Management Conference

New study: Lack of Wi-Fi® spectrum jeopardizes Europe’s gigabit connectivity goals

Wi-Fi Alliance® AFC specifications and tools streamline standard power device compliance in Canada

Wi-Fi Alliance® applauds Automated Frequency Coordination (AFC) system approval by Federal Communications Commission (FCC)

Wi-Fi Alliance® celebrates 25 years of Wi-Fi® innovation and impact

Wi-Fi Alliance® members showcase value of Wi-Fi CERTIFIED®

Wi-Fi Alliance® names Kevin Robinson as Chief Executive Officer

Wi-Fi Alliance® welcomes revision to Department of Commerce BIS interim rule