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How World Cinema & Cambium Networks creates network value for new brands with customised solutions

March 9, 2021

For a fresh new brand in the extended stay hotel industry, the requirement of security and scalability couldn’t come at the sacrifice of cost effectiveness or user experience. The client called in World Cinema (WCI), known for executive beautifully in environments just like this.

Case Study: Extended Stay Hotel Brand with an “All Things Connected” Feel

A brand new extended stay hotel brand needed a turnkey partner to create an “All Things Connected” feel across multiple Southeastern US locations – and entrusted World Cinema with Sonora Network Solutions, powered by Cambium Networks, to pull it off.

A link to the full case study can be found here.

The Project and Its Unique Challenges

While not so much a problem to solve as a challenge to address, WCI still had a unique host of requirements to meet when it came time to outfit the networks for a series of new locations for an emerging extended stay hotel client in the Southeastern and Southern US market.

Enter World Cinema, known in the hotel industry, student housing senior living, master-planned community, healthcare, and other multifamily facilities for the complete connectivity solution, ImpruviX. With a winning concept in hand and the backing of Sonora Network Solutions and Cambium Networks, WCI set out to create plans for implementing a total solution.

The Solution

For this extended stay hotel chain, across multiple locations opening throughout 2020, WCI devised a layered solution standardized around Cambium Networks and offering property-to-property consistency and value that is unheard of in the affordable suites segment. With Sonora involved to utilize the RXG Gateway device, this added ease of use through authentication and branding standardization, with customizations that added further value for the client. This included managed video services, using the gateway to manage the CASB solution.

WCI’s ImpruviX solution offers unparalleled security segmentation and instant onboarding, making it a clear choice for clients like this. With tangible ROI and monetization opportunities built into the solution, as well as the business value of lower cost of ownership (without sacrificing quality or security), ImpruviX delivers industry-leading service and features into new verticals that have never had access to this level of solution in previous competitors price points.

Affordable Suites, Boutique User Connectivity

After installation and go-live, this extended stay hotel chain is enjoying affordable and sophisticated connectivity at a greatly reduced cost of ownership. This is creating an uncommonly high-end experience for their guests and has made the brand’s senior leadership and executive team very happy with WCI’s installation.

What’s more, the level of connectedness and automation guests of the chain are experiencing has allowed them to travel freely, social distance readily while the pandemic is still a factor, and still have a number of concierge-level amenities virtually available to them via the hotel network and app.