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JT uses smart WiFi to create a new in-home connectivity subscription-based revenue stream

March 31, 2022

Learn how this leading telecommunications operator used Plume’s intelligent cloud-based platform to generate new revenue and achieve an impressive customer penetration rate of 25% with new smart home offerings.

Fast WiFi speed alone is not enough anymore. Today’s smart home consumer also expects service consistency, reliability, strong WiFi distribution, and efficient customer service. The Channels Islands’ largest telecoms operator JT knew it needed to find a way for customers to benefit fully from its ultrafast broadband network, and for this, it turned to Plume.

Read this case study by Omdia for more details on how JT worked with Plume to roll out the new offering, JT Total WiFi, which resulted in:

Customer penetration rate of 25% with 11% of all JT customers opting for the new product.

82% of new product customers who were satisfied or very satisfied with their service compared with 75% of standard customers.

Increased customer satisfaction with JT Total WiFi scoring 9 out of 10 for service (from 6.3 out of 10 for standard WiFi customers).