As a marketing team, utilizing Wi-Fi to engage guests and build loyalty is a key component to a comprehensive omni-channel data collection strategy. GoZone’s usage-based Wi-Fi marketing pricing model offers a unique solution tailored to meet the needs of venues with specific budgetary challenges. By charging licensing fees tied to the actual Wi-Fi usage and the data collected instead of per access point, this model turns Wi-Fi into a cost-effective tool to amplify your marketing efforts while only paying for data collected.
Why Usage-Based Pricing Stands Out
GoZone’s approach adapts perfectly to the characteristics of certain types of venues:
- Large Properties with Extensive Access Points: Many large venues, such as resorts or convention centers, have numerous Wi-Fi access points, but only some are actively used by guests. With usage-based pricing, you avoid overpaying for unused access point licenses while still gaining valuable data from active sessions. This ensures that every dollar invested contributes directly to actionable marketing insights.
- Seasonal Venues or Limited-Season Locations: For stadiums, arenas, or other venues with peak activity during specific seasons, usage-based pricing provides flexibility. You only pay for the data and sessions during your high-demand periods, eliminating unnecessary costs during off-seasons.
Turning Wi-Fi into a Marketing Asset
Instead of simply offering Wi-Fi as a guest convenience, GoZone’s model enhances your marketing capabilities:
- Actionable Insights: Each guest session captures valuable data that you can use to develop highly targeted marketing campaigns, fuel loyalty programs, and send personalized offers.
- Improved Guest Satisfaction: With no cost to patrons for access, guests enjoy free connectivity while your team gains tools to better engage, retain, and convert them.
- Cost-Effective Strategy: Usage-based pricing ensures you only pay for the sessions and data you actually leverage, making it an efficient option for venues with fluctuating or selective Wi-Fi usage patterns.
By aligning your Wi-Fi infrastructure with your venue’s unique operational profile, GoZone’s model helps transform guest connectivity into a driver of loyalty and growth. Whether you’re managing a sprawling property with underutilized access points or a venue that thrives during limited seasons, usage-based pricing provides both flexibility and value.
Would you like to explore how this model could specifically benefit your venue’s marketing strategy? Talk to an Expert today!