The concept of the Renaissance man is not new. Human ambition has fervently pursued discovery and exploration for centuries. But, in that era of rapid technological advancement, being a specialist was no longer sufficient. Over 700 years later, it has become a popular business trend to establish oneself as a foundational hub with a core technology or idea before branching out into other industries to demonstrate a broader level of competence.

Internet Service Providers (ISPs) have long aimed to enter new markets, akin to Renaissance Men, but have faced obstacles due to their internal teams lacking access to the proper resources, their unfamiliarity with target markets outside of their own, their risk aversion from previous failures, and stiff competition.
ISPs are interested in expanding into the eldercare market as the aging baby boomer generation offers a lucrative potential revenue stream, but creating a unique healthcare solution for wellness monitoring or aging-in-place can be both time-consuming and costly for telecommunications organizations. ISPs face difficulty in selecting eldercare industry models to follow, given that healthcare giants benefit from extensive research and market experience, as well as sufficient funds and resources. Meanwhile, following the examples of more high-risk health tech startups may not be suitable for ISPs lacking scientific or technological expertise. Cognitive believes ISPs can instead fill the gaps in the eldercare market by leveraging their core technology, WiFi, to roll out new services.

There is no universal solution for ISPs to create new services. However, there are core design philosophies that can aid in creating an effective eldercare solution. To be successful, ISPs must carefully consider four key factors.

1. Health Tech Must Be Simple

It is important that any wellness monitoring solution be simple enough that anyone with any level of understanding can use it effectively. Health technology is frequently innovative and evolving, making it unfamiliar to many end users, especially seniors, who make up a large majority of end users for wellness monitoring solutions. Historically, this is a demographic that is less tech-savvy, more risk-averse, and generally apprehensive about the learning curve. Many seniors would struggle to set up and configure new systems and have significant generational biases towards new technology. These biases, such as privacy concerns, can prove difficult for a senior to navigate if they have to interact with the wellness monitoring solution themselves daily. As well, consumers are often looking for a ‘do-it-yourself’ approach to monitoring. A quick and easy setup process is crucial for both seniors and caregivers setting up a system. Lengthy setup times or extensive customer support interactions can lead to frustration. Hence, expedient and seamless setup processes are vital for a positive user experience. As a result, an ISP should consider that wellness monitoring technology must be designed with the assumption that end users need simple applications. An application that is easy to use and set up will increase user adoption, improve customer satisfaction, and therefore create more loyal customers.

2. Eldercare for More Than Just the Frail

Seniors who aim to preserve their independence as they age often think that eldercare or wellness monitoring solutions are solely for those who are frail, ill, or whose health has affected their lifestyle. Also known as illusory superiority, most people believe they are still healthy and active enough to not require an eldercare solution. There is also a societal stigma associated with aging, which can make encouraging a broader demographic to use wellness monitoring solutions difficult. With proactive healthcare models on the rise, consumers are seeing the need now more than ever to take steps towards improving their health before things get bad or when they are still healthy enough to install such systems. Early introduction of wellness monitoring solutions is paramount, as health issues often develop slowly and are difficult to detect without historical data. Establishing a healthy baseline is important to identify deviations and monitor health trends, providing valuable information for caregivers and healthcare professionals.

The primary objective is for ISPs to educate their users on the value of eldercare, not solely for seniors with debilitating conditions but also for those in good health. By encouraging seniors to acquire a monitoring solution earlier in their retirement, ISPs can benefit from extended recurring monthly revenue streams. Typically, seniors only acquire eldercare solutions once their health has started to decline, leading to a limited revenue collection window for providers. Hence, the potential for long-term revenue from early wellness monitoring adoption is substantial. ISPs need to bridge the gap between fitness trackers for younger audiences (FitBit, Apple Watch, etc.) and those for senior populations (Life Alerts, etc.).

3. The Potential of the Baby Boomers

The baby boomer generation is massive and rapidly approaching retirement age. According to the U.S. Census Bureau, it is projected that all baby boomers will have passed the age of 65 by 2030 – a demographic estimated at 71.6 million people in the US alone. The following generation, Generation X, is significantly smaller. That means the demand for eldercare will be much greater than previous generations could support, whether due to a lack of support workers, insufficient infrastructure, or a lack of funds.

The baby boomer generation’s impending mass retirement will place significant strain on healthcare resources across the industry. Thus, it is beneficial for ISPs to develop services that can cater to this vast demand to future-proof their offerings. Just as proactive healthcare is preferable to reactive healthcare, ISPs do not want to be caught lagging behind. The technology that will be dominant within the next five years may very well already exist; it just needs incubation time to further develop and expand. Therefore, ISPs need to plan for this new technology now by upgrading their hardware, adding new functionalities, and taking their infrastructure to the next level. There is an enormous opportunity for ISPs to gain substantial market share by catering to healthy individuals who wish to age in place.

4. “One-Size-Fits-All” Does Not Work

Every human being is as complex and one-of-a-kind as a snowflake. As a result, their specific healthcare needs are determined by a variety of influencing factors, such as their physiology, lifestyle, medical history, and so on. Even within the same family, two people may have very different needs. A company, on the other hand, cannot create a solution with every possible end application, need, or use case in mind. It is recommended that solutions be scalable and customizable, capable of accommodating users’ unique and changing needs over time. After all, no one knows us better than we know ourselves.

While creating a generic, catch-all eldercare solution may initially appeal to an ISP as a cost-efficient approach, launching a single baseline solution without the flexibility for growth will leave end users feeling dissatisfied in the long run. Instead, ISPs should be creating an initial solution with the full power of an evolving product roadmap that will enable them to build out add-ons that can more uniquely and effectively meet a customer’s needs. For long-term customer satisfaction and future service development, ISPs must recognize that a “one-size-fits-all” approach in health tech is inadequate.

Expansion is Inevitable

ISPs recognize that new innovation in their industry is required to keep their competitive advantage. However, past failures to expand have made ISPs wary of entering new markets such as eldercare or healthcare. The main problem is that, historically, ISPs have tried to enter the healthcare industry by acting more like health tech companies than like the ISPs that they are.

The principal obstacle for ISPs is the intense competition posed by organizations in the aging in place or eldercare markets that already possess relative knowledge and resources. Consequently, ISPs should adopt a distinct approach to tackle this challenge, harnessing their most valuable resource, WiFi. By capitalizing on their strengths, ISPs can position their new market solutions as integral components of their service offerings. Wi-Fi Sensing is a technology that can help service providers address many of these gaps while building out an effective solution that meets these key considerations.

Wi-Fi Sensing is a low-risk and cost-efficient solution that offers ISPs enhanced flexibility thanks to its software-based architecture. Its over-the-air update capability allows for simple maintenance and feature enhancements. Leading solutions, such as Cognitive’s WiFi Motion, were designed with these considerations in mind. For example, Cognitive’s sample application, Caregiver Aware, Caregiver Aware, is a streamlined, user-friendly tool that provides caregivers with all the data they need to care for their loved ones without disrupting their seniors’ lives. As demonstrated by Caregiver Aware, Wi-Fi Sensing can power an intuitive eldercare application that requires no additional expensive hardware or intrusive cameras. By partnering with Cognitive, ISPs can leverage their pre-existing telecommunications expertise and WiFi infrastructure to create an effective solution that resonates with their customers. This enables ISPs to focus on their core competency, WiFi, while Cognitive handles the rest.

Collaboration enables ISPs to increase customer retention, lower costs and offer new, valuable features to their customers

22 February 2023 – A trio of technology companies are coming together to drastically improve broadband services for Internet Service Providers and their customers.

Lansweeper, the leader in Asset Discovery and Recognition technology; Domos, the global leader in Latency Management for Internet Service Providers; and Cognitive Systems Corp., the leader in Wi-Fi Sensing technology, have joined forces to provide telecom companies with intelligent, value-added services to dramatically enhance customers’ internet experience.

The trio believes that, as the industry becomes increasingly competitive, it is no longer sufficient for ISPs to differentiate themselves solely through increased bandwidth or improved Wi-Fi performance.

The collaboration aims to help ISPs stand out in the market and deliver exceptional solutions to their customers by leveraging a joint ecosystem of specialized, industry-leading technologies.

With each partner’s distinctive technologies working in concert, ISPs stand to gain unparalleled insight into their customers’ device infrastructure, internet and application usage, spatial awareness, end-to-end network quality, and more.

The collaboration will also improve overall network performance by combining latency management to reduce data transmission delays and enable application awareness, device recognition to identify and classify different types of devices on a network, and WiFi Motion to better understand how device placement impacts WiFi performance.

Combining the three applications allows users to optimize and prioritize the performance of their online applications, help customer service agents diagnose problems more effectively, and enable Service Providers to leverage customer insights to introduce new products and services.

Together, the technologies promise to bring services such as streaming, remote work, and online video gaming to the next level, while also enabling ISPs to increase customer retention, reduce operational costs, and upsell new features and services.

The ultimate goal of the collaboration is to provide value-added services to ISPs through spatial, device, and application outcome awareness so that they can launch new tools and services and transform and elevate the customer’s connected experience, the companies said.

Speaking on the news, Amanda Forsyth, Director of Product at Cognitive Systems, said: “Through this collaboration, Service Providers will be able to go beyond basic connectivity and provide an elevated experience for their users. We’re working together to ensure that our technologies are not just compatible, but also work together to unlock even greater capabilities.”

“Together with Lansweeper and Cognitive Systems, we showcase the capabilities of the future Internet Service Provider,” Magnus Olden, CTO at Domos said.

“As ISPs can no longer rely on upping the megabit, they will look to our services to boost customer retention and expand their offerings. ISPs will gain unparalleled spatial, device, network quality, and application usage awareness from customers’ households, which means they can optimize their offerings for usage patterns and proactively engage through cohorted marketing. The services will also help reduce operational costs and improve customer support. In short, this collaboration will highlight how ISPs can deliver a better-connected experience while also driving efficiencies and revenue growth,” Olden said.

Patrizia Cozzoli, VP of Corporate Development at Lansweeper, said: “We are excited to collaborate with Domos and Cognitive Systems to revolutionize the way the internet is used and experienced. By combining our technologies, we aim to provide ISPs with powerful tools to improve network performance, increase efficiency, and deliver a personalized experience for their customers, creating the best internet experience possible. We are taking a major step forward in revolutionizing the internet experience for everyone, and we look forward to delivering the benefits of this partnership to ISPs and their customers.”

ENDS

About Lansweeper

Lansweeper is a leader in asset discovery and recognition technology, helping businesses better understand, manage and protect their connected devices and networks. The powerful device recognition technology used in this collaboration is developed by Fing. Lansweeper acquired Fing, the network scanning and device recognition app, in 2020 to extend and enhance its own network discovery capabilities. Today, Lansweeper offers several APIs across its technology portfolio to third parties to embed in their products and solutions. To learn more about Lansweeper’s embeddable technologies, including its database of over 1.4B uniquely identified devices, visit embedtech.lansweeper.com.

About Domos

Domos is the global leader in Latency Management for Internet Service Providers. Domos makes software for Internet Service Providers that can be embedded into any Customer Premises Equipment enabling application awareness and improved network quality, by monitoring, analyzing, and optimizing end-to-end latency in real time. The Internet Service Providers get access to unique insights into any bottlenecks in the customers’ WiFi or Broadband connection and can enable exclusive customer experiences and application integration to also have access to these insights to manage network optimization preferences. To keep up with everything Domos, follow the brand on LinkedIn, Twitter, and YouTube, or visit domos.ai.

About Cognitive Systems

Cognitive Systems Corp. is on a mission to evolve how the world interacts with and uses WiFi. Its flagship technology, WiFi Motion™, transforms the existing wireless access points and devices in a home into a motion-sensing network to unlock new possibilities. WiFi Motion insights are used by service providers to power home security, caregiving, and smart home solutions, simply via a software upgrade and by leveraging the existing infrastructure already in the home. Learn more at www.cognitivesystems.com.

The great American poet, Maya Angelou, once said: “As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.” On the surface, this sentiment suggests the ability to balance self-care and the nurturing of important relationships in your life. But the reality is that juggling both can often be costly. In an emergency, airport personnel advise you to pull the oxygen mask over your own nose and mouth before assisting those around you. However, caregivers are frequently placed in situations where their concern for their loved one’s health and safety consumes them, often at the expense of their own health. One of the most difficult aspects of caregiving is deciding how much of yourself to give up to help others — a task that can seem especially daunting for one age group, the sandwich generation.

With both the senior and baby boomer generations expected to grow exponentially, there is a clear need for new solutions to support the ever-increasing demands on caregivers. COVID-19 compelled healthcare systems worldwide to be scrutinized in novel ways, exposing inherent flaws that demonstrated a need for change. The increased adoption of healthcare technology can be seen in the heightened presence of wearables like Fitbits and health apps. As well, in the wake of COVID-19, the world has a transformed perspective on how involved individual users want to be in monitoring their well-being.

Trying to Keep Too Many Plates Spinning

The “sandwich generation” is a group of people (usually in their 30s or 40s) who are responsible for raising their own children while also caring for their aging parents. According to a 2021 study, close to one in four Americans falls into this demographic, a figure that is expected to rise exponentially as the baby boomer generation ages. These caregivers’ attention is squished by competing priorities, much like the filling of a sandwich is contained by slices of bread. Trying to balance these priorities causes increased anxiety, stress, and, ultimately, guilt in sandwich generation caregivers.

The increased stress experienced by this sandwich generation is a major issue in terms of jeopardizing the quality of care, which hurts seniors and children. These caregivers struggle to find the time and emotional resources to be good spouses, parents, and children all at the same time.

The unique position of sandwich generation caregivers as actors in so many different roles frequently causes additional confusion and stress as they struggle to separate their caregiving role from their familial one.

They are prone to burnout and feelings of depression, guilt, and isolation as a result of their frustration with a lack of control in caring for their loved ones and unreasonable demands placed on their ability to provide care. Trying to keep that many plates spinning at once is a dangerous task that puts everyone involved in danger. Unfortunately, caregivers are frequently blind to the negative effects on their own mental and physical well-being, as well as the unavoidable negative effects on their loved ones.

How Can We Lighten Caregivers’ Plates?

The sheer amount of time and resources required to care for a loved one is one of the leading causes of caregiver burnout. Regular check-ins, doctor’s appointments, emergency drop-bys, and the like all take up time, as does worrying about their loved ones when they’re not together. Multiply this burden by two when caring for one’s children and parents, and there simply aren’t enough hours in the day. Caregivers should not be ashamed of their inability to manage all of these responsibilities; rather, they should look to technology to simplify, streamline, and improve their caregiving.

We cannot be everywhere at once. Remote health monitoring solutions help solve this problem by allowing caregivers to monitor their loved ones whenever and wherever it fits into their hectic schedule. Intelligence-driven insights allow caregivers to be more efficient with their time, knowing when to check in on their elderly parents to prevent a critical health event. These types of solutions help to meet the growing demand from seniors who want to age in place, which can put a strain on family caregivers who may not live nearby. Many remote health monitoring solutions will also need to provide behavioural insights, which assist caregivers in tracking their loved one’s health and taking proactive measures when necessary.

Cognitive’s Wi-Fi Sensing technology, WiFi Motion, can be used to provide a robust remote monitoring solution to assist caregivers. WiFi Motion is a layer of intelligence being added to WiFi that has the ability to interact with other connected devices (e.g., wearables, security systems, pill dispensers) and can be combined with other health apps to create a more comprehensive customer experience. Our sample application, Caregiver Aware, provides peace of mind and insights into well-being while respecting the privacy, dignity, and independence of the senior(s) who are aging in place. Caregivers, for example, can check whether their senior parent has been up and moving in the morning by simply looking at an app dashboard on their phone. Similarly, they can receive custom alerts about their loved ones’ activity or sleeping patterns without having to drive over, call them, or rely on their loved ones’ initiative to reach out if there is a problem.

Caregivers want simple, accessible solutions that will allow them to reclaim some of their own time. They do not want to waste time configuring a complicated system that their elderly parents may not understand, misuse, or forget to charge or put on (in the case of a wearable). WiFi Motion, as evidenced by our sample Caregiver Aware app, can enable caregivers to play a less intrusive role in the lives of their loved ones, which is beneficial for caregivers who live far away from those they care for.

ISPs are Positioned to Relieve Caregiver Burnout

As mentioned above, there is a clear demand for tech solutions in the health and eldercare sectors, fueled by an ever-aging population and a growing generation that struggles to balance their own busy lives with caring for their loved ones. Therefore, wellness monitoring solutions need to be customizable, unobtrusive, and so simple to use that they can easily become an integral part of a caregiver’s life.

ISPs are well-positioned to capitalize on the growing need for health monitoring solutions, as they are already looking for new value-added services to entice and retain customers. ISPs can leverage their trusted relationships with their consumers to easily deliver new, high-value services via pre-existing channels and platforms. With WiFi Sensing-based caregiving solutions, ISPs can meet the booming demand while also positioning themselves to provide increased value with additional features as the technology continues to evolve. Wellness monitoring solutions, like Caregiver Aware, can significantly improve the health and happiness of the user. If an ISP can offer similar solutions to their subscribers, they can use the positive health benefits to boost customer satisfaction. Services utilizing WiFi Motion are essential for attracting new customers or retaining existing ones with exciting new applications.

Our sample Caregiver Aware application demonstrates how ISPs can leverage WiFi Motion to provide predictive, intelligent health monitoring, increasing customer satisfaction and laying the groundwork to roll out future services as they build a loyal and happy subscriber base. The market for cutting-edge healthcare technology is only going to grow. ISPs are uniquely positioned to offer empowering healthcare monitoring solutions that improve the quality of life for their customers, both caregivers, and patients alike.

Cognitive Systems Corp. has developed WiFi Motion, software that turns all your connected devices into motion sensors without installing any additional hardware. The software runs on WiFi 5 and WiFi 6 Internet routers to provide whole-home awareness of movement by sensing and deciphering small changes in WiFi signals travelling through the air.

“WiFi Motion is being offered as an optional service by more and more Internet Service Providers (ISPs),” said Bob El-Hawary, executive vice president of worldwide sales at Cognitive Systems. “Since January 2020, 120+ ISPs have installed WiFi Motion in approximately one million homes. The initial focus has been on home security applications.”

Currently, Cognitive Systems is refining its core WiFi sensing technology, and supporting partners on applications such as:

1. Home security – WiFi Motion provides alerts about unusual movements of residents and possible intruders to homeowner applications.
2. Smart home – WiFi Motion provides data about the presence of residents to help home automation software determine if lighting, blinds and temperature should be changed.
3. Wellness monitoring – WiFi Motion provides data about residents’ movement patterns to determine if support is required.

“We anticipate rapid growth in adoption of WiFi Motion as more ISPs offer the service and as more Smart Home vendors take advantage of the data,” said El-Hawary. “There are many future applications, such as home automation, expanded health applications, and data analytics, for WiFi-based motion detection.”

Cognitive Systems is a Waterloo, Ont. high-tech success story that too few are aware of. Since it was founded in 2014, it has set out to enhance the value of wireless signals. The co-founders drew upon their expertise in silicon design, radio frequency (RF), and cryptography to create a new way to interpret wireless signals. Cognitive Systems has achieved an enviable position of owning its entire intellectual property (IP) stack consisting of:

1. WiFi signal processing software.
2. Machine learning algorithms.
3. Predictive analytics software.
4. More than 150 awarded patents.

WiFi Motion appeals to homeowners because:

1. It adds value to multiple Smart Home applications without adding any new management tasks.
2. It requires no new hardware or wiring to be installed.
3. It doesn’t introduce a new vendor relationship into the family.

WiFi Motion appeals to ISPs because:

1. It offers multiple additional revenue streams from the same network infrastructure.
2. It’s easy to implement because it requires no new hardware and because the software fits easily into their software update distribution mechanism.
3. It reduces customer turnover.

Expect Cognitive Systems and ISPs to also turn their attention to businesses and government. They operate extensive facilities that can benefit from the same motion-sensing technology.

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The rapid pace at which technology advances can be compared to a boulder being pushed down a steep hill. It may start slowly at first, but as it rolls, it accelerates and gains momentum. Indeed, many people believe that technology is evolving faster in the twenty-first century than it ever has before, owing to the exponential growth of research that harnesses the many generations of brilliant minds and advancements that have come before us. WiFi and WiFi Sensing are similar. Despite the fact that commercial WiFi has only been available since the 1990s, WiFi is now being used in ways that were unimaginable just three decades ago. Our WiFi Sensing core technology, WiFi Motion, enables a slew of new home applications that are challenging smart home innovation, driving demand in new markets, and pushing the boundaries of connected devices.

In such a rapidly evolving field, it is critical to establish foundational processes, systems, and structures that ensure robust technology. A product must not only be intelligent but also dependable. WiFi Motion is no exception. That is why at Cognitive, we have always placed equal importance on AI (artificial intelligence) and QA (quality assurance) when building WiFi Motion. WiFi Sensing enables applications in some of the most intimate environments, like your home, where it is critical that services operate reliably to ensure customer comfort. We have drawn on our leadership team’s decades of QA and software testing experience to ensure that our approach to developing our WiFi Sensing technology and its various applications is as accurate and reliable as possible while working to learn alongside its users.

But How Have We Done That?
When WiFi Motion was in its early stages, QA’s role was to collaborate with development teams to provide confirmation that the technology was 1) effective and 2) making incremental progress. Our team knew from the start that WiFi Sensing, like WiFi, would be an ever-evolving technology with future applications. That is why we needed a strong QA foundation working closely with our development teams as we built from the ground up. Initial activity focused on establishing a set of WiFi Motion’s key performance indicators (KPIs) that were simple to understand and easy to measure. Because our leadership team’s expertise is firmly rooted in radio systems and chip design, we understood the significance of testing in a reliable and repeatable manner. Radiated measurements are especially vulnerable to measurement error, owing to high uncertainty factors. As a result, every effort was made to reduce testing uncertainties as much as possible. A unique challenge we faced in this area was that there were no industry agreed-upon KPIs or test methodologies available. Everything had to be developed from scratch, largely by us. Test cases and scenarios had to be developed not only to communicate performance to R&D teams but also to non-technical personnel who were unfamiliar with the fine details. To help ensure consistency, application test methodologies were developed to help guide testing in a manner such that results were repeatable regardless of deployment or environment.

There’s No Place Like Home: Variable Environments
In this vein, we have established a number of QA houses that represent realistic home environments in order to thoroughly test our technology with real people in real spaces. Our small and dedicated team focuses on putting themselves in the shoes of the end-user in order to evaluate performance and identify limitations. The industry has established well-defined KPIs such as data throughput, BER (Bit Error Rate), and RSSI (Received Signal Strength Indicator) as indicators or measurements of WiFi communication performance. Anyone, including R&D teams, network professionals, technicians, and end users, can utilize common industry tools that measure data throughput or map a network’s RSSI operating environment to evaluate different scenarios. Because there are no industry standard KPIs, methodologies, or tools for WiFi Sensing, it has fallen to us to research and develop evaluation standards for other similar sensing technologies and develop the best possible equivalent. Recognizing this as a significant industry gap, we contributed our experience as well as a preliminary set of KPIs, test methodologies, and tool descriptions for publication in a WBA (Wireless Broadband Alliance) whitepaper. Our goal was for this work to serve as preliminary guidance for other companies looking to evaluate WiFi Sensing technology, as well as to provide input to the industry on what future testing and tools will be required as WiFi’s sensing capabilities expand.

How to Find the Right Setting for a Space
Sensing sensitivity, or the amount of motion needed for our system to classify something as motion, is another challenge inherent in WiFi Sensing. Our flagship technology, WiFi Motion, currently allows users to choose different sensitivity levels based on the type of home that they live in. Users can add filters to analyze types of motion in their home (i.e., pets, fans, etc.), allowing our algorithms to filter out “background noise” to ensure human motion detection is as accurate as possible. Algorithms that help ensure accurate and reliable sensing require tuning that could be unique to the environment or user preference. We want solutions that work in all environments while avoiding any false alarms. To accomplish this, we define and implement real-world scenarios in test environments. Raw sensing data is collected, stored, and labeled as each scenario is executed. Offline analysis and processing of the stored or labeled data allow R&D teams to fine-tune algorithm performance.

Advanced Insights with Localization
WiFi Motion’s localization feature is another crucial piece of the puzzle to ensure our Sensing outputs are accurate. Through localization, our users can determine where in their home motion was detected based on proximity to a connected device. Users can gain additional insights by being able to differentiate motion down to specific rooms. For example, does the fact that senior mom is spending more time than usual in the living room watching TV imply that she isn’t getting enough exercise? Or are your children not getting enough quality sleep because they wake up in the middle of the night? Localization also assists us in guiding users on how to best set up coverage in their homes so that both WiFi and WiFi Motion work as efficiently as possible. Similarly, we are also working on tools that may optimize network coverage, map home environments, and improve smart home functionality.

Rinse & Repeat: The Benefits of Iteration
In the WiFi Sensing space, QA and testing are critical for learning, in-house development, and building out the technology. We can iterate and adjust based on test and simulation data to provide a better end-user experience. As well, QA testing of our final deliverable ensures proper integration by validating overall system level requirements beyond Sensing performance. A solid QA test plan entails creating procedures to ensure a robust platform and comprehensive standards for WiFi Sensing. Standardization efforts will improve technology in tandem with established QA testing protocols. As WiFi itself continues to improve, so will the accuracy and reliability of WiFi Sensing. That means better coverage, localization accuracy, new gateway updates that don’t break things, and smoother firmware push transitions.

Testing the parameters of WiFi Sensing will help secure the technology’s future by ensuring that product quality does not deteriorate over time. To meet expectations, we will be able to introduce new features, capabilities, backward-compatible fixes, and so on. We understand that each WiFi Sensing environment is dynamic and one-of-a-kind. A strong QA process backed up by standardization will ensure companies meet minimal performance requirements.

The Future of WiFi is WiFi Sensing
Telecommunications and cable companies are actively seeking technologies such as WiFi Sensing to increase the value of their subscription packages while also introducing new services that will grow and retain their customer base. WiFi Motion is a powerful WiFi Sensing application into which we have poured years of testing and QA experience to ensure the best end-user experience. With the proliferation of WiFi 6/7 and the standardization efforts of 802.11bf, WiFi Sensing will soon be everywhere. ISPs can enter this growing market now to provide an extraordinarily unique edge. Our current partners are not only integrating motion sensing, they are designing their products around it. Most plan to gradually offer a number of sensing-based applications (such as Home Aware and Caregiver Aware) to improve customer service and engagement. By having actively deployed technology, our partners are gaining extremely valuable data through both testing and usage that will be foundational in improving the technology itself and shaping the future of WiFi. Those jumping into the technology before standardization will have more data to leverage and will find themselves years ahead of the competition.

If you’re a service provider looking for the next big tech breakthrough to help you differentiate, the time has come to act. As we write the WiFi Sensing rulebook through our QA process, early adopters will have the most influence on shaping the WiFi Sensing marketplace.

The Jetsons, an American animated series from the 1960s about a nuclear family living in a satirical version of the twenty-first century, complete with complex and funny inventions, inspired millions to fantasise about the future state of technology and life at home. Smart toothbrushes, robot cleaners, and video phones are just a few examples of technology that were portrayed as science fiction at the time but are now, more than 60 years later, becoming a reality. Since the Jetsons, the concept of the “smart home” has captivated people all over the world. In fact, there were an estimated global 175 million smart homes in 2021, a figure that is expected to skyrocket as people increase their smart device adoption and the value they place on convenience-based applications. Just as the Jetsons predicted the future, tech companies, consumers, and homebuyers are attempting to reimagine what a home will look like in 10, 20, or even 30 years.

The desire for a smart home is rapidly shifting from the future to the present, with 81 percent of consumers more likely to buy a new home equipped with smart technology. Devices are at the heart of the smart home. Comfort, efficiency, information, entertainment, security, and other desired functions must all come from a connected ecosystem of devices working together in the home. But, with much of the Jetsons’ futuristic technology now being realised, what is preventing us from fully embracing the smart home? We have yet to develop truly integrated devices capable of flawlessly interfacing and interacting with one another to provide enhanced smart home functionality.

To provide the home with the intelligence it requires, we need a universal ecosystem through which these devices can communicate. Matter, under development by the Connectivity Standards Alliance, will create the foundation for such an ecosystem of IoT devices, classified by the function or service they provide. While any vendor can create their own device, having a standardized communication protocol would allow any Matter application to communicate with other Matter-compliant devices. As a result, Matter would allow a homeowner to easily connect and have compliant devices interact in a vendor-neutral way. Such a universal ecosystem can also provide a mechanism for sharing WiFi Sensing outputs between IoT devices, resulting in a standardized way for devices to consume or share sensing outputs. Matter will eventually make it easier for other product vendors and/or homeowners to create their own applications based on sensing outputs.

We anticipate five key trends that will shape the future of the smart home, each requiring innovative technology and new approaches to service delivery.

1. Enhanced Integration Capabilities
2. Artificial Intelligence-Driven Internet of Things (IoT)
3. Touchless Technology
4. High-Speed Network Connection
5. High Level of Customization

WiFi Sensing’s motion insights may be the untapped technology capable of transforming connected devices into a single integrated ecosystem, ushering our homes into the smart world. WiFi Motion is a rapidly evolving technology that can capitalise on these five trends to help actualize the future of the smart home by targeting the growing willingness of customers to spend on the smart home and serving as a central ecosystem for internet service providers (ISPs) to enter a growing market that generated $90.97 billion in revenue in 2021.

Enhanced Integration Capabilities
The era of isolated single-function devices has come to an end. Consumers are becoming increasingly frustrated with having to set up, connect, and then use devices through dozens of different applications. After all, convenience is the most significant factor in smart home device usage across all demographics. The smart home will not only need to centralise the ecosystem of connected devices, but it will also enable unprecedented inter-device communication to share data and provide new, enhanced features. Modern homes lack the necessary context to make the transition to truly smart homes. WiFi Sensing is the missing link that transforms an existing WiFi network into a dynamic ecosystem of connected devices that can leverage one another for enhanced smart home functionality. Furthermore, by integrating with a native ISP’s mobile app and existing smart devices, WiFi Sensing provides consumers with an intelligent and simple experience. WiFi Motion can activate smart home functions based on motion in the home, such as adjusting the thermostat when you walk in the front door or turning on or off other smart devices based on your natural movements.

Artificial Intelligence-Driven Internet of Things (IoT)
The name itself contains a key concept underlying the smart home: intelligence. While artificial intelligence is no longer as novel as it once was, its potential for providing predictive, intelligent behaviour to IoT devices has only begun to be explored. We believe that future devices will be intelligent by nature, recognising user patterns to establish routines and predict behaviour. Home operations will benefit from unprecedented levels of convenience and efficiency. WiFi Motion learns movement patterns using predictive analytics and AI to enable a truly cognitive home with enhanced capabilities. The need for manual input will become more archaic as our devices become smarter.

Touchless Technology
Touchless technology will come to define the smart home, as seen by the rise in predictive behaviour from connected devices. Ideas for gesture recognition are already inspiring tech companies around the world to look beyond traditional triggers and leverage how people move and interact in their homes. Modern examples of gesture recognition include opening a car trunk by swiping your foot under the back or shaking your wrist to wake up a smartwatch display. Touchless technology will also vastly improve the customer experience by requiring fewer direct points of contact. Customers will no longer have to open multiple apps every time they want something to happen in their homes. WiFi Sensing is an excellent example of touchless technology that does not interfere with the normal routines and habits of users. Smart home functions can be activated simply by moving around as natural. Over time, with additional use, your connected home will also be able to get smarter as it recognises behavioural trends to provide unique, tailored experiences. All without wearables or hardware.

High-Speed Network Connection
The future of the smart home will see a proliferation of IoT devices all connected to a single central network. With rising user expectations for what these devices can do, a consistent, high-speed network connection will go from a luxury to a necessity. Consumers will no longer tolerate lag or downtime, which could have a negative impact on their entire home in the future. Smart devices should not be added at the expense of network connectivity. WiFi is and will continue to be our lifeline as society shifts more and more activities online and into the home. While using IoT devices in the home as motion sensors, our technology does not interfere with their original functions, slow down the network, or affect data usage. In fact, the more devices in the home, the better our technology’s coverage and accuracy.

High Level of Customization
We’ve all heard the expressions “the customer is always right” or “the customer is king.” But in the tech world, we don’t always take that into account. One of the most difficult challenges for businesses looking to improve how they serve their customers at home will be putting the customer first. Service providers will need to offer a diverse range of customizable solutions to retain customers in a cost-competitive, low-loyalty market. Similar to cable demands, customization is based on a core desire to tightly control the service you receive so that you only pay for what you need and not all of the extra features. Similarly, the smart home operates in a personal space. To that end, a user must believe that they can tailor their smart home experience to their specific needs while remaining comfortable and secure. Everyone’s house is unique, so why shouldn’t their smart home be? WiFi Motion was created with the customer in mind. Our app allows users to configure a variety of custom notifications to provide the motion insights they require, while also intelligently learning a user’s patterns to provide a better experience. Depending on a home’s layout and IoT devices, WiFi Motion can be a unique setup for each space. Standard off-the-shelf solutions will no longer suffice.

ISPs as the Smart Home Facilitators
The network and connected devices are the smart home’s hub. As users connect their IoT devices to their existing WiFi, ISPs play a critical role in the facilitation of smart home functionalities. ISPs, with their network infrastructure and ecosystem in place to enable mass adoption, are a natural fit for delivering the future smart home. Their subscribers can enjoy unique smart home benefits like energy savings, comfort, and convenience, increasing customer satisfaction. Conversely, happier customers will improve key ISP metrics like net promoter score and customer retention rate. As the number of IoT devices in a home increases, so will the network’s resolution and, as a result, the ability to precisely automate household settings and tasks. This encourages customers to look to their ISP for help in expanding their home networks.

WiFi Sensing is another critical technology that can capitalise on the anticipated boom in the smart home market. According to Safe Smart Living, 81% of consumers are more likely to buy a new home with smart technology, while Comfy Living reported that 63% of homeowners want their homes to have a smart security system. With the smart home market expected to grow by 25% by 2027, customers have a clear desire to enhance their home environments through new services and experiences. ISPs should aim to lay a foundation of scalable technology to strengthen and expand their services in the coming years. WiFi Motion’s smart home integration creates a core ecosystem that ISPs and other partners can use to provide greater, newer, and innovative value through their own technology or services. WiFi Motion lowers the barrier to entry for smart home technology and opens up a new revenue market for ISPs via a simple WiFi connection.

After a certain age, many people begin to dread their birthday. As the number of candles on their cake grows, so too do their worries about aging. With fears of fragility or disease, old age can feel like an overwhelming amount of possible change. We never want to feel like a burden to our loved ones, or even worse, stuck in our bodies. With so much stigma attached to aging, it’s no surprise that in the United States, Canada, and much of Western Europe, 90 percent of seniors want to stay in their homes for as long as possible, a notion known as ‘Aging in Place.’

Many adult children take on the job of caregivers to help seniors as they age in place. In the United States, for example, 53 million people worked as unpaid, informal caregivers in 2020. Today, panic alarms, wearables, and motion sensors are the principal means of assisting elderly people in their homes, but these solutions are proving ineffective; few people go out of their way to acquire them, and they frequently only purchase them after a crisis, such as an injury or illness. The need to act before it is too late is great. According to one study, one-fourth of seniors who fracture their hip in a fall die within six months of the injury.

The health technology market is only at the beginning of a shift away from such reactive thinking and toward proactive or even preventative methods to assist with aging in place. To be genuinely effective and proactive, a solution must be able to identify and monitor important health indicators to offer caregivers early warning of any concerns so that they may intervene before things worsen. In the medical arena, such prompt action is referred to as critical event intervention.

Caregiver Aware: The New Proactive Healthcare Solution
Our eldercare solution, Caregiver Aware, employs WiFi Motion technology to monitor loved ones as they age in place, providing caregivers with peace of mind and insights into a senior’s health while maintaining their privacy, dignity, and freedom. Caregiver Aware specializes in providing in-depth health insights to its users through AI-driven pattern recognition along with customizable routines and alerts. By equipping caregivers with the right information, the app can help them make proactive healthcare decisions, initiate health-rated conversations, and ultimately ensure that loved ones can age in place with minimal stress. Whether it’s tracking the average amount of sleep at night or if weekly activity levels are suddenly decreasing, Caregiver Aware encourages a proactive approach.

Caregiving can also be extremely overwhelming and taxing. Scenarios that cause caregivers the most worry and anxiety are those during an individual’s treatment that, if not discovered and remedied quickly, will hurt the individual’s result. They may feel as if they are playing catch-up with their loved one’s health because they were left in the dark leading up to a critical event if suitable systems are not in place or if they rely on outmoded reactive methods. Reactive tactics can leave caregivers feeling guilty, wishing they had known more so they could have prevented a crucial event in the first place.

Managing Health Issues Through Key Insights
By arming caregivers with information about their loved ones’ typical behaviours, they are equipped to respond more promptly and, in some situations, prevent a more serious occurrence. Early intervention can look like increased in-home care, visiting them to go for walks together, scheduling a doctor’s appointment to inquire about new medications, enrolling them in physical therapy, or improving their housing to keep them safe. Most importantly, Caregiver Aware is less intrusive and more reliable than counting on your loved one to either recognize unusual patterns in their own health or share health concerns they may be embarrassed about. The behaviourial analytics driven by WiFi Motion takes out much of this guesswork.

Caregiver Aware monitors several common indicators of declining health such as:

1. Decreased activity levels
2. Sleeping trouble
3. Excessive sleep interruptions
4. Missed activities & events

These fundamental indicators can be tracked via customizable routines and alerts that notify users of significant activity events or their absence. Caregiver Aware offers insights on activity in the home by tracking and comparing the amount or absence of movement occurring in the household each day to typical motion patterns. Similarly, the app tracks sleep patterns by monitoring for inactivity and sleep disturbances throughout the night. Caregivers can also set up customized alerts, including a Rise and Shine Alert notifying them if the household has been up and moving around as usual at the start of the day.

Help Your Customers Take Control of Their Health
The four healthy aging markers described above are essential for understanding a loved one’s health baseline. A significant drop in daily activity compared to usual, for example, could suggest that a person is ill, injured, or in the early stages of muscular atrophy, which could make them more prone to falling. Sleep pattern changes can also be an early indicator of many common maladies and illnesses often encountered by the aging population, like depression, insomnia, or even dementia. The caregiver’s early observation of unusual levels of any of these signs could lead to early action and possible prevention of a more serious occurrence.

There are many benefits to using predictive analytics in proactive healthcare systems. Theis approach is especially important for chronic disease management, early identification, and prevention. In a previous blog, we further investigated the importance of proactive healthcare versus reactive healthcare, which you can read here.

The Changing Demands of Customers
The truth is that customers’ expectations of their ISPs are increasing. Thanks to ever-evolving healthcare technologies and research, the average consumer is becoming considerably more health-conscious than ever before. According to the 2020 ADM OutsideVoice research platform, 77 percent of consumers want to do more to keep healthy in the future. This data emphasises the fact that customers demand more control. They want to be able to take immediate action to enhance and maintain their health, with visible results. The public already places a high value on health technology, with remote patient monitoring services and tools expected to reach 30 million U.S. patients by 2024, according to research from Insider Intelligence. The desire for at-home preventative solutions is increasing, and it will soon become a typical expectation from customers who will look to their internet service providers for solutions that will help them age in place.

ISPs are uniquely positioned to offer a competitive eldercare service with solutions like Caregiver Aware. They have already carefully cultivated relationships with their customers and can leverage their existing infrastructure to offer a WiFi-based motion sensing solution at a fraction of the cost of other services. While many customers might not yet realize the simplicity and peace of mind of an eldercare solution, ISPs have the opportunity to offer a new and attractive service. The unique monitoring insights available with Caregiver Aware that aren’t provided by classic monitoring solutions also give ISPs a competitive advantage allowing them to attract new clients and access the expanding health sector. With a foundational technology like Caregiver Aware, they will be able to add additional capabilities and products for years to come, allowing them to create customised solutions that best suit their customers. Through a customer’s existing wireless network infrastructure, they can utilize motion-based insights as a base service which allows them to prime for future services at additional subscription fees.

How ISPs can Capitalize on Healthcare Tech
Health monitoring is most successful when applied early in a user’s life to increase the amount of data collected to fuel potential analysis. Caregiver Aware is a non-invasive and easy to activate solution designed to be easier for seniors to adopt when they are still healthy and active rather than waiting until an event happens later in life. The earlier in life that Caregiver Aware is activated, the longer the customer’s subscription life cycle is and the more revenue an ISP can target.

Customers are also more willing to pay for healthcare solutions than ever. According to a 2020 PwC Health Research Institute consumer poll, 85% of respondents are eager to utilize DIY healthcare solutions at home, such as remote monitoring. Furthermore, the 2020 McKinsey Future of Wellness survey found that consumers in every country spend the most money on products and services that promote improved health, with 37% planning to spend more on wellness services in the future year. The market for cutting-edge healthcare technologies will only grow in the coming years. ISPs together with Cognitive Systems are in a great position to deliver empowered health monitoring solutions that improve the lives of their consumers, leverage a market set to boom, and future proof for the growth of their own services. Caregiver Aware was created to provide a bridge for service providers to employ data analytics to construct a care-focused ecosystem, which will be a game-changing step in designing future broadband services.

WiFi has become inextricable from daily life. But it hasn’t always been like that. Standards and adoption in the WiFi space today took years of research, iteration, and certification. While some key work has already been accomplished, there is still more that must be done for WiFi Sensing to continue along the road to standardization. But what exactly is it going to take for WiFi Sensing to become fully standardized and adopted in the mass-market? As ubiquitous as WiFi is for communications, so too will WiFi Sensing be for the modern home and beyond. But to pave the road for such a future, core standards must be developed to innovate and unify.

Standardized WiFi Sensing by 2024
The story of WiFi Sensing began about a decade ago with the publication of key academic research. Back then, utilizing WiFi signals for more than device communications was just a concept. This work was largely enabled by specialized research systems. With hardware too expensive to sell as a consumer WiFi product, WiFi Sensing remained largely in the academic space. Some work also began to utilize either unofficial third-party firmware patches or vendor-released research tools, which were specific to a small subset of consumer WiFi chipsets. During this time, it was difficult to get access to all the information necessary to develop a successful WiFi Sensing product.

To Each Vendor Their Own
To facilitate mass adoption of WiFi Sensing, there needs to be an effective transition from academic research to industry integration and application. Not only did it require proven commercial potential, key industry growth and scalability, it also needed to be a part of mainstream WiFi chipsets. But this big step from conceptualization to execution requires proven commercial potential and key industry partnerships for growth and scalability.

Cognitive was founded out of the desire to build a powerful but low-cost and easily scalable device that could leverage insights about changes in radiofrequency signals. That, however, would require us to design our own chip: the R10. The core advantage of the R10 was that it was mostly software-based in its interface with RF signals and so could be used for many different applications, simply by writing new software. By accessing channel state information not typically exposed in commercial chipsets, we were able to develop and refine our motion detection algorithms and build our consumer proof-of-concept product, Aura Home, the first solution of its kind in market which launched December 2017 and sold through Amazon. However, for the technology to be successful alongside pre-existing WiFi chips, we knew we would have to partner with key chipset companies like Qualcomm, Broadcom, Onsemi, and MaxLinear. But through this experience, it became apparent that without a standard, each vendor would implement things in a slightly different way, presenting a core challenge and requiring significant time and resources to design a technology capable of operating with all the different possible implementations. Standardization is important to enable vendor compliance and ensure compatibility among different vendors. Service and technology providers rely on utilizing a fixed set of features to efficiently and reliably provide their solutions. This is where WiFi Sensing standardization comes in, bringing all industry experts together to discuss and establish a baseline of key processes.

These efforts towards standardization will also have a noticeable positive impact on customers. With the development of new features and capabilities for WiFi Sensing, ISPs can deliver innovative consumer products to increase customer satisfaction through motion insights and analytics. Standardization is also extremely important to consumers because they want confidence that all the different products they purchase will simply work together and behave as expected. The 802.11bf standard is especially important for consumers as it opens up the possibility of endless potential applications in the home by using common devices instead of expensive, dedicated motion sensing hardware. WiFi is what it is today because there has been a standard or blueprint that describes exactly how anybody can build the components necessary to interact and function with the rest of the network. For WiFi Sensing to achieve its true market penetration potential, this blueprint needs to first be developed. Additionally, each product that receives the Wi-Fi logo and stamp must go through the certification program run by the Wi-Fi Alliance. Consumers look for that logo and stamp as a sign that the product not only has been designed with the IEEE 802.11 standard in mind, but has also gone through compliance testing.

How WiFi Motion is Leading the Journey
Innovation requires continuous, dedicated effort with the investment of key industry partners to see mass adoption and scalability — Cognitive’s WiFi Motion entered the market February 2020 as a camera-free home monitoring solution and is now available from 79 ISPs in over 65 countries. As WiFi Sensing continues along its journey, standardization will be the catalyst for endless new advanced features and services that redefine how the world uses WiFi. But the road doesn’t end there. WiFi Sensing needs companies like Cognitive with the technological, artificial intelligence, and algorithms expertise to create a robust network to provide faster adoption and greater accessibility. ISPs around the globe are already leveraging WiFi Motion to introduce their customers to the unlimited possibilities of WiFi Sensing. By joining WiFi Motion’s journey early, these companies are uniquely positioned to take advantage of new features as standards are developed. Only through collaboration will WiFi Sensing become a robust option for every wireless network and allow WiFi Motion to grow into a foundational ecosystem for WiFi Sensing.

The Road Ahead Is Clear: A Bright Future for WiFi Sensing
While the road to standardization can often seem nebulous, there are some key steps that aid the process in setting up a timeframe. The first step is to get interested people together to develop a standard. This was officially achieved when IEEE 802.11’s TGbf formed in October 2020. The next step is to develop the standard, which TGbf is currently working on, where the first draft is targeted to be released in March 2022. As per the IEEE process, the entire standard work being performed by TGbf is expected to be fully completed by September 2024. Once there is a written standard, a certification program is required to ensure all different vendor implementations are compliant with the standard. This will be completed by the Wi-Fi Alliance (WFA) as a parallel branch. Finally, it will take time for certified products to make their way into the hands of consumers, – but once they do, Cognitive’s technology will be ready to leverage the latest capabilities.

Through our involvement with these associations, we have gained a vast amount of knowledge as to what is necessary to build a successful sensing system. We also have a deeper understanding of some of the technological limitations that the current state of sensing presents. We want to continue to contribute to this field, encourage collaboration, and ultimately ensure there are tools available to help push the limits of WiFi even further in the future. Standardization is a naturally slow process but crucial for building a strong foundation for WiFi Sensing and future WiFi-based services. Cognitive wants to make sure that the standards being created not only have a complete feature set for modern challenges but are also positioned to gain widespread adoption in the future.

The Major Players in WiFi Sensing Standardization
The work towards standardization is ultimately a collaborative process only possible through the combined expertise of various organizations, companies, and individuals invested in the future of WiFi. There are three key players in this space: IEEE 802.11 Task Group bf (TGbf), the Wireless Broadband Alliance (WBA), and the Wi-Fi Alliance (WFA).

At the IEEE level, 802.11 is a group that owns, maintains, and develops the medium access control (MAC) and physical layer (PHY) specifications for WiFi. The MAC and PHY layer specs describe features, capabilities, and mechanisms that govern the operation of the lowest layers. Further, TGbf will produce an amendment to existing 802.11 standards that will ultimately build upon what already exists to enhance WiFi Sensing. It is important to understand that TGbF is an amendment, not a complete redesign of what already exists. In fact, within the scope of the TGbf project, there will not be any PHY layer changes or modifications for sub-7 GHz operation or descriptions. By utilizing IoT devices already connected to a home’s native network, a larger motion sensing coverage area can be created without requiring additional traditional security devices that might be more intrusive.

The WFA, on the other hand, works with specifications developed by the IEEE to create and test a certification program to ensure each implementation conforms to the standard. Components that pass all the defined tests and conform to the required standards receive the trademark WiFi logo and can be marketed and sold as such. The process of certification is extremely important as it quickly establishes trust with vendors, providing confidence that all due diligence has been performed. Specifically, for consumers, that means that they can feel confident in taking home a certain product that has passed specific levels of testing.

Finally, the WBA consists of a group of network operators and technology innovators who want to offer their customers seamless connectivity (i.e., allowing roaming between partner networks, billing exchanges, etc.). Utilizing their collective industry and research expertise, this group is focused on enhancing services, applications, connectivity, and customer experiences. Cognitive first got involved with the WBA when we were looking for the right platform to develop our technology that would benefit its members through various working groups. At the time, the WBA was the perfect fit, as they had a large network operator base and a number of technology providers. Together, we established the Wi-Fi Sensing Group, where we have been working to help not only introduce the technology, but also raise awareness of its current and future capabilities, and ultimately help with getting people ready for adoption. Part of the group’s work has also been helping publish Wi-Fi Sensing focused whitepapers, which highlights technological gaps that with standard support could further improve the technology. To date, the WBA has published three whitepapers in order to advance the field and stimulate critical thought around the technology. Topics include recommendations for early adoption of WiFi Sensing, how to evaluate a WiFi Sensing system, and factors that can impact the performance of a WiFi Sensing system (will be publicly available in spring 2020).