As a business owner, growing your business is a goal that involves many processes and tools that can improve the efficiency of your marketing efforts. Marketing automation performs repetitive tasks automatically to boost your business. It takes on social media, email outreach, workflows, data and analytic preparation, and other marketing efforts taking time-consuming tasks off your hands and allowing you to focus on other essential aspects of growing your business. Â
Marketing automation is a beneficial tool that can help you nurture leads, improve productivity, and help speed up the conversion process. Any business, large or small, can benefit from marketing efforts that allow you to scale across multiple platforms while simultaneously reducing your time and effort. The key is truly understanding your customers and taking advantage of marketing automation tools that engage your clients and make the most of your marketing budget. Â
Lead Generation Â
Marketing automation provides a better customer experience through engaging lead generation and nurturing. Your lead generation can gather details and provide you with information on people who visit your business’s social media or website.Â
Your workflow can be triggered when your customer takes certain actions or through specific events, such as visiting a particular page or adding something to their cart. While it may seem impersonal, great marketing tools allow you to customize each lead’s messages, providing a more personalized experience.Â
Lead NurturingÂ
Many of your leads may not be ready to buy. To close more deals, you must also nurture those leads and build a foundation for a solid professional relationship. The more you understand your customers, the better you can target them and develop relationships with your prospects throughout the sales funnel stages.Â
Improved Sales ProductivityÂ
Marketing automation boosts sales productivity and creates a more effective sales team. Sales teams that spend time and effort on cold calls to leads who may not be interested can waste time. With marketing automation, they can spend more time nurturing relationships with customers genuinely interested in your business. Among the companies that have adopted automation, the most promising use cases are in the sales function. Some of these companies reported an increase in productivity of up to 10 percent. But the exact figure will vary based on your starting point.Â
Better Data and AnalyticsÂ
Metrics are essential to understand your growth as you manage a marketing automation system. You can track results through the software that lets you see your sales performance and find areas where you need to improve. Marketing and sales work cohesively to develop more robust strategies for customers and sales teams. Analyzing customer data through a CRM system allows you to quickly send the right messages at the right time, encouraging sales and future visits to your business.Â
More Effective Sales ConversionÂ
Any good marketing strategy analyzes the customer base to be able to target people who would most likely be interested in a product or service. The teams then develop marketing efforts to get their brand name in front of these people to increase their odds of sales. With marketing automation platforms, sales teams can manage their leads from the first touch to the closing of a deal. They can personalize the experience with content and offers that compel your customers with relevant information and products they are more likely to enjoy and benefit from.Â
Marketing automation is a cost-effective way to produce more leads, build relationships, and close deals efficiently, building brand loyalty within your customer base. By leveraging marketing automation, your marketing and sales teams can focus time and energy on developing solid strategies, creating more content, and engaging more with high-priority customers that need in-person engagement.Â
GoZone is a SaaS company and leader in monetizing guest WiFi. The company offers business analytics, venue intelligence, marketing automation and guest engagement to customers that use guest WiFi networks. Delivering branded content, providing customer analytics, and displaying advertising on WiFi networks can give any business a new engagement channel.Â
GoZone’s Smart WiFi Suite enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.Â
Learn more at https://www.gozonewifi.com/marketing4wifi/Â
In marketing, data is at the heart of any essential marketing plan. Without data, you’re essentially creating a marketing plan blindly. The data you gather plays a significant role in how successful your business goals and strategies are.
Data collection can be managed through several avenues, including collecting data from online sources, second-party data, qualitative research, and quantitative research. Understanding how your business can benefit from each kind of data can lead you to make better decisions for your business.
Qualitative Research
Usually, the first step in data collection, qualitative research, is collected through first-hand observations and experiences. The data is collected through focus groups, interviews, questionnaires, or video recordings.
Qualitative research is a method to collect data and understand the trends and meanings behind the areas under investigation. From attitudes to business processes, small and large businesses use qualitative research to understand how people feel about products, services, and more. The data is used to develop and upgrade products and create marketing campaigns.
Quantitative Research
On the other hand, quantitative research focuses on more data-driven results from numbers and statistics. Data is collected from several sources, including surveys, Likert scales, and questionnaires, and information such as age and demographics is gathered.
The data is presented through charts, graphs, and tables and is analyzed to deliver information for businesses to make decisions. Statistical data allows researchers to make generalizations and predictions but needs to dive deep into more details to provide a complete picture.
Online Data Collection
As technology advances, businesses and individuals have moved much of their information online. The data from consumers is readily available and can be captured from several sources. Companies have been utilizing online data collection as a primary source of information for business decisions.
Information can be gathered without compromising the safety of consumers and allows businesses to improve their marketing strategies, increasing sales by getting a better understanding of their audience and consumers. Data can give enterprises a picture of trends, what customers like and dislike, and make snap decisions vital to the business’s success.
Second-Party Data
Businesses can use second-party data for diving further into their audience behaviors and information for more targeted marketing. The data is collected from trusted sources and provide information tailored to your business’s needs. The data reveals patterns in behaviors and identify and predicts customers’ needs.
Businesses must carefully select second-party collaborations, ensure customers’ data is secure, and agree with how the data will be used and shared. This relationship between the second-party service and marketers creates a safe place to build reliable consumer insights.
Cost Aggregation
All businesses have a budget to allocate towards spending for responsible project management. Cost aggregation is a tool that companies use to add up the predicted costs and total them for an entire project.
Accurate numbers are essential in marketing and planning strategies, and the process can be complex. Pulling data from multiple platforms into one user interface requires reconciliation which can take several steps. Time and effort go into the standardization of the reports. Once the reports are standardized, analyzing for insights is crucial for future actions and essential business decisions.
GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.
GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.
Learn more at https://www.gozonewifi.com/marketing4wifi/
Cognitive Systems Corp. has developed WiFi Motion, software that turns all your connected devices into motion sensors without installing any additional hardware. The software runs on WiFi 5 and WiFi 6 Internet routers to provide whole-home awareness of movement by sensing and deciphering small changes in WiFi signals travelling through the air.
“WiFi Motion is being offered as an optional service by more and more Internet Service Providers (ISPs),” said Bob El-Hawary, executive vice president of worldwide sales at Cognitive Systems. “Since January 2020, 120+ ISPs have installed WiFi Motion in approximately one million homes. The initial focus has been on home security applications.”
Currently, Cognitive Systems is refining its core WiFi sensing technology, and supporting partners on applications such as:
“We anticipate rapid growth in adoption of WiFi Motion as more ISPs offer the service and as more Smart Home vendors take advantage of the data,” said El-Hawary. “There are many future applications, such as home automation, expanded health applications, and data analytics, for WiFi-based motion detection.”
Cognitive Systems is a Waterloo, Ont. high-tech success story that too few are aware of. Since it was founded in 2014, it has set out to enhance the value of wireless signals. The co-founders drew upon their expertise in silicon design, radio frequency (RF), and cryptography to create a new way to interpret wireless signals. Cognitive Systems has achieved an enviable position of owning its entire intellectual property (IP) stack consisting of:
WiFi Motion appeals to homeowners because:
WiFi Motion appeals to ISPs because:
Expect Cognitive Systems and ISPs to also turn their attention to businesses and government. They operate extensive facilities that can benefit from the same motion-sensing technology.
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Morse Micro, a fast-growing fabless semiconductor company focused on Internet of Things (IoT) connectivity, and leading electronics manufacturer Chicony Electronics, have today announced a strategic partnership to deliver Wi-Fi CERTIFIED HaLow™ IP cameras to market.
Long- range, Low-power Wireless Cameras Set to Revolutionize IoT Security and Deliver Peace of Mind
SYDNEY, January 23, 2023 – Morse Micro, a fast-growing fabless semiconductor company focused on Internet of Things (IoT) connectivity, and leading electronics manufacturer Chicony Electronics, have today announced a strategic partnership to deliver Wi-Fi CERTIFIED HaLow™ IP cameras to market. A major breakthrough in IoT security, the collaboration will significantly improve the range and reliability of camera equipment through cutting-edge wireless technology.
By incorporating Wi-Fi HaLow into the designs, these best-in-class wireless cameras will deliver 10x farther reach than traditional Wi-Fi 6 cameras operating at 2.4GHz and 5GHz. Wi-Fi HaLow, based on the new IEEE 802.11ah standard, operates at frequencies below 1GHz, which allows for better Wi-Fi penetration through walls and other obstacles. Thanks to its ultra-low power consumption, this new technology will also enable battery-powered IP cameras to run for years. Wi-Fi HaLow cameras will also include state-of-the-art WPA3 security for peace of mind at every angle.
Leveraging FCC-certified reference designs, anchored by Morse Micro’s MM6108 microchip, Chicony’s Wi-Fi HaLow cameras come to market as a global first. They will support both indoor and outdoor environments, allowing users to monitor entire locations without the need for cabling or Wi-Fi extenders.
“We’re thrilled to partner with the Chicony team to bring the first Wi-Fi CERTIFIED HaLow IoT security cameras to market. With its broad product offerings and global reach, Chicony is the perfect partner for this milestone agreement and will support Morse Micro in achieving scale for our Wi-Fi HaLow technology,” said Michael De Nil, co-founder and chief executive officer at Morse Micro. “Chicony’s expertise and authority in the IoT security market are proven, and we are excited to have gained the team’s endorsement of Wi-Fi HaLow to enable greater reach and reliability for their products. Our collaboration with Chicony builds on the excitement and momentum of Wi-Fi HaLow across the globe as we expand our portfolio and accelerate the use of our technology across a range of applications.”
“For IoT environments, not all Wi-Fi is created equal. No other protocol comes close to meeting the unique requirements of power-sensitive wireless security cameras as effectively and efficiently as Wi-Fi HaLow,” said Mandy Tsai, General Manager of Chicony VIP BU. “By partnering with Morse Micro, we aim to scale the design and production of Wi-Fi HaLow connected cameras to meet growing global demand for robust, long-range connectivity. Next-generation Wi-Fi HaLow video cameras will reach farther with sub-GHz signals, operate longer on batteries and will be easier to deploy than existing cameras that connect in the crowded 2.4 GHz spectrum.”
About Chicony
Chicony was established in February 1983, and company headquarters are located in the Sanchong District of New Taipei City. Chicony is a listed company in Taiwan and the TWSE stock code is 2385. After 40 years of hard work and operation, the company has become a transnational enterprise of professional ODM/OEM manufacturer basing in Thailand, Suzhou / Dongguan/ Chongqing in China and in the Czech Republic. The company also has branches in the US and Japan. Chicony’s business centers around the manufacture of computer peripheral products and video-image products. The four major product lines are input devices, portable keyboard modules, visual and image products as well as camera modules. Keyboards, Internet cameras and Notebook camera modules are our world-leading products. www.chicony.com
About Morse Micro
Founded in 2016, Morse Micro is a fast-growing fabless semiconductor company headquartered in Sydney, Australia with offices in the UK, USA, China, Japan, Taiwan and India. With over AU $200M in capital raised to date, the company is the largest and best-funded Wi-Fi HaLow company in the world. Morse Micro is focused on developing Wi-Fi HaLow solutions and enabling next-generation connectivity for the Internet of Things (IoT). By changing the status quo of current Wi-Fi protocols Morse Micro is pushing the boundaries of our digital future, driving transformation and enhancing connectivity across the globe. Through its world-class team of Wi-Fi chip engineers, Morse Micro is now sampling its Wi-Fi Alliance and FCC-certifiable MM6108 production silicon: the fastest, smallest, lowest power and longest range Wi-Fi HaLow chip available in the market. For more information, visit:Â https://www.morsemicro.com/
Kelly Poffenberger
Green Flash Media
kelly@gflashmedia.com
714-553-9071
STOCKHOLM – October 5, 2020 – Telkom Indonesia, owner of one of the world’s largest Wi-Fi networks, Indonesia Wi-Fi, celebrates six years in partnership with Aptilo Networks. Telkom has now completed an upgrade to the lastest version of the Aptilo Service Management Platform™ (SMP) with increased capacity and enhanced geographical redundancy.
Telkom’s Indonesia Wi-Fi network is one of the businest in the world serving more than 70 million users with 400,000+ Wi-Fi access points. To be ready for the future, this upgrade further improves capacity and strengthens geographical redundancy to ensure a consistent service.
Indonesia Wi-Fi is available with high-capacity fiber backhaul nationwide in the world’s largest archipelago country with 237 million people spread across 17,000 islands. Users are consuming 15-25 Petabyte (PB) of data per month. To put things in perspective, 25 PB is equivalent to eight million hours of full HD video.
“Managing Wi-Fi services with 400,000+ access points (including homespot) and 70 million users across 17,000 islands puts extreme demands on the Wi-Fi service management core platform,” said Irwan Indriastanto, Senior Manager Wireless Product, Telkom Indonesia. “Our customers deserve the best high-performance Wi-Fi service available. We are very pleased to expand our relationship with Aptilo to enhance the capabilities of our Wi-Fi service.”
Telkom Indonesia also offers a first class business-to-business (B2B) Wi-Fi service which addresses all customer segments including enterprise, SME, wholesale and retail. Through their WICO (Wi-Fi Corner) product, Telkom Indonesia helps governments build smart cities and provide social services.
“We are proud to have enabled one of the world’s largest public Wi-Fi services for the last six years,” said Paul Mikkelsen, CEO, Aptilo Networks. “We are also impressed at how Telkom Indonesia makes the most out of the innovations from Aptilo and Wi-Fi equipment vendors.”
About Aptilo Networks
Aptilo Networks, an Enea company, is a leading provider of carrier-class systems to manage data services with advanced functions for authentication, policy control and charging. Aptilo Service Management Platform™ (SMP) has become synonymous with Wi-Fi service management and Wi-Fi offload in large-scale deployments with 100+ operators in more than 75 countries, and is a critical component of Wi-Fi calling and IoT.
Each generation of Wi-Fi has delivered higher data rates with a focus on improving performance for end users. It’s an increasingly tall order—consider the average family surrounded by devices all contending for the same airwaves. Or the same scenario faced by an enterprise user.
Wi-Fi 6 aimed to solve this dynamic in home and at the office. It was a paradigm shift that introduced new functionality and mechanisms to better support multiple users. Close on Wi-Fi 6’s heels came Wi-Fi 6E, which incorporated use of the 6 GHz spectrum.
Anticipating what’s next, the industry has its sights set on Wi-Fi 7, which promises to refine and expand Wi-Fi 6 functionality in the 6 GHz spectrum. It adds new features and mechanisms aimed at finally tackling issues that have persistently snarled certain Wi-Fi use cases.
While higher throughput—up to 12 Gbps—is the main benefit of Wi-Fi 7, it is not achieved easily.
Let’s explore why, and implications, starting with a look at Wi-Fi 7’s core capabilities and benefits.
320 MHz bandwidth for much more data
Similar to Wi-Fi 6E, Wi-Fi 7 uses the 6 GHz spectrum that can support channels as wide as 320 MHz—twice what is supported by Wi-Fi 6E and four times Wi-Fi 6. In fact, with Wi-Fi 7, you can get three 320 MHz channels in the 6 GHz band. Because a wider channel can transmit more data, Wi-Fi 7’s pipe is larger than ever.
But is that spectrum actually usable? Such a wide 320 MHz channel is likely to have an interferer in the band which means sections of the channel might be unusable. Wi-Fi 7 deals with this by using a mechanism to puncture out that part of the spectrum so that it is partitioned, but the rest of the 320 MHz channel can be used.
Elevated order modulation for 20% higher speed
Quadrature amplitude modulation (QAM) conveys data over radio waves using discrete points in the constellation diagram. Each discrete point represents a number of bits of data. The more allowable discrete points, the more data that can be transmitted. Wi-Fi 6 provides 1024 (point) QAM, a 25% increase data rate from Wi-Fi 5. Wi-Fi 7 has increased it another 20% to 4096 QAM, which is 12 data bits per symbol.
The problem with this high order modulation is the impact of channel noise, which makes demodulation difficult. Although 4096 QAM is fast, it needs a high signal-to-noise ratio (SNR) to work properly. That limits its use to short operating distances of about 18 feet—inferior for some applications, but excellent for others, such as virtual reality.
Multiple Resource Units provide better spectrum efficiency
OFDMA improves performance by allowing simultaneous transmissions between multiple clients. With Wi-Fi 6 and LTE, a channel can be divided into Resource Units (RUs), which are frequency groupings. Each device is allocated one RU. To provide better spectrum efficiency, Wi-Fi 7 allows multiple RUs to be allocated to each device, making use of otherwise potentially unused spectrum.
Multi-link operation increases link and channel efficiency
In traditional Wi-Fi mesh networks, each mesh node communicates with the devices close to it on a single band and the mesh nodes communicate with each other. This is sometimes not an efficient approach for device-to-device traffic. Instead, with Wi-Fi 7, multi-link operation (MLO) enables multiple simultaneous links to operate in separate channels, with each link operating independently. For example, 2.4 GHz, 5 GHz and 6GHz radios can all be used as though they were one.
MLO is an important new feature in Wi-Fi 7. It is a unified and consistent framework to consistently manage multiple links, reducing management overhead. By aggregating links on different channels, MLO increases throughput. It also improves latency by using multiple links in parallel for flexible channel access. Reliability can be increased by sending duplicated data on multiple links, and quality of service (QoS) can be improved by assigning traffic to appropriate links.
Enhanced QoS management for priority access
Normally, all devices contend for a single channel on a first come first served basis. This is a non-starter for applications like voice calls, where timing is critical.
Wi-Fi 7 introduced enhanced QoS Management so that devices can request guaranteed time. For example, they would inform the access point that a voice call will need 5 ms every 20 ms. The access point will then pre-allocate the channel if possible. This guarantees access to the channel when the voice packet is transmitted. Enhanced QoS management provides smoother channel access management than previous first come, first served methods.
Restricted service periods for deterministic latency
Latency is important for enhanced reality. Wi-Fi 6 improved latency with OFDMA but, depending on the number of gamers in the house, the latency could fluctuate significantly. Wi-Fi 7 can provide deterministic latency that reserves what you need when you need it.
Wi-Fi 7 testing considerations
Wi-Fi 6’s new features had major testing implications which need to be further refined for Wi-Fi 7. The biggest impact is multi-link operation, which will need new testing methodology and test plans for its more consistent, but a different approach compared to standard mesh device testing. Similarly, testing methodologies need to be enhanced for targeted QoS wait time.
As always, test planning will leverage Wi-Fi Alliance test plans when they become available. In the meanwhile, maintaining an up-to-date testing approach for Wi-Fi 6 and Wi-Fi 6E is essential to keep pace with evolving Wi-Fi technology.
Learn about Spirent’s Test as a Service for Wi-Fi devices and read the eBook Testing Wi-Fi for High-Performance Use Cases.
Welcome to Plume IQ, our monthly reveal of data-driven intelligence and customer-focused insights from more than 2.1 billion connected devices, and over 44 million locations, managed in the Plume Cloud.
Five smart home trends in 2022
As 2023 approaches, we reveal five significant market trends following an analysis of data from Plume-powered smart homes, from November 1, 2021, through November 30, 2022:
Other Plume news
Midco scales up
We’re delighted to announce that Plume HomePass and OpenSync are powering Midco’s new WiFi service; a next-generation smart home solution capitalizing on cloud, A.I., and open-source technology to deliver fast and reliable WiFi experiences to consumers throughout the U.S. midwest.
Learn more >
Unparalleled experience
We’re thrilled to announce that Plume has appointed a board of advisors. Hannes Ametsreiter, a former CEO of Vodafone Germany, Cody Sanford, former T-Mobile Executive VP, and Mike Doonan, Managing Partner at SPMB Executive Search, have joined Tony Werner, former CTO of Comcast and one of Plume’s independent directors, to advise and support our executive team through the next phase of our growth.
Read the article >
Winning impact
We’re very proud to announce that Plume has won two highly coveted Wi-Fi NOW Awards: ‘Best In-home WiFi Product’ and ‘Best Service Provider WiFi Solution’. We’d like to thank all of our service provider partners, customers, our employees, and our subscribers for their continued trust and commitment as we jointly celebrate this exciting achievement.
Learn more >
Whitepaper: Best smart home security
We’re honored that Plume’s Guard service has received the 2022 Fierce Telecom Innovation Award for security! Our latest whitepaper provides a comprehensive overview of the cyber-attack landscape to help service providers better understand and address consumers’ concerns, and deliver state-of-the-art cyber-security to all connected devices within the smart home.
Download the whitepaper >
News round-up
In this Fierce Telecom Awards report, Plume’s Director of Product, Mangesh Bhamre, discussed why service providers are best placed to provide comprehensive cyber-security in the smart home.
Download the report >
At Network X, Gregor Stegen, Plume’s VP of Sales and Business Development, EMEA, highlighted how A.I. and machine learning can provide CSPs with the opportunity to elevate user experience and drive meaningful change within the broadband sector.
Watch the video >
Total Telecom discussed the latest development in automated frequency coordination (AFC) as Plume, together with 12 other industry leaders, has been conditionally approved by the FCC to move forward with solutions in the U.S.
Read the article >
Purdicom Ltd will enhance the reach of its IO By HFCL communication products portfolio in the UK/Ireland market as part of an exclusive partnership.
London, Jan 19, 2023: – HFCL Limited, a leading telecom equipment manufacturer and technology provider has signed a distribution agreement with Purdicom Ltd, a leading value-added distributor specialising in Wi-Fi, networking & cloud technologies in the UK & Ireland. The partnership is aimed at distributing HFCL’s products and solutions ranging from advanced indoor & outdoor Wi-Fi 6 Access Points to commercial and industrial switching units, high-power Gigabit PoE+ Injectors, and the world’s first open-source enterprise-grade Wi-Fi 7 APs in the UK and Ireland market. Purdicom is launching the entire communications product portfolio of HFCL under the brand name IO by HFCL to their channel partners on 19th January 2023.
The distribution agreement is in line with HFCL’s strategy to reach new products, new customers, and new geographies.
This will facilitate a wide range of industries & enterprises having varied network requirements to acquire high-performance, reliable, and secure Access Solutions for building and enhancing their networks. With this alliance, HFCL is all set to disrupt future connectivity ecosystems for varied industry verticals and in the most challenging environments.
The company’s product brand, IO by HFCL, includes some key products including indoor and outdoor Wi-Fi 6 Access Points, and have recently launched the world’s first open-source Wi-Fi 7 Access Points. Our Wi-Fi 7 Access Points will increase the speed of connectivity increasing from 10 gbps to 46 gbps. The Global Enterprise Wi-Fi market was $7.6bn in 2021 and is expected to reach $9bn by 2023.Â
Since its inception in 2005, Purdicom has fast grown as an acclaimed technology company. Based in Oxfordshire, United Kingdom, they are adept at understanding the uniqueness of each of their customers’ requirements and delivering customised solutions. They focus on supplying enterprise-level Wi-Fi, Point-to-Point, and security technology solutions enabling a multi-faceted connectivity approach that help businesses to perform more efficiently in their markets.
Commenting on this new distribution agreement, Mr. Jitendra Chaudhary, Executive President, HFCL Limited said,Â
“We are delighted to enter the partnership with a leading distributor like Purdicom as this will help HFCL to further expand into the highly competitive UK and Ireland markets. Today, every business success is reliant on seamless & all-pervasive connectivity and we at HFCL are aware of this growing and pertinent need of our customers. To cater to this growing global data demand, we have developed a wide range of highly competitive, customizable, next-gen access solutions.”
Quote from Purdicom:
“We are pleased to expand the distribution of IO by HFCL here in the United Kingdom and Ireland as their exclusive distributor.Â
 Here in this important market, we have a great diversity of verticals that seek outstanding wireless and wired connectivity solutions. HFCL and Purdicom will develop a strong business working in hospitality, education, telecoms, and government sectors, creating a successful alliance. We are excited that we can provide IO by HFCL’s portfolio of cloud managed, enterprise Wi-Fi networking and switching offerings with the best total cost of ownership,” said Hugh Garrod Managing Director and founder of Purdicom “
About HFCL
HFCL is a leading technology company specializing in creating digital networks for telcos, enterprises, and governments. Over the years, HFCL has emerged as a trusted partner offering sustainable high-tech solutions with a commitment to provide the latest technology products to its customers. Their strong R&D expertise coupled with their global system integration services and decades of experience in fibre optics enable them to deliver innovative digital network solutions required for the most advanced networks.
The Company’s in-house R&D Centre’s located at Gurgaon & Bengaluru along with invested R&D houses and other R&D collaborators at different locations in India and abroad, innovate a futuristic range of technology products and solutions. HFCL has developed capabilities to provide premium quality Optical Fibre and Optical Fibre Cables, state-of-the-art telecom products including 5G Radio Access Network (RAN) products, 5G Transport Products, Wi-Fi Systems (Wi-Fi 6, Wi-Fi 7), Unlicensed Band Radios, Switches, Routers and Software Defined Radios.Â
The Company has state-of-the-art Optical Fibre and Optical Fibre Cable manufacturing plants at Hyderabad, Optical Fibre Cable manufacturing plants in Goa, and in its subsidiary HTL Limited at Chennai.
“We are a partner of choice for our customers across India, Europe, Asia Pacific, Middle East, Africa, and USA. Our commitment to quality and environmental sustainability inspires us to innovate solutions for the ever-evolving customer needs” A quote from HFCL.
For more information, please visit https://www.purdi.com/vendors/io-hfcl/
LAS VEGAS, Jan. 3, 2022 – CES2023 – Morse Micro, a fabless semiconductor company reinventing Wi-Fi® for the Internet of Things (IoT), today announced a partnership with AzureWave Technologies, Inc., a worldwide leading provider of wireless connectivity and image processing solutions. Paving the way for broad implementation of Wi-Fi HaLow in Internet of Things (IoT) environments, the partnership sees AzureWave design and manufacture two Wi-Fi HaLow modules, including a new 13mm x 13mm module, the smallest in the market.
Leveraging FCC-certified reference designs, the two module designs are anchored by Morse Micro’s MM6108 microchip. The MM6108 is the industry’s smallest, fastest and lowest power Wi-Fi HaLow SoC, providing 10x the range of traditional Wi-Fi solutions.
“Wi-Fi HaLow continues to gain momentum in the IoT ecosystem, and our collaboration with AzureWave builds on this energy as we scale and accelerate the deployment of Wi-Fi HaLow solutions worldwide,” said Michael De Nil, co-founder and chief executive officer at Morse Micro. “By joining forces, Morse Micro and AzureWave are poised to design and deliver best-in-class Wi-Fi HaLow solutions that will enrich existing communication modules in a broad range of IoT and consumer electronics applications.”
“As a leading wireless module maker, AzureWave provides design and manufacturing services that ultimately shorten the customer’s development process and time to market, enabling the end-products to be more compact, value-added and extremely low power,” said Gary Cheng, president and chief executive officer at AzureWave Technologies, Inc. “Our partnership with Morse Micro demonstrates the continued global demand for Wi-Fi HaLow solutions, and it provides the opportunity to rapidly scale Wi-Fi HaLow for countless IoT devices.”
Both the 13mm x 13mm module and 14mm x 18.5mm module are available for purchase directly via AzureWave. In addition, Morse Micro is currently developing evaluation platforms that incorporate these modules for customers.
Meet with us at CES 2023
Join us face-to-face in Morse Micro’s private suite at the Venetian Hotel. Book a meeting with us to discuss this product: https://www.morsemicro.com/ces/
About AzureWave Technologies, Inc
AzureWave Technologies, Inc. is a worldwide leading provider of wireless connectivity and image processing solutions. Our ultra-small wireless modules and digital camera modules could be extensively applied in personal and industrial computers, mobile and internet devices, consumer electronics, home appliances, automotive components, manufacturing facilities and more. www.azurewave.com
About Morse Micro
Founded in 2016, Morse Micro is a fast-growing fabless semiconductor company headquartered in Sydney, Australia with offices in the UK, USA, China, Japan, Taiwan and India. With over AU $200m in capital raised to date, the company is the largest and best-funded Wi-Fi HaLow company in the world. Morse Micro is focused on developing Wi-Fi HaLow solutions and enabling next-generation connectivity for the Internet of Things (IoT). By changing the status quo of current Wi-Fi protocols Morse Micro is pushing the boundaries of our digital future, driving transformation and enhancing connectivity across the globe. Through its world-class team of Wi-Fi chip engineers, Morse Micro is now sampling its Wi-Fi Alliance and FCC-certifiable MM6108 production silicon: the fastest, smallest, lowest power and longest range Wi-Fi HaLow chip available in the market. For more information, please visit: https://www.morsemicro.com/
Kelly Poffenberger
Green Flash Media
kelly@gflashmedia.com
714-553-9071
DZS – a leader in smart home Wi-Fi connectivity optimisation – announced last month that it is expanding its partnership with TalkTalk Group, a major home broadband service provider in the UK. DZS has a longstanding relationship with TalkTalk also via last years acquisition of remote Wi-Fi management experts ASSIA. DZS says the expanded partnership is one of “strategic collaboration” in order “to optimise broadband quality of experience for a large number of its direct and wholesale residential subscribers and business customers and improve efficiencies by leveraging market-leading DZS CloudCheck® and Expresse® Cloud EDGE software solutions.” The TalkTalk and DZS (ASSIA at the time) collaboration won the Wi-Fi NOW Award for Best In-home Wi-Fi Product in 2019.
Above: Tuncay Cil, Chief Strategy Officer at DZS.
DZS’ Chief Strategy Officer Tuncay Cil says DZS has recently racked up a number of significant broadband ISP wins of which the new TalkTalk agreement is but one. He also says that the nature of the broadband connectivity business is changing rapidly – and that ISPs are in a race to adapt to rising expectations from consumers. “Today, end-to-end management of the consumer experience all the way to the Wi-Fi device in the home is beyond simply delivering connectivity. The consumer experience paradigm and all that it entails – including Cloud-based solutions for Wi-Fi – is today the centrepiece of ISP operations.” Tuncay Cil will be speaking at Wi-Fi World Congress Americas in Rio de Janeiro on March 27-29. DZS is a Wi-Fi NOW Partner.
