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GLOBAL Wi-Fi NEWS bulletin

  • Product synergies in AI-driven connectivity experience management solutions and R&D strengthen Airties’ leadership position empowering broadband operators to improve Quality of Experience and unlock new revenue streams 
  • Accelerates expansion into high-growth broadband markets including India, South Asia, Southeast Asia, South America, and other developing regions

Paris, France – July 9, 2026 – Airties, a global leader of AI-driven software that improves the connectivity experience for ISPs’ subscribers, today announced that it has entered into a definitive agreement to acquire Aprecomm, a leading provider of intuitive, self-healing network and customer experience solutions. The acquisition accelerates Airties’ geographic expansion serving broadband operators in high-growth regions and benefits from synergies across product portfolios, R&D, and added AI expertise from Aprecomm to further serve ISPs around the world. Financial details were not disclosed.

Aprecomm, founded in 2016 and headquartered in Bengaluru, India, has built a reputation for its intuitive, self-healing Wi-Fi and broadband network solutions for ISPs. Aprecomm allows ISPs to improve connectivity through AI-driven software services that deliver real-time insights and optimizations to reduce operational costs and increase customer satisfaction. Today, Aprecomm manages more than seven million homes and business locations, serving more than 50 ISPs worldwide.

Under the terms of the agreement, Aprecomm will operate as a subsidiary of Airties following the close of the deal. Aprecomm will continue to provide tailored solutions to serve its customers and the markets in which it operates.

“Aprecomm is very well positioned in growth markets like India and Southeast Asia, so we now have an unmatched foundation to accelerate our expansion further across Asia-Pacific and into South America, two markets where demand for intelligent connectivity is growing at extraordinary speed,” said Metin Taskin, CEO and Co-Founder of Airties. “In addition, the acquisition is aligned with our vision of helping ISPs move to agentic AI platforms for the connected home, where the network autonomously anticipates, adapts and acts to provide the best broadband connectivity experience, lower churn and unlock new revenue for ISPs.”

“Joining Airties, the industry’s pioneer and leader in advancing connectivity experience, is a strong validation of the vision that has shaped Aprecomm from the start,” said Pramod Gummaraj, CEO and Co-Founder of Aprecomm. “Aprecomm was built with the belief that every service provider should be able to deliver a far more intelligent and reliable broadband experience. This combination gives us a broader platform to take that vision further and extend our impact across more markets globally.”

“This combination brings together Airties’ global reach and Aprecomm’s AI-native platform. With our edge AI, cloud-native architecture, and vendor-agnostic design, we have a strong foundation to deliver smarter, more scalable connectivity experiences to service providers worldwide,” said Guharajan Sivakumar, CTO and Co-Founder of Aprecomm.

The acquisition brings complementary go-to-market capabilities for ISPs across the globe. Aprecomm’s software suite enables service providers to deliver intuitive, self-healing networks and improved in-home broadband experiences. Distinctively, Aprecomm’s product portfolio was purpose-built to address the economics and ARPU profiles of ISPs in developing markets, while delivering core improvements to home connectivity for consumers. Conversely, many of the world’s leading Tier-1 operators rely upon Airties’ proven AI-powered Connectivity Experience Management Platform to optimize performance, lower churn, reduce expenses, boost satisfaction, unlock new revenue, and build stronger customer relationships. Airties complete product suite, including Airties Home, Airties Pro, and Airties Multi is designed to provide the performance, features, scale, and flexibility required to serve Tier-1 operators across their fibre, cable/DSL, and fixed wireless access (FWA) footprints. Having different offers available underneath the Airties or Aprecomm banners will enable Airties to customize solutions and address a wide range of customer requirements and market dynamics.

The acquisition is subject to customary closing conditions and is expected to close later in 2026. Additional details about Airties is at www.airties.com, and more about Aprecomm is at https://aprecomm.ai/.

 

About Airties

Airties empowers operators to provide smooth, smart, secure connectivity. Airties turns smart connectivity into a competitive advantage for operators and enhances how subscribers experience connectivity in the real world: making every connection smarter and more reliable. Airties’ AI-driven insights enable operators to lower churn, reduce expenses, boost satisfaction, and attract new customers. Across departments, from engineering to marketing, Airties helps increase efficiency, accelerate innovation, and design smarter campaigns. Airties’ holistic suite of hardware-agnostic software enables ISPs to manage connectivity, based on leading industry standards and open-source software, across their fibre, cable/DSL, and fixed wireless access (FWA) deployments. Airties’ customers include leading service providers such as AT&T, Cox, Deutsche Telekom, Telia, Telstra, T-Mobile US, Vodafone, and many others across the world. More information is available at www.airties.com.

About Aprecomm

Aprecomm harnesses AI to deliver a unique application suite that enables service providers to build self-optimizing, self-healing broadband networks. Our quality-of-experience engine monitors and optimizes WiFi performance to ensure consumers enjoy the best possible internet experience. At the same time, our cloud-based support applications leverage real-time data to predict and resolve customer service issues before they happen, saving providers time and money. Aprecomm manages over 7 million home and business locations, partnering with more than 50 service providers worldwide.

  • Accelerates onsemi’s evolution, building on its strength in power and sensing to become a leading provider of intelligent systems — expanding from AI data centers into Physical AI
  • Increases onsemi’s total addressable market by $30 billion to $243 billion by 2030
  • Positions onsemi at the intersection of Power, Sense, Connected Compute and Control — the four pillars of Physical AI — which enable machines to sense, decide, act and adapt in the physical world
  • Would combine complementary portfolios to drive significant customer value and deepen customer engagements

SCOTTSDALE, Ariz. & SAN JOSE, Calif. – June 25, 2026 – onsemi (Nasdaq: ON) and Synaptics Incorporated (Nasdaq: SYNA) today announced they have entered into a definitive agreement under which onsemi has agreed to acquire Synaptics in an all-stock transaction, representing a total enterprise value of approximately $7 billion. The transaction value reflects a fixed exchange ratio of 1.350 shares of onsemi common stock for each Synaptics share and represents an approximately 19% premium to the volume weighted average closing prices of onsemi and Synaptics over the last 10 trading days.

The combination would accelerate onsemi’s evolution toward global leadership in intelligent systems. By adding Synaptics’ differentiated Edge AI compute franchise and strong portfolio of human-machine interface and wireless connectivity solutions, onsemi is expected to extend its capabilities beyond power and sensing to intelligent systems, delivering greater value to a broad range of end markets. Building on onsemi’s expertise in automotive, industrial and AI data center, the combined platform is intended to position onsemi at the center of Physical AI, with the potential to expand onsemi’s TAM by $30 billion to $243 billion by 2030.

“As artificial intelligence moves beyond the cloud and into the physical world, including automotive and industrial, the next phase of innovation will depend on systems that can sense, decide, act and adapt in real time,” said Hassane El-Khoury, President and CEO of onsemi. “This shift towards Physical AI will require Power, Sense, Connected Compute and Control to work together seamlessly. The addition of Synaptics helps position onsemi at the intersection of these four pillars, enabling us to capture a significantly larger AI opportunity that extends beyond AI data center and into edge applications. This transaction would add immediate connected compute capabilities, expand our software and ecosystem reach and position onsemi to deliver greater value as customers increasingly seek intelligent systems.”

“Today’s announcement marks an important step in accelerating Synaptics’ growth and leadership in Edge AI and Physical AI,” said Rahul Patel, Synaptics President and CEO. “Together with onsemi, we will combine Synaptics’ strengths in AI-native compute, connectivity, and human-machine interface with onsemi’s leadership in intelligent power and sensing to offer customers integrated solutions and development platforms across every layer of the Edge AI stack, deepening customer engagement and expanding across a greater total addressable market. The all-stock structure allows our shareholders to participate in the compelling growth and value creation opportunities ahead, and I look forward to working with the onsemi leadership team to help realize the full value of this combination.”

 

Compelling Strategic and Financial Rationale

The combination is expected to deliver substantial value:

  • Enables capabilities from AI Infrastructure to Physical AI: onsemi is already well-positioned across the AI infrastructure ecosystem, from the energy grid to the data center core. This transaction is expected to extend that reach to the intelligent edge, enabling onsemi to address additional end markets while enhancing its capabilities to become a provider of integrated, system-level solutions across Power, Sense, Connected Compute and Control. This compelling combination would enable systems that can sense, decide, act and adapt in real time across Physical AI applications, including autonomous driving, robotics, and AR/VR.
  • Adds a proven, scalable Edge AI connected compute platform to onsemi: Synaptics’ Astra platform combines purpose-built AI processors and NPUs for multimodal intelligence with an industry-leading wireless connectivity portfolio spanning Wi-Fi, Bluetooth and GPS and a full open-source software stack for rapid deployment.
  • Complementary portfolios designed to unlock significant revenue growth with scale: The combination of two highly complementary portfolios would allow onsemi to accelerate its innovation and product roadmap to capture higher dollar content per platform while fostering deeper long-term customer engagement. This is anticipated to increase onsemi’s exposure to higher-value, differentiated system solutions with embedded IP and software, supporting improved mix, margin expansion and durable growth.
  • Attractive financial profile: The transaction is expected to be accretive to non-GAAP EPS within 18 months of closing, with an expected $200 million in annual synergies and gross margins consistent with onsemi’s long-term financial model. onsemi remains committed to maintaining its existing capital return policy during the pendency period.

     

Transaction Details

Under the terms of the agreement, which has been unanimously approved by the Boards of Directors of both companies, Synaptics stockholders will receive 1.350 shares of onsemi common stock for each share of Synaptics common stock held at the time of closing, implying pro forma ownership of approximately 12% for Synaptics stockholders on a fully diluted basis.

As part of the transaction, one member of the Synaptics Board of Directors is expected to join onsemi’s Board of Directors.

The transaction is expected to close in mid-2027, subject to approval by Synaptics stockholders, the receipt of required regulatory approvals and other customary conditions.

onsemi and Synaptics Reiterate Previously Provided Financial Outlooks

As part of today’s announcement, onsemi is reiterating its financial outlook for the second fiscal quarter of 2026 provided on May 4, 2026. Synaptics is reiterating its financial outlook for the fiscal fourth quarter of 2026 provided on May 7, 2026.

Conference Call and Webcast Information

onsemi will host a conference call for the financial community at 5:00 p.m. Eastern Daylight Time (EDT) on June 25, 2026, to discuss the transaction announcement. A live webcast and related presentation materials will be available on onsemi’s IR site at http://www.onsemi.com. The webcast replay and presentation will be available following the call. Investors and interested parties can also access the conference call by pre-registering here.

Advisors

Morgan Stanley served as lead financial advisor to onsemi. J.P. Morgan Securities LLC also served as a financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP served as legal counsel to onsemi. Qatalyst Partners acted as exclusive financial advisor and Baker McKenzie served as legal counsel to Synaptics.

 

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What you should know:
  • Smart meters (e.g., gas and water) and other IoT devices need wide-area connectivity and multi-year battery life, where power consumption is the No. 1 design constraint driving product differentiation and selection.
  • The Qualcomm E51 4G Modem-RF (QIM225) is purpose-built for LPWA IoT and ranks among the industry’s most power-efficient chipsets, supporting both eMTC (Cat-M1) and NB-IoT (Cat-NB2).
  • In lab testing, the Qualcomm E51 4G Modem-RF delivers over 20% improved power efficiency compared to a leading, widely deployed competing chipset under defined conditions across PSM, low-power and active modes.

Intelligently connecting virtually everything around us is the vision that drives our work at Qualcomm Technologies, and it’s why we deliver a broad portfolio of purpose-built processing and connectivity solutions to meet the needs of diverse industries.

A key focus area is low-power, wide-area (LPWA) connectivity designed for massive IoT deployments, where deep coverage and multi-year battery life are must-haves. This is where 3GPP-standardized LPWA technologies, narrowband IoT (NB-IoT) and enhanced machine-type communication (eMTC) aim to provide secure, globally interoperable connectivity for sensors, meters, trackers and other low-complexity IoT devices designed to operate for years on a single battery charge.

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Figure 1: eMTC and NB-IoT are globally standardized LPWA IoT technologies.

Power consumption drives differentiation and device selection

For most LPWA IoT applications, power consumption is often the primary design constraint: devices must deliver reliable coverage while having multi-year battery life, so every microamp counts in both low-power and active modes. Lower power extends operating life and reduces maintenance visits—cutting total cost of ownership (TCO)—and it can also enable smaller device form factors by requiring a smaller battery, improving overall aesthetics and sustainability.

That’s why the Qualcomm E51 4G Modem-RF leads in LPWA IoT, purpose-built to support both LTE Cat-M1 and Cat-NB2 with advanced power efficiency. It is developed to pair optimized power consumption with a compact, cost-effective design and rich peripheral support—helping customers build smaller, longer-lasting devices without compromising features.

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Figure 2: Qualcomm E51 4G Modem-RF is the eMTC/NB-IoT modem-RF chipset of choice, delivering key benefits for LPWA IoT use cases.

Proven power efficiency: Qualcomm E51 4G Modem-RF vs. competitors

To quantify the advantage of Qualcomm E51 4G Modem-RF, we measured its power consumption in our lab across different power modes and representative use cases — then benchmarked those results against one of the most deployed eMTC and NB-IoT dual-mode chipsets, the Altair ALT1250.

Power measurements in sleep and active modes

Figure 3 below shows a comparison of the measured results of E51 versus ALT1250’s published specifications. The takeaway is clear: E51 delivers >20% power savings across all power modes, from ultra-low-power modes such as power save mode (PSM) to active transmit/receive states.

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Figure 3: Qualcomm E51 4G Modem-RF consistently delivers lower power consumption across all active and low-power modes.

A closer look at the power performance curves

In extended discontinuous reception (eDRx) mode, the power profile is defined by both the baseline sleep current and the periodic paging wakeups. A closer look at the curves shows E51 implements power optimizations to reduce total energy in these low-power states — delivering 33% lower deep-sleep current and a more efficient wakeup mechanism with 67% shorter paging wakeup time. The result is smaller current spikes, which reduces overall battery draw while maintaining network reachability.

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Figure 4: Comparison in eDRx power performance.

Real-world battery life simulations for IoT use cases

To go beyond lab measurements, we also ran system-level simulations based on our lab-measured power data to model end-to-end modem behavior in real-life operating profiles. These simulations translate sleep, wake, attach and transmit events into expected battery draw over time — showing how E51 can support battery life required by targeted use cases. In this study, we looked at the power profiles for three different low-power, wide-area use cases and their battery life requirements, including smart meters, remote sensors and asset trackers.

Smart meters: Water and gas meters typically have no main power, so they run on batteries and require ultra-long life — often 15+ years — with infrequent data transmission. For gas meters, paging monitoring is the primary battery drain, so the device commonly operates in eDRX; our simulation shows E51 reaching 15-year battery life with 7.5–11 Ah batteries, depending on the number of uplink transmissions per day. Similarly for water meters, the same 15-year target can be achieved with 0.3–4.5 Ah batteries, primarily by relying on PSM.

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Figure 5: Meeting 15-year battery life requirement for gas and water meters.

Remote sensors: In applications ranging from weather stations and agricultural sensors to grid-monitoring devices, the typical battery life target is up to five years of operation on a compact battery. With PSM and sending infrequent, one-way data uploads, the E51 can achieve this target with as little as 0.2–2.6 Ah of battery capacity, depending on payload size and reporting frequency. This is designed to support smaller device formfactors and can help reduce maintenance needs and total cost of ownership for large-scale remote deployments.

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Figure 6: Meeting 5-year battery life requirement for remote sensors.

Asset trackers: These devices operate in challenging conditions, continuously uploading location data via GNSS, monitoring temperature, humidity, ambient light and motion through multiple onboard sensors, all while running in power-efficient eDRX mode. Despite this workload, the E51 can achieve up to three months of battery life on just 0.2–0.7 Ah of battery capacity, depending on upload frequency.

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Figure 7: Meeting 3-month battery life requirement for asset trackers.

Advancing massive IoT with ultra-low-power connectivity

At Qualcomm, high-performance wide-area connectivity and ultra-low-power design are part of our DNA. This is the foundation needed for delivering cutting-edge products like the Qualcomm E51 4G Modem-RF. Engineered for LPWA use cases, it helps devices run longer on a single battery charge, connect more reliably, and scale deployments more cost-effectively. We’re excited to help power what’s next in IoT, and we’ll continue to share updates as the ecosystem advances toward the vision of connecting virtually everything.

Network demands are surging as businesses adopt AI across more applications, branches, and cloud environments. At the same time, networking and security teams are under growing pressure to protect distributed users, devices, applications, and data—without adding more operational complexity.

In today’s distributed, cloud-first environments, legacy overlay security can’t protect high-bandwidth AI workloads, remote users, hybrid branches, and dynamic data flows.

To safely scale AI initiatives while protecting corporate data and preventing data leakage—and without overwhelming already-stretched IT teams—growing businesses need embedded network security, infusing protection into the network itself.

The AI double-edged sword: How is AI changing network security?

AI and agentic workloads demand massive bandwidth and create complex, unpredictable traffic patterns. Data now flows dynamically across hybrid environments, remote branches, cloud applications, and multicloud infrastructures. In fact, a single agentic task generates 450% more traffic than a human doing equivalent work. Securing that movement requires a more agile, intelligent network.

At the same time, attackers are using AI to increase the volume, speed, and sophistication of cyberattacks. Phishing campaigns are now hyper-personalized, malware is adapting to evade detection, and automated bots are probing networks for weaknesses at an unprecedented scale.

AI-era threats require AI-assisted network and security operations. By integrating AI directly into network devices and leveraging AI-enabled SecOps tools, networking and security teams can move from reactive firefighting to faster detection, prioritization, troubleshooting, and response. This can help growing businesses adopt AI with more operational confidence, while helping lean teams reduce manual investigation and contain risk faster.

Overlay vs. embedded network security: What’s the difference?

Traditional overlay security adds appliances and software to existing infrastructure. This often creates more operational complexity: fragmented visibility, disjointed consoles, inconsistent policy enforcement, and bottlenecks that can slow performance.

Some businesses may look into upgrading a firewall appliance or investing in new routers, but with this add-on approach, traffic may need to be routed out of its way to a security checkpoint and back again. That added latency and complexity can be especially challenging for AI workloads, distributed users, and cloud-first environments.

Embedded network security changes the model. Instead of treating security as a separate layer, protection is integrated across the network fabric itself, including routing, switching, wireless access, cloud access, and identity-aware controls. The network becomes a point of visibility, intelligence, and enforcement.

In this model, every node becomes both a sensor and an enforcer, and every connection becomes a point of visibility and control.

The five core pillars of secure networking

Moving away from fragmented point solutions and adopting a secure networking model can help reduce operational complexity, improve resilience, and give lean IT teams more consistent control across distributed environments.

The Cisco approach to secure networking is a model that can support business continuity, modernization, and scale without a linear increase in tools or manual work.

1. Embedded security across the entire network.

Secure networking starts by embedding protection into the infrastructure, not bolting it on piecemeal. Cisco 8000 Series Routers with built-in Cisco firewall provide protection at the WAN edge, helping organizations secure distributed environments and support cloud-managed security. Cisco Wi-Fi 7 and Cisco Smart Switches extend embedded security directly into campus and branch infrastructure, where users, devices, and applications connect.

Cisco 8000 Series Router
Figure 1. Cisco 8000 Series Router

Cisco Multicloud Fabric (announced at Cisco Live 2026) helps IT connect sites directly to clouds and cloud-to-cloud with built-in security, end-to-end visibility, and a fabric that scales with AI workloads.

These solutions help IT teams gain visibility and enforce policy closer to where activity begins, whether supporting remote employees, securing branch connectivity, or protecting regulated environments where consistent access control and uptime are critical.

2. Advanced solutions built for the demands of AI.

The agentic AI era requires a network that can support true innovation while defending against rapidly evolving threats. At Cisco Live 2026, the secure harness for agentic AI was announced: Cisco Cloud Control.

Cisco Cloud Control is an AI-native management solution for orchestrating and securing enterprise IT infrastructure. Cisco Cloud Control gives humans and agents a unified operations platform that brings every Cisco domain and third-party tool into one environment—one login, one view, one operating model.

Cisco also delivers AI tools to enhance security operations. Cisco AI Assistant and AI Canvas make ops more actionable by helping teams detect threats faster, simplify management, and respond more effectively. These capabilities can reduce the burden on lean IT teams by making complex network and security tasks easier to understand and act on.

With intelligence built into the operating model, teams can move from manual investigation and reactive troubleshooting to more proactive, AI-assisted operations.

3. Protection beyond the traditional firewall.

Firewalls remain essential, but modern security can no longer rely on firewall-centric thinking alone. Users, devices, applications, and data now operate across branch locations, cloud services, software-as-a-service (SaaS) platforms, remote environments, and hybrid infrastructures.

Cisco’s approach to secure networking goes beyond the firewall by integrating protection across routing, access, and cloud environments. Secure routers and firewalls help protect traffic moving between sites, clouds, and users while SASE extends identity-aware protection to cloud applications and remote users.

This equips IT teams with consistent control across WAN edge, campus, branch, cloud, and remote access environments.

4. Unified access control.

In distributed environments, trust cannot be assumed based on location. A user in the office, a remote employee, a branch device, and a cloud application all need consistent, identity-aware access control.

Cisco Access Manager enables unified access control across users, devices, and applications. It helps organizations verify who and what is connecting, apply appropriate policy, and reduce the risk of unauthorized access.

Together with Cisco SASE for Meraki, organizations can extend secure, identity-aware access to remote users and cloud applications without multiplying management tools.

5. Simplified operations through a unified platform.

For many growing businesses, the biggest security challenge isn’t just the number of threats. It’s the number of tools required to manage them.

Cisco helps simplify operations through a unified platform that brings networking and security together across routers, firewalls, wireless, switches, access control, SASE, and AI-powered operations. This integrated approach helps lean IT teams maintain high performance and strong security while reducing complexity.

Policies can be applied more consistently. Visibility improves across users, devices, branches, and clouds. AI-assisted capabilities help teams investigate, troubleshoot, and respond faster. The result? Integrated security and network performance that lean teams can manage more consistently across distributed environments.

For teams building a business case, the Cisco secure networking model can also support tool consolidation and operational efficiency discussions.

Secure networking on a global scale: Silverstream Technologies

As a maritime technology company helping the shipping industry improve vessel efficiency and reduce emissions, Silverstream Technologies depends on digital collaboration and dependable access across a growing global business.

For a company focused on serving customers across a complex maritime ecosystem, the network is more than infrastructure. With the Cisco Meraki dashboard and Cisco Secure Client, Silverstream strengthened the technology foundation needed to support its operations, connect teams, and scale securely.

The company now enforces consistent policies, encryption, and monitoring across all facilities and remote connections—including a London HQ with more than 1600 detectable wireless networks.

Silverstream’s secure, cloud-managed Cisco network also helps it achieve ISO 27001 certification by adhering to the rigorous data protection standards demanded by the world’s leading shipbuilders.

Secure networking for nonprofit organizations: YMCA of Niagara

YMCA of Niagara is a mission-driven organization with a goal to deliver better digital experiences across distributed locations. Supporting multiple facilities, programs, staff, members, and guests requires reliable connectivity and simplified IT operations.

With Cisco Meraki switches and SD-WAN appliances, YMCA of Niagara transformed their network foundation to better support secure access and consistent connectivity across community environments. Thanks to the Cisco Premier Breach Protection Suite, YMCA of Niagara deploys threat detection and response across network, cloud, endpoint, and email, with integrated tools like XDR Premier and Cisco Secure Email Threat Defense combined with 24/7 managed services.

By moving to the centralized Cisco Meraki dashboard, their IT team is now spending less time managing complexity and more time supporting the services and experiences people rely on. They have achieved an 80%+ decrease in mean time to resolution (MTTR) and 70% reduction in support incidents with Cisco.

Taking control of network security in the AI era

The AI era has rewritten the rules of enterprise technology. To keep pace with business demands while defending against automated, intelligent threats, organizations can no longer rely on fragmented, bolt-on security tools.

The future belongs to those who build security from the ground up. By unifying networking and security into a single embedded architecture, IT teams can simplify daily operations, reduce complexity, and build more consistent availability, policy control, and operational resilience.

It’s time for your network to do more than connect your business. With Cisco, your network actively defends itself—everywhere—so you can scale assuredly as you grow.

New tiered program delivers deeper GTM support, named account management, and co-marketing investment for MSPs growing their security practice on DNSFilter

WASHINGTON, D.C., June 30, 2026 — DNSFilter, a global leader in AI-powered protective DNS and content filtering, today announced a significant expansion of its MSP Partner Program. The enhanced program introduces a structured three-tier model designed to meet MSPs where they are and invest more deeply in those growing their security services practice.

New research from DNSFilter reveals the scale of the commercial pressure MSPs are navigating with 85% of MSP leaders surveyed admitting there is a security capability they cannot effectively deliver today as they spend more time stitching tools together than stopping threats. The financial impact is direct: 49% cite security tool licensing costs as their single biggest obstacle to growing security revenue, 26% point to an unmanageable tech stack, and 23% to training overheads.

AI-Phishing top concern among MSPs surveyed

The top threats MSPs are most worried about over the next 12–18 months are operating at a layer that most current tools do not cover:

  • 58% of MSP leaders name AI-generated phishing and social engineering as the biggest emerging threat
  • 42% of leaders cited Identity-based attacks (credential theft, MFA bypass)
  • 33% of respondents shared concern with supply chain and third-party compromise
  • 26% cited autonomous AI agent access, ransomware, and IoT/OT vulnerabilities amongst their top threats.

The common thread: these attacks operate at the DNS and web layer, before the endpoint agent can intervene. By the time an endpoint agent sees a threat, the user has already clicked, the page has loaded, and the resolution has happened. 38% of MSPs say they cannot effectively deliver protection against AI-generated threats today with 30% saying they cannot deliver network-level visibility beyond the endpoint.

The Security Opportunity MSPs Are Sitting On

DNSFilter’s 2026 MSP Research* found that 47% of MSP leaders cannot effectively deliver security posture reporting for compliance or cyber insurance purposes, the second-largest capability gap in the market, behind only advanced threat detection. For MSPs serving finance, healthcare, manufacturing, and legal clients, that gap is both a risk and a missed revenue opportunity.

“Our research makes the commercial reality facing MSPs impossible to ignore, but the flip side of that is a real opportunity we want to help our partners capture. When our partners succeed, more businesses get protected. That’s the outcome we’re building for,” said Ken Carnesi, CEO and Co-Founder of DNSFilter.

Built for MSPs from Day One: Introducing the Three-Tier MSP Partner Program

Today, more than 6000 MSPs use DNSFilter, and last year the company made its largest MSP investment to date, acquiring Zorus and launching CyberSight to identify phishing infrastructure and lookalike domains before they reach client networks.

The new enhanced MSP Partner Program builds on this foundation with a three-tier structure designed to match the level of investment DNSFilter makes to the level of commitment an MSP brings:

DNSFilter Select Partner: Partners get immediate access to our multi-tenant platform and the DNSFilter Partner Edge Portal, white-label campaign assets, self-paced training, and volume-based pricing with no application form, no approval queue, and no long-term contract standing between them and a security layer their clients will feel.

DNSFilter Accelerator Partner: By invitation or application, for MSPs committed to growing their security services practice. Accelerator Partners receive a named account manager, sales engineer support for demos and POCs, co-marketing resources backed by MDF investment, and a dedicated annual business review so growth conversations are grounded in actual numbers, not guesswork.

DNSFilter Strategic Partner: DNSFilter’s deepest commitment, reserved for partners going all-in on security services growth. Includes custom enablement, joint selling motions, co-branded/white-label marketing, ongoing MDF, and a dedicated DNSFilter team aligned to the partner’s revenue goals. When a Strategic Partner wins, DNSFilter wins with them.

“The MSP community is where cybersecurity protection actually gets delivered to the businesses that need it most. With this next chapter in our program, we’re putting more resources, more people, and more structure behind the partners who are growing with us. If you’re an MSP who’s been thinking about making DNSFilter a bigger part of your stack, this is the right time” said Dan Cucchi, VP of MSP and Channel Sales, DNSFilter.

“DNSFilter has been a core part of our security stack for years, and this new MSP program reflects exactly what we’ve always valued about this partnership, a team that understands how MSPs operate and builds programs to match,” said Rick Dupuis, Sr. Manager, Technical Solutions, Mainstay Technologies. “For Mainstay, DNS protection isn’t optional; it’s a non-negotiable first layer of defense for every client we onboard. Having a partner program that reinforces that model with the right pricing, support, and tooling makes it easier for us to deliver consistent security outcomes at scale.”

“Being part of DNSFilter’s MSP program isn’t just about adding another tool to our stack, it’s about aligning with a team that genuinely understands how we operate and what our clients need. DNSFilter has earned that trust. The platform delivers where it matters: reliable protection, a management experience built for multi-tenant environments, and a support team that treats us like partners. That’s what makes the relationship sticky and what makes it easy for us to put DNSFilter in front of our clients with confidence,” commented Charles Love, COO, ShowTech Solutions.

For more information please read our blog or visit the Partner Page for further details.

 

*About the Research Methodology
Survey of 100 senior-level cybersecurity and IT professionals at US-based Managed Service Providers. Fieldwork conducted in spring 2026. Respondents hold titles of Director level and above. Full report can be found here

About DNSFilter
DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats up to 10 days earlier than competitors. DNSFilter’s solution secures workers wherever they are, helping organizations boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Trusted by more than 45,000 organizations worldwide, DNSFilter enables organizations to deploy powerful protection in minutes while gaining deep visibility into their security posture. Learn more at dnsfilter.com

Media Contacts:

Rebecca Cradick
Vice President, Global Communications and Investor Relations
media@dnsfilter.com

 Measuring where a person or object is with Bluetooth Low Energy (BLE) is like finding a bakery by its smell. You know it is close, you just can’t tell if it is 10 metres ahead or 30 metres to your left. Ultra-Wideband (UWB) gives you an edge. It measures the same distance the way a tape measure does: accurate to the centimetre. That precision is why UWB is showing up in applications where BLE cannot deliver. Every one of those applications is a firmware team solving a problem BLE never forced them to think about.

Most of the content written about UWB fixates on Real-Time Location Systems (RTLS: infrastructure-heavy tracking systems that monitor the positions of assets and people across a large space using fixed anchor hardware).

That coverage has its place. However, the five applications where firmware teams are doing the most interesting work “right now” go largely unwritten about: autonomous robot follow-me, child presence detection tied to automotive safety ratings, gesture recognition without cameras, contactless vital sign monitoring, and peer-to-peer ranging in consumer devices. Two of these are what regulation mandates. But all five are firmware-intensive in ways warehouse tracking never is.

This article covers all five. It includes: why UWB fits each problem, what the firmware actually has to do, and which silicon fits each use case. As for the alternatives, catch a more detailed read in our other post – UWB vs BLE vs Wi-Fi: A Firmware Engineer’s Decision Framework.

Why UWB Changes the Firmware Problem

A UWB pulse lasts less than one nanosecond, the time it takes light to travel roughly 30 centimetres. That timing precision is what makes UWB a ruler rather than a radio.

Here is what “wide frequency bandwidth” means in plain terms. Narrow-band radios broadcast the way someone holds a long note on a saxophone: by the time the note reaches you directly, the echo bouncing off the wall is already on top of it.

The two blur into one sound. UWB broadcasts the way a drummer plays a single sharp hit: direct sound and echo arrive as two distinct beats you can tell apart. Spreading across 500 MHz gives the receiver that sharp-beat resolution. It separates the direct signal from its wall-reflected copies cleanly.

For firmware engineers, this shifts the problem from filtering and estimating to measuring and acting.

The five applications below all exploit that shift in different ways.

1. Autonomous Robot Follow-Me

An autonomous follow-me robot is a wheeled or legged machine that follows a specific person through a shared workspace: a nurse down a hospital corridor, a warehouse picker between aisles, a logistics worker on a factory floor. The robot carries the tools, parts, or load the person would otherwise push on a cart. The design brief sounds simple. Stay a fixed distance behind the person. Close enough to be useful. Far enough to be safe. Never hit them.

The environment is where the job gets hard. For instance, in situations where: another person steps between the robot and the operator or the operator turns around and walks back to grab something from the cart. The robot has to spot the reversal, stop and hold its ground, then swing around and start following again once the operator heads off.

KUKA’s KMR iiwa, one of the most capable mobile robots on factory floors today, uses laser scanners to navigate for exactly these reasons. The same problem now shows up in humanoid robotics. Unitree’s G1 humanoid is already being paired with UWB tracking modules from vendors like Weston Robot. Once a humanoid is meant to share spaces with people, the robot must know the exact position of the person it follows, within a few centimetres, at all times.

BLE Received Signal Strength Indicator (RSSI) fails in these conditions because signal strength is a guess. The same received power could mean the operator is 2 metres directly ahead, or 8 metres away behind a steel shelf. UWB works differently. It timestamps when a radio signal is sent and when it comes back, divides by the speed of light, and returns a distance accurate to centimetres.

Think of it the way a ship uses sonar: send a pulse toward the seabed, wait for it to return, measure the round-trip time, and the depth is calculable to within metres.

TWR does the same thing between two UWB radios, at the speed of light: the tag sends a timestamped message, the anchor responds with its own timestamp, and the round-trip time reveals a distance accurate to centimetres. A UWB tag worn by the operator and an anchor node mounted on the robot exchange these ranging messages on a timed schedule.

The firmware on the robot side runs a ranging scheduler: a task that wakes the radio, collects the distance measurement, and passes it to the motion controller before putting the radio back to sleep. For heading estimation (knowing which direction to follow, in addition to how far), firmware teams typically fuse UWB readings from two or three tag positions with data from an Inertial Measurement Unit (IMU: a sensor that measures acceleration and rotation, used here to track which way the robot is turning).

Silicon that fits: the Qorvo DW3120 handles TWR with interrupt-driven firmware integration that maps cleanly onto a Real-Time Operating System (RTOS: the software layer that manages when each firmware task runs on the processor). For battery-operated operator tags where current draw is the binding constraint, Spark Microsystems documents the SR1000 at sub-mW active receive current at 0.85 Mbps in its product documentation.

For teams evaluating autonomous mobility systems: UWB follow-me removes the “clean environment” assumption from your testing checklist. The system works where your robot actually operates.

2. Child Presence Detection

By 2026, Child Presence Detection (CPD) has become a requirement for top safety ratings in major markets, led by the European New Car Assessment Programme (Euro NCAP: the body that rates vehicle safety across Europe). Euro NCAP started awarding CPD points in 2023. From January 2025, the system must also detect a child aged three to six who climbs into an unlocked car on their own and becomes trapped when it locks. The US Hot Cars Act pushes a parallel regulatory path.

Two standards bodies carve up the CPD problem between them: Euro NCAP sets the detection requirements (what the system must spot, and how reliably), while the FiRa Consortium (Fine Ranging Consortium: the industry body that governs how UWB devices from different vendors talk to each other) sets the interoperability rules for the UWB radios themselves. For automotive suppliers and Tier 1 integrators, Euro NCAP’s CPD requirement is already scoring your competitors. This is an engineering deadline with a date attached, and a 5-star rating on the line.

The challenge is physical. A sleeping infant’s chest rises and falls three to eight millimetres with each breath. A heartbeat moves the chest by 0.2 to 0.5 millimetres. Cameras need good lighting and a clear view of the child. A closed car on a hot day gives you neither.

Think of UWB in-cabin sensing the way a bat navigates a cave. A bat reads the echo of its own chirp to map everything around it: walls, gaps, moving prey, without needing to see any of it.

A UWB radar node reads the echo of its own pulse, and a breathing chest changes that echo in a pattern no inanimate object in the car produces. The firmware configures the radio in radar mode rather than ranging mode, collects pulse-return data at a high repetition rate, applies signal averaging to filter out road vibration, and extracts the respiration waveform from what remains.The FiRa Consortium sets the interoperability rules for UWB ranging. The CPD sensing requirements (what the system must detect and how reliably) are governed by Euro NCAP.

Silicon that fits: NXP’s Trimension is the company’s family of UWB chips — the same line BMW uses for its Digital Key Plus passive entry system. NXP’s published documentation for in-cabin UWB sensing covers the Trimension CPD configuration in detail. The chip built for this job in production vehicles is the NCJ29D6A. It combines UWB ranging with short-range radar on a single chip and carries AEC-Q100 qualification (Automotive Electronics Council standard 100: the industry test suite that confirms a chip survives the temperature swings, vibration, and humidity a car endures over its lifetime). For CPD specifically, that matters because the chip has to keep working in a parked car that hits 70°C on a hot afternoon.

3. Gesture Recognition

For product teams in automotive, consumer electronics, and industrial control: UWB gesture recognition works in any lighting condition, captures no image data, and runs five to seven recognised gestures at above 90% accuracy in production conditions. The privacy compliance burden disappears before it reaches your legal team.

Camera-based gesture systems face three challenges firmware teams rarely budget for up front. The first is the privacy compliance burden image capture brings with it. The second is processing demand most embedded platforms cannot spare. The third is a hard dependency on lighting conditions. UWB sidesteps all three.

Every UWB transmission channel produces a Channel Impulse Response (CIR). Think of the CIR the way a musician reads a room. Strike the same chord in an empty warehouse and in a tiled bathroom, and the note sounds different: same source, but completely different reflection profile.

When a hand moves between two UWB nodes, the CIR shifts in a pattern that matches the gesture. The firmware grabs the CIR frames at a fast update rate, hands them to a machine learning model running on the main microcontroller, and outputs the gesture in under 50 milliseconds.

How many gestures can UWB tell apart? A 2020 study hit 95% accuracy across eight hand gestures. The gestures were four swipe directions (left-right, right-left, up-down, down-up), two diagonal swipes, and two rotations (clockwise and counterclockwise). A 2021 public dataset stretched the count to twelve. In production cars, where a false positive is dangerous, vendors keep the menu tighter: five to seven gestures, accuracy above 90% once the model is trained on the actual cabin layout.

The implementation challenge is throughput. Raw CIR data coming off the radio must move to the classifier without stalling other firmware tasks. On an RTOS, that means a dedicated high-priority interrupt service routine handing data to a processing queue, with the classifier running as a lower-priority task against a timestamp-matched buffer. Teams that underestimate this pipeline are the ones who end up with gesture latency measured in seconds rather than milliseconds.

Silicon that fits: Where most ranging chips hand you a distance and nothing else, Qorvo DW3220 gives you the full raw reflection data directly. That full reflection fingerprint is what the classifier trains on and runs against. A mature driver ecosystem means the radio is up and feeding data quickly. The firmware problem left to solve is the interesting one: building the model.

4. Vital Sign Monitoring

For medical device teams and automotive OEMs: contactless vital sign monitoring removes the need for electrodes, adhesives, or patient compliance. The sensor reads breathing and heartbeat at up to five metres of clear line-of-sight. It works whether the patient cooperates or not.

UWB can detect breathing and heartbeat through air, without touching the patient. The physics is the same impulse-radar principle used in contactless monitors in neonatal intensive care units (NICUs), where it has been tested against ECG and chest-impedance sensors on more than thirty premature babies in published clinical studies. Microwave radar has been used to monitor vital signs in clinics since the mid-1970s. UWB takes the same physics and shrinks it to fit the power budget and board space embedded engineers work with.

Each UWB pulse reflects off the chest wall. As the chest moves with each breath, the return time of the reflected pulse shifts by picoseconds (trillionths of a second), corresponding to a displacement of millimetres. The firmware averages thousands of pulse returns to pull this signal out of noise, applies bandpass filters tuned to the frequencies of human respiration (12 to 20 cycles per minute) and heartbeat (60 to 100 beats per minute), and produces a clean waveform a host processor can interpret.

A useful frame for picturing this: press your wrist gently against a drumhead while someone taps the other side of the drum. You feel the vibration clearly, even though your wrist is nowhere near the source. UWB reads the equivalent of that vibration through open air, without any physical connection to the patient. Working range for reliable respiration detection is up to approximately 5 metres under clear line-of-sight conditions.

Applications include neonatal monitoring, in-vehicle occupant detection as a complement to the CPD use case above, and eldercare systems where reducing physical contact with a sensor matters. A patient who moves or removes a wired monitor in the night still has a chest wall that can be monitored.

Silicon that fits: Novelda’s X4M200 is a dedicated Impulse-Radio UWB (IR-UWB: the sub-category of UWB that uses short, repeated radar-like pulses specifically for sensing rather than communication) respiration sensor. Novelda’s own product documentation confirms its 0.4 to 5-metre sensing zone for breathing detection, and the IR-UWB approach it uses is independently validated in peer-reviewed literature.

5. Peer-to-Peer Ranging

Fixed-infrastructure positioning is expensive. RTLS forces you to mount anchors on ceilings, calibrate them, run a location engine on a server, and pay to keep all of it running. That cost shuts a lot of useful applications out of the market.

Peer-to-peer (P2P) UWB ranging removes the infrastructure entirely. Two devices with UWB radios trade timestamped messages and work out the distance between them directly. No anchors. No server.

What this unlocks: Apple’s AirTag uses P2P UWB to point you to a misplaced wallet within a few centimetres. BMW’s Digital Key Plus uses it for hands-free entry: the owner’s phone ranges against a UWB node inside the car door, and the lock opens when the phone is authenticated and inside the permitted zone.

The Car Connectivity Consortium (CCC: the industry body that sets the standard for how phones unlock cars) defines this in its Digital Key 3.0 standard, covering both the ranging protocol and the security on top of it. Industrial proximity warning, asset pairing without a network, and contactless payment confirmation are all live build areas.

What firmware has to solve: The hard problem is not ranging. It is scheduling. When dozens of P2P devices range at the same time in a tight space like a car park, a warehouse loading dock, or a busy office, the protocol has to decide who talks when. If it gets that wrong, measurement collisions stack up into delays.

Think of P2P ranging like two people standing at opposite ends of a street, each holding a stopwatch synchronised to the same clock. One calls out, the other records the time of arrival and calls back. From those two timestamps and the known speed of radio waves, both can calculate the distance between them to within centimetres.

The firmware manages two roles: initiator (the device that sends the first ranging message) and responder (the device that timestamps receipt and replies). At product scale, the hard firmware problem shifts from ranging to scheduling: when dozens of P2P devices are ranging simultaneously in a confined space, the protocol must handle contention without measurement collisions stacking up into delays.

Silicon that fits: Qorvo documents the DW3xxx series for consumer and industrial P2P ranging in its “UWB in Digital Car Key” whitepaper, which details ranging performance in CCC Digital Key 3.0-compliant deployments. For automotive-grade implementations requiring both CCC compliance and AEC-Q100 qualification, NXP’s Trimension SR150 product documentation maps the chip directly to the CCC Digital Key 3.0 specification.

The Thread Running Through All Five

Here is the pattern worth committing to memory before your next architecture review

None of the five applications above uses ceiling anchors. None requires a cloud location engine. Strip away the RTLS framing that dominates most UWB content, and what remains is a single consistent capability: precise distance measurement between two points, executed in firmware, at close range.

That is the thread. Between two devices. Between a radar node and a chest wall. Between a robot and the operator it follows.

The firmware architecture that serves all five looks the same at its core: a ranging or radar engine producing raw measurements, a decision layer acting on those measurements against a threshold or model, and a power manager keeping the radio asleep between sessions. Master that pattern once, and it transfers across every application in this article.

One constraint carries across all five applications: line-of-sight matters, but the meaning is more specific than zero obstacles. Commercial UWB ranging chips operate in the 6 to 9 GHz band. At those frequencies the signal passes through drywall, wood, and glass with some loss of accuracy. It degrades sharply through brick and reinforced concrete. It is effectively blocked by metal: steel shelving, car door pillars, aluminium cabinets, copper plumbing in a wall. Water absorbs UWB too, which is why a human body itself blocks the signal.

The practical rule for firmware teams: a UWB node needs a clear radio path to its target, free of metal obstructions, with at least twenty centimetres of clearance from any nearby metal that could distort the antenna. A metal cabinet between a UWB node and a patient’s chest, a car door pillar between two ranging nodes, a steel shelf between a robot and its operator tag will all wreck measurement quality. Antenna placement is an architecture decision. Finalise it before the software stack takes shape.

The volume in UWB over the next product cycle is coming from these five firmware problems, driven by regulatory mandates, consumer product adoption, and the specific gap that centimetre-level ranging fills where BLE cannot.

Where does your current product sit against that list, and what does the firmware architecture need to look like when UWB joins the stack?

Work With embedUR

embedUR’s firmware team has integrated UWB ranging across automotive, consumer, and industrial applications. If you are evaluating UWB for any of the applications covered here, a 30-minute architecture review maps your requirements to a firmware topology and flags integration risks before any code is written.

If you enjoyed this article, discover even more of UWB’s capabilities in our next blog post – UWB Beyond Ranging: What IEEE 802.15.4ab Means for Your Firmware.

Takeaways From Unify 2026

Takeaways From Unify 2026

Unify 2026 Group Photo

This month, I had the opportunity to attend Unify 2026, hosted by the Connectivity Standards Alliance (CSA). As a senior campaign manager on the Global Marketing team, I work closely with Product Marketing to translate product strategy into integrated campaigns that educate and engage audiences around emerging technologies, thought leadership, and Silicon Labs solutions. Unify gave me a valuable opportunity to hear directly from the people shaping these technologies and to better understand where the industry is headed.

The goal of Unify was to bring together leaders and product makers across the IoT ecosystem to explore the future of connected technology. Through technical sessions, product demonstrations, and networking, the event highlighted the industry’s shared goal of accelerating adoption of open, interoperable IoT standards.

After experiencing a range of panels and networking events, I left with one overarching takeaway: the future of IoT isn’t just about connecting devices, it’s about building smarter, more secure, and more interoperable experiences through collaboration.

A Message from Kevin Ashton

Unify 2026 Kevin Ashton

Photo courtesy of the CSA

The event opened with IoT pioneer Kevin Ashton, best known for coining the term “Internet of Things”. His message challenged us to think beyond today’s smart home devices and imagine technologies that solve meaningful, everyday problems.

Rather than creating connected products simply because we can, Ashton encouraged us to focus on innovations that genuinely improve people’s lives, including ways to detect if someone is sick or making everyday chores easier with a self-folding dryer. Think bigger!

Security is No Longer Optional

Unify 2026 Security

Photo courtesy of the CSA

Although there was a dedicated security panel, security quickly emerged as a theme throughout the entire conference.

The key message we heard consistently was that security is now a baseline expectation. Consumers, enterprises, and regulators expect connected devices to be secure from day one, and that responsibility extends across every layer of the ecosystem from silicon and devices to networks, applications, and cloud services.

This reinforced Silicon Labs’ approach to security. Security isn’t treated as just a feature, it’s a foundational design principle. Through features like Secure Boot, Secure Over-The-Air updates, and through third-party security evaluations and testings, we help customers build products that are protected throughout their lifecycle. As an active contributor to Matter, Thread, Zigbee, Bluetooth, Wi-SUN, and Z-Wave, we’re also helping strengthen the security of the broader IoT ecosystem.

Silicon Labs Helping Shape the Conversation

Unify 2026 Panel

Photo courtesy of the CSA

One of my favorite parts of the week was watching fellow Silabers take the stage to share their expertise.

Colin Cureton, Product Line Vice President of Home, explored one of today’s hottest topics: Edge AI.

As AI continues to transform the industry, IoT devices are becoming more intelligent and capable of making decisions locally rather than relying entirely on the cloud. Running AI at the edge reduces latency, improves privacy, and enables faster, more reliable decision-making for applications ranging from manufacturing and smart buildings to predictive maintenance and energy management.

For me, the main takeaway was that the future of IoT is about more than just connecting devices. It’s about enabling devices to think and respond in real time.

Rob Alexander, Principal Product Manager and Vice Chair of the CSA Board of Directors, spoke about how companies can actively shape the future of Matter by participating in alliances.

The key message here was that Matter evolves through collaboration. The standard can’t be built in a silo. It needs to be shaped through contributions from Alliance members, technical working groups, implementation feedback, and real-world experience. Rather than waiting for new capabilities to arrive, companies have an opportunity to help define what’s next.

Our very own Campaigns Team Manager and Vice President of Marketing for Thread, Ann Olivo, joined two sessions focused on Thread and Matter. She helped attendees better understand how the technologies work together and where they fit into a product roadmap.

One of the biggest misconceptions addressed throughout the week was the idea that it’s “Thread or Matter.” In reality, it’s both.

Thread provides the reliable, low-power mesh networking foundation for many connected devices, while Matter builds on that foundation to deliver interoperability across ecosystems. Together, they allow manufacturers to focus less on ecosystem-specific development and more on building innovative, high-quality products.

The conversations also reinforced that these technologies extend far beyond the smart home. From commercial buildings and energy management to industrial and enterprise deployments, Thread and Matter are enabling connected solutions at much larger scales.

In fact, Silicon Labs is already demonstrating this through our Large-Scale Matter over Thread Deployment in our Boston office, proving that Matter-over-Thread networks can deliver reliable, enterprise-scale performance. Check out our white paper on Matter over Thread to learn more.

Innovation Happens Through Collaboration

Unify 2026 Demo Table

Photo courtesy of the CSA

Beyond the sessions, the demo showcase offered a chance to see the latest innovations up close. At the Silicon Labs booth, attendees experienced demos featuring technologies like Aliro, while our booth neighbor, Thread Group, demonstrated how Thread connects devices across a growing ecosystem.

Some of my most engaging conversations actually happened between sessions. Whether attendees were just beginning to explore Thread or were already building Matter products, it was clear that people were excited to learn more and contribute to open standards.

I left Unify energized, both by the expert-led panels and the collaboration I saw firsthand between the companies driving the industry forward.

I gained a much deeper appreciation for the work happening across the CSA community. From security and AI to interoperability and open standards, every company has a role to play in shaping the future of IoT.

Seeing Silicon Labs contribute not only through our technology, but also through leadership, technical expertise, and active participation in standards development made me especially proud to be part of the team helping build what’s next!

There’s a conversation happening in boardrooms and IT departments around the world, and it sounds something like this: “We need a reliable network, but everything we’re being shown is either way too much or not enough.”

It’s a real dilemma. On one side, there are solutions engineered for massive corporations: powerful, feature-rich, and built to handle complexity at a scale most organizations will never reach. On the other hand, there are low-cost alternatives that look attractive on paper until outages start, hidden maintenance costs pile up, and the network becomes a liability rather than an asset.

Neither path was designed for the reality of most mid-sized businesses. And the outcomes prove it.

The overbuilt trap

Enterprise solutions from global vendors come with a long list of capabilities, most of which will never be used. What follows is predictable: budgets that don’t add up, deployment timelines that stretch for months, and integrators stuck in endless negotiation cycles with margins that barely justify the effort. The technology works, but the fit is wrong.

The underbuilt gamble

Cheap now almost always means costly later. Unreliable performance, frequent downtime, and the slow accumulation of replacement and maintenance expenses quietly erase any upfront savings. Worse, an unstable network doesn’t just cost money; it costs trust, productivity, and opportunity.

There is a better middle ground

NETGEAR Enterprise’s proposition is straightforward: enterprise-grade quality and reliability, with pricing built for the real scale of your business.

Solutions designed for the largest corporations aren’t always the right fit for growing organizations —even ambitious, multi-site ones. What most businesses actually need is robust, scalable, and battle-tested technology that matches their operational reality, whether that’s a regional retail chain, a multi-campus education group, a logistics network, or a fast-growing mid-sized company.

The equation changes completely. You eliminate overpaying for features you’ll never touch. You keep the robustness and reliability that modern operations demand. Deployment becomes simpler, channel profitability improves, and growth is supported without compromising the underlying network.

The right question to be asking

The conversation shifts from “which solution is cheaper?” to “which solution is better designed for our reality?”

The NETGEAR Enterprise portfolio gives you networks built to grow, scalable infrastructure that delivers the performance larger or multi-site operations need, without the complexity and overhead of solutions never designed for businesses like yours. Whether you need centralized visibility, simplified management, or robust infrastructure that can scale with your ambitions, there’s a solution built for where you actually are and where you’re going.

You don’t need to overspend to operate like a modern, competitive business. The right network isn’t the most expensive one; it’s the one built for where you actually are and where you’re going.

If you’re evaluating how to modernize your network without exceeding your budget, or you’re a partner looking for solutions that deliver real value and better margins, let’s talk.

How MediaTek is Making the IIoT Smarter

By Sajid Khan, Director, New Business Growth – IoT BU 

While much of the hype around AI centers on consumer applications, the Industrial Internet of Things (IIoT) is undergoing a major transformation driven by real-time insights, autonomy, and predictive analytics. These capabilities are helping the industrial sector boost productivity, streamline operations, and reduce costs. It’s no wonder that IIoT applications are growing rapidly, with a projected CAGR of 24.7% over the next eight years.

To unlock the latest IIoT capabilities, OEMs and developers need reliable, high-performance, and energy-efficient silicon designed for intelligent edge applications.

A silicon portfolio built for IIoT

MediaTek Genio empowers IIoT developers and designers looking to create intelligent, differentiated products. Our portfolio is designed to meet a broad range of performance and power requirements, from low-power edge devices to premium AI-enabled systems.

On the value-tier side, our solutions support low-power IIoT devices with a balance of multimedia support, efficiency, and versatility. Our mainstream platforms take performance to the next level with advanced generative AI, neural processing, and high-performance compute. For more demanding industrial AI workloads, our new MediaTek Genio Pro series has rewritten what’s possible for intelligent industrial systems.

Industrial systems, upgraded

Let’s explore three key IIoT segments that MediaTek Genio powers:

  • HMI: Advanced industrial HMI displays rely on smooth, responsive graphics performance paired with the latest display technologies. MediaTek Genio Pro 5100 supports triple 4K60 displays, enabling OEMs to power immersive multi-screen control panels, dashboards, and industrial visualization experiences. With 3.1 TFLOPs of GPU compute, the platform delivers the graphics performance needed for advanced industrial visualization and responsive user experiences. MediaTek also enables next-generation HMIs with advanced voice and gesture controls, alongside AI-driven capabilities such as predictive analytics, for more intelligent industrial workflows and operational insights.
  • Robotics: Promising immense gains in productivity, worker safety, and operational accuracy, robotics is driving the next wave of intelligent industrial automation. MediaTek Genio Pro 5100’s powerful AI processing, including over 50 TOPS of system-level generative AI acceleration, enables advanced autonomous capabilities for industrial robotics. MediaTek also enables wireless, lightweight, and fanless robotic designs with our compact, energy-efficient chipsets, helping robotics platforms go farther, operate longer, and reduce overall system weight. Support for industrial operating temperatures ranging from -40°C to +105°C also helps robotics platforms operate reliably in demanding environments.
  • Gateways and PLCs: Critical for managing sensor input, industrial control systems, and manufacturing processes, MediaTek Genio supports the latest generation of gateways and PLCs with compact, fanless designs built for high reliability. MediaTek also supports integrated TSN and optional low-latency wireless connectivity for real‑time process control. High-performance edge processing enables predictive maintenance analytics, helping organizations identify potential issues earlier, reduce downtime, and improve operational efficiency.

A new generation of AI-ready IIoT applications

With customer appetite for real-time connectivity, intelligence, and automation continuing to rise, demand for advanced IIoT capabilities will only accelerate. MediaTek is helping OEMs, developers, and manufacturers build the next generation of intelligent industrial systems with high-performance, energy-efficient platforms designed for AI-driven edge applications.

Learn more about MediaTek’s portfolio for IIoT applications >

Connected stadiums Wi-Fi webinar, fan experience, engagement, and revenue

Stadium Wi-Fi has become mission-critical. Fans expect instant sharing, mobile ticketing, in-seat ordering, and real-time highlights. Staff need reliable connectivity for operations, security, POS, and venue apps. And venue operators are under pressure to turn connectivity into measurable business outcomes.

That is why we are excited to announce that GoZone WiFi will be participating in the upcoming Wi-Fi NOW webinar:

Connected stadiums Webinar: Networks driving experience, engagement, & revenue

Wednesday, July 8

7:00 pm CEST / 10:00 am PDT

Register here: Reserve your spot

Our speaker will be Wayne Newton, VP Sales & Business Development at GoZone WiFi, joining a panel of stadium connectivity leaders to discuss what is changing, what is working, and what is next.

Why stadium Wi-Fi is different (and harder)

Stadiums represent one of the ultimate challenges in Wi-Fi networking. You are serving tens of thousands of users in a high-density environment where demand spikes instantly, usage patterns change by the minute, and the physical environment is complex.

At the same time, expectations have never been higher:

  • Fans want seamless connectivity for social sharing, streaming, and mobile experiences
  • Teams and venue operators want engagement, loyalty, and new digital touchpoints
  • Operations teams need dependable wireless for staff workflows and event-day execution
  • Sponsors and partners want measurable reach and activation opportunities

The result is a simple truth: stadium Wi-Fi is no longer just an IT project. It is a business platform.

What we will cover: from Wi-Fi architecture to revenue outcomes

The webinar session will explore the latest advances in stadium connectivity, including:

  • Network architecture and deployment best practices for high-density stadium Wi-Fi
  • New applications powered by high-performance Wi-Fi
  • How venues can use networks to drive experience, engagement, and revenue

As Wi-Fi standards evolve, the conversation is also shifting toward what next-generation capabilities enable, including:

  • Wi-Fi 7 performance improvements
  • The role of 6 GHz spectrum in high-capacity environments
  • How modern stadium networks can support richer fan experiences and more data-driven operations

Meet the panel: stadium networking experts

This webinar brings together a strong lineup of industry leaders:

  • Claus Hetting, CEO & Chairman, Wi-Fi NOW
  • Matt Swartz, Distinguished Engineer, Cisco
  • Ethan Quint, Director of Data Services, Clair Global
  • Bill Anderson, CEO, AmpThink
  • Wayne Newton, VP Sales & Business Development, GoZone WiFi

GoZone WiFi’s perspective: connectivity that drives engagement and revenue

At GoZone WiFi, we work with venues and large public spaces to help them get more from their guest Wi-Fi.

Reliable stadium Wi-Fi is the foundation, but the opportunity is bigger than access. With the right approach, venues can turn guest connectivity into:

  • Higher engagement through smarter captive portal experiences
  • Better audience insights via analytics that help teams understand visitation patterns
  • More owned audiences by growing email and SMS databases through opt-in experiences
  • New monetization paths by enabling sponsor activations and advertising opportunities

In other words, the network becomes a tool for both fan experience and business performance.

Who should attend

If you are involved in stadium connectivity, fan experience, or venue operations, this session is built for you, including:

  • Stadium and arena IT leaders
  • Directors of fan experience and digital engagement
  • Venue operators and management teams
  • Network architects and Wi-Fi engineers
  • Sponsors and partners focused on measurable activations

Register for the live event

The event is live and free to attend. Register here to watch:

Click Here!

We hope you can join us on July 8 and be part of the discussion on what is next for stadium Wi-Fi, Wi-Fi 7, and the future of connected venues.