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Q: What are the primary risks associated with unsecured Wi-Fi networks?

CL: The biggest risk with unsecured Wi-Fi networks is the lack of encryption. When you connect to an unsecured network, anyone else on that network can easily intercept the data you’re sending or receiving. This includes personal and financial information, which can further lead to identity theft and other types of fraud.

Q: What methods do attackers use to exploit these vulnerabilities?

CL: Attackers use a number of tools to exploit these vulnerabilities. One common method involves devices known as Pineapples. These devices can mimic legitimate Wi-Fi networks, tricking devices into connecting to them instead of the genuine network. Once they are connected, attackers can monitor all traffic, extract sensitive data, and even inject and spread malware.

Q: How can individuals and organizations protect themselves from such attacks?

CL: To protect against these types of attacks, it’s important to use secure Wi-Fi protocols that include encryption, like the ones offered by modern Wi-Fi standards such as Wi-Fi 6 and 7. Additionally, individuals should be extremely careful about connecting to public Wi-Fi networks without using a VPN to encrypt their data. For organizations, implementing strong network security measures, training, and educating the employees about the risks and how to avoid them is crucial.

Q: Can you suggest any best practices for using public Wi-Fi safely?

CL: Always verify the network name with the establishment providing the Wi-Fi. This avoids any chance of connecting to mimic networks set up by attackers. Using a VPN is a must when connecting to public Wi-Fi as it encrypts your internet traffic, making it more difficult for anyone else on the network to see what you’re doing or steal your information without your knowledge. Also, keeping your device’s software and security features up to date is critical in protecting against the latest threats.

Wi-Fi networks provide valuable connectivity. At the same time, they come with significant security risks that should not be underestimated. Hear more from this interview with DNSFilter’s Carl Levine about the security of public Wi-Fi in the replay of Why Securing Public Wi-Fi is More Important Than Ever.

Brussels, Belgium – June 18, 2024 – Europe is at risk of missing its target[1] of delivering 1 Gbps connectivity across all EU households by 2030. With the limited spectrum currently available for Wi-Fi®, only about half of a typical residential building will have gigabit coverage, according to a study by Plum Consulting, commissioned by Wi-Fi Alliance®.

European consumers depend on Wi-Fi for broadband connectivity. With European governments prioritizing significant resources to expand broadband across the continent, the shortage of Wi-Fi spectrum undermines gigabit infrastructure investments and benefits.

Wi-Fi is the primary technology by which Europeans access broadband, but connectivity is only as good as its narrowest bottleneck. With the rapidly growing number of Wi-Fi devices and exponentially increasing data traffic, congestion is degrading broadband connections – particularly in densely populated areas where such connections are needed most. While other countries, such as the U.S., South Korea, and Canada, have addressed this issue by enabling the latest generation of Wi-Fi in the entire 6 GHz frequency band, European regulators continue to delay this critical decision, depriving Europe of the latest Wi-Fi capabilities and benefits.

“There is no plan B to support Wi-Fi in Europe,” said Alex Roytblat, Vice President of Regulatory Affairs at Wi-Fi Alliance. “As European regulators continue to ponder the future of the 6 GHz band, this study provides clear evidence that without Wi-Fi access to sufficient frequency spectrum, Europe’s connectivity goals are in jeopardy.”

While the study focused on residential scenarios, it is evident that the Wi-Fi spectrum shortfall similarly impacts enterprise deployments, reducing connectivity and the industrial potential of broadband in Europe.

Download the Wi-Fi Spectrum Requirements study or learn more from our 6 GHz Wi-Fi Information Center.


About Wi-Fi Alliance®  |
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

– TurkNet SmartyFi leverages Airties Smart Wi-Fi portfolio, including Airties Edge, Airties Cloud and Wi-Fi 6 mesh extenders to support GigaFiber users


Paris, France – June 6, 2024  Airtiesa global leader of managed Wi-Fi solutions for broadband service providers, today announced that TurkNet has deployed its portfolio of Smart Wi-Fi software and services to deliver TurkNet SmartyFi to their GigaFiber users across Turkey.


TurkNet GigaFiber is a fiber internet service with download and upload speeds of 1,000 Mbps. TurkNet GigaFiber users can further extend their coverage and quality with TurkNet SmartyFi. TurkNet SmartyFi uses Airties’ Smart Wi-Fi SaaS offering, which includes Airties Edge smart Wi-Fi software for gateways; Airties Cloud management platform and a customized version of Airties’ companion app; as well as Wi-Fi 6 mesh extenders to offer users a faster and smarter Internet experience in every corner of the home. Specific details about availability and pricing of TurkNet SmartyFi are available at:

“TurkNet is committed to delivering the highest quality, innovative and affordable Internet experience powered by our advanced infrastructure,” said Cem Çelebiler, CEO of TurkNet. “Working with Airties, we are able to deliver super-fast, high-performance home Wi-Fi designed to meet the evolving needs of consumers today and tomorrow. TurkNet SmartyFi provides our customers with the best way to stay connected for work, home productivity, entertainment, IoT, and so much more.”    

“TurkNet is a true technology leader, dedicated to providing ultra-fast connectivity to consumers throughout Turkey,” said Metin Taskin, CEO and founder of Airties. “TurkNet’s GigaFiber offers an exceptional service, and Airties’ Smart Wi-Fi serves as the ideal complement to maximize performance throughout the entire home. Airties is very proud to help TurkNet enhance the quality, reliability, and coverage of their subscribers’ home connectivity.”

Airties’ unique hybrid cloud-edge architecture leverages both the embedded intelligence in customer premises equipment (CPE) and the cloud to maximize responsiveness and performance. Airties Edge, smart Wi-Fi software for TurkNet’s gateways/routers, intelligently directs consumers’ devices (laptops, tablets, smartphones, game consoles, IoT, smart home devices, etc.) to the best available Wi-Fi access point and frequency band based on real-time network conditions. Airties Cloud monitors and orchestrates Wi-Fi across homes, optimizing TurkNet’s broadband gateways and mesh extenders to ensure a better quality of experience for consumers, while providing critical insights on performance and connected devices. The TurkNet SmartyFi application, powered by Airties, allows consumers to visualize and intuitively manage their home network, control who has access via parental and guest controls, and provides step-by-step guidance for customers to self-install Wi-Fi mesh extenders. Airties Orbit, is a continuous test automation platform for broadband service providers, customer premises equipment (CPE) manufacturers, and system-on-chip (SoC) manufacturers to support Smart Wi-Fi integrations and deployments.

Airties has been recognized with many prestigious industry awards for its innovative work serving broadband operators, including: “Best Home Wi-Fi Solution Award” from Broadband World Forum“Best Wi-Fi Service Provider Solution” and “Best Home Wi-Fi Product” awards from Wi-Fi NOW; “Best Wi-Fi Innovation” and “Best-In Home Wi-Fi Network” awards from Wireless Broadband Alliance“Best Broadband Customer Experience” from Cable & Satellite International; and many others.

Additional information about Airties can be found at: More information about TurkNet is available at:


About Airties

Airties is a leading provider of managed Wi-Fi solutions to operators around the globe. The Smart Wi-Fi portfolio from Airties includes Airties Edge, smart Wi-Fi software for gateways; Airties Cloud management platform and its companion app; Airties Orbit, a continuous test automation platform; and Wi-Fi mesh extenders. Operators turn to Airties for the design, implementation, and ongoing optimization of their customers’ broadband experience. Airties’ customers include AT&T, Deutsche Telekom, Sky, Telia, Telstra, T-Mobile US, Vodafone, and many others. More information is available at   


About TurkNet

Founded in 1996, TurkNet is Turkey’s most powerful independent next generation telecom operator providing access, fixed telephone, private virtual network, data center, cloud computing and hosting services to meet the communication needs of individuals and businesses in the telecom market. TurkNet, one of Turkey’s 100 largest IT companies, is always expanding its local, national and international connections to offer innovative products; large-scale broadband and fiber-based infrastructure investments. TurkNet’s widespread, strong backup and high-capacity backbone is designed to provide quality and reliable services in accordance with the people and institutions needs in every region of Turkey. With its continuous investments, innovations and the principle of unconditional customer satisfaction with technical expertise, TurkNet continues to be one of the important players in the Turkish Telecom market.

Aprecomm’s AI-powered solution uses self-healing and optimization algorithms to enable a superior quality of experience for internet subscribers

Bengaluru, May 31, 2024: ACT Fibernet (Atria Convergence Technologies Ltd.), India’s largest fiber-focused wired broadband ISP, today announced a major strategic investment in Aprecomm Private Limited (Aprecomm), India’s fastest-growing network intelligence solutions startup. This investment aims to further fortify ACT Fibernet’s ability to provide the best home Wi-Fi experience for its customers.

ACT Fibernet will integrate Aprecomm’s advanced technology into its Wi-Fi products roadmap. This will provide real-time network visibility into Wi-Fi performance and enable rapid, proactive resolution of last-mile connectivity challenges.

Talking about the investment, ACT Fibernet CEO Mr. Bala Malladi said, “In line with our strategy of providing the best in-home Wi-Fi experience to our customers, we are happy to announce a strategic investment in Aprecomm to further strengthen our experience proposition. Aprecomm’s AI-based, self-optimizing technology and advanced Wi-Fi analytics allow us to continuously optimize our network and significantly enhance our customer experience. This partnership underscores our commitment to delivering a seamless and delightful experience to our customers.”

“We are delighted to welcome ACT Fibernet as a strategic partner,” said Mr. Pramod Gummaraj, CEO of Aprecomm. “This investment will significantly enhance our mission to transform the internet landscape by revamping the quality of internet services for subscribers worldwide. ACT Fibernet’s expertise and commitment to innovation perfectly align with our vision, making them the ideal partner to revolutionize the in-home Wi-Fi experience for broadband subscribers.”

Guharajan Sivakumar, CTO of Aprecomm said, “With this investment, ACT Fibernet, a valued customer, is now also one of our esteemed partners. Through this significant and positive development, ACT has reaffirmed its trust in Aprecomm. We are thrilled about this partnership, as it will allow us to continue pushing the boundaries of technological advancements and provide our subscribers with the best possible experience.”

About Aprecomm

Aprecomm was established in 2016 with the mission to enhance the network consumer’s quality of experience. Powered by artificial intelligence (AI), Aprecomm’s network optimization solutions provide ISPs and MSPs visibility into broadband performance and, using a single pane of glass approach, enable remote monitoring, evaluation and resolution of issues in a cost-effective, quick and efficient manner.

Aprecomm has collaborations with leading global internet service providers and is now deployed in over 5 million devices worldwide. For more information, visit:

About ACT Fibernet

ACT Fibernet is one of India’s largest wired ISPs, headquartered in Bengaluru, with operations in 25 cities and serving 2.2 million customers. Known for its cutting-edge technology and high-speed broadband connectivity, the company made waves in 2019 with the launch of its consumer product, ACT stream TV 4K. ACT Fibernet pioneered 1 Giga-speed connectivity in India, first in Hyderabad in 2017, followed by Bengaluru and Chennai in 2011.

For further details please contact:

● Headquarters: Bangalore, India
● Website:
● LinkedIn:

Designing and building an IoT-enabled product means implementing embedded systems that require tight cohesion between multi-functional hardware components, standards-based network connectivity, and increasingly significant levels of integrated compute, AI, and ML, right at the edge. If the C-Suite is asking you to assess the engineering effort, it may be an opportunity to “manage up” to help leadership make a realistic decision, by reviewing the challenges you’ll face from concept through design, prototype, and production.
Once your company commits to integrating IoT features into your products, and especially when your key stakeholders are firmly aligned on a set of functional requirements, the question arises, how does the requisite embedded system come to be – that is, “do we build it or buy it”?
It’s a familiar dilemma in product engineering, whether you’re developing hardware or software, and by definition, IoT entails both. Whether your leadership leans one way or another, it all ultimately falls on you and your team.
There’s a learning curve to mastering the selection and use of both hardware and purpose-built frameworks and libraries, which is why you can also ask the “build or buy” question at more granular levels – at different phases in the project and about individual components. There is arguably no time when you should not ask this question. Yet too many engineering managers fail to do so frequently enough. Too bad for them, if they are sacrificing opportunity for ego.

No expertise – you have no choice

Getting products to market on time and on budget is a never-ending challenge, especially when new technologies and frameworks are involved. If you have neither the embedded systems expertise or the development capacity required for IoT development in-house your best option is to partner with the most experienced embedded systems developer you can find.

Some expertise – what to build vs. buy?

The discussion that follows focuses on the “close call”, when you already have some or all of the right expertise and your goal is making the right tradeoffs between outsourcing and insourcing options, for the whole project or for individual elements.
To help guide your key stakeholders along the best path to successful IoT adoption, let’s review some IoT-specific facts regarding the challenges, costs, and hidden risks in development.

How “build / buy” decision-making usually goes

Typically, before you even complete the requirements list, there’s already simmering enthusiasm for the internal build option, and not only because of the “not invented here syndrome”.
The prospect of an IoT build-out can be enticing for your team. After all, engineers gravitate towards “build” like surgeons gravitate towards “cut”. It’s what they do.
You know your team better than anyone, and even If you do have some or most of the skills and capacity you need, on paper at least, the calculus behind “build or buy” is very often more nuanced than it appears, and the level of effort to “build” can often look deceptively small. Worse, overconfidence often leads to inadequate research into what is a very nuanced challenge.
But this really is the critical evaluation – your readiness for full-throttle IoT development. it’s all too easy to under-estimate the learning curve, and to downplay the exceptional challenges inherent to IoT development.
In recent years, the reported success rate for internal IoT projects – just those that make it to market at all – has been routinely under 25%, with many study respondents echoing the theme that what “looked good on paper” turned out to be far more challenging than anticipated.
As a general rule, just tackling new technologies in-house commonly means risking 30-50% schedule slippage – know what you’re committing to directors and VPs. Those are statistics, and clearly some organizations have made first-time IoT projects successful, and maybe your company will be one of them.

Time to market or time to MVP should be your North Star.

Understanding the Level of Effort

To establish a realistic picture of the total effort, let’s look at both the extent of the technical challenges in IoT development along with those ancillary concerns, like governance, security and associated topics, that rarely interest engineers.

Design Imperatives for IoT

Despite the abundance of literature to the contrary, IoT isn’t a new “technology”, but rather a mash-up of existing ones.
Any given deployment consists of one or more embedded systems devices, and sometimes an intermediate layer of fog computing between the edge and the cloud. Like any engineering project, successful IoT projects require setting clear objectives and tightly defining requirements, while accommodating design themes like interoperability, security, scalability, and cost-functionality-reliability tradeoffs.

So what’s unique about IoT Projects?

On the device-side, the big challenge is orchestrating multiple components into a tightly packaged system of embedded software and (typically modular) hardware like a microcontroller unit (MCU), all in an environment with scarce computing resources – almost always constrained by tight physical dimensions and low power.
The nice thing is that the board-level hardware components, like the MCU, are available off-the-shelf. But selecting those components as part of holistic hardware and software architectural design is quite an art – not only to meet functional goals, but to optimize trade-offs among cost, performance, and reliability criteria. A mistake here is a big one, because every constraint or capability in the final product is locked-in by your hardware choices.

Engineering Effort

The fact that IoT systems draw so much on multiple existing technologies makes it easy to downplay the real risks that arise from integrating all the pieces.

Complexity of IoT Embedded System Development

For OEMs just entering the market, the embedded systems used in IoT pose new engineering challenges, and frequently means clearing a series of unfamiliar hurdles along the way.
Aside from the tight integration of specialty components – networking, MCU, and communication modules – “scarcity” is a big constraint. Power and computing resources are at a premium on the edge. Firmware runs “close to the metal”, so it often must be written in assembler or C, requiring developers to grasp concepts like pin-level signaling, direct management of hardware registers, and the power consumption implications of a given set of instructions – the kinds of things application programmers rarely have to contend with.
IoT systems frequently require running multiple asynchronous tasks. Depending on your hardware choices, there may or may not be a real-time operating system (RTOS) available. When there is, it usually amounts to a glorified task scheduler rather than an extensive library of system management functions. When there isn’t, your developers may find themselves managing tedious task scheduling in C or in machine code, and directly contending with low level timing issues, events, and interrupts.
Those are just a few distinctions between development of embedded systems and almost every other kind. Project leaders need to make realistic assessments of all facets of IoT development to ensure your capability to wrangle all the requirements for functionality, development costs, the ultimate unit cost and time to market, balancing those with the risk-reduction benefits of engaging an experienced IoT developer.

Some Engineering-Specific Pros and Cons

If you have rock-star embedded systems engineers, the upside of building in-house is that you know better than anyone how to integrate to your core product, what your internal standards are, and how you like to manage projects.
When your capacity and expertise is truly aligned your internal project may well be a go for launch.
Beecham Research has found that having the necessary in-house expertise for IoT is rare—87% of companies they surveyed felt that they lacked the right expertise to select and procure the right approach to device connectivity.
Either way, as IoT devices bring AI/ML to the edge, you’ll need developers and engineers with a broad range of skills to connect IoT devices, create user-friendly platforms, and align IoT services with business goals. Expertise is scarce, so it’s critical to assess whether or not you can attract and retain that talent.
Not all of the effort is in engineering. The technical part of development comes with responsibilities for governance, and some elements are often lost when initial research doesn’t go deep enough.

DevOps and Governance

Even with high confidence in your technical capabilities, everyone up and down the org chart should understand that all those novel challenges in IoT also come with a responsibility for the legal and logistical issues that support development.
Some examples:
  • Quality Assurance
    Stress and load testing that involves heavy iteration and monitoring numerous potential points of failure in both hardware and software. Effective embedded systems QA requires direct experience. This often requires development of simulators for real-world testing.
  • Risk Management
    Mitigating all aspects of risk. As a rule of thumb, successful risk management is roughly proportional to the team’s experience – your designer, developer, and DevOps all participate in identifying, assessing, and mitigating risks in software development and at run-time.
  • Data Governance
    Managing the security and integrity of the data generated and ingested by the system is a common requirement across many types of systems. But in IoT, it often demands careful trade-offs between allocating compute resources at the edge versus in the cloud.
  • Logging and Reporting
    Time-stamped logging of and run-time events and even software development activities related to compliance. In industrial applications that may also entail generating real time status of components and other telemetry.
Governance in IoT product development is crucial for a stable DevOps environment, but as you commit to the engineering strategy, verify that you’ll get the organizational support you need to guide your team through the labyrinth of legal and compliance concerns that the system and firmware complies with both existing and emerging regulation, and guidelines. That means a promise that you’ll get the resources to ensure conformity with ethical, privacy, and fairness considerations to adhere to general privacy laws like GDPR, industry-specific regulations, or internal compliance policies.
Your leadership will also need to ensure that your team isn’t burdened with getting certifications required for your IoT components to comply with industry, ISO, regulatory, and security standards – CE marking in England and the EU, FCC certification in the US, and RoHS everywhere, to name just a few.

The Team Decision

Frequently the business case for IoT adoption at the C-suite level is clear. But the separate question of “build or buy” is full of trade-offs for the technical team tasked with actually doing it – some obvious, some not. The underlying calculus clearly involves assessing both qualitative and quantitative variables, many of which are not readily apparent up front.
That’s why, in many cases the decision to buy comes down to comparative advantage: by partnering with a seasoned embedded systems developer, you can be confident that the end-product will meet your requirements, on time and on budget. It’s about mitigating the risk of missing target dates, not putting over-committed resources through endless crunch-time, only to produce a design that doesn’t scale, or worse, not even reaching MVP at all.
When it comes to architecting and engineering the whole, there’s no substitute for experience. The right partner can provide a level customization you would expect with an in-house build, accommodate scaling issues, and navigate your project around the standard pitfalls. Full service embedded systems developers can catalyze a nascent internal development practice.
For now, if you fall into the group that feels that don’t have all the required skills in-house for IoT, partnering with an experienced developer can get you to market quickly while helping you team ease into it and acquire new skills along the way.

Our latest breakthrough is finally here – Introducing the Orbi 970 Series System with WiFi 7 Mesh technology. With unmatched performance and cutting-edge features, the Orbi 970 Series is set to revolutionize your home WiFi experience.

Orbi 970 Series: The First WiFi 7 Orbi

With speeds of up to 27 Gbps, enhanced dedicated backhaul, and 360° coverage, the Orbi 970 Series delivers the extraordinary power of WiFi 7 across every corner of your home.



What is WiFi 7?
WiFi 7 vs. WiFi 6 vs. WiFi 5WiFi 7 is the latest generation of wireless technology, designed to provide faster speeds, lower latency, increased capacity, and unparalleled performance. It’s the next step in the evolution of WiFi. Enjoy seamless streaming, uninterrupted Zoom calls, smooth gaming, and reliable connectivity for all your devices.


Unleash Maximum Speeds with Enhanced Dedicated Backhaul

With our patented Quad-Band technology and Enhanced Dedicated Backhaul, WiFi stays fast across all devices. By combining a dedicated 5 GHz band with a shared 6 GHz band, the Orbi 970 achieves 10 Gig wireless communication between the router and satellites, reducing latency and delivering data with maximum speed.


10Gbps Internet and Ethernet LAN Ports for Ultimate Connectivity

NETGEAR WiFi Connection PortsEnjoy the fastest speeds available today and in the future thanks to a 10 Gig internet port, 10 Gig Ethernet port and four (4x) 2.5 multi Gig Ethernet ports. 4K/8K videos, graphics-focused design, and immersive AR/VR entertainment are all even better with the Orbi 970 Series.

Whole-Home Coverage with 360° Reach

Say goodbye to WiFi dead zones. The Orbi 970 Series ensures every device gets a strong and reliable signal from the front door to the backyard, thanks to 12 high-performance internal antennas and powerful amplifiers.

Secure Your Home WiFi

Home ProtectionProtect Your Devices with NETGEAR Armor
The Orbi 970 Series includes a 1-year subscription of Armor, powered by Bitdefender. This all-in-one security solution provides an automatic shield of protection for your connected devices, including computers, security cameras, baby monitors, IoT devices, and more. Armor is built directly into the router, so there’s no need for multiple security subscriptions or software.

Promote Healthy Online Habits with NETGEAR Smart Parental Controls
Easily manage your kids’ online time across their connected devices, ensuring a safe and balanced digital experience. Basic features are available for free, and you can opt in to a Premium Plan after a 30-day trial.

Experience True Multi-Gig WiFi 7 Mesh

The Orbi 970 Series Mesh System covers up to 10,000 square feet (3-pack) and supports up to 200 simultaneous devices, making it the perfect solution for large homes and connected families. Expand your coverage even further by adding extra satellites, each equipped with one 10 Gig and two 2.5 Gig Ethernet ports.

WiFi That Keeps up With Your Devices

The advanced WiFi 7 technology in Orbi 970 Series is engineered to deliver lightning-fast speeds to all your new gadgets and devices, including:

  • ​​Laptops and smartphones such as iPhones and Android devices​​​
  • 4K/8K Smart TVs and streaming devices
  • Gaming consoles such as the PlayStation 5 and Xbox Series X/S
  • Security cameras
  • AR/VR headsets
  • High-performance workstations and IoT devices

Even gadgets that aren’t equipped with WiFi 7 can still benefit from the Orbi 970 Series.

Orbi 970 Technical Details:

  • Up to 27 Gbps maximum WiFi speed
  • Up to 10,000 sq. ft. of whole-home coverage (3-pack)
  • NETGEAR Orbi WiFi320MHz high-capacity channels for up to 2.4x faster speeds
  • 4K QAM technology for efficient bandwidth usage
  • Preamble Puncturing for wider channel availability in high-interference areas
  • Multi-link Operation for improved network reliability and reduced latency
  • Enhanced Dedicated Backhaul with 10 Gig wireless speed between router and satellites
  • Patented Quad-Band technology 1x 2.4 Ghz 2x 5Ghz 1x 6 Ghz WiFi
  • Multi-Gig Speeds with 10 Gig Internet Port for up to 10 Gbps cable and fiber plans
  • 10 Gig LAN Ports for high-speed wired connections
  • Connect up to 200 devices
  • Smooth 4K/8K video streaming, online gaming, and more
  • Multiple pack-sizes include router and satellites to customize your coverage needs

Video: Orbi 970 Series

Be the First to Upgrade to WiFi 7

3 NETGEAR Orbi WiFiThe NETGEAR 970 Orbi Black Edition is available exclusively on 970 is also available in white on and other major retailers. Unleash unimaginable possibilities with the most powerful Orbi yet, and experience WiFi 7, perfected.

Telecom Infra Project and Tanaza Collaborate to Extend Tanaza Platform Compatibility to TIP OpenWiFi™ Access Points.

Today, Tanaza proudly announces the general availability of the Tanaza platform supporting all OpenWiFi™ compliant access points (in addition to the others already supported thanks to the Linux-based TanazaOS). This collaboration with Telecom Infra Project (TIP) marks a significant milestone in the journey towards a disaggregated networking market, pushing the boundaries of innovation and reducing the effects of lock-in strategies applied by incumbents.

The Tanaza platform, a pioneer in hardware/software disaggregation since 2011, has supported various off-the-shelf devices from third-party manufacturers such as Ubiquiti and MikroTik. Now, Tanaza extends its compatibility to ALL OpenWiFi™ compliant devices, giving out-of-the-box interoperability with OpenWiFi™ hardware providers included in the TIP community.

Sebastiano Bertani, CEO of Tanaza, expressed the importance of this achievement, stating, “Our technology has reached widespread global adoption, featuring over 60,000 active access points. It has been utilized by some Tier-1 telco providers, leveraging the synergy of SDN networking and hardware flexibility to empower their B2B managed Wi-Fi offering. Bringing to production OpenWiFi™ compliant hardware has been a natural step for us. It not only enhances Wi-Fi hardware flexibility, but also envisions extending this capability to switches, for a complete “OpenLAN” solution. But most of all, it consolidates a solid foundation to shape the innovation of the next decade, on top of a common layer. For instance, our ChatGPT AI integration (TanazaGPT) enables the control of any networking device connected to our platform, and the same will be for any other App and service built on top, ranging from hyperconvergence to cybersecurity”.

Jack Raynor, TIP OpenLAN™ and OpenWiFi™Co-chair, said, “We are proud of this collaboration with Tanaza. This achievement aligns with our commitment to fostering an open and collaborative ecosystem in the telecommunications industry, transitioning the market from vertically integrated to horizontally structured”.

About TIP / OpenWiFi™
Telecom Infra Project (TIP) OpenLAN Project Group is a collaborative community that aims to accelerate the pace of innovation in the telecom industry. OpenWiFi™, an initiative within TIP’s OpenLAN Project Group, focuses on advancing open and disaggregated Wi-Fi solutions.

About Tanaza
Tanaza is a leading provider of cloud-based networking platforms to enable B2B managed Wi-Fi and NaaS. Since its inception, it has adopted a cloud-only approach and hardware/software disaggregation as its founding pillars. An early member of TIP OpenWiFi™, Tanaza provided an initial Proof of Concept (PoC) of OpenWiFi™ at MWC2020. Tanaza technology has been used in projects with Meta, Fortinet, Sercomm, Etisalat, and NEC, among others.

It was almost fifteen years ago that ThousandEyes co-founders Mohit Lad and Ricardo Oliveira recognized the Internet-sized blind spot in network visibility preventing companies from delivering flawless user experiences. Fast-forward to today’s hyper-distributed world and our dependency on external environments has increased exponentially.

The Internet has become the delivery mechanism for mission-critical customer and employee applications, services, and websites. ThousandEyes pioneered end-to-end visibility across Internet, cloud, and SaaS environments, becoming a critical solution for IT and Operations teams that rely on networks and services that they don’t own or directly control.

Over the last few years, users have become more distributed and more dependent on digital services. Workers connect from home, cafes, airplanes, and more. Nearly every organization is dependent on digital connectivity, whether for marketing, productivity, patient outcomes, manufacturing efficiencies, financial and supply chain management, or other critical functions.

ThousandEyes has been there every step of the way, helping our customers successfully embrace an increasingly global workforce, modernize their digital infrastructure, and unlock new business opportunities through improved digital experience outcomes. Throughout this journey, our data has continued to increase, and with it, the insights gleaned across our entire dataset. Our vantage points have grown by the millions, our measurements by the billions. We’ve unlocked visibility into new domains whether on premises or deep in the cloud. As part of Cisco, we have unparalleled access to network telemetry and management controllers across every network domain.

We’re now at a point where the sheer volume and scope of data, combined with our AI-native platform purpose-built to scale for the next phase of our evolution, allow us to do so much more.

Today we are ushering in the new era of Digital Experience Assurance (DXA) for Cisco Networking Cloud and beyond—an expansion of our product strategy and capabilities, powering a radical shift in IT operations from monitoring to automated action. Imagine correlating, analyzing, diagnosing, predicting, optimizing, and remediating with little or no manual intervention—all seamlessly connected to a vast IT ecosystem that powers today’s businesses. This is the opportunity at hand. We’ve already delivered solutions that prove we’re uniquely able to seize this opportunity, and we intend to continue doing so to its fullest potential.

A step-change in IT management

We’re radically evolving how our customers assure digital experiences by doubling down on our core values and expanding investments and innovations in three essential areas.

Shattering silos and extending our visibility to everywhere our customers need it.

Today, our platform is powered by over 650 billion daily measurements collected from around the globe. We are a leading authority on Internet, cloud, and SaaS performance. This visibility has been critical to our customers as they transition and adapt to an increasingly cloud-first world. But our customers tell us that they still need visibility into their internal environments, and they want to be able to leverage the power of ThousandEyes’ end-to-end insight across their on-premises networks, cloud environments, and beyond. With Cisco, we’re going to continue to expand visibility to wherever our customers need it.

Leveraging AI to surface the insights that truly matter to our customers.

IT teams are inundated with alerts and noisy data, making it nearly impossible to determine what might be a red herring, how to prioritize, and where to apply resources. AI-driven intelligence can correlate patterns and unique combinations to triangulate the source of a problem instantly and surface which incidents require attention, and which do not. ThousandEyes Event Detection is already providing this critical capability reducing to mere minutes what could ordinarily take hours and multiple engineers to achieve. We’re going to invest and innovate more in this arena.

Enabling closed-loop workflows that automate and accelerate critical actions for our customers.

Acting quickly across a vast array of IT dependencies requires seamless interoperability with disparate datasets and management systems. ThousandEyes is committed to supporting and fostering open standards through OpenTelemetry (OTel), a robust API, and native integrations with IT services management tools (ITSM), Infrastructure as Code (IaC), observability, and other critical systems. By integrating ecosystems and leveraging interoperability, we can now translate AI-driven recommendations into configuration commands that drive action across both customer owned and unowned domains. We do this today with our predictive analytics solution WAN Insights—combining ThousandEyes’ AI-native intelligence with Cisco Catalyst SD-WAN to provide forecasting, recommendations, and implementation of optimal policy configurations. We’re going to expand and extend these capabilities to other Cisco Networking Cloud platforms, and beyond.

Driving Digital Experience Assurance across Cisco Networking Cloud and beyond

As part of Cisco, we’re accelerating seamless integrations that unlock out-of-the-box capabilities for Cisco Networking, Security, Collaboration, and Observability customers. ThousandEyes also remains dedicated to meeting our customers where they are and supporting every environment and vendor of choice. Our commitment extends to fostering integrations across diverse IT systems and networking infrastructure vendors, ensuring comprehensive support for all our customers.

Today’s ThousandEyes innovation announcements demonstrate this commitment—extending our visibility and support for public cloud environments and expanding our reach into on-premises networks through the collection of flow and device data from both Cisco and non-Cisco network equipment.

We understand that in today’s digital landscape, our customers’ business outcomes depend on consistently delivering exceptional digital experiences to every user, everywhere, every time. Which is why we’re not just taking a step but making a leap in our commitment to deliver the next era of Digital Experience Assurance. This leap will transform how our customers manage their IT operations and formulate their digital strategy, leveraging AI-native capabilities to perform smarter, faster, and with greater ability to capitalize on the digital opportunities ahead. Stay tuned for more exciting developments, because we’re just getting started.

What a Ride

Welcome to Plume IQ – our reveal of data-driven intelligence and consumer insights from 3 billion connected devices and 60 million locations, managed by Plume’s cloud platform. The data below is from a sample of our locations.

Plume IQ


May was National Bike Month in the United States and we hope you have enjoyed some time out on the roads, trails, paths, and mountain passes. Shout out to all the cyclists training for the #PlumeStrong Cycling Challenge (read more about that below).

As we approach the second half of the year, Plume IQ is checking in on the indoor cyclists to see if they have been keeping up on their New Year’s resolutions based on fitness bike and training device usage.

To better manage networks, Plume connectivity includes device identification. Analyzing the data transmitted by fitness bikes – such as Pelotons – in the U.S., in locations with Plume, we saw an off week in early February where usage hit it a 16% low when compared to the first week of the year. Besides that, cycling usage actually grew fairly steadily from the start of the year and peaked just recently at the end of March – a data increase of almost 135%. Seems people caught the workout bug as they hit their goals.

Fitness training devices, such as Tonal and Mirror, saw similar usage patterns. Usage valleyed at the same time as bikes in early February and grew to peak during the same week in March at nearly 120% higher data transmission than the first week of January.

Average consumption per device

We love to see everyone crushing those New Year’s resolutions whether you’re riding inside or out on the streets, roads, trails, paths, or mountain passes.

The technology used to analyze device data is vital to successfully operating a managed network. Advance Device Typing (ADT) enables a network to act intelligently by learning, categorizing, and adapting to the different demands of devices. ADT is how a WiFi network can tell the difference between a Peloton, a NordicTrack, or an iPhone.

ADT is one of the ways that a managed network can use intelligence to effectively provide an ideal experience. More than just identifying the device, ADT makes sure that a device gets the appropriate amount of bandwidth or is correctly switched from different network access points. Plume IQ will continue to examine how devices are utilized and show how properly managed networks benefit the end user experience. Until then, enjoy the ride.

NOS Case Study

Unlocking Potential: NOS Empowers Small Business Owners with WorkPass®

As Portugal’s leading entertainment and communications provider, NOS connects businesses and homes through cutting-edge fixed and mobile solutions. However, ensuring a seamless WiFi experience for small
and medium-sized businesses (SMBs) posed a challenge because existing enterprise solutions were too complex and expensive. NOS needed a solution that would ensure security, exceptional connectivity, easy implementation, and improvement in user experience. Read how NOS introduced WorkPass and raised their ARPU, SMB customers, and NPS in a little over a year.

Unlocking Potential: NOS Empowers Small Business Owners with WorkPass®

OpenSync Lite

OpenSync is a streamlined version of OpenSync designed to rapidly connect in-field consumer premise equipment (CPE) with more limited capabilities to the Plume cloud, enabling Plume services. It allows CSPs to access all functionalities of the Haystack suite and to provide subscribers with essential features of the HomePass app.

Learn more about OpenSync Lite here.


Do you want to ride with the best cyclist in the world? All for a good cause?

Recent winner of the Giro d’Italia, and two-time Tour de France champion Tadej Pogačar, will be joining the #PlumeStrong team and our #PlumeStrong Ambassadors for the 2024 #PlumeStrong Cycling Challenge. He will ride with us during Stage 1 from Zurich to Klosters Platz in Switzerland on Monday, September 2, 2024.

For details on how to join the ride please click here.

GoZone WiFi, a leader in guest engagement solutions, has released a first of its kind Casino Success Report highlighting significant success in boosting player card enrollment and sustainable revenue for participating casinos nationwide.

The landmark report details how top-performing casinos seamlessly integrated marketing enrollment into the casino experience through complimentary Wi-Fi access, enabling participating casinos to enroll thousands of patrons into revenue-generating loyalty programs. Leveraging this key new marketing channel, casinos have deployed targeted email and SMS campaigns, captivating customers, building local excitement, and driving traffic to their establishments.

Throughout the report, GoZone provides key results from its portfolio of participating casinos, and step-by-step instructions on how any casino or entertainment venue can leverage the same strategy to grow revenue.

“By targeting previously on-site customers and uncarded players with predetermined interest, casinos can significantly increase player card enrollments and revenue. This strategy eliminates wasted advertising spend and time targeting cold audiences,” stated Wayne Newton, VP of Business Development at GoZone WiFi.

To access detailed results and discover how casinos achieved this significant increase in player card enrollments, you can download the comprehensive white paper on GoZone’s website (here).

Alongside its report, GoZone is announcing new enrollment availability for casinos interested in participating and growing revenue in 2024. If interested, casinos & partners can schedule time with a Casino Success Expert here.

About GoZone WiFi:
GoZone WiFi is a SaaS company offering business analytics, venue intelligence, and guest engagement solutions. Through loyalty-generating services like Marketing4WiFi, GoZone empowers businesses to strategically refine customer communication, turning one-stop patrons into loyal customers. Learn more at