Milan, Italy – November 14, 2022 – Tanaza, the leading cloud management platform for SMB Wi-Fi access points, and Fing, a Lansweeper company, the leader in device recognition technology, have partnered on a new add-on for the Tanaza platform users. MSPs gain a powerful tool to troubleshoot remote networks with an add-on that enriches the Tanaza Wi-Fi client’s data by integrating the Fing device recognition technology and intelligent outage detection system.
Network administrators of all types can now use the Fing Add-on to easily identify connected devices and troubleshoot network connectivity issues from a single platform.
The Fing Add-on will be available in two plans: Basic and Pro.
The free Basic version leverages the Fing device recognition technology to enrich Tanaza clients’ connection traffic data and provide useful information to troubleshoot Wi-Fi networks from remote. Available from Nov 14th, 2022.
The paid Pro version, available in early 2023, pushes network troubleshooting over the boundaries introducing the intelligent Fing Outage detection system to automatically detect and report outages at the ISP or carrier/power level.
Sebastiano Bertani, CEO of Tanaza, stated “The Fing add-on brings to Tanaza the client identification capabilities that have been appreciated by Fing users, i.e., a community that counts more than 100 million downloads of the Fing App. And the cooperation goes beyond just the Fing, as the potential synergy with the Lansweeper Embedded Technologies is limitless, encompassing tools that include IT asset management to cybersecurity solutions”.
Patrizia Cozzoli, VP of Corporate Development at Lansweeper, stated that
“Tanaza and their operating system TanazaOS is unique in the market as it is completely hardware vendor agnostic. With this integration, the Fing identification capabilities with 1.3 billion uniquely identified devices, will run on any networking gear supported by TanazaOS, such as Ubiquiti, MikroTik, Intelbras and Edgecore”.
About Tanaza
Tanaza delivers an enterprise, cloud-managed Wi-Fi platform that is powerful, intuitive and flexible. Service providers choose this platform for stability, features and hardware flexibility. Networking vendors partner with Tanaza to deliver compelling ‘plug & play’ cloud management solutions. Software partners leverage the company’s APIs to integrate their applications across all supported models. The Tanaza eco-system creates synergies that make the management of network simple, cost-effective, and scalable.
The company is based in Italy with global customers that include Comfast, Edgecore, Fortinet, Intelbras, and Linksys. Visit www.tanaza.com.
About Fing, a Lansweeper company
Lansweeper, headquartered in Belgium, is an IT Asset Management platform helping businesses better understand, manage and protect their IT devices and network. Lansweeper helps customers minimize risks and optimize their IT assets by providing actionable insight into their IT infrastructure, offering trustworthy, valuable, and accurate insights about the state of users, devices, and software.
In 2020, Lansweeper acquired Fing, the network scanning and device recognition app. Lansweeper leverages the Fing capabilities to strengthen its core asset management value proposition for SMEs and Enterprises, while continuing to grow the Fing business at the same time.
Fing was founded in 2009 with the vision to help customers understand the complexity of their network and manage the growing number of connected devices. Today, Fing continues its mission to give customers visibility and control over their digital environment and connected technology. To learn more about Fing please visit www.fing.com.
To learn more about Lansweeper Embedded Technologies, visit embedtech.lansweeper.com.
Offering amenities is crucial to providing a great guest experience in your hotel or rental. Offering secure, accessible, and reliable guest WiFi can drastically improve guest satisfaction, increase business, and reduce tenant turnover. A secure guest WiFi connection keeps them connected and better protected from malicious activity. Learn more about the benefits of secure WiFi and why you should offer it as an amenity in your hotel.
The Benefits of Secure Guest WiFi
Staying in a hotel, guests expect a home-like experience with the ability to watch their favorite shows, check their emails, and even work remotely straight from the comfort of their rooms. Offering secure guest WiFi gives guests access to the internet to browse social media or work on business applications. No matter their preferred activities, the experience should be seamless through solid and secure connections.
There are a lot of benefits for business and improving the customer experience in many ways.
Attract More Customers
Offering free secured guest WiFi as an amenity can attract more customers to your business. Customers consistently turn to the internet to search for their products and services online to read reviews before they spend their money. This basic amenity is essential to help prevent losing out on crucial business to help you grow and remain competitive.
Earn revenue or offer to loyal customers
If you offer a secure WiFi option, you could use this as a value-added service for your loyalty customers. In addition, you could charge for secured WiFi access while offering free WiFi. More and more customers use secured WiFi networks while traveling outside the home. Offering a secure option is a great way to satisfy customer demand for faster and more secure public WiFi.
Monitor and Control Web Content
A cloud-based web filtering solution built into your secure guest WiFi, you can monitor and control web content access to ensure quality content. When you control web content with filters, you can prevent guests from visiting harmful websites and manage spam and malware threats. Your guests cannot access or download anything that may present a security risk to your business or other guests.
Reduces Tenants Turnover
Complimentary guest WiFi can attract and retain quality guests and transform them into repeat customers. WiFi will be available and utilized by guests of your hotel and will be greatly appreciated. Guests are happiest when they can stay connected when they need and be able to access without worrying about security risks.
Prevents Security Breach
A segmented and secured guest WiFi network prevents outsiders from accessing your network and is essential for any business security plan. It ensures guests can only access the internet through the guest WiFi and prevents them from having access to company assets on the primary network. Sharing the same network without segmentation and isolation can increase cyber risks to your business.
Hackers are getting smarter as technology advances. You also want to protect your network from malicious people attempting to access your network to infiltrate and steal sensitive data through cyberattacks.
Offering secure guest WiFi as an amenity protects customers and your business from dangerous cyberattacks and reduces your business’s legal liability. It ensures your guests can safely browse the internet and improve their overall experience boosting your business by creating happy, loyal customers.
GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.
GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.
Learn more at GoZoneWiFi.com
Austin, TX – November 2, 2022 – We commend Chairwoman Rosenworcel and the Federal Communications Commission (FCC) on today’s action to conditionally approve the 6 GHz Automated Frequency Coordination (AFC) system operators. This is an important step in the process to authorize 6 GHz standard power unlicensed operations, which will unlock the full potential of Wi-Fi 6E and future Wi-Fi® generations. Wi-Fi Alliance is committed to continued support of this process with the goal of boosting innovation, connectivity, and the socioeconomic benefits across America.
About Wi-Fi Alliance® | www.wi-fi.org
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 75,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.
Follow Wi-Fi Alliance:
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wi-fi.org/signal
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Media Contact:
Highwire PR for Wi-Fi Alliance
[email protected]
Plume receives conditional approval to enable higher power transmission for WiFi 6E within the home
Two years ago, the U.S. Federal Communication Commission (FCC) made the decision to open the 6 GHz band to unlicensed operators, making much-needed spectrum available to WiFi. By extending the transformative features of WiFi 6 to the 6 GHz spectrum, the FCC ushered in a new era of innovation. On November 2, the Commission took another step toward enabling new technology improvements by conditionally approving the implementation of automated frequency control (AFC) systems for the first cohort of industry players, including Plume. The FCC’s conditional approval allows Plume, along with 12 other WiFi industry leaders, such as Broadcom, Google, Qualcomm, and Sony, to proceed with the testing of their AFC systems. Once Plume’s system is fully approved, Plume would be among the first to integrate an AFC system into its products and services, providing its access points (APs) with the highest transmit power level possible.
What is AFC and why does it matter?
As the number of devices in the home has increased, WiFi networks have become more congested. The problem keeps growing with the explosion of IoT (Internet of Things) devices and high-data-rate internet services. To mitigate WiFi congestion in the home, the communications industry has long been advocating for more WiFi spectrum. Opening up the 6 GHz band to WiFi (enabling WiFi 6E devices) more than doubles the amount of spectrum available, providing benefits such as reduced interference and higher data rates. For consumers, this change has the potential to deliver more reliable and robust WiFi connections in the home. For Communications Services Providers (CSPs), WiFi 6E may offer the opportunity to improve subscribers’ Quality of Experience (QoE) and deliver the more sophisticated services that make smart homes smart. Currently, however, WiFi 6E operation is limited to low-transmission power to avoid interference with point-to-point microwave links, which are currently the primary users of the 6 GHz band. The low-power mode produces a weak signal that has a short transmission distance and typically uses a lower data rate at a given range. In essence, the low power reduces the efficacy of the additional bandwidth for residential services. AFC helps WiFi access points (APs) utilize the highest transmit power level possible while ensuring that they do not interfere with point-to-point microwave links. The AFC system is often able to find frequency channels that will allow the AP to operate at the maximum allowable transmit power, allowing an additional 9dB or more transmit power than under the low-power rules. This advantage in transmit power extends to the client devices connected to the AP—the maximum transmit power they can use is tied to the power level that the AP can use. Since point-to-point microwave link operators must file paperwork with the FCC, the Commission maintains a database of all these locations. The AFC system determines the location of an AP and then queries the FCC database for nearby microwave links using cloud-based software. The AFC system also factors in terrain data that determines how mountains or tall buildings affect the signal pathway between the microwave link and the WiFi device. Using all this information, the system then calculates the power level at which the AP can transmit without interfering with those links. Within the Plume Saas Experience Platform, the information analyzed by the AFC server would flow into the centralized optimization system so the optimizer can choose the best frequency channel the AP should operate on. The Plume optimizer also analyzes data such as interference from neighbors, the types and needs of devices in the home, and the WiFi signal strengths that can be maintained between devices. Based on that analysis, Plume’s Platform transmits instructions back to the AP for the optimum connection in the home. With the AFC system integrated into the Platform, the WiFi 6E devices connected to each AP would utilize the frequency channels that provide the highest performance, factoring the interference levels and the higher transmit powers allowed by AFC, improving range and data rates.
What AFC means for Plume customers:
Each company has its own vision for how it’ll use AFC. Whatever the vision, those that want to deploy AFC must apply for FCC approval to develop their own systems. As one of the 13 companies or organizations to receive the FCC’s conditional approval of their AFC proposal, Plume is part of a leading cohort that can proceed to the testing step. Once fully approved, Plume would be among the first industry players to integrate an AFC system into its products and services. Plume’s cloud-based control system currently serves more than 43 million homes globally. This system already supports WiFi 6E, allowing low-power transmission in the 6 GHz band. Bringing new AFC benefits to our customer base would be an extension of our existing capabilities. We continue to seek new opportunities that give our CSP customers a competitive edge, and creating an AFC system is an important part of our commitment to delivering cutting-edge products. The FCC’s conditional approval allows Plume to move to the testing phase of our AFC system in the US. Plume’s ultimate vision is to enable AFC service to all the homes where we manage WiFi. Our goal is to allow our CSP customers to take greater advantage of the 6 GHz band and increased WiFi capacity to deliver even better experiences to their subscribers.
What’s next:
Although WiFi can currently operate in the 6 GHz band without AFC—and a cloud-based optimization system such as Plume’s can maximize the performance that can be achieved by a low-power system—there are still performance limitations. That’s why the FCC’s launch of the AFC program is so exciting. AFC is what will help WiFi 6E achieve its full promise. And now that Plume is conditionally approved, we are well on the way to bringing our customers even better WiFi services.
November 7, 2022 | NEWS EXCLUSIVE | by Claus Hetting, Wi-Fi NOW CEO & Chairman
The first enterprise-grade application suite for OpenWiFi – the Telecom Infra Projects open-source initiative for Wi-Fi networks – will be released this week by Florida-based GoZone WiFi. Venues and service providers using OpenWiFi network technology can now look forward to applying GoZone WiFi’s sophisticated marketing & ads engine to build and monetize guest and public Wi-Fi services.
OpenWiFi-compliant AP hardware – for example from IO by HFCL or Actiontech – is readily available and seemingly unencumbered by supply chain issues faced by many traditional Wi-Fi network vendors. Now another major contribution to the OpenWiFi ecosystem is being released: A suite of enterprise-grade service management, marketing, and advertising applications for venue and service provider Wi-Fi.
GoZone WiFi says integrating its solution with the OpenWiFi stack is an opportunity for network owners and venues to drive up service value through innovation. “OpenWiFi networks are rolling out fast because hardware vendors have made their solutions available in volumes and at attractive price points from the get go. Starting this week the GoZone WiFi service layer is ready to operate on top of any OpenWiFi-compliant network,” says Todd Myers, CEO & founder of GoZone WiFi.
The company’s ‘Marketing4WiFi’ suite allows venues to create compelling captive portal splash pages, manage interactive flows, create payments, schedule loyalty campaigns, and more. The ‘Ads4WiFi’ suite enables Wi-Fi providers to earn additional revenue through Wi-Fi advertising while enabling advertisers to reach a mobile audience. Together the two suites provide a unique toolbox for innovative Wi-Fi service creation on OpenWiFi networks, Todd Myers says.
“What we’re now offering the OpenWiFi community is an opportunity to address new market segments with compelling services that are monetizable. As a result the highly cost-efficient OpenWiFi networks can now operate with a set of features and functionality otherwise only available from much more costly proprietary Wi-Fi vendors,” Todd Myers says.
GoZone WiFi is the first vendor to fully recognise the value of integrating with the OpenWiFi solution at the level of the service layer. Meanwhile OpenWiFi-compliant networks are rolling out across the globe by the thousands of APs. In the US Wi-Fi service provider Boingo says it plans to deploy 6,000 OpenWiFi APs while an Indian service provider is in the process of installing more than 10,000 APs.
Campus networks – such as Kenyatta University in Nairobi, Kenya and National Yang Ming Chiao Tung University in Taipei, Taiwan – are also embracing OpenWiFi as their Wi-Fi network platform of choice.
“OpenWiFi offers a long list of benefits – including the ability to build Wi-Fi networks from any combination of OpenWiFi-compliant hardware and manage the network from a single interface. This means lower capital and operational costs. Now we’re offering a way for OpenWiFi operators to create attractive and monetizable Wi-Fi services to boost revenues. We’re delighted and excited to be the first to offer a services solution for OpenWiFi,” Todd Myers says.
GoZone WiFi has since 2014 been one of the world’s leading suppliers of solutions for hardware-agnostic Wi-Fi marketing, analytics, and ads-based service monetization. GoZone WiFi clients include public venues of all kinds including resorts, malls, city networks, stadiums, and more.
/Claus.
Original Article: wifinowglobal.com
About GoZone:
GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence and guest engagement by using WiFi networks to deliver branded content, provide customer analytics, and display advertising. GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. Learn more at GoZoneWiFi.com.
Welcome to Plume IQ, our monthly reveal of data-driven intelligence and customer-focused insights from more than 2 billion connected devices, and over 43 million locations, managed in the Plume Cloud.
Which devices dominate the OpenSync universe?
Four years ago, we made OpenSync available as an open-source, silicon-to-service framework. It is now the go-to platform for the broadband industry, with over 350 CSPs relying on it globally to provide cloud-driven services for 43 million locations, with a staggering 890 petabytes of data managed every day.
Earlier this month we celebrated surpassing a key milestone as more than 2 billion connected devices have been managed on OpenSync-powered networks! So, we dipped into data from the ever-expanding OpenSync universe to determine the brands and devices that have proven to be the most popular over time.
At the brand level, Apple dominates with a 54% share while smartphones are the most popular devices with 40.9% of the deployed base. The iPhone family is the smart home users’ go-to product with 15.1%. When drilling down to specific models, Apple’s MacBook Pro (5.7%) beats Microsoft’s Xbox One (4.7%) to the top spot.
Until now, competitive solutions to solving these issues have been difficult or cost prohibitive to implement. Physical site surveys, retrofitting existing cable wiring embedded in building infrastructure, and limited software services are all hurdles to rapidly lighting up a building with delightful connectivity experiences for tenants and property managers alike.
As the world’s first cloud- and AI-powered connectivity and management solution designed to meet the unique needs of MDUs, Uprise™ enables property managers and Communications Service Providers (CSPs) to provide highly personalized customer experiences while reducing costs through unmatched hardware choice and lower CAPEX.
How Uprise works:
For tenants, Uprise enables users to personalize their internet experiences through the HomePass® and WorkPass® apps; trusted applications already delivering adaptive wireless connectivity and AI-driven cyber-security to over 43 million locations. Uprise constantly performs sophisticated load and interference management, as well as clustered optimizations for reliable and consistent connectivity throughout the MDU. This is true even in mixed-use buildings where small businesses are operating in the same area as residential tenants.
What will this mean to a tenant? Optimization algorithms intelligently group units together by proximity, allocating bandwidth where needed. So, if one tenant is facing an afternoon of Zoom calls while another is streaming video games at the same time, Uprise will intelligently distribute bandwidth to support steady, strong, and secure connectivity for all parties involved. Similarly, when the coffee shop in the same building gets busy in the morning, tenants’ WiFi won’t suffer.
Uprise includes three main services:
Perks for CSPs:
CSPs get all the benefits of HayStack®, a back-end software suite that helps manage the subscriber experience. Plume also offers Harvest®, a data-driven network insights and campaign automation software tool to drive growth. Uprise also includes a variety of application programming interfaces (APIs), which can easily and seamlessly connect to back-end systems.
Managers or administrators can choose between a bulk-pay scenario (which covers the whole building), or individual pay options, where tenants choose a CSP that offers Uprise.
Benefits for building managers:
Building owners and property managers now have a new way to differentiate their MDU offering from competitors. Property managers will find Uprise makes it easier than ever to get new residential and small-business tenants connected after move-in (and disconnected at move-out). Hardware can be recycled from tenant to tenant and setup is simple. Options include LTE back-up for uninterrupted service, PoE+ for secure and convenient mounting, and WiFi 6 capabilities for greater speeds and network capacity. An intuitive, award-winning interface means that both managers and tenants can monitor and manage network settings.
Uprise also provides property-management employees (and their IoT devices) with a devoted, secure network that offers them an additional layer of protection and peace of mind. Finally, Uprise makes it possible for building managers to provide connectivity in common areas like lobbies, gyms, or pool decks.
“Uprise marks the beginning of a new and exciting phase in the development of Plume’s products. We have leveraged and further advanced our technology to address problems, such as inconsistent internet connection, fragmentation of systems, and high costs, that have long affected the MDU market. Our new and easy-to-deploy solution will truly empower property managers and CSPs to provide a leading and personalized customer experience, delivered with the highest degree of flexibility and hardware independence.” — David Huynh, Chief Product Officer, Plume
Watch an exclusive video on the benefits of Uprise with Plume’s Chief Product Officer, David Huynh.
Uprise is available for deployment in all of Plume’s markets globally. Get in touch with one of our experts to learn more about this exciting new product.
Calix Revenue EDGE managed home network protection service—ProtectIQ—is honored with the 2022 Cloud Computing Security Excellence Award from TMC for helping service providers be giants in their markets by protecting subscribers’ home networks from millions of web threats, intrusions, malware, and viruses this year
SAN JOSE, CA—October 27, 2022—Calix, Inc. (NYSE: CALX) announced today that TMC, a global, integrated media company and publisher of Cloud Computing magazine, has named ProtectIQ® a 2022 Cloud Computing Security Excellence Award winner. This is the second industry award ProtectIQ has won in 2022. The award recognizes companies that have most effectively leveraged cloud computing in their efforts to bring new, differentiated offerings to market. ProtectIQ is a Calix Revenue EDGE™ managed service that enables broadband service providers (BSPs) to easily deliver home network security protection on top of their managed Wi-Fi offerings. Calix-partnered BSPs used ProtectIQ to stop millions of intrusions from entering subscribers’ networks this year, about one every four seconds. A recent Deloitte survey of American households confirms that, in 2022, subscribers continue to work from home (45 percent), learn from home (23 percent), attend virtual health appointments (49 percent), and more. In the same survey, more than half of respondents said they are worried about the security vulnerability of connected devices. ProtectIQ is designed to simplify home network protection for subscribers, delivered by their trusted regional BSP. Subscribers access ProtectIQ through the BSP’s mobile app, built on the Calix CommandIQ® app, which BSPs can customize with their brand. The app sends push notifications and reports on threats blocked directly to the palm of the subscriber’s hand. This reinforces the value BSPs provide daily and increases subscriber loyalty.
By embracing the full Revenue EDGE platform—including Calix Cloud®, CommandIQ, and managed services—BSPs are building long-lasting subscriber relationships. Multiple Calix customers across North America proactively secure their communities against digital threats while growing their business and trust in their brands. For example:
ProtectIQ is one of 11 Calix managed services that BSPs can easily deliver to subscribers on top of their managed Wi-Fi offerings. Earlier this month, Calix announced its eighth, ninth, 10th, and 11th managed services during Calix ConneXions 2022, its annual innovation and customer success conference.
“Calix-partnered BSPs have made it clear that their mission is to improve the lives of their members and subscribers, and reducing cybersecurity risks is a significant opportunity to live that mission,” said Michael Weening, president and chief executive officer at Calix. “By offering ProtectIQ to secure their home networks, BSPs can demonstrate that protecting subscribers is not an option—it is a responsibility. With almost two dozen connected devices in the average household, subscribers are vulnerable until they have ProtectIQ. The Calix BSP demonstrates value by reporting blocked threats through their branded CommandIQ mobile app. ProtectIQ is one of 11 managed services that BSPs can deploy to solidify brand loyalty and excite their members and subscribers well beyond Wi-Fi.”
Learn how BSPs of all sizes are leveraging ProtectIQ and other managed services from Calix to build long-lasting subscriber relationships and grow their businesses.
About Calix
Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission: to enable broadband service providers of all sizes to simplify, excite, and grow.
This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.
As a technology company with a rich history in the property technology industry, our many years in business and deep expertise solidify World Cinema and Hospitality WiFi as a credible source for technological commentary. Below are our predictions for wireless connectivity and emerging applications that will depend upon improved networks, as well as how these technologies will transform our future.
What is footfall?
Footfall is a term used to measure how many people enter, exit, and move around an area. It is becoming more commonplace in many types of venues, such as city centers, shopping malls, retail stores, casinos, stadiums, convention facilities, and campus environments. Footfall analytics is an advanced technique using Wi-Fi equipment to calculate the number of people entering a facility and other statistics relating to customers or visitor traffic. Wi-Fi footfall analytics is a counting technology that provides venue stakeholders with valuable visitor information.
Traditional ways to count the number of visitors in indoor venues requires employing people at the entrances to count the number of visitors who entered or exited. These staff members usually have a clicker in their hand to track the people who walked through the doors and report the amount at the end of each shift. In outdoor events such as parades and festivals, staff members take pictures of the crowds and literally count the number of heads they see. These methods come with several disadvantages. While it’s not only time-consuming and can be very inaccurate, employees are obligated to be stationed at the front door to ensure they obtained the correct numbers. Counting by hand can result in human error, and neither of these methods can be consistent on a 24×7 basis.
Footfall analytics is evolving from the traditional way of counting visitor traffic to using technology to track the number of people entering and exiting an area. Footfall analytics also provides companies with other relevant information, such as return visitors versus new visitors, dwell times (how long people are staying in an area), which entrances and exits are busier, how people navigate through a store, and all of this is measured consistently, 24 hours per day. It can also alert relevant staff in real-time if an area is too dense or too sparse with people, which is excellent for check-out areas or to assist with crowd control.
So how does it work?
The most common way of gathering data about customers is through the use of Wi-Fi-enabled smartphones. These devices transmit a ping while trying to find a device or router to connect to. Most enterprise-grade Wi-Fi access points can pick up these pings and report to online presence analytics software tools. Device data can then be analyzed, parsed, and even overlaid on a floorplan drawing, creating heat maps and footfall path maps. These maps can show stakeholder patterns as people browse through a store, through a mall, and even through crowded outdoor events.
Why use footfall analytics?
Footfall analytics can help companies improve sales by using the information collected to setp displays in higher traffic areas, or where people seem to dwell. Malls can use the data to measure which parts of the building are busier and during which times of the days and days of the week. Outdoor events can measure attendance trends from year to year and even see percentage of new versus returning visitors. The data can also encourage better staffing as management can plan increased employee scheduling for busier times.
GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.
GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.
