Works With 2024 has come to an end, but you can catch every minute of this year’s Virtual event on-demand any time here.
It’s hard to believe that this was our fifth Works With event, which we created specifically to provide a platform for IoT developers and manufacturers to learn, network, and exchange ideas. For just a bit of perspective, the first Works With took place at the height of the pandemic, and the world was changing before our eyes. The way our industry – and the world – has adapted and evolved in that time is hard to describe, but the role connectivity has played in that transformation is everywhere you look.
Creating the Works With agenda and content is a long process of assessing customers’ technical market training needs and providing industry-leading content to satisfy this need. We take excruciating care to plan topics, sessions, and speakers that provide practical value for IoT developers, bring together the growing technology ecosystems, and foster collaboration and interoperability. This year’s programming carried that mission forward with technology-specific tracks focusing on Wi-Fi, Bluetooth, LPWAN, Matter, Compute, and IoT Trends. But one of the most significant changes this year was that we hosted four live, in-person events in Austin, San Jose, Hyderabad, and Shanghai. Taking Works With on the road gave us the opportunity to bring these topics to our customers and partners and connect with the global community of innovators who share our passion for connecting devices and improving lives.
We’re extremely proud that today, Works With is considered a can’t-miss industry event and is still the only place wireless developers can access this level of hands-on training from the best and brightest in the industry at no cost and without traveling. We’re also happy to provide every session and keynote from Works With 2024 on-demand. Check out the highlights:
Day 1 Keynote: Connecting the Future: How AI is Accelerating the Next Wave of IoT Evolution
Silicon Labs CEO Matt Johnson and CTO Daniel Cooley, along with David Niewolny, director of business development for healthcare/medical at NVIDIA, discuss the relationship between AI and IoT.
Day 2 Keynote: Works With 2024: IoT Challenges & Solutions Around the World
We announce the Matter Challenge winner, which was a joint program with Arduino and Mouser, followed by Adam Scraba, director of product marketing at NVIDIA, Niranjan Patil from Samsung Research India, and a panel with Jamie Gomez, the CEO of Habitat for Humanity of Metro Denver, about how IoT is delivering on its promise to transform lives by tackling pressing challenges around the world.
Now that Works With 2024 is in the books, it’s time to turn our attention to next year. We’ll never have more time to prepare than right now, and with the recent release of Matter 1.4, continued innovation in Bluetooth, Wi-Fi, and other foundational technologies that are driving our industry forward, we better get started.
AUSTIN, Texas, Dec. 3, 2024 /PRNewswire/ — Today Silicon Labs (NASDAQ: SLAB), a leader in secure, intelligent wireless technology for a more connected world, announced the SiWx917Y ultra-low power Wi-Fi® 6 and Bluetooth® Low Energy (LE) 5.4 modules.
As an extension of the successful Series 2 platform, these modules are designed to help device makers streamline the complex development and certification process for Wi-Fi 6 devices. The new SiWx917Y modules deliver breakthrough power efficiency while providing robust wireless connectivity, advanced security, and a full-featured application processor, reducing design challenges, product size, costs, and time-to-revenue for device makers. Pre-certified for global regulatory standards and equipped with an optimized antenna, the SiWx917Y modules eliminate the need for lengthy RF optimization and certifications.
“Wi-Fi for IoT has evolved significantly, creating exciting opportunities for innovation. To help end device makers accelerate their full potential, we developed the SiWx917Y Wi-Fi 6 modules,” announced Irvind Ghai, Vice President of Wi-Fi Solutions at Silicon Labs. “These pre-certified modules offer a streamlined solution, enabling manufacturers to easily integrate cutting-edge connectivity into their devices and focus on actual solution differentiation while reducing development costs.”
The modules are ideal for low-power Wi-Fi applications across industries, including smart homes, building automation, healthcare devices, industrial sensors, and asset tracking.
Versatile and Efficient SiWx917Y Modules Deliver Cutting-Edge Wireless Capabilities
The SiWx917Y modules integrate Wi-Fi 6, Bluetooth LE 5.4, an ARM Cortex-M4 application processor, a wireless network processor, large memory, and a rich set of peripherals in a compact 16 x 21 x 2.3 mm package. Key features include:
The modules’ intelligent power management enables connected sleep mode with as low as 20ÎĽA current with Target Wake Time (TWT) and 60-second keep-alive interval. This allows IoT devices like smart locks, thermostats, smart cameras, video doorbells, and industrial sensors to achieve multi-year battery life. The integrated ARM Cortex-M4 processor, large memory, and peripherals also enable sophisticated edge processing capabilities.
The module supports two operational modes: SiWG917Y for SoC (Wireless MCU) mode so customers can execute all application code in the Module’s ARM Cortex-M4 core, and SiWN917Y for NCP mode (Network Co-processor) so customers can execute their application on a separate MCU while the Wi-Fi module manages communication functions.
Meeting the Growing Demands for IoT Connectivity
The explosive growth of IoT devices is driving the need for more efficient and secure Wi-Fi solutions. With Wi-Fi-enabled low-power IoT applications increasing by up to one billion units annually, device makers face the challenge of integrating robust connectivity while addressing concerns about energy efficiency, security, and ease of development.
Availability
The SiWx917Y modules are now generally available for purchase. For more information on Silicon Labs’ SiWG917Y and SiWN917Y Wi-Fi 6 and Bluetooth LE modules, click here.
About Silicon Labs
Silicon Labs is a trailblazer in wireless connectivity for the Internet of Things. Its integrated hardware and software platform, intuitive development tools, and unmatched ecosystem support make Silicon Labs the ideal long-term partner in building advanced industrial, commercial, and home and life applications. Silicon Labs leads the industry in high performance, low power, and security with support for the broadest set of multi-protocol solutions.
SOURCE Silicon Labs
A trip to any major cybersecurity conference reveals vendors promoting the latest, cutting-edge cybersecurity solutions, and many people willing to pay top dollar for them. But a closer look shows that the average user, and even some small businesses, are being left behind.
The majority of cybersecurity tools are created for the industry itself, which only exacerbates the cybersecurity skills shortage that’s been going on for years. Many of these solutions are so complex that a cybersecurity staff needs years of experience and expertise to operate them. Small businesses are at a significant disadvantage here, which only increases their security risk. The expertise required also creates a higher barrier to entry for cybersecurity jobs. It’s similar to a drugstore offering only prescription medications when most customers need over-the-counter (OTC) options.
From the devices we carry and the buildings where we work to the millions of terabytes transmitted around the world every day, our world runs on wireless technology. With the arrival of Wi-Fi 7, a new era of connectivity is upon us, promising unprecedented speed, reliability, and innovation. Choosing the right partner to navigate this new chapter is crucial. Here is where Cisco stands out as your ideal choice.
Key features of Wi-Fi 7 and solutions from Cisco
1. Increased speed and capacity
Cisco Wi-Fi 7 solutions deliver speeds up to 46 Gbps, nearly four times faster than Wi-Fi 6, ensuring seamless performance for bandwidth-heavy applications like augmented reality (AR) and virtual reality (VR). This capacity allows for rich, lag-free user experiences.
2. Smart, immersive spaces with Cisco Spaces
Included with every wireless license, Cisco Spaces turns Wi-Fi 7 into the foundation of intelligent, connected spaces. With AI-powered 3D mapping, IoT services, and real-time asset tracking, businesses can create immersive experiences—think hospitals tracking critical equipment or offices guiding employees to available meeting rooms.
3. A reimagined, simplified licensing model
Cisco Networking Subscription introduces a streamlined approach to deploying and managing Wi-Fi 7 networks. This new model unifies network management, simplifying operations and allowing organizations to adapt seamlessly as their network needs evolve.
4. Multi-link operation (MLO)
A standout feature of Wi-Fi 7, MLO allows devices to use multiple frequency bands simultaneously. This capability enhances reliability and reduces latency, providing a consistent, high-performance experience. Cisco Wi-Fi 7 solutions leverage MLO to set a new standard for wireless networks.
5. Enhanced security across all bands
Cisco Wi-Fi 7 enforces advanced security protocols, moving beyond outdated encryption standards to reduce vulnerabilities and ensure your network remains secure and resilient.
Unique innovations for Wi-Fi 7
Cisco Wi-Fi 7 access points are engineered with the future in mind, ensuring that your network infrastructure meets current demands while being adaptable for the coming years. Our unified subscription and hardware provide unmatched flexibility, enabling a seamless wireless management experience across cloud, on-premises, and hybrid environments.
Moreover, the integration of ultra-wideband (UWB) radio technology allows Cisco Wi-Fi 7 access points to offer high-speed data transfer and centimeter-level location precision. This feature supports critical applications in logistics, healthcare, and manufacturing, enabling precise asset tracking and advanced location analytics.
Transformative potential spanning industries
Cisco Wi-Fi 7 solutions can unlock myriad new possibilities, with potential for:
A vision for a more connected world
These innovations and features contribute to a larger vision that Wi-Fi 7 will help bring to life: a world that is more connected, secure, and capable of delivering enhanced digital experiences. Cisco’s commitment to staying ahead of the curve with advanced technology, simplified operations, and robust security makes it the trusted partner for businesses looking to embrace the future of wireless connectivity.
 Intel’s corporate wireless local area network (WLAN) is crucial to employee productivity. If users experience poor radio frequency (RF) conditions, productivity can plummet while user frustration escalates. We have found that reliable WLAN service starts with good access point (AP) deployment—which, in turn, is the result of effective planning. But as you can read in our recent white paper, “Optimizing and Troubleshooting Wi-Fi Networks Using Client Analytics,” planning alone isn’t sufficient to achieve the network reliability we need.
Intel IT’s Best Practices for Avoiding Poor RF Issues
Intel IT has developed a few guidelines for ideal AP placement:
We estimate that these guidelines prevent poor RF coverage about 80% of the time, but they don’t always meet our goal of 99.999% coverage. It’s difficult to simulate internal walls, which can vary from cubicle panels to concrete. Also, APs use a dynamic power level that can change depending on the users’ physical distribution around each AP. Another problem is that room layouts might change between planning AP placement and installation. Therefore, after a third-party firm installs APs based on the above guidelines, we go the extra mile to validate that the installed APs provide the necessary coverage.
Traditional RF Coverage Validation Is Time-consuming and Costly
RF coverage validation is traditionally performed in one of two ways:
Not satisfied with either of these two options, a few years ago we developed an in-house alternative to walking the floor. Our customized software displays AP power levels and user counts per AP in a dashboard (see screenshot below). We can look for signs of low coverage—APs with a high power level and a high user count. In the following screenshot, a glance down the rows of data reveals that the AP named etb671y-aej76 (ninth row) meets these criteria.Â
 However, our in-house software wasn’t completely ideal. Every five minutes, we had to manually collect the data from the WLAN controller across the entire company. We also needed to develop sophisticated algorithms to eliminate non-prime-time data, define interesting values, and accommodate geographic regions’ differences (for example, in some regions, Friday is a working day; in others, it is not). With hundreds of thousands of APs installed worldwide, such manual efforts are nearly impossible.Â
This approach to network validation does not scale well and uses precious IT resources.Â
A Faster, Better Approach to Validation
Intel® Connectivity Analytics, recently developed in collaboration with Cisco and Intel’s Client Computing group, is a cost-effective, highly scalable alternative approach to network validation.
Prior to using Intel Connectivity Analytics, we could gather only AP data—there was no visibility into the client side of things. AP data could tell us about the number of users and transmit (Tx) power level, but we merely used this information as markers for low coverage. It wasn’t possible to measure the coverage directly from the client perspective.Â
In contrast, Intel Connectivity Analytics constantly gathers data from client devices themselves. The client data represents the actual client experience.
This solution provides granular driver-level wireless client insights for any client using Intel® Wi-Fi products while connected to a supported Cisco wireless network. The APs automatically collect the Wi-Fi telemetry sent from the clients and forward it securely to a Cisco Catalyst controller, Cisco Catalyst Center management platform, or a Cisco Meraki Cloud management platform. The solution then processes the data and presents network managers with intelligent reports and insights.
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Intel Connectivity Analytics provides an efficient, targeted approach that identifies low received signal strength indicator (RSSI) events (see screenshot below) that pinpoint users who are experiencing poor RF. We can explore the issue directly by examining the specific AP power level history and deployment without needing to collect and analyze vast amounts of data.
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By drilling down, we see that the same AP is the source of all the low RSSI events on a particular date (see screenshot below). Note: RSSI is measured in decibel milliwatts (dBm), where a larger negative number represents a lower signal strength. For example, an RSSI of -70 dBm is stronger than an RSSI of -85 dBm. An RSSI of -50 dBm is a strong signal, while -85 is very weak.Â
 Further drill-down shows that this AP is transmitting at the highest power level, suggesting insufficient coverage in the specific area.
Finally, floor map analysis discovered a lack of AP neighbors close to this AP, resulting in poor signal strength for clients.
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Intel Connectivity Analytics lets us quickly find low-coverage areas and pinpoint the cause. It eliminates the need to walk the floor or manually collect and analyze RF data from the entire company. We can now focus our efforts only where it matters.
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The time savings are enormous. On the client side, troubleshooting a connectivity issue without Intel Connectivity Analytics could take 10–15 minutes, and the IT administrator could fix only one client at a time. Intel Connectivity Analytics has helped mean time to repair drop significantly to 10–15 seconds, and the solution can simultaneously identify numerous problematic connections. For network issues, it might take days to diagnose what is causing a rash of connectivity problems. With Intel Connectivity Analytics, we can now discover the root cause of a problem in a matter of seconds. In addition, we no longer need to support our in-house tool or create internal custom scripts and automation jobs for collecting and managing client data.
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For information about how Intel IT uses Intel Connectivity Analytics to improve the Wi-Fi network user experience and network management efficiency, read the IT@Intel white paper, “Optimizing and Troubleshooting Wi-Fi Networks Using Client Analytics.”
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London, UK, December 3, 2024 — The Wireless Broadband Alliance (WBA), the global industry body dedicated to improving Wi-Fi standards and services, has today released an updated “Operator Managed Wi-Fi (OMWi): Reference Architecture and Requirements” technical report. This update includes enhanced technical and operational requirements and introduces open-source, OMWi-compliant implementations from partners such as the prpl Foundation, and RDK-B. It delivers a comprehensive framework for deploying and managing residential Wi-Fi, addressing global operator needs through the integration of key standards and open-source platforms.
The OMWi architecture integrates key industry standards, including Wi-Fi Alliance’s Wi-Fi EasyMesh™, Wi-Fi CERTIFIED Data Elements™, and Broadband Forum’s User Services Platform (USP) Data Models TR-369 and TR-181. These standards collectively ensure that the architecture is scalable and interoperable, guiding operators in engaging with equipment vendors on shared specifications.
The updated framework concludes Phase 2 of the OMWi program, defining a standardized reference architecture that streamlines Wi-Fi management by unifying data collection, network configuration, and optimization processes across systems, reducing dependence on fragmented, proprietary solutions.
Key industry players such as Airties, Nokia, Deutsche Telekom, prpl Foundation, MaxLinear, CableLabs, LGU+, RDK, and CommScope have actively demonstrated solutions based on the OMWi architecture, contributing to the development of a compliance mechanism.
The OMWi Framework addresses key needs for deploying and managing residential Wi-Fi to enable operators better manage the residential Wi-Fi experience for their customers:
Tiago Rodrigues, CEO of the Wireless Broadband Alliance, said: “The updated OMWi framework is a key step forward in helping operators better manage the residential Wi-Fi experience for their customers, which has become the principal way devices access the internet in the home. Introducing open-source OMWi compliant implementations will drive greater cross industry interoperability for data collection, remote management and mesh formation. The move away from countless proprietary standards will be cost-effective for operators and improve the end-user experience.”
Metin Taskin, WBA Board Member and CEO & founder of Airties, added: “Airties is proud to help lead this working group of industry leaders and share our expertise deploying operators’ managed Wi-Fi experiences across both RDK and prpl communities. This OMWi 2.0 report specifies the industry standards and open-source solutions to simplify integrations and deployments, enabling ISPs to focus more of their efforts on improving the quality of experience for their broadband customers. Ultimately, we recognize that is the key for operators to improve customer satisfaction, lower churn, reduce expenses, and increase revenues.”
Pedro Caldeira dos Santos, Executive Head of Broadband Products and Services, remarked:
“Deutsche Telekom is proud to contribute to the OMWi initiative, which marks a transformative step in the evolution of residential Wi-Fi. By integrating open standards and fostering cross-industry collaboration, the OMWi framework empowers operators to deliver a seamless, high-quality Wi-Fi experience to millions of customers worldwide. This effort underscores our commitment to innovation, interoperability, and ensuring that our customers enjoy the best in connectivity solutions.”
Dr. Leonard Dauphinee, VP & CTO of Broadband Group at MaxLinear, highlighted: “MaxLinear commends WBA’s efforts to coalesce multiple open standards from the broadband industry into a cohesive reference architecture for Operator-Managed Wi-Fi. MaxLinear is helping to commonize WBA’s architecture by developing a fully compliant open-source implementation of OMWi in the prpl Foundation.”
Justin Doucette, Nokia Head of Wi-Fi, added: ”Nokia is proud to co-chair the WBA OMWi Reference Architecture working group to fulfill the needs of CSPs as it relates to open standards in the Managed Wi-Fi market. Nokia recently deployed the world’s first production version of Corteca Home Controller with Singtel that supports end-to-end Wi-Fi management and optimization based on OMWi. By implementing open standards, Corteca allows CSPs to work in a multi-vendor environment with faster innovation cycles, to differentiate, improve user experience, increase ARPU, and reduce operating costs.”
Phase 3 to offer certification program for vendors and service providers
In Phase 3, expected to begin in 2025, WBA plans to launch a compliance program that will include an expanded telemetry component and an endorsed testing suite. This suite will offer a self-service test kit or authorized lab testing, providing vendors and service providers with an accessible path to OMWi certification. Certified organizations can assure customers of consistent, reliable functionality across OMWi-compliant networks, solidifying OMWi as an industry standard.
Learn how OMWi provides a comprehensive framework for deploying and managing residential Wi-Fi by downloading “Operator Managed Wi-Fi: Reference Architecture and Requirements” technical report, and visiting the WBA Resources pages of the Wireless Broadband Alliance website.
About the Wireless Broadband Alliance
Wireless Broadband Alliance (WBA) is the global organization that connects people with the latest Wi-Fi initiatives. Founded in 2003, the vision of the WBA is to drive seamless, interoperable service experiences via Wi-Fi within the global wireless ecosystem. WBA’s mission is to enable collaboration between service providers, technology companies, cities, regulators, and organizations to achieve that vision.
WBA undertakes programs and activities to address business and technical challenges, while exploring opportunities for its member companies. These initiatives encompass standards development, industry guidelines, trials, certification, and advocacy. Its key programs include NextGen Wi-Fi, OpenRoaming, 5G, IoT, Smart Cities, Testing & Interoperability, and Policy & Regulatory Affairs, with Member-led Work Groups dedicated to resolving standards and technical issues to promote end-to-end services and accelerate business opportunities.
Membership in the WBA includes major operators, service providers, enterprises, hardware and software vendors, and other prominent companies that support the ecosystems from around the world. The WBA Board comprises influential organizations such as Airties, AT&T, Boingo Wireless, Boldyn Networks, Broadcom, BT, Charter Communications, Cisco Systems, Comcast, HFCL, Intel, Reliance Jio, Telecom Deutschland, and Turk Telekom.
New WiFi 7 routers provide faster speeds, more coverage no matter how many devices are connected to a home WiFi network
Kirkland, Washington (November 19, 2024) – Ziply® Fiber, home to America’s Fastest Home Internet, today announced the introduction of the most advanced home WiFi experience available – WiFi 7 – now ready for installation across the company’s entire four-state, fiber-optic footprint. Starting today, along with the best network, new customers who sign-up for Ziply Fiber’s 1, 2, 5 or 10 Gig service may lease the company’s new WiFi 7 TP-Link router which will provide the fastest WiFi available. Customers will also enjoy the bonus of knowing this new service from Ziply Fiber helps solve one of the biggest pain points in American households today.
According to the recent “How Americans are Using the Global Internet” study conducted by OnePoll, 70 percent of consumers said they experience connection issues with their home WiFi networks and one-third of respondents reported that an unreliable WiFi connection is the biggest cause of stress at home. Today’s introduction of WiFi 7 from Ziply Fiber helps solve both of those issues.
“Ziply Fiber’s new WiFi 7 experience is a gamechanger when it comes to speed, capacity, latency and overall performance for home WiFi,” said Harold Zeitz, CEO of Ziply Fiber. “People have been saying they want to connect more devices, have better coverage throughout their homes and get faster speeds over WiFi, and today they can have all of that and more on the nation’s fastest and most reliable network.”
Whole Home WiFi Now Included
In addition, Ziply Fiber’s Whole Home WiFi service is now included with the router lease for all its multi-gig plans, just as it has been with its Gig, Fiber 300 and Fiber 100 plans. Whole Home WiFi ensures a quality WiFi signal and internet connection throughout a customer’s entire home. Ziply Fiber’s technicians perform a home WiFi check to assess the strength of WiFi service and look for any WiFi dead zones during installation. After the assessment, the technician will install the WiFi 7 router in the best spot to provide the customer with optimal WiFi coverage in their homes.
WiFi 7 Delivers Speed, Capacity and Performance
WiFi 7 delivers speeds faster than both WiFi 6 and WiFi 6E devices. The new WiFi 7 router options support symmetrical speeds up to 10 Gbps for wired connections and up to 3.5 Gbps over WiFi.
Ziply Fiber’s new WiFi 7 service also allows customers to connect more devices simultaneously without slowing down or experiencing lag, meaning increased capacity with lower latency, which is optimal for streaming, gaming, video calls and more.
WiFi 7 enhances performance overall, especially in dense environments where many networks overlap. It reduced interference and boosts signal quality, leading to better coverage throughout the home. WiFi 7 is particularly effective in larger homes, those with unusual layouts or more than two stories, or that have interior brick walls, which are normally susceptible to WiFi dead zones.
“As one of the first to bring affordable Wi-Fi 7 routers to market, we are pleased to collaborate with Ziply Fiber to deliver the latest in wireless networking technology,” said Jeff Barney, President, TP-Link Systems Inc. “With more Wi-Fi 7-enabled devices entering the market, it’s vital that consumers have access to fast, reliable connectivity, without compromising on quality or cost.”
About Ziply Fiber
Ziply Fiber is home to America’s Fastest Home Internet – 50 Gig. Called “America’s undisputed leader as the fastest home internet provider” and “the fastest internet provider nationwide” by CNET, and “The Fastest ISP in the Northwest” by HighSpeedInternet.com, Ziply Fiber is a local, Northwest-based company headquartered in Kirkland, Washington, with major offices in Everett, Washington; Beaverton, Oregon; and Hayden, Idaho. Most of Ziply Fiber’s executive team, which consists of former executives from AT&T, CenturyLink, and Wave Broadband, have lived and worked in the Northwest for the majority of their careers. That local ownership and market familiarity is an important part of the company mindset and culture. Ziply Fiber’s primary service offerings are Fiber Internet and phone for residential customers, Business Fiber Internet and Ziply Voice services for small businesses, and a variety of Internet, networking, and voice solutions for enterprise customers. The company continues to support Ziply Internet (DSL) customers, and its TV customers in Washington and Oregon. A full listing of products and services can be found at ziplyfiber.com.
About TP-Link
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
About the Study
The “How Americans are Using the Global Internet” study was conducted by OnePoll on behalf of NETGEAR between November and December 2022 and surveyed more than 2,000 consumers across the United States on their experience with WiFi and connected devices in the home, what their online habits are, and which factors they view as important to maintaining a quality online experience. The survey was posed to OnePoll’s group of general population respondents and remained open until 2,000 survey responses were complete.
San Jose, Calif. – November 12, 2024 – NETGEAR®, Inc. (NASDAQ: NTGR), the leading provider of networking products that power businesses of any size, today announced the launch of Engage 2.0, a major upgrade to the powerful platform designed to streamline management of audiovisual (AV) networks. NETGEAR Engage™ 2.0 is free and available to download starting today.
The convergence of AV and IT environments and return of large-scale and mobile events and experiences continue to change the way AV systems are used, and the impact is significant. AV over IP brings complexity to commercial, broadcast, or residential installers when it comes to managing Ethernet switches, routers, and WiFi access points. For example, detecting Ethernet switches and access points deployed across a network requires a great deal of manual effort. Additionally, updating firmware on multiple devices is time consuming, and proper configuration of AV networks can be cumbersome. Now that the network is the central AV fabric, an improper setup can ruin the entire AV experience.
Given these challenges, a powerful central management system is critical. The new NETGEAR Engage 2.0, a free software download, provides a centralized and user-friendly way to manage AV networks. By providing AV network, router, and WiFi controllability under one platform, users gain more seamless configuration and management for any installation.
“With almost three decades of network leadership, we’re constantly innovating to simplify AV and WiFi connectivity and provide a more seamless management experience,” said Laurent Masia, Senior Director of Product Line Management, Managed Switches, at NETGEAR. “The new Engage 2.0 software delivers expansive, unified control features for even the most complex AV network installations.”
Engage 2.0 allows for effortless WiFi control in AV fixed installations with touch panels and tablets connecting to ad-hoc wireless networks, enhancing the control of AV endpoints across VLANs. For large events, the platform allows installers to create temporary WiFi guest networks to provide a robust WiFi solution for mobile studios or crews, ensuring guests stay connected. For residential settings, the enhanced capabilities streamline AV deployments allowing AV system integrators to manage both AV systems and home WiFi networks.
Additional Engage 2.0 WiFi features include:
To learn more, visit https://www.netgear.com/business/.
About NETGEAR, Inc.
Founded in 1996 and headquartered in the USA, NETGEAR® (NASDAQ: NTGR) is a global leader in innovative networking technologies for businesses, homes, and service providers. NETGEAR delivers a wide range of award-winning, intelligent solutions designed to unleash the full potential of connectivity and power extraordinary experiences. For businesses, NETGEAR offers reliable, easy-to-use, high-performance networking solutions, including switches, routers, access points, software, and AV over IP technologies, tailored to meet the diverse needs of organizations of all sizes. NETGEAR’s Connected Home products deliver advanced connectivity, powerful performance, and enhanced security features right out of the box, designed to keep families safe online, whether at home or on the go. More information is available from the NETGEAR Press Room or by calling (408) 907-8000. Connect with NETGEAR: Twitter, Facebook, Instagram and the NETGEAR blog at NETGEAR.com or NETGEAR Press Room or by calling (408) 907-8000.
©2024 NETGEAR, Inc., NETGEAR and the NETGEAR logo are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its affiliates in the United States and/or other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s). The information contained herein is subject to change without notice. NETGEAR shall not be liable for technical or editorial errors or omissions contained herein. All rights reserved.
Source: NETGEAR-G
– Opens new East Asian office, based in Tokyo, to help ISPs improve the quality of home connectivity in order to retain customers, lower operating costs, and increase broadband revenue
– Follows Airties’ entry into South Asia earlier this year with AI software innovation center in Bangalore, India
Tokyo, Japan & Paris, France – November 19, 2024 – Airties, a global leader of AI-driven software that improves the home connectivity experience for ISPs, today announced the appointment of John Lancaster-Lennox, former Representative Corporate Officer and President of Nokia Japan, to lead Airties’ expansion efforts across Asia. Mr. Lancaster-Lennox will oversee a new regional office based in Tokyo designated to serve Airties’ customers and partners throughout the region.
Broadband service providers rely upon Airties’ software for the ongoing optimization of their customers’ broadband experience to help reduce churn, lower operating costs, increase revenue, and innovate in new ways. Airties’ customer experience platform includes Smart Wi-Fi software for gateways; Airties Cloud and its companion app; Airties Orbit, a continuous test automation platform; and Wi-Fi mesh extenders. In addition to its new Tokyo office, Paris-based Airties has offices across Europe and the United States, and opened a new AI software innovation R&D center based in Bangalore, India earlier this year.
“We see a growing opportunity in Japan, and across Asia, which is why we are investing more in the region and why we sought out a proven leader like John Lancaster-Lennox,” said Metin Taskin, CEO and founder of Airties. “John has both the in-market experience and leadership skills to help us effectively serve ISPs across Asia, and we look forward to having him oversee our efforts across the region. In mature high-speed broadband markets, ensuring the quality of the home broadband experience is the key to customer satisfaction and retention, and Airties is here to help make that happen.”
“I am incredibly proud to join Airties at such an exciting time in the broadband industry,” said John Lancaster-Lennox, Executive Vice President and General Manager of Asia at Airties. “Airties’ value goes far beyond providing Smart Wi-Fi; it fundamentally helps ISPs solve the most pressing business issues of the day: reducing churn, lowering operating expenses, increasing revenue, and driving innovation. I am eager to help deliver all of these benefits to customers and lead our growth across Asia.”
Prior to joining Airties, Lancaster-Lennox spent 18 years at Nokia in various leadership positions across Asia, including roles in Japan, Malaysia, Indonesia, Singapore, Thailand, and most recently served as President and Representative Corporate Officer of Nokia Japan. Earlier in his career, he also held management roles at Bechtel and Open Mobile. In his new role at Airties, Lancaster-Lennox will report to Airties’ CEO and founder, Metin Taskin.
Airties’ AI-driven customer experience platform helps ISPs observe, diagnose, and fix in-home connectivity issues automatically or through actionable recommendations. By personalizing the customer experience and optimizing home connectivity, it is designed to help improve customer satisfaction and reduce churn. Airties leverages data-driven insights to help ISPs grow revenue and deliver a premium managed broadband experience to consumers. Key software solutions include:
Airties has received many prestigious industry awards for its innovations, including: “Best Home Wi-Fi Solution Award” from Broadband World Forum; “Best Wi-Fi Service Provider Solution” and “Best Home Wi-Fi Product” awards from Wi-Fi NOW; “Best Wi-Fi Innovation” and “Best-In Home Wi-Fi Network” awards from Wireless Broadband Alliance; “Best Broadband Customer Experience” from Cable & Satellite International; and numerous others. Additional information about Airties can be found at: www.Airties.com or the company’s new Japanese-language site at https://airties.jp.
As the holiday season approaches, businesses everywhere are gearing up for one of the most lucrative times of the year. Holiday shoppers are on the hunt for the best deals, exciting experiences, and convenient shopping options. But how can businesses stand out in this busy market? Wi-Fi marketing offers a powerful and unique way to engage holiday shoppers, drive sales, and build lasting customer relationships.
Here are some impactful strategies for using Wi-Fi marketing to maximize your business’s success this holiday season:
1. Offer a Festive Welcome with Customized Captive Portals
When customers connect to your store’s Wi-Fi, their first impression is crucial. A well-designed, festive captive portal can help set the holiday mood and promote your brand. Add eye-catching seasonal banners, holiday messages, and quick access to your latest promotions, discounts, or holiday event announcements on your GoZone WiFi custom captive portal. This portal serves as a powerful tool to showcase your seasonal offerings before shoppers even start browsing.
Quick Tip: Create different captive portals for key holiday events, like Black Friday, Christmas, and New Year’s, to keep your messaging relevant and timely. Use GoZone’s Splash Page Scheduler to “set it and forget it”!
2. Capture Customer Data for Holiday Remarketing
Holiday shoppers often make quick, spur-of-the-moment purchases, but you can leverage Wi-Fi marketing to keep them engaged beyond a single visit. By capturing email addresses, demographics, and interests through Wi-Fi login options, you’re gathering valuable insights to follow up with holiday offers, event invitations, and loyalty incentives.
Pro Tip: Use the collected data to segment your audience for targeted holiday email campaigns and personalized messaging. Your December shoppers may become loyal customers for the rest of the year with the right follow-up.
3. Run Exclusive In-Store Offers and Discounts
The holidays are a time when customers are actively looking for deals. Reward customers who connect to your Wi-Fi network with exclusive, in-store offers or digital coupons they can redeem during their visit. This not only adds value to their experience but also encourages purchases.
Example Campaign: After connecting to the Wi-Fi, use the URL redirect for customers to receive a message offering them a “10% discount for today only” or a special discount code. This gives customers an immediate incentive to make a purchase before they leave.
4. Encourage Social Sharing for Greater Reach
During the holiday season, people are more inclined to share festive moments and shopping finds with their friends and family. Through your Wi-Fi marketing platform, encourage customers to follow and tag your business on social media, and reward those who do with holiday perks or a chance to win prizes.
Pro Tip: Create a holiday-specific hashtag, run a photo contest, or offer a giveaway for customers who tag you in their posts. This extends your reach organically and can bring new holiday traffic into your store.
5. Showcase Holiday Gift Guides and Trending Products
Many shoppers enter stores with general ideas but aren’t sure what they want. Use your captive portal to display a holiday gift guide, seasonal trends, or bestsellers. This instantly gives customers shopping inspiration and guides them toward making a purchase.
Effective Strategy: Showcase gift ideas with Automated Marketing Campaigns for different recipients (e.g., “Gifts for Him,” “Gifts Under $50”) to cater to a wider range of shoppers and make their decisions easier.
6. Offer Premium Wi-Fi for Increased Time in Store
Consider offering a tiered Wi-Fi experience to encourage shoppers to stay longer. Provide basic free access and then offer a premium experience with faster speeds for those who sign up for an account, make a purchase, or engage with a short promotional video with Ads4WiFi. This strategy keeps customers in-store longer, where they’re likely to discover more items.
7. Collect Customer Feedback for Post-Holiday Improvements
The holiday season provides valuable insights into your customers’ preferences and behaviors. Leverage Wi-Fi marketing to request feedback from shoppers regarding their holiday experience with your brand. This will give you a jumpstart on areas of improvement and help you identify trends and preferences that can guide your future offerings.
Quick Win: Add a quick survey or feedback form that pops up as customers disconnect from Wi-Fi, offering them a small incentive, like a discount on their next visit, to encourage participation.
