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PARIS, France – AMMAN, Jordan – January 23rd, 2025 – SoftAtHome and Orange Jordan announced the imminent deployment of the world’s first fully prpl-based broadband solution with a home gateway and Wi-Fi repeater powered by prplWare and complementary SoftAtHome products.

The new home gateway and Wi-Fi repeater are powered by prplWare, which includes the prplOS and prplMesh.

prpl extends the Orange device’s shelf life and brings operators greater independence from hardware constraints to deliver new and innovative services. Through this project, SoftAtHome enabled five critical advantages promoted by the prpl Foundation, including higher velocity by de-complexifying Gateway stack integration onto multiple platforms, a focus on service-driven innovation, enabling proprietary differentiation from a 3rd-party services ecosystem, API harmonization through collaboration and convergence to help scale up businesses, open source to improve testing and avoid duplication and wasted efforts, and cultivating a community.

Orange Jordan’s new gateway offers fiber connectivity and delivers the advantages of Wi-Fi6E. For this project, prplWare was extended with several critical operator features such as VoIP, Wi-Fi repeater, API migration, all the while keeping compatibility with the existing infrastructure, etc.

prplMesh already brings Wi-Fi management capabilities and hardware abstraction. SoftAtHome added smart Wi-Fi algorithms, such as Wi-Fi repeater management, packet prioritization, intelligent channel selection, remote device management, and enhanced security features with the Wifi’ON Product running on top of prplWare.  

 

Orange Jordan commented on this agreement saying: “At the outset of this project, we were looking for a software solution that leveraged our installed base of devices while simultaneously preparing an exciting future of services for our broadband subscribers. SoftAtHome exceeded our expectations with this prpl-based advanced solution and their extensive expertise.” 

Orange Group said, “Orange Jordan is the first within the Orange Group to deploy a prpl-based home gateway solution, which is the result of Orange Group’s investment in prpl open-source solutions. The whole operator community will benefit from access to new home gateway-based services.”

Arnaud Bellivier de Prin, CEO at SoftAtHome, said, “I am proud that our teams have delivered the world’s first prpl-based solution deployed simultaneously on the home gateway and Wi-Fi repeaters and grateful to Orange Jordan for their continued trust in SoftAtHome and for paving the prpl way for our club of operators.”

 

About SoftAtHome

SoftAtHome is an independent software provider with seven critical solutions: broadband (Connect’ON), Wi-Fi (Wifi’ON), security (Secure’ON), smart home (Things’ON), video (Watch’ON), analytics and QoE monitoring (Eyes’ON), and a gateway Appstore environment (Orchestr’ON). SoftAtHome’s solutions power over 30 million connected homes globally, delivering unmatched broadband, Wi-Fi, and smart home experiences. With its focus on energy efficiency and open-source communities like prpl, SoftAtHome continues to innovate for the future of the connected home.

For more information: www.softathome.com or [email protected]

Press Contact:
Marta Twardowska-Rienks for SoftAtHome

E: [email protected] – M: +31 621-184-585 – LI: SoftAtHome

About Orange Jordan

Orange Jordan is one of the subsidiaries of Orange Global Group, which is present in 26 countries around the world. Orange Jordan operates in line with the Group’s strategy “Lead the Future”, and through its positioning as a Responsible Digital Leader, it supports the national digital transformation vision. Orange Jordan prioritizes community service, and in this context, it implements a comprehensive CSR strategy that revolves around 4 pillars including digital education, digital inclusion, entrepreneurship, climate, and environment.

Orange Jordan, with more than 1600 employees in 301 shops and locations across Jordan, strives to provide the best customer experience through an integrated set of digital solutions including fixed, mobile, internet, data, and Smart Life Solutions to around 4.1 million customers in Jordan.

Orange Jordan’s solutions are comprehensive as they serve businesses in addition to individuals under its sub-brand Orange Business.

Orange Jordan inspires by its values namely transparency, agility, results-oriented, customer centricity, collaboration, caring, and excellence.

To learn more about us, please visit our website: www.orange.jo.

Imagine coming home to one that knows you as well as you know it. It’s a future where your living space doesn’t just respond to commands but anticipates your needs and subtly adapts to your routine. That’s where we’re headed—a future where the smart home feels less like a collection of devices and more like an extension of you, and your family.

Generative AI is one of the major innovations helping us reach this future. MediaTek’s Genio IoT platform is already leading the way by making AI-driven interactions more natural and responsive. Picture a personal assistant who’s helpful and empathetic, even providing companionship for elderly family members. And now, with natural language interaction, you won’t need to memorize specific commands or tap through multiple screens; you can simply speak naturally, and your devices will accurately interpret, understand and respond. This isn’t just tech—it’s a new level of human connection and comfort right in your living room.

This transformation intends to elevate connected homes into truly autonomous living spaces. And it’s happening faster than many realize; soon, your home recognizes when you decide to go to bed, for example, and will automatically adjust the lighting, secure doors, and even optimize the temperature throughout each room without needing a second thought from you. Think of it as a silent virtual assistant, always there but never in the way, adapting quietly to your needs.

And as homes become more connected, they need to be harmoniously integrated. We know how frustrating it can be when gadgets don’t play well together. MediaTek is committed to ensuring that whether it’s the security cameras, sensors, thermal control systems, a smart hub, plus all your smartphones, tablets, laptops, PCs, smart TVs, and everything else – all your devices must always connect reliably, and communicate seamlessly across platforms. It’s smart living made simple.

Finally, personalization will be at the heart of tomorrow’s smart homes. Imagine that your home learns from you—adjusting the lighting and music as you wind down for the evening, or planning your workouts based on what you did, or didn’t do last week! It’s a world where every piece of tech aligns with your unique lifestyle, making each day a little more tailored to you.

At MediaTek, we believe that the future of smart homes is one where technology moves quietly to the background, working smoothly and intuitively to elevate your daily life. We’re building the foundations today so that, tomorrow, you won’t just have a smart home—you’ll have an intelligent, personalized space that truly feels like yours.

Learn more about our featured products:

Dulles and Reagan airports join Ads4WiFi to boost revenue from their free Wi-Fi networks, enhancing passenger experience and supporting operations.

WASHINGTON D.C., DC, UNITED STATES, January 14, 2025 /EINPresswire.com/ — Dulles International Airport (IAD) and Reagan National Airport (DCA) are excited to announce their participation in Ads4WiFi, a digital out of home (DooH) Wi-Fi advertising marketplace. This collaboration aims to drive advertising revenue into the airports, helping to offset the costs associated with operating their free passenger Wi-Fi networks.

By joining the Ads4WiFi marketplace, these airports can now display targeted advertisements to passengers as they log in to the free Wi-Fi networks. This innovative approach allows the airports to stay in control of their concessions without needing the expertise to broker advertising contracts or deliver campaigns.

Ads4WiFi provides a robust platform that manages the entire process, ensuring a smooth and efficient experience for both the airports and their passengers.

“GoZone’s business model provides a great service to meet the needs of this time-constrained industry. We’re excited and hopeful for the future with this new partnership!” said Anthony Balestrino, Business Development Lead of MWAA Labs. “This collaboration allows us to maintain control over our concessions and focus on delivering a high-quality experience for our travelers.”

One of the key benefits of this partnership is that Ads4WiFi offers the airports the option to use their platform to manage advertising campaigns at no additional charge if they do not have an existing solution. This flexibility ensures that the airports can maximize their advertising potential without incurring extra costs.

“We are proud to support Dulles and Reagan National in their efforts to generate additional revenue through our platform,” said Todd Myers, CEO of GoZone WiFi that powers the Ads4WiFi marketplace. “Our goal is to provide a user-friendly solution that enables airports to earn added revenues without any additional hardware or software fees.”

Passengers at these airports can expect to see a variety of engaging advertisements as they connect to the free Wi-Fi networks, enhancing their overall travel experience while supporting the airports’ operational costs. The Ads4WiFi marketplace enables brands and DooH-focused ad agencies a single source to help broker and facilitate campaign delivery no matter who owns or operates the property.

Airports that are interested can visit https://www.ads4wifi.com/venues/airports. Brands and ad agencies can visit https://www.ads4wifi.com/advertisers for additional information.

About Ads4WiFi
Ads4WiFi, powered by GoZone WiFi, is an advertising marketplace that connects advertisers with aggregated Wi-Fi networks in high-traffic locations such as airports, shopping malls, and public transportation hubs. The platform provides a seamless solution for managing and delivering targeted advertising campaigns, helping their partners generate additional revenue while enhancing the user experience.

About MWAA Labs
MWAA Labs, the technology innovations team of the Metropolitan Washington Airports Authority, has been addressing airport challenges since 2013. Using their two airports as testing grounds, they develop and refine solutions with input from customers and partners. Their notable success includes veriScan, a biometric traveler verification system acquired by Pangiam in 2021. MWAA Labs values community collaboration and specializes in cloud services, AI, IoT, and more to enhance the travel experience. Learn more at mwaalabs.com.

 

Austin, TX and Washington, D.C. – January 20, 2025– Wi-Fi Alliance® congratulates Olivia Trusty on her nomination to serve as a Commissioner at the Federal Communications Commission (FCC). Her extensive experience in telecommunications policy and public service will be instrumental in shaping the future of connectivity in the United States.

As the FCC continues to play a pivotal role in advancing connectivity benefits, Wi-Fi Alliance looks forward to working with Ms. Trusty and her colleagues to ensure that Wi-Fi® remains an essential enabler of the U.S. digital ecosystem — powering industries, public services, and next-generation applications such as healthcare, education, smart infrastructure and beyond.

Wi-Fi Alliance stands ready to collaborate with Commissioner-designate Trusty and the FCC to promote policies that foster investment, innovation, and connectivity for all Americans.

About Wi-Fi Alliance®  |  www.wi-fi.org
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Follow Wi-Fi Alliance:
wi-fi.org/beacon
wi-fi.org/signal
facebook.com/wificertified
twitter.com/wifialliance
linkedin.com/company/wi-fi-alliance
youtube.com/wifialliance

The European Union’s introduction of NIS2 marks a significant evolution in cybersecurity regulation, building upon and expanding the original Network and Information Security Directive.

NIS2 Directive Explained: Strengthening Network Security

As a comprehensive framework for securing Europe’s digital infrastructure, the directive establishes stringent requirements for essential and important services, fundamentally transforming how organizations must approach their security responsibilities. (European Union) EU member states must implement through legislation the enforcement of the NIS2 directive. But what does NIS2 mean for your network, and how can you ensure compliance with its requirements?

The EU NIS2 Directive is a comprehensive update to the original NIS Directive to improve critical infrastructure security. NIS2 addresses the limitations of its predecessor (NIS) by expanding scope, harmonizing incident reporting, and enforcing stricter penalties for non-compliance up to 2% of a company’s global annual revenue or €10 million.

What is NIS2 and what are its key features?

Targeting a wider range of organizations, NIS2 now applies to essential entities that support sectors like energy, healthcare, financial services, and important entities addressing sectors such as postal and courier services, manufacturing, and data center operations.

The objective is to mandate that public and private entities across these sectors adhere to a uniform standard of cybersecurity capabilities to mitigate potential threats that could disrupt key societal services, basic necessities, and functions or compromise sensitive data. Companies that supply or support these essential and important entities may also need to comply with NIS2 directives.

Overview of NIS2 Cybersecurity Requirements

NIS2 establishes a comprehensive framework for an overall level of cybersecurity, built around four core pillars: risk management, incident handling, business continuity, and information sharing. These pillars are supported by ten detailed categories, which can be distilled into the following key requirements:

  • Risk Management and Cybersecurity Policies: Organizations must develop and maintain comprehensive cybersecurity risk management measures and frameworks incorporating regular risk assessments, threat modeling, and clearly documented security policies. These frameworks should adapt to emerging threats and evolving business needs.
  • Incident Reporting and Response: Any cyber incident that could have a significant impact on services or compromise data must be reported within 24 hours as an “early warning,” emphasizing the urgency of a swift, well-coordinated response; this is just an example of required NIS2 incident response capacities in the evolving cybersecurity threat landscape.
  • Business Continuity and Crisis Management: Entities plan for how they intend to ensure business continuity in case there is a major cyber incident and how they will recover quickly in the aftermath.
  • Supply Chain Security: Acknowledging that suppliers are often a weak link, NIS2 mandates enhanced scrutiny of third-party security standards.
  • Data Integrity and Confidentiality: Measures to protect data integrity and confidentiality are essential, aligning with data protection laws like GDPR to avoid unauthorized access or breaches.

NIS2 Directive and a Company’s Network Security

NIS2 mandates must be reflected in a company’s approach to network security. With expanded legal measures, the mandate that NIS2 be incorporated into EU member state national law, and the inclusion of more sectors, organizations who support essential or important business, or are themselves essential or important businesses, are now accountable for meeting a high common level of cybersecurity standards. This accountability should be reflected in cyber resilience throughout the network architecture and infrastructure.

Does the NIS2 Directive apply just to Information Systems and Cloud?

While network security measures are crucial to NIS2 compliance, the directive’s scope extends far beyond information systems or cloud computing. It requires active engagement from C-level executives and board members who must oversee security governance, build organizational awareness, and ensure accountability. This includes strategic cooperation on incident response, security awareness and training, and facilitating cross-border information sharing across all organizational levels.

What are the Essential Controls for NIS2 Compliant Network Security?

With the broad focus of NIS2, the network is still a central focus and implementation area for cybersecurity controls, access control and management, incident identification and response, and many other security requirements that can help with a company’s NIS2 compliance. Specifically, NIS2 requires network security controls that focus on prevention, detection, cyber crisis management, and recovery. Here are some key controls that must be implemented across multiple network layers:

  • Network Segmentation: Separating networks into distinct zones prevents attackers from moving laterally across systems, limiting the potential damage of a breach.
  • Access Controls: Enforcing strong identity verification and role-based access to enforce that only authorized personnel can access sensitive areas of the network.
  • Intrusion Detection and Prevention Systems (IDPS): These tools help monitor network traffic for unusual activity, intended to stop potential threats before they escalate.
  • Security Audits and Vulnerability Assessments: Continuous security checks enable organizations to identify and address weak spots before they’re exploited.
  • Endpoint Detection and Response: EDR solutions allow for real-time monitoring and faster detection of compromised devices within the network.
  • Incident Response Planning and Training: A well-documented incident response plan, coupled with regular training, ensures that employees understand how to respond to an incident swiftly and effectively.

The Importance of Network Security

As organizations increasingly rely on complex digital infrastructures to manage sensitive data and essential operations, network security has become one of the cornerstones of effective information system security. Effective network security protects the confidentiality, integrity, and availability of data—a triad critical for maintaining trust with customers, partners, and regulatory bodies. Implementing the right controls and best practices, from granting and authenticating access and threat detection to documented and practiced incident response management, companies can use strong network security to reduce the threat landscape and the need to utilize incident response plans.

Network security breaches have real-world consequences, so a properly implemented and secure network architecture is fundamental. Network compromises can cause cascading effects, impacting not just the organization itself but also its customers, partners, and the broader industry. A secure network minimizes disruptions, shields critical data from unauthorized access, and provides a foundation for achieving compliance with NIS2 and other international standards.

data-breach-NIS2-blog

Conclusion

NIS2 marks a significant transformation in European cybersecurity, introducing rigorous standards and embedding accountability throughout every level of organizational security infrastructure. For organizations, this means not just fulfilling compliance requirements but building a security-first culture that values and prioritizes robust network architecture and defenses. By implementing essential controls, companies can establish resilience and responsiveness, meeting NIS2’s requirements while protecting their networks from increasingly sophisticated cyber threats. Network security is not just a technical necessity but a business imperative, required for both operational continuity and sustained trust in doing business.

Increasing use of artificial intelligence and machine learning to enhance performance, security and manage networks will be a key trend over the next 12 months.
Zyxel Networks is predicting that AI and machine learning will play a much more significant role in managing the efficiency, performance and protection of networks in 2025. Other key trends will see the accelerated adoption of WiFi 7, further uptake of multi-gig switching, and the continued integration of security into the network.

 

The forecasts are made in a blog post by Kevin Drinkall, Director – Marketing and GTM Strategy, EMEA at Zyxel Networks, and a podcast featuring Kevin and other Zyxel Networks experts.

 

In the blog post, Kevin emphasises the influence that AI will have in driving advances and improving user experiences, stating: “AI is what everyone will be talking about (again) in 2025. But the underlying trends will be all about meeting higher bandwidth demand, future-proofing and protecting investment, and finding ways to manage networks more efficiently and effectively.”
Zyxel Networks has been using AI for some time to improve the self-diagnosis and healing capabilities of its products. It also gathers information from installed devices and analyses the data using AI tools, feeding this information directly into R&D and helping focus efforts on areas that will have the most positive impact. AI will also help improved network security and make it easier and faster to diagnose and troubleshoot issues.

 

Kevin sets out his expectations for strong growth in WiFi 7 uptake, predicting that it will become the dominant standard, leaving WiFi 6 as the budget-friendly option. “Customers will choose WiFi 7 for its superior bandwidth, low latency and the additional future-proofing and investment protection it provides.”
An acceleration in multi-gig switches is also on the cards, he says, largely driven by WiFi 7 adoption. Zyxel Networks is planning to launch its first switch that provides 25G on network ports and up to 100G on the uplink in 2025.

 

All of these developments will also fuel further growth of managed services and activation of Zyxel Networks’ Nebula cloud management platform. This allows administrators and managed services providers to remotely configure, monitor and manage Zyxel Networks devices. Nebula was the fastest-growing area of the company’s business last year and is expected to grow further in 2025.
The move to managed services – for both the network and security – makes sense both for the end user organisations using networks and for MSP partners, says Kevin. “It means that there is no need to have someone in-house who is responsible for network management and cybersecurity – it can be left to a dedicated expert to keep watch over the network from a distance.”

 

In the podcast, Kevin discusses all these trends with Michel Nicolai, EMEA Senior Regional Sales Engineer; Hugh Simpson, EMEA Marketing Development Manager – Wireless; and Luke Harley, EMEA Market Development Manager – Switch.
To read the full version of the blog visit https://www.zyxel.com/global/en/blogs/ai-and-wifi-7-become-the-agents-for-change-the-key-trends-in-networking-for-2025.
The podcast can be found at https://www.buzzsprout.com/2152480/episodes/16412621-looking-ahead-at-the-trends-in-2025.

The European Union’s introduction of NIS2 marks a significant evolution in cybersecurity regulation, building upon and expanding the original Network and Information Security Directive.

NIS2 Explained: A Framework Strengthening Network Security

As a comprehensive framework for securing Europe’s digital infrastructure, the directive establishes stringent requirements for essential and important services, fundamentally transforming how organizations must approach their security responsibilities. (European Union) EU member states must implement through legislation the enforcement of the NIS2 directive. But what does NIS2 mean for your network, and how can you ensure compliance with its requirements?

The EU NIS2 Directive is a comprehensive update to the original NIS Directive to improve critical infrastructure security. NIS2 addresses the limitations of its predecessor (NIS) by expanding scope, harmonizing incident reporting, and enforcing stricter penalties for non-compliance up to 2% of a company’s global annual revenue or €10 million.

What is NIS2 and what are its key features?

Targeting a wider range of organizations, NIS2 now applies to essential entities that support sectors like energy, healthcare, financial services, and important entities addressing sectors such as postal and courier services, manufacturing, and data center operations.

The objective is to mandate that public and private entities across these sectors adhere to a uniform standard of cybersecurity capabilities to mitigate potential threats that could disrupt key societal services, basic necessities, and functions or compromise sensitive data. Companies that supply or support these essential and important entities may also need to comply with NIS2 directives.

Overview of NIS2 Cybersecurity Requirements

NIS2 establishes a comprehensive framework for an overall level of cybersecurity, built around four core pillars: risk management, incident handling, business continuity, and information sharing. These pillars are supported by ten detailed categories, which can be distilled into the following key requirements:

  • Risk Management and Cybersecurity Policies: Organizations must develop and maintain comprehensive cybersecurity risk management measures and frameworks incorporating regular risk assessments, threat modeling, and clearly documented security policies. These frameworks should adapt to emerging threats and evolving business needs.
  • Incident Reporting and Response: Any cyber incident that could have a significant impact on services or compromise data must be reported within 24 hours as an “early warning,” emphasizing the urgency of a swift, well-coordinated response; this is just an example of required NIS2 incident response capacities in the evolving cybersecurity threat landscape.
  • Business Continuity and Crisis Management: Entities plan for how they intend to ensure business continuity in case there is a major cyber incident and how they will recover quickly in the aftermath.
  • Supply Chain Security: Acknowledging that suppliers are often a weak link, NIS2 mandates enhanced scrutiny of third-party security standards.
  • Data Integrity and Confidentiality: Measures to protect data integrity and confidentiality are essential, aligning with data protection laws like GDPR to avoid unauthorized access or breaches.

NIS2 Directive and a Company’s Network Security

NIS2 mandates must be reflected in a company’s approach to network security. With expanded legal measures, the mandate that NIS2 be incorporated into EU member state national law, and the inclusion of more sectors, organizations who support essential or important business, or are themselves essential or important businesses, are now accountable for meeting a high common level of cybersecurity standards. This accountability should be reflected in cyber resilience throughout the network architecture and infrastructure.

Does the NIS2 Directive apply just to Information Systems and Cloud?

While network security measures are crucial to NIS2 compliance, the directive’s scope extends far beyond information systems or cloud computing. It requires active engagement from C-level executives and board members who must oversee security governance, build organizational awareness, and ensure accountability. This includes strategic cooperation on incident response, security awareness and training, and facilitating cross-border information sharing across all organizational levels.

What are the Essential Controls for NIS2 Compliant Network Security?

With the broad focus of NIS2, the network is still a central focus and implementation area for cybersecurity controls, access control and management, incident identification and response, and many other security requirements that can help with a company’s NIS2 compliance. Specifically, NIS2 requires network security controls that focus on prevention, detection, cyber crisis management, and recovery. Here are some key controls that must be implemented across multiple network layers:

  • Network Segmentation: Separating networks into distinct zones prevents attackers from moving laterally across systems, limiting the potential damage of a breach.
  • Access Controls: Enforcing strong identity verification and role-based access to enforce that only authorized personnel can access sensitive areas of the network.
  • Intrusion Detection and Prevention Systems (IDPS): These tools help monitor network traffic for unusual activity, intended to stop potential threats before they escalate.
  • Security Audits and Vulnerability Assessments: Continuous security checks enable organizations to identify and address weak spots before they’re exploited.
  • Endpoint Detection and Response: EDR solutions allow for real-time monitoring and faster detection of compromised devices within the network.
  • Incident Response Planning and Training: A well-documented incident response plan, coupled with regular training, ensures that employees understand how to respond to an incident swiftly and effectively.

The Importance of Network Security

As organizations increasingly rely on complex digital infrastructures to manage sensitive data and essential operations, network security has become one of the cornerstones of effective information system security. Effective network security protects the confidentiality, integrity, and availability of data—a triad critical for maintaining trust with customers, partners, and regulatory bodies. Implementing the right controls and best practices, from granting and authenticating access and threat detection to documented and practiced incident response management, companies can use strong network security to reduce the threat landscape and the need to utilize incident response plans.

Network security breaches have real-world consequences, so a properly implemented and secure network architecture is fundamental. Network compromises can cause cascading effects, impacting not just the organization itself but also its customers, partners, and the broader industry. A secure network minimizes disruptions, shields critical data from unauthorized access, and provides a foundation for achieving compliance with NIS2 and other international standards.

data-breach-NIS2-blog

Conclusion

NIS2 marks a significant transformation in European cybersecurity, introducing rigorous standards and embedding accountability throughout every level of organizational security infrastructure. For organizations, this means not just fulfilling compliance requirements but building a security-first culture that values and prioritizes robust network architecture and defenses. By implementing essential controls, companies can establish resilience and responsiveness, meeting NIS2’s requirements while protecting their networks from increasingly sophisticated cyber threats. Network security is not just a technical necessity but a business imperative, required for both operational continuity and sustained trust in doing business.

Table of Contents

As streaming services grow to dominate entertainment, hotel guests increasingly expect seamless access to these platforms during their stay. Unlike a decade ago, when guests used Wi-Fi primarily for email and basic browsing, today’s travelers bring multiple devices and use them for bandwidth-heavy activities like HD streaming, video calls, and gaming. Thus, in 2025, we see a need to focus on improving the streaming experience for hotel guests.

The demand is clear: According to a recent study by Hospitality Technology, 70% of guests take access to streaming services into account when selecting one hotel over another. Our data over the past 2 years show roughly 1/4 of the content viewed in guest rooms is streamed via apps. Our top 3 apps this year are Netflix, YouTube, and Amazon Prime Video. Guests spent over 21 million hours in 2024 watching apps through our streaming services!

In addition, the average traveler connects 3-5 devices during their stay. The chart below shows the types of devices seen on WorldVue-managed networks in 2024, with over 20 million logins.

chart showing device types seen in 2024, by percentage

Our data for 2024 shows an average use of nearly 1.7 GB of data per device – even more for casting and streaming. Along with an increasing number of in-room smart devices, this places a strain on older infrastructure. Without proper planning, this may result in a negative experience with buffering instead of binge-watching.

For hoteliers, meeting these growing demands means rethinking their network design and equipment. The days of a few access points (APs) in hallways are over. Modern hotels need dense, high-performance setups to ensure strong, fast connections throughout the property.

What Do Hotels Need to Support a Better Streaming Experience?

Building a network that can support an improved streaming experience for hotel guests requires careful planning and investment in the right technology. Here are some aspects to consider as we move into 2025:

  • Access points (APs) – To handle multiple devices and high bandwidth demands, hoteliers should aim for one AP per room. Shared APs between rooms or in hallways can lead to weak signals and spotty coverage. Investing in enterprise-grade Wi-Fi 6 or even Wi-Fi 7 APs is critical, as they can handle higher data rates and support more simultaneous connections.
  • Backhaul infrastructure – High-speed wired connections are essential to support the increased traffic from streaming, videoconferencing, and other high-bandwidth activities. Structured cabling offers an effective way to support a property’s operations. Upgrading to Gigabit Ethernet or multi-gigabit switches can help prevent bottlenecks when many guests are using the network.
  • Bandwidth provisioning – For a streaming-friendly network, aim for 3-10 Mbps per device. For a 200-room property, providing 1-2 Gbps of total bandwidth should ensure that guests have the speed they need, even during peak hours.
  • Network controllers and monitoring – Centralized controllers can optimize AP performance and ensure reliable connections. Coupled with network monitoring tools, they help identify and resolve issues proactively.
  • Wi-Fi in public areas – Common areas like lobbies, conference rooms, and pools also need robust Wi-Fi coverage. Consider installing high-capacity APs in these areas to avoid guest complaints.
a couple in a hotel room sipping coffee and watching TV

What about traditional TV?

Traditional TV is still in demand. In fact, with thousands of properties using the WorldVue HUB™, we saw most users choose traditional linear TV. In 2024, 86% of viewing per occupied room was via traditional channels, a 3% increase from 2023.

To deliver a great IPTV experience, hotels require many of the same technology upgrades as for streaming. This is especially true since more than 80% of the most popular viewed channels provide HD programming. Enterprise-grade APs in rooms and common areas, a solid communications infrastructure, and proactive network management are crucial for all your guest-facing technology.

How WorldVue Ensures a Great Streaming Experience for Hotels

At WorldVue, we understand that delivering a seamless streaming experience is becoming critical to guest satisfaction and loyalty. We design and install networking solutions specifically tailored for the hospitality industry. We provide the infrastructure you need to support streaming and other high-bandwidth demands.

Here are some of the ways we can help:

  • Custom Wi-Fi design – Our team ensures optimal placement of high-performance APs, typically one per guest room plus elsewhere as needed. We focus on providing consistent, high-speed coverage throughout your property.
  • Cabling infrastructure – We also offer structured cabling design and installation to support your networking needs for guests and operations.
  • Bandwidth management – We work with you to provision the right amount of bandwidth and implement traffic prioritization to ensure streaming takes precedence during peak usage times.
  • Streaming integration – Our IPTV and in-room entertainment solutions, such as the HUB™, seamlessly integrate with guests’ streaming accounts, enabling them to log in securely and enjoy their favorite content.
  • Proactive monitoring – With 24/7 network monitoring and support, we ensure your Wi-Fi stays reliable and responsive, minimizing disruptions for your guests.

How the WorldVue HUB Enhances the Streaming Experience for Hotel Guests

The HUB takes the in-room entertainment experience to the next level by seamlessly integrating streaming into the hotel entertainment. The HUB simplifies access and ensures a smooth, secure experience:

  • Guest account integration – Guests can log into their personal streaming accounts directly through the HUB interface. This gives them instant access to their favorite shows and movies. No need to bring extra devices or worry about complicated setups.
  • Improvements for security and privacy – The HUB automatically clears all guest credentials upon check-out to protect guest data and privacy.
  • Multi-device support – Chromecast™ powered by HUB will allow guests to use the apps on their personal devices for their viewing pleasure with a simple 3-step process.
  • Centralized control – Hotels can customize the HUB interface to align with their brand, offering guests an intuitive way to access streaming services alongside hotel-specific content like dining menus or spa bookings.

By incorporating the WorldVue HUB into your property’s technology ecosystem, you create a satisfying experience that aligns with the expectations of today’s travelers.

Upgrade Your In-Room Entertainment Experience in 2025

Streaming demand will only increase as more travelers subscribe to services like Netflix, YouTube, and Amazon Prime Video. Today’s guests don’t just want access – they expect smooth, uninterrupted streaming with no buffering.

Hotels that fail to provide a binge-worthy experience risk falling behind their competitors and upsetting guests. A well-designed Wi-Fi network and infrastructure, coupled with solutions like the WorldVue HUB, ensures guests stay satisfied, leave positive reviews, and return for future stays. Upgrading to modern technology with sufficient AP density, bandwidth provisioning, and streaming integration is no longer optional – it’s essential for staying relevant in hospitality in 2025.

For more information about how WorldVue can help your property deliver streaming-ready Wi-Fi and entertainment solutions, visit www.worldvue.com

As the smart home industry evolves, televisions are no longer just for entertainment; they now also act as the central hub for controlling smart home systems. Recently, Google highlighted the integration of Google Home with smart TVs, showcasing how this combination is set to become the central control point for future smart homes.

At CES 2025, Google and MediaTek kicked off a collaboration to build a new chipset solution for the Google Home ecosystem. This chipset will facilitate widespread adoption of Thread and enable developers to provide more robust and responsive smart home experiences for users. Known as the MT7903, this new MediaTek Filogic-branded chipset is a wireless connectivity solution integrating tri-band Wi-Fi 6E, Bluetooth 6, and IEEE 802.15.4/Thread radios.

The upcoming MT7903, slated for sampling in the first half of 2025, will make it more affordable and seamless for manufacturers to integrate Thread into their devices. Additionally, it will support the Matter standard, allowing devices from different manufacturers to interconnect and bring higher security. The new chipset also offers a low power feature called Thread border router offload, which enables the main SoC to enter sleep mode while maintaining its connection with other smart home devices, providing another step forward to achieving sustainability.

Combining Google’s focus on the smart home and MediaTek’s years of experience in the semiconductor space, this team effort ensures a bright future for Google Home and the broader smart home ecosystem.

The Impact of Wi-Fi Technology on IoT

IoT devices have evolved from simple data collectors into intelligent systems, leveraging technologies like Edge AI to process data locally. This shift has enabled faster decision-making, greater autonomy, and new functionality for various sectors, such as healthcare and industrial automation.

Central to this growth is the connectivity framework underpinning IoT ecosystems. While there are various connectivity standards like cellular networks, low-power wide-area networks (LPWAN), and wireless protocols such as Wi-Fi, Zigbee, and Z-Wave, Wi-Fi remains one of the most widely used, powering over 31% of global IoT connections.

Wi-Fi’s importance continues to grow with advancements like Wi-Fi 6E, which delivered faster speeds, lower latency, and greater energy efficiency to more than 473 million IoT devices shipped in 2023.

Now, with the rollout of Wi-Fi 7 in 2024, IoT applications will benefit from even higher performance, making it possible to support demanding use cases like advanced Edge AI processing and real-time automation. These innovations are setting the stage for the next wave of IoT growth.

Historical Development of Wi-Fi

Wi-Fi has been instrumental in the growth of IoT technology. Early IoT solutions used Wi-Fi primarily for its ubiquity, high data rate, and ease of deployment. However, these initial implementations often faced limitations like network congestion, high power consumption, and inconsistent performance in dense device environments.

Now, Wi-Fi has undergone significant evolution, transitioning from Wi-Fi 4 and Wi-Fi 5 to Wi-Fi 6, 6E, and now Wi-Fi 7. Each new generation has introduced features designed to enhance IoT performance.

Evolution of Wi-Fi Generations

Wi-Fi Generation Year Introduced Key Features
Wi-Fi 4 (802.11n)
2009
MIMO (Multiple Input Multiple Output) for improved signal reliability and range, suitable for IoT.
Wi-Fi 5 (802.11ac)
2014
MU-MIMO (Multi-User MIMO) for simultaneous connections, reducing device power consumption in IoT applications.
Wi-Fi HaLow (802.11ah)
2016
Operates in sub-1 GHz bands for long-range, low-power communication. Ideal for battery-operated IoT in industrial and agricultural settings.
Wi-Fi 6 (802.11ax)
2019
OFDMA for efficient multi-device communication, minimizing power usage. Target Wake Time (TWT) for extended IoT device battery life.
Wi-Fi 6E
2020
Access to the 6 GHz spectrum, reducing interference and enhancing IoT efficiency. Retains TWT for optimized power management.
Wi-Fi 7 (802.11be)
2024
Multi-Link Operation (MLO) for seamless multi-band communication, reducing power usage. Advanced interference management for battery-powered IoT applications.

Impact on IoT Devices

Advances in Wi-Fi technology are transforming the capabilities of IoT and enabling them to operate more efficiently. Let’s explore the impact Wi-Fi has on IoT devices:

1. Solving the Latency Challenge for Real-Time Intelligence

Low latency, or the delay in data communication, is a critical factor in edge AI applications where precision and timing are essential. Wi-Fi 7 introduces deterministic latency, a feature designed to deliver minimal delays. While not the sole solution, it provides a robust framework for applications that demand reliable, real-time performance.

For example, autonomous drones inspecting power lines or bridges can greatly benefit from these advancements. As these devices roam across coverage areas, environmental factors such as obstacles and interference may affect the performance of certain frequency bands.

Wi-Fi 7’s Multi-Link Operation (MLO) enables seamless transitions between bands, ensuring uninterrupted connectivity. This allows drones to adapt dynamically to changing conditions, maintaining reliable communication even in challenging environments.

It’s important to note that real-time performance in edge AI devices also depends on the broader ecosystem, such as optimized hardware, software algorithms, and complementary connectivity protocols. Together, these elements enable the low-latency, reliable operations demanded by modern IoT applications.

2. Enhanced Network Capacity for Dense IoT Deployments

As IoT networks become denser, especially in industrial settings, handling a large number of connected devices within the same environment is a critical challenge. Wi-Fi 6E and Wi-Fi 7 address this challenge not just through wider bandwidth channels but also through advanced technologies designed for more efficient handling of multiple devices.

While wider communication channels (160 MHz in Wi-Fi 6E and up to 320 MHz in Wi-Fi 7) help with data-heavy applications, technologies like Orthogonal Frequency-Division Multiple Access (OFDMA) and Target Wake Time (TWT) are more directly responsible for optimizing the capacity to handle many devices.

These features allow Wi-Fi networks to support simultaneous communication between numerous devices without congestion, ensuring reliable performance even in environments with high device density.

For example, in a smart city, where traffic sensors, Wi-Fi hotspots, and connected surveillance cameras operate side by side, Wi-Fi’s ability to efficiently manage this large number of devices allows for uninterrupted data flow, even during peak usage.

Similarly, industrial IoT networks, such as those in factories with autonomous robots and predictive maintenance sensors, can rely on Wi-Fi to enable real-time data sharing without compromising performance.

This shift towards greater efficiency, coupled with advancements in multi-user support and seamless coordination across devices, ensures that Wi-Fi is an ideal choice for high-density IoT deployments, particularly in urban environments.

3. Power Efficiency

Power efficiency is a critical challenge for IoT devices, especially those deployed in resource-constrained environments where battery replacement or frequent maintenance is impractical. Modern Wi-Fi advancements address this issue by introducing innovative strategies and chipsets tailored for ultra-low power consumption.

An example is Silicon Labs’ new SiWx917 ultra-low-power WiFi 6 IoT chipset, which delivers significant improvements in energy efficiency, enabling battery life of up to two years in specific IoT applications.

This chipset integrates Target Wake Time (TWT), a feature that schedules communication intervals for devices, minimizing energy use during idle periods.

By reducing unnecessary network activity, TWT optimizes the power consumption of IoT devices like environmental sensors and wearable health monitors. The SiWx917 also includes advanced features such as a Cortex-M4 processor for on-device processing, reducing reliance on external compute resources and saving additional power.

Synergy Between Wi-Fi and Other IoT Connectivity Protocols

The IoT ecosystem thrives on connectivity diversity, with each protocol carving its niche to meet the unique demands of different applications. While Wi-Fi has earned its reputation as a backbone for high-bandwidth, low-latency environments, it does not operate in isolation.

Instead, it functions as part of a multi-technology ecosystem, complementing other protocols like Zigbee, Bluetooth, cellular networks, and LPWAN to address diverse IoT challenges.

Wi-Fi and Cellular: Powering Mobile and Large-Scale IoT

Cellular technologies like LTE-M and 5G offer unmatched wide-area coverage, mobility, and the ability to keep IoT devices “on the grid.” They are essential for applications such as connected vehicles, remote asset tracking, and large-scale smart city deployments. Wi-Fi, on the other hand, excels at localized high-speed data transfer, making it an effective complement to cellular networks.

In hybrid scenarios, devices use cellular connectivity for persistent tracking and visibility, switching to Wi-Fi when available to handle large amounts of data efficiently.

Applications include:

Wi-Fi and Zigbee: Collaboration in Smart Homes

Wi-Fi IoT collaborations in smart homes

Hybrid smart home systems use Zigbee for efficient local communication and Wi-Fi for seamless internet access, ensuring robust functionality with balanced power efficiency and speed.

Zigbee, a low-power, mesh networking protocol, is a popular choice for applications requiring long battery life and reliable operation across multiple nodes, such as smart lighting and home automation systems. Wi-Fi, on the other hand, delivers the bandwidth needed for streaming video feeds from security cameras or managing cloud-connected devices.

In smart home ecosystems, hybrid solutions often leverage the strengths of both technologies. For example, a Zigbee-enabled smart thermostat might communicate locally with sensors and switches while also using Wi-Fi for remote access via a smartphone app.

Some devices act as bridges, seamlessly speaking both Zigbee and Wi-Fi to connect low-power local networks with the broader internet. This synergy balances power efficiency and high-speed data transfer, ensuring robust functionality without compromising battery life.

Wi-Fi and Bluetooth: For Proximity-Based Applications

Bluetooth is synonymous with short-range, low-power communication, making it ideal for wearable devices, beacons, and proximity-based IoT use cases. Bluetooth Low Energy (BLE) beacons have been used in retail to guide customers with personalized offers based on their location within a store. 

However, while initially touted as transformative, their adoption has been uneven. Challenges like privacy concerns, the need for dedicated apps, and competition from technologies such as Wi-Fi have limited their widespread impact. 

Even so, they remain valuable in niche retail applications, such as inventory management and targeted engagement in loyalty programs. Wi-Fi complements Bluetooth in such scenarios by supporting analytics platforms and transmitting aggregated data to centralized servers.

Wi-Fi and LPWAN: For Long-Range, Low-Power Needs

Low-Power Wide-Area Networks (LPWAN) protocols like LoRaWAN and NB-IoT excel in applications requiring long-range communication and low power consumption, such as environmental monitoring, asset tracking, and smart agriculture. These protocols are ideal for deploying IoT devices in remote areas where power sources are scarce and cellular connectivity may be unreliable. Wi-Fi integrates with LPWAN systems by acting as a gateway between localized IoT deployments and cloud platforms. 

A hybrid Wi-Fi and LPWAN (LoRaWAN) system used in smart farming applications

LoRaWAN-enabled soil sensors gather data on parameters like moisture and temperature across the field. These sensors transmit their data using low-power, long-range LoRaWAN connectivity to a central Wi-Fi gateway, strategically placed within range.

The Wi-Fi gateway processes and forwards the data to a cloud-based analytics platform via a Wi-Fi connection. This hybrid approach leverages LoRaWAN for energy efficiency and extended battery life in field sensors, while Wi-Fi ensures high-speed, reliable transmission of aggregated data for real-time decision-making and insights.

Making IoT Work with embedUR

Wi-Fi has come a long way, evolving from a simple connectivity solution to a critical enabler of modern IoT ecosystems.

With the introduction of Wi-Fi 7, network congestion, latency, and energy efficiency issues are finally being addressed, creating new opportunities for smarter, faster, and more reliable IoT applications. However, technology alone is not enough. Success in IoT depends on making all the pieces work together seamlessly.

That’s where embedUR comes in. For over 20 years, we’ve been driving innovation in IoT connectivity, building the firmware and protocols that power some of the most advanced devices in the industry.

We understand that IoT is not just about getting devices to connect—it’s about making them perform reliably in real-world conditions. Our team specializes in tackling the tough challenges of wireless connectivity, helping companies like yours bring innovative, scalable IoT products to market.

If you’re ready to move beyond off-the-shelf solutions and need a partner who knows how to make IoT work, let’s talk. embedUR can help turn your vision into reality, ensuring your products are not just ready for today’s challenges but built to lead tomorrow’s market. Did you like this post? Then you’ll love reading about all the non-data transmission uses of Wi-Fi.