Wi-Fi 6 and Wi-Fi 6E support allows service providers to ensure state-of-the-art Wi-Fi network coverage

Austin, TX – October 7, 2021 – Wi-Fi CERTIFIED EasyMesh^™ now incorporates the latest technologies from Wi-Fi 6 and Wi-Fi 6E, improving Wi-Fi^® connectivity, performance, and efficiency in multiple access point (AP) networks. New capabilities enable service providers deploying Wi-Fi EasyMesh^™ to deliver higher data rates, increase network capacity, and reduce spectral congestion in home networks. Support for Wi-Fi 6E allows Wi-Fi EasyMesh networks to utilize less congested spectrum in the 6 GHz band to deliver the best experience with high bandwidth, low-latency services and applications. Added support for these advanced technologies allows Wi-Fi EasyMesh networks to self-monitor and intelligently manage an extended footprint while providing reliable, uniform whole-home coverage.

The expectations for the connected home have changed, and home networks must now support extended coverage areas – such as garages and basements that now serve as work and education areas – higher bandwidth applications, and up to 20 active devices at once¹. Home networks now present new challenges for service providers as they address a greater number of speed, latency, and connectivity concerns. Wi-Fi EasyMesh allows service providers to better support their customers’ growing networks and deliver more reliable and consistent quality of service, even with demanding applications

“Wi-Fi Alliance^® is continually improving the quality of experience and consistency of performance in Wi-Fi networks,” said Kevin Robinson, SVP of Marketing, Wi-Fi Alliance. “Wi-Fi EasyMesh is part of a compelling collection of Wi-Fi Alliance certification programs that provide foundational tools that enable service providers to intelligently manage the connected home experience.”

Benefits for service providers and product vendors

Wi-Fi EasyMesh incorporates the latest technologies that enhance performance between access points and client devices on the network. The combination of these capabilities improves spectral efficiency of the network and supports higher bandwidth and lower latency requirements. Service providers deploying Wi-Fi EasyMesh can provide more extensive coverage and can more efficiently manage network resources, providing their customers a more consistent experience. Additionally, new techniques to communicate Wi-Fi 6 capabilities in Wi-Fi EasyMesh networks can also be utilized by Wi-Fi CERTIFIED Data Elements^™ to provide analytics to operators for greater insight into multiple AP network health. Product vendors also benefit from improved certification efficiency and cost savings when bringing interoperable Wi-Fi EasyMesh devices to market.

Advanced Wi-Fi 6 and Wi-Fi 6E features now supported in Wi-Fi EasyMesh networks include:

• BSS Coloring: reduces spectral congestion and ensures consistent service to multiple access points in dense environments.
• Multi-user MIMO (MU-MIMO): allows more downlink data to be transferred at one time, increasing network capacity by enabling access points to concurrently handle more devices.
• OFDMA: enables access points to simultaneously communicate with multiple devices, implements scheduling techniques to help mitigate network interference, and effectively shares channels to increase network efficiency and provide lower latency.
• Superwide, 160 MHz channels: support for up to seven, superwide channels enables higher data rates, while also further meeting lower latency requirements.
• 1024-QAM: increases data rates and incorporates more data into each transmission to improve spectral efficiency.

“CableLabs is excited about the new Wi-Fi CERTIFIED EasyMesh capabilities, with support for Wi-Fi 6 features such as Spatial Reuse Groups, BSS coloring, OFDMA and others,” said John Bahr, Principal Architect at CableLabs. “These features will allow Wi-Fi EasyMesh networks to more efficiently reuse RF spectrum making it a great option for cable operators to deliver the next generation of home Wi-Fi, with lower latency and better speeds.”

For more information, please visit our website and download our technology overview and/or highlights sheet.

¹ Consumer Expectations for Wi-Fi in 2021, AirTies

About Wi-Fi Alliance^®  |  www.wi-fi.org
Wi-Fi Alliance^® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 65,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Microsoft Windows 11 native support for Wi-Fi Dual Station, coupled with Qualcomm FastConnect 4-stream Dual Band Simultaneous and broad industry support, enables Gaming and PC OEMs to effortlessly deliver ethernet-like reliability and latency.

Ecosystem support from Acer, AMD, Lenovo, Microsoft, Snapdragon Compute Platforms and Valve

Qualcomm Technologies, Inc., together with ecosystem leaders spanning key platforms and OEMs, is set to redefine wireless expectations for latency-sensitive gaming, productivity and learning applications on Window’s 11 PCs with Qualcomm® FastConnect™ systems. Wi-Fi Dual Station designed using Qualcomm® 4-Stream Dual Band Simultaneous, harnesses multiple Wi-Fi bands and antennas concurrently, to outperform traditional single band connections.  By simultaneously utilizing the 2.4 GHz and 5 GHz band (or 6 GHz where available), latency issues in one band can be easily resolved at a system-level both quickly and transparently to the end user.

Qualcomm 4-stream Dual Band Simultaneous

“Microsoft is pleased to bring ‘Wi-Fi Dual Station’ to the Windows 11 ecosystem, enabling our Windows OEMs and ecosystem leaders to deliver low-latency performance on the latest Wi-Fi hardware. Games and other latency-sensitive applications can now leverage two concurrent Wi-Fi connections providing best-in-class user experiences,” said Ian LeGrow, vice president, program management for windows platforms and services, Microsoft.

“More so now than ever before, high-performance, robust and low-latency wireless connectivity is the critical factor in delivering compelling, engaging and immersive experiences,” said Dino Bekis, vice president and general manager, mobile and compute connectivity, Qualcomm Technologies, Inc.  “This unique collaboration with Microsoft was essential in realizing the promise of Windows 11 with Qualcomm Technologies’ latest Wi-Fi 6E 4-stream Dual Band Simultaneous devices.   Through focused collaboration, we address today’s unprecedented wireless challenges and dramatically extend these premium capabilities to the entire ecosystem.”

Valve has added initial support for Wi-Fi Dual Station to the Steamworks SDK to deliver low latency and jitter-free online play for the millions playing games that utilize the Steamworks SDK for networking. This includes Valve’s popular online titles Dota 2 and Counter-Strike: Global Offensive (CS:GO), which will now benefit from the improved and sustained responsiveness when played on a Windows 11 gaming device with supporting FastConnect connectivity systems.

Even occasional high latency (jitter) events significantly deteriorate online game play which has historically caused PC gamers to stay tethered to Ethernet. Wi-Fi Dual Station with Qualcomm 4-stream Dual Band Simultaneous addresses the need for sustained low latency over extended periods of time, unleashing gaming experiences with wire-class responsiveness.

“We’re seeing considerable reductions in jitter and packet loss with Wi-Fi Dual Station enabled, especially when the AP is heavily loaded,” said Fletcher Dunn at Valve. “This is important for any online title, and especially beneficial for competitive online titles such as CS:GO and Dota 2. Games using the Steamworks SDK for networking will experience these same benefits with no added development time.”

In testing conducted by Qualcomm Technologies, Inc. with off-the-shelf retail Wi-Fi 6 Access Points, Wi-Fi Dual Station with Qualcomm 4-stream Dual Band Simultaneous consistently delivered sustained jitter free wireless gameplay similar to Ethernet latency under the same conditions. Further, in head-to-head wireless comparisons with Single Station Wi-Fi, Wi-Fi Dual Station yielded 4x lower latency and sustained jitter-free gameplay, underscoring the immediate value to online gamers.

Qualcomm 4-stream Dual Band Simultaneous 2-in-1 performance

“Acer’s new gaming notebooks that feature FastConnect 6900 connectivity will provide ethernet-grade Wi-Fi,” said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. “With responsiveness offered by the Qualcomm 4-stream Dual Band Simultaneous, gamers will be able to enjoy a low-latency gaming experience without the wires.”

Beyond gaming, these technology advancements and capabilities provide material improvements for the ever-increasing demands of the enterprise PC industry. The combination of superior Wi-Fi 6 feature implementation (such as Wi-Fi Dual Station) and the extension of those capabilities to new 6 GHz spectrum (Wi-Fi 6E), are at the heart of addressing the exponentially growing demand for intense two-way data traffic (video calls, collaboration tools, remote management) and ensuring sustained productivity whether in a centralized office or decentralized remote work environment.

“We are excited to work with Qualcomm Technologies to deliver best-in-class connectivity solutions on AMD enterprise platforms,” said Jason Banta, Corporate Vice President and General Manager, Client OEM, AMD. “Leadership connectivity performance is critical, and together, FastConnect, Microsoft Windows and AMD raise the bar for speed, capacity and latency performance to bring exceptional hybrid-work experiences to a demanding workforce.”

“Working, learning, collaborating have all become distributed beyond what we could have imagined even two years ago, and connectivity must rise to the occasion to deliver the speed, capacity and reliable low latency needed to handle modern computing applications and environments. Wi-Fi Dual Station with Qualcomm 4-stream Dual Band Simultaneous, together with 6 GHz operation (Wi-Fi 6E) have enormous potential, and we applaud all involved in bringing these advanced wireless technologies to fruition.  Lenovo is committed to delivering game-changing technology solutions and we look forward to harnessing these next gen features for a better customer experience in the future.” Luis Hernandez, vice president, PC and Smart Solutions Development, Lenovo Intelligent Devices Group.

Qualcomm FastConnect

For more information about FastConnect please visit https://www.qualcomm.com/products/wi-fi/fastconnect.

About Qualcomm
Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G.  When we connected the phone to the internet, the mobile revolution was born.  Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly.

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.

Given the growing popularity of smartphones and other Wi-Fi enabled devices, small and medium-sized businesses often face the challenge of managing their wireless networks effectively. With the ever-increasing penetration of the Internet for agile and digitally responsive companies, even smaller enterprises have started switching to cloud-based wireless access networks to ensure seamless internet connectivity for undisrupted business operations.

While traditional wireless access points worked like routers to create a local wireless network within a predefined radius, the next generation cloud-based wireless access points are significantly better and, in addition to ensuring seamless connectivity, offer a host of other benefits.

Given below are the top four benefits of switching to a Cloud Managed Wireless Network

Minimize the Cost; Maximize your Business

Cloud-managed wireless solutions can relieve your current IT resources by eliminating the need for any onsite wireless support, as it allows you to proactively discover and eliminate technical issues before it affects your workflow.

Minimal IT Support = Reduced IT Efforts

By offering a single point of management for installation, configuration, and diagnostics, cloud-managed wireless solutions come with a central interface that dramatically simplifies the challenge of handling dynamic networking needs with minimal help and support.

Improved Security

Network sensors, applications, and software work in tandem to identify rogue APIs and other complications and send auto alerts to isolate the issue when any problem is detected. It also automatically performs software updates to protect your critical business data.

Peerless Support

A cloud-based wireless network also minimizes the need for software upgrades and equipment maintenance as these are efficiently taken care of by the vendor.

Switching to a cloud-based wireless network can boost productivity, enhance network security and reduce IT expenses. With less downtime, superior IT support, and access to key analytics, you can achieve your business goals efficiently.

In conclusion

The benefits of using cloud-based access points are endless. If used optimally, it can even trump the benefits offered by conventional wireless access points for companies. It does not just keep pace with the ever-evolving needs of growing businesses but is also massively scalable. Are you wondering how to hook your business up with a network of class-leading cloud-managed Access Points? Fret not! Augment on the go with HFCL IO Networks’ Cloud Managed Access Points.

Providing guest WiFi gives businesses a way to create a captive audience for marketing. By properly leveraging the full capabilities of a quality guest WiFi system, your business can funnel customers towards making purchases at an integrated POS system.

Ultimately, you’ll obtain customers, delight them with offers, finish an order, and follow up with clients in an effective, fluid way.

What is Guest Wi-Fi?
A guest WiFi system is a secondary access point on your network system to which guests can connect. In the context of business, guest WiFi is the wireless internet that your customers connect to rather than your company’s personal network.

This separate gateway can direct customers to specific pages, provide your business with valuable data, and allow you to schedule marketing campaigns. In short, properly utilized guest WiFi can be the difference between just another passerby and a customer.

What is Wi-Fi Marketing?
Guest WiFi systems are multi-faceted, providing a direct path for advertising to users while simultaneously gaining actionable information from them.

Signing into a guest WiFi system requires the user to provide data, such as:

• Name
• Email
• Phone number
• Date of birth

WiFi marketing uses that information to send clients general and customized offers while also creating a profile for that user.

So, what is WiFi marketing? It’s a system that both gives and takes information from a business to draw in customers, impress them and win them over, and then direct them to a company’s POS system to finish the sale and guarantee repeated transactions.

What are the Benefits of WiFi Marketing?
By viewing WiFi marketing as a system that draws in, delights, wins over, and encourages customers, it’s easy to see where the benefits of this type of marketing emerge.

From the moment customers sign into your guest WiFi, they will be subject to your advertising whims. For starters, WiFi marketing gives businesses a platform for advertising by turning the WiFi homepage into a digital billboard that advertises directly to them.

As your system continues to gain the personal data of the users, your business can generate profiles to aid in specific WiFi marketing campaigns. You’ll have the opportunity to integrate aspects from your POS system into this marketing campaign, too.

Your guest WiFi system could identify your customer’s habits and set a trigger for an offer to appear at the POS system. For example, if a repeat customer comes into the store and makes a purchase, your system could trigger an offer that provides them 20% off on their sale if they meet a certain condition.

Your business could use that to increase outright sales by requiring a higher purchase amount or it could make customers sign up for your email service to get that coupon, giving you more information to use in the future. Both of those measures, and the multitude of others available, give your business options to get more out of your interactions with customers.

Integrating marketing and guest WiFi systems can drive sales, provide customer insights, and facilitate better promotions for your entire business. GoZone WiFi’s powerful Marketing4WiFi provides companies like yours with a highly customizable, effective marketing portal.

Trying to get create an effective digital captive portal that results in better sales might seem daunting, but GoZone WiFi can help you establish the systems you need to get the results you want.

Edgecore Networks, the leading provider of open network solutions for enterprises, data centers, and telecommunication service providers, Ecrio, the leading supplier of Mobile Carrier Communications and Messaging client software, and today announced that Ecrio delivers Carrier Voice (4G VoLTE, 5G VoNR and VoWiFi) and Rich Communication Services (RCS) capability integrated on the Edgecore family of OpenWiFi-ready Access Points.

The Ecrio’s FlexIMS™ Software is compliant with the 3GPP and GSMA standards. It offers secured communication and messaging to the mobile Operators across varied radio and core network configurations. It serves a variety of endpoints such as Gateways (FWA and IoT) and Devices (Smartphones, Wearables, AR/VR glasses, and Drones).

Edgecore’s Access Points, with the pre-loaded TIP OpenWiFi Image, offer a highly customizable, open platform featuring Wi-Fi 6 ultra-fast, low-latency technology suited for live audio/video streaming, conferencing, and collaboration. The EAP101 and EAP102 access points include built-in Bluetooth Low Energy (BLE) and ZigBee, enabling value-added IoT applications for Industrial and Home Automation.

“We are pleased to enter into this partnership with Edgecore, a major player for disaggregated network solutions,” said Michel Gannage, Founder and CEO of Ecrio. “We look forward to delivering our pre-certified, carrier communication and messaging solutions on Edgecore’s OpenWiFi-ready Access Points”.

“We are excited about this collaboration with Ecrio to deliver pre-integrated standards-compliant communication applications on our open access-point platform”, said Tengtai Hsu, Vice President of Edgecore Networks. “Working with Ecrio and the OpenWiFi ecosystem, we look forward to enabling innovative FWA and IoT Services serving the Wireless Operators and Internet Service Providers”.

About Edgecore Networks

Edgecore Networks Corporation is a wholly-owned subsidiary of Accton Technology Corporation, the leading networking ODM. Edgecore Networks delivers wired and wireless networking products and solutions through channel partners and system integrators worldwide for data center, service provider, enterprise, and SMB customers. Edgecore Networks is the leader in open networking, providing a full line of open 1G-400G Ethernet OCP Accepted™ switches, core routers, cell site gateways, virtual PON OLTs, optical packet transponders, and Wi-Fi access points that offer a choice of commercial and open-source NOS and SDN software. For more information, visit wifi.edge-core.com or contact sales@edge-core.com

About Ecrio

Ecrio is the leading supplier of 4G and 5G Communications and Messaging client software serving a variety of endpoints such as Gateways (FWA and IoT) and Devices (Smartphones, Wearables, AR/VR glasses, and Drones). Ecrio offers a comprehensive suite of standards-compliant solutions including Messaging (RCS), Voice (VoLTE, VoNR, VoWiFi), and Video calling (ViLTE) Solutions. Built on the patented FlexIMSTM Architecture, and shipped in over 100 million devices, Ecrio’s client software can be pre-integrated on devices, distributed as part of an OTT application, or deployed in the Cloud. With headquarters in Cupertino, California, and presence in Japan, Korea, and India, Ecrio’s global support team works closely with customers across the globe. For more information, please visit www.ecrio.com. FlexIMSTM is a trademark of Ecrio Inc.

Wireless technologies that enable new micro-location capabilities are expanding use-cases of applications, including those that demand a higher level of security. In the automotive industry, for example, there is a demand for a more secure authentication between the car and the key fob. This has created a perfectly-timed opportunity for ultra-wideband (UWB) technology to flex its unique advantages in localization, position detection and direction, compared to other technologies that make it a good fit for the increased security needed. UWB is ideal for applications that enable two devices to securely find each other and understand where they are relative to one another in space.

UWB uses a technique called time of flight (TOF) to enable its secure method of authentication. Unlike other technologies, which estimate the distance separating two devices by signal strength, TOF involves sending and receiving signals and calculating distance based on the time it takes for a complete send/receive cycle. It is relatively easy to hack signal-strength measurements, but time is nearly impossible to fake. This high level of security makes UWB relevant today.

The three primary use cases for UWB are:

Access control: Embedding UWB into a device such as a key fob allows tight access control, whether access to a secure building or car. A UWB-based system can estimate proximity within 10 centimeters. The access system can be set to allow access only when an authorized user is within a given distance and anyone not carrying the UWB device will be denied entry automatically.

Location-based services: The precise proximity detection enables location-based services such as navigation for indoor spaces and contextual content based on the user’s location. As you move from room to room, the system provides information relevant to each room. Think of a museum, or an office complex, where there is information readily available specific to a certain location within the facility.

Device-to-device communication: UWB allows devices to securely share information, and this can be combined with its localization capabilities to push relevant information from one device to another.

UWB Ranging: A Closer Look
UWB uses electronic pulses that are short in time and wide in frequency—hence the name ultra-wideband. Essentially, one UWB devices emits a signal, and a device that detects the signal sends back a response. This is called either single-sided ranging or single-sided two-way ranging. By measuring the time between sending the signal (called a ping) and receiving the reply (pong), the sending device can calculate the distance separating them with precision.

In some cases, the sending device will send another signal upon receiving the reply, which allows both devices to measure the time. This technique, called double-sided two-way ranging adds a second layer of security and accuracy to the positioning.

Crucial UWB Quality Tests

When evaluating UWB device performance, there are three areas where measurements are important.

Regulatory: UWB signals overlap licensed spectrum, so it is important to validate that the device is not running afoul of regulations established by the country’s spectrum governing bodies. While the absolute transmitter power and power spectrum mask are the main regulatory metrics, other factors in the device’s performance are indicative of whether or not the device will meet the power mask requirements.  This includes transmitter calibration and testing pulse shape. The more power the device emits, the more energy will splatter out of the desired channel and potentially interfere with neighboring devices, or worse, violating licensed frequency bands. Mask refers to the device’s ability to prevent that signal bleed, due to either spurious or linearity of the transmitter, while the power output impacts the operating range of the end-device. Good calibration maximizes power while delivering valid spectral mask performance.

Interoperability: A key metric for UWB interoperability is frequency accuracy. Wireless devices use tuning capacitors to adjust the crystal that determines the broadcast frequency. If this tuning isn’t done properly, the result is carrier frequency offset (CFO), or frequency error. Put simply, this means the device isn’t exactly operating at the same frequency as the other devices. If the CFO is small, the device will be able to communicate, but ranging measurements will have error. If CFO is large, the badly tuned device might not communicate with others at all. Frequency calibration is a key part of ensuring device interoperability. Another tool is a measurement called the normalized mean square error (NMSE), which captures several different effects in the system and provides a summary measurement.

Time of flight: There are two schools of thought about calibrating TOF. One is to calibrate the system at the printed circuit board level and assume that the over-the-air performance with the antenna attached will be within a narrow tolerance range. The other approach is to test the assembled device and calibrate TOF using its actual over-the-air performance. Either approach is effective, but the key takeaway here is that there are many different components and sources of variation in the system. The goal is to minimize variation and achieve the positional accuracy that UWB can provide.

The Angle of Arrival: What it is and How it Works
UWB can work in two modes, triangulation and peer-to-peer. Triangulation requires a series of “anchor” devices placed in the environment that a UWB “tag” device can use to compare its relative position to the multiple anchors.  Peer-to-peer operation allows two devices to communicate directly without the need for anchor devices in the environment. Peer-to-peer operation requires that the device can determine both distance and direction.  Distance is achieved from TOF, direction is determined by Angle-of-Arrival (AoA).  AoA requires that the device has at least two antennas. AoA determines the time (or phase) difference between the different antennas as they detect an incoming signal. This time (or phase) difference provides information that enables the device to calculate the angle from which the signal is coming.

The FiRa Consortium
The FiRa Consortium, founded in 2019, is an organization seeking to bring together industry and product experts and develop an ecosystem in which UWB products are interoperable and work seamlessly with each other. The membership has grown dramatically in the past year. The consortium will be launching a certification program that will ensure devices meet FiRa specifications for interoperability. The certification program will cover conformance test cases for both physical layer functions (PHY) and medium access control (MAC).

Certification means the device has been tested at an independent authorized testing lab (ATL) and found, after rigorous testing, to conform to FiRa specifications. That provides manufactures and users a high degree of confidence that the devices will be interoperable with other devices.

LitePoint Solutions
LitePoint’s UWB testing system includes both hardware and software that enables pre-programmed testing scripts to maximize the testing of a particular chip. LitePoint’s IQgig-UWB is a fully-integrated, FiRa-validated system, designed for UWB PHY layer testing. Turnkey test solutions for UWB chipset and device manufacturers are available, including a FiRa PHY Conformance automation solution. IQgig-UWB is ideal for lab or high-volume manufacturing environments, for UWB-enabled modules and end-products and for UWB-enabled automotive, mobile, asset tracking or healthcare devices.

IQfact+, developed in close collaboration with leading UWB chipset vendors, is a software-based turnkey calibration solution for chipset manufacturers. It supports all of the key wireless connectivity technologies, including UWB.

Conclusion
UWB technology offers powerful capabilities for a wide range of settings where access control, location-based services and device-to-device communications are important. However, actual performance achieved in the end- application depends on ensuring that the key RF parameters meet a high degree of accuracy.  These key measurement parameters seek to ensure the devices meet regulatory guidelines and interoperability requirements as well as deliver a positive user experience. From a test point of view calibrating a UWB device’s frequency and transmitter power are crucial. Precise time-of-flight and angle-of-arrival measurements are needed to validate the centimeter-level accuracy that UWB devices can provide. LitePoint’s solutions provide that testing, helping to unlock UWB’s power.

COVID has thrown many businesses’ advertising and marketing schemes into disarray, leading to many cities losing out on valuable revenue in the form of tax money. A new opportunity for growth has emerged in the form of city-wide WiFi, something that has already been implemented in some areas to great effect.

Take a look at how city-wide WiFi could be the future of a city’s economy in these unique and trying times.

Implementing City WiFi
Implementing city-wide WiFi is often a matter of utilizing existing structural space, like public buildings and the former sites of payphones, and transforming that area into a node to promote a WiFi signal.

By doing so, first responders can access a network of cameras to gain valuable information, people can use a secure network at home or on the go, and the city can use analytics to inspire future development.

Of course, providing this WiFi comes at a cost to a city, but those expenses can be offset in numerous ways.

City-Wide WiFi Can Promote Local Businesses
The beneficial impacts of city-wide WiFi on a city’s economy are both significant and varied. A city’s local economy is highly dependent upon the businesses in the area doing well.

The recent economic uncertainty caused by COVID has left many businesses looking for new and innovative ways to gain customers, and cities have become strapped for cash as their coffers dwindled without tax income.

Fortunately, city-wide WiFi represents a mutually beneficial system that can give both businesses and the cities they call home a boost.

The cities that have employed an area-wide WiFi system have found that plenty of companies are willing to support the costs of development and upkeep on the infrastructure seeing that it helps everyone involved.

For example, GoZone WiFi has implemented its Ads4WiFi model in Clermont, Florida, allowing businesses to pay to have their company advertised on the interactive city landing page, guest flow page, and in the follow-up emails stemming from the initial contact with a prospective customer.

The vast advertising space available through the Ads4WiFi system from GoZone WiFi allows for a multitude of businesses to seek recognition and drive sales.

Not only do these companies get more web and foot traffic from their city-wide advertisements, but their revenue also becomes the city’s tax dollars. This symbiotic relationship also reduces the costs to businesses that currently have their own WiFi systems; there’s no need to pay for an individual store’s WiFi if it’s supplied by the city.

This give and take helps the city as a whole, the businesses involved, and the people that visit the area, too. A WiFi-friendly city is more appealing to consumers, tourists, and residents of the area.

Aside from the economic benefits of developing a city-wide WiFi plan, the wealth of data provided by having citizens connect to the WiFi plan makes the entire concept more desirable, especially in the context of COVID.

The WiFi infrastructure can:

• Real-time data on user density can show if a gathering is getting too large to be safe
• Integrated WiFi structures in city-operated venues can be used to identify potentially dangerous foot traffic
• Emergency public health messages can be displayed to WiFi users

The versatility of a modern WiFi system means cities get another tool in their arsenal as they fight their way back to normalcy.

Applying GoZone WiFi’s Ads4WiFi can help hasten any city’s development into a futuristic, symbiotic economy where the businesses and government work together to bolster one another.

Becoming an adopter of Ads4WiFi as a company or a city can help eliminate some of the uncertainty about your economic future. Keeping people connected and informed about their options promotes higher income, and that is something that most businesses and local governments sorely need right now.

Contact GoZone WiFi today and learn about all the possibilities that you can claim to help stimulate your earnings.