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IRVINE, Calif., April 11, 2023 ( – Newracom, Inc., a leading supplier of IoT-enabled wireless connectivity chipsets, and Askey, a member of ASUSTek Computer Inc., have announced a partnership to develop a product line of Wi-Fi HaLow enabled IoT devices for smart city solutions. Wi-Fi HaLow, or 802.11ah, is a wireless standard developed for IoT devices, offering long-range, low-power connectivity with enough data throughput for HD video, making it a flexible enabling technology for a wide range of IoT applications. Wi-Fi HaLow is a sub-gigahertz implementation of Wi-Fi technology.

Civil IoT Network Solution - HaLow

Leveraging Newracom’s expertise as a leading Wi-Fi HaLow semiconductor company, and Askey’s specialization in creating IoT solutions and ecosystems for those who want the best in smart connected environments, the companies have developed a variety of IoT devices with Wi-Fi HaLow connectivity. These Wi-Fi HaLow-enabled devices range from simple sensors to wireless video cameras, and will be used in conjunction with an IoT gateway that combines Wi-Fi HaLow and LTE connectivity to create cost-effective smart city solutions.

The Wi-Fi HaLow technology devices can enable long-range communication of over 1 km to connect many IoT devices that power a variety of smart solutions. These devices can power rural and dense population centers alike and provide connectivity to a variety of devices to support different solutions such as smart agriculture, disaster prevention systems, urban drainage, pollution monitoring, and many other civil IoT projects. The Wi-Fi HaLow and LTE gateway can aggregate the data from these Wi-Fi HaLow devices to one private LTE connection while saving the number of connections that require ongoing costs.

James Lee, Head of IoT Solution Development for Askey stated, “Wi-Fi HaLow can help lower the recurring costs of smart city infrastructure solutions, lowering the barriers for municipalities in developing smarter infrastructure. Wi-Fi HaLow technology is the right mix of range, speed and low power to meet the wide-ranging demands of smart city requirements.”

Zac Freeman, VP of Marketing & Sales in Newracom, commented, “Wi-Fi HaLow is being implemented in many IoT solutions today. We are pleased to be partnering with Askey to enable Wi-Fi HaLow smart city solutions and excited about the opportunity to see Wi-Fi HaLow used in a variety of smart city infrastructure projects.”

These smart city solutions are available from Askey’s Civil IoT division and can be contacted for engagement for the development of a large variety of smart city projects. In addition, Newracom provides Wi-Fi HaLow system on chip and evaluation kits for enabling the development of Wi-Fi HaLow solutions. Visit for more information about Askey smart city solutions and visit for more information about Wi-Fi HaLow.

About NEWRACOM, Inc.

NEWRACOM, Inc., located in Irvine, California, U.S., has rapidly become a leading developer and supplier of IoT-enabled wireless connectivity chipsets. We specialize in providing a broad range of Wi-Fi (IEEE 802.11ah and IEEE 802.11b/g/n/ac/ax) that covers various connectivity needs in our lives. With our extensive and diverse Wi-Fi solutions, NEWRACOM enables customers with a “one-stop shop,” offering a comprehensive solution that can serve multiple IoT applications including Smart Grid, Wearables, Smart Home and Office, Healthcare, and Industrial Automation. For more information, please visit online at

About Askey

Founded in 1989, Askey Computer Corp. specializes in creating solutions and ecosystems for those who want the best in Smart Connected environments.

Askey has been the preferred carrier-grade solution partner for communications providers, major Telecom Operators and Consumer Product Providers worldwide. To learn more, please visit:

Mercku and Utility Networks to Provide Cutting-Edge Connectivity in the UK

WATERLOO, Canada & Bristol, United Kingdom – March 25, 2023 – UK residential and SME connectivity is about to look a lot better, be more sustainable and have better service continuity options.

Mercku Inc. and Utility Networks are partnering to promote the benefits of innovative connectivity solutions to regional operators and integrators, regardless of size or tier. As an authorized and certified innovative IT management and solutions provider, Utility Networks opens access to Mercku’s world-leading connectivity and sensing solutions to operators, service providers, and small-medium businesses in the region.

Operating across the UK and Europe, Utility Networks was founded to provide IT Management Services and Solutions to small businesses and homes. Utility Networks aims to push the boundaries of connectivity and close the digital divide by providing a wide range of high-performance networking technology solutions through a growing number of like-minded partners. Utility networks provide secured and cost-effective networking technology solutions to tackle these issues, fuelling clients’ growth and staff productivity in the UK and beyond. With its current client base rapidly growing, Utility Networks is expanding its product line to include robust intelligent Mesh Wi-Fi systems and cutting-edge 5G CPE equipment for home and office. 

Designed by Mercku’s Red Dot award-winning product team, the Mercku CPE family is built to provide a future-proof platform for deploying advanced services and applications in the industry. With proprietary technology developed by their founders’ decades of expertise in RF technologies, Mercku’s routers aim to be the intelligent centre of home networks, providing reliable connectivity and security.

With its latest introduction of the 5G-enabled customer premise equipment solution, featuring network fail-over capabilities to ensure minimal network downtime, Mercku is focused on providing ISP, MSPs and home users with fast and reliable connectivity.

About Utility Networks

Utility Networks was founded in 2002 to provide IT Management Services and Solutions to small businesses and homes with the same service levels that large companies demand at a fraction of the cost. Operating across the UK and Europe with high-performance product suites and partners, Utility Networks provides products and services in wireless technologies, internet, security, network planning, management, project management or simply installation.

To learn more, visit their website at

For Press information, contact:


 About Mercku Connectivity

Founded in 2017 in Waterloo, Canada, Mercku is transforming how businesses offer their users smart home devices and services. Built on decades of design and engineering expertise, Mercku’s founders have over 450 patents in wireless technology and bring proprietary innovation to the world of connectivity. Mercku’s relentless innovation and thought leadership transforms the Wi-Fi and smart home space with their latest connectivity-as-a-service suite of hardware, software, and premium features.

To learn more, visit their website at

For Press information, contact:


Monetizing through Wi-Fi Advertising banners on the captive portal or through messages sent via email or SMS is an obvious alternative to offset the cost of a free Wi-Fi service. But it may not be that simple. This blog post addresses the challenges with Wi-Fi advertising, and what service providers must do to compete effectively with online media and get their fair share of advertisers’ budgets.

Wi-Fi Advertising Challenges

To a large extent, online advertising is a volume game with just a few USD cents per click. Some of Enea’s service provider customers have millions of users passing the captive portal daily. Those operators can compete with the number of eyeballs offered by major online media, but how about smaller installations with just a few thousand daily Wi-Fi users?
The need for sufficient volume is the biggest challenge for making enough money on Wi-Fi advertising.

Another challenge is that the venue owners may need to approve external advertising campaigns paid by third-party advertisers in a business-to-business (B2B) Wi-Fi context, which makes the administration more complex. Conversely, suppose the venue owner wants to display their own advert. In that case, even a low volume of advertising can be valuable for them if they can handle the administration of their adverts.

A third challenge with Wi-Fi advertising is that users may find adverts intrusive if they must see information that does not interest them before gaining access to the internet.

Finally, there is a technical challenge. When the user is at the captive portal, they have no access to the internet, as this is the primary purpose of a captive portal. Thus, the Wi-Fi service management system must ensure that the addresses of any advertising assets, such as videos, are allowed and accessible if located on the public internet.

With the right tools, service providers can address all these challenges. So let’s start with the two most important ones. First, how can we make Wi-Fi advertising worthwhile for service providers with lower audience volume? Second, how make advertising acceptable from a user experience point of view?

Make Wi-Fi Advertising Hyper-Targeted

Hyper-targeted Wi-Fi advertisingAs discussed, in a B2B context, it can be valuable for venue owners to handle their internal adverts, and this could be a premium service that the service provider charge for.

But, to monetize from third-party advertisers and compete with online media, Wi-Fi service providers must be able to offer hyper-targeted high-value advertising.

Targeted Wi-Fi advertising is more valuable for advertisers and users because it allows for more efficient and effective marketing strategies. By using data and analytics to understand a user’s preferences, interests, and behaviors, advertisers can create highly personalized and relevant ads that are more likely to resonate with the individual.

Targeted advertising means higher conversion rates and a better return on investment for advertisers. By targeting specific demographics or individuals, they can reduce wasted advertising spend and focus their efforts on reaching the right people at the right time. They can also increase brand loyalty and customer engagement, as users are more likely to respond positively to ads tailored to their interests.

The bottom line is this. Advertisers are more likely to pay a premium price for adverts they know will hit their target group than paying pennies for adverts spread over a vast audience, where only a fraction of them are of interest to the advertiser.

Using hyper-targeted Wi-Fi advertising is also very beneficial for the service provider. They can monetize more by charging a premium price for the advert and by being able to fit more advertisers on the same advertising space at the captive portal.

For users, targeted Wi-Fi advertising can be seen as a more positive experience because it provides them with more relevant and useful ads. Instead of being bombarded with irrelevant ads, they can receive ads tailored to their needs and interests, which can help them discover new products and services they may be interested in.

Overall, targeted advertising allows for a more personalized and effective approach to marketing, benefiting both advertisers and users. However, it is essential to note that there are concerns about data privacy and the ethical use of user data in targeted advertising. This brings us to the next subject, compliance with regulations and ethical principles.

Data Privacy and Consent Management

Most users of free Wi-Fi services understand the fundamental truth that has been cited many times; “if you’re not paying for the product, you are the product.”

We realised early on that consent, and personal data management is about more than just following regulations such as the European General Data Protection Regulation (GDPR) to avoid heavy fines. It is also about protecting your brand as a service provider. To gain the user’s trust and be known as a fair player. You need to transparently show what data you have collected and let the end-user handle their consent to use that data.

Enea Aptilo SMP award-winning consent management

We have your back covered. Learn more about the Enea Aptilo SMP award-winning consent and personal data management functionality.

Now you have advertising space, the captive portal, and privacy protection complying with users’ expectations and government regulations. So how do you collect enough detailed data to fulfill the ‘hyper’ in hyper-targeted Wi-Fi advertising?

Fulfilling the ‘hyper’ in hyper-targeted Wi-Fi Advertising

A popular method of gaining user data is to offer login to the Wi-Fi service using social media credentials. But that method will not give much more details beyond email and the person’s name.

So how do you gather data to create hyper-targeted profiles such as:
  • Men between 25-55 in age, using iPhones, flying between Madrid and Barcelona twice a month or more.
  • Women under 60 in age, living in a single-family detached home, driving BMW or Volvo.
  • Single men 20-40 in age interested in Golf.

There is only one way. Ask them! This is where using surveys as a login method to the Wi-Fi service comes in.


Next-Generation Surveys

We have designed our next-generation surveys with the mobile user experience in mind.

Survey functionality a Wi-Fi captive portal design for a mobile user experience

Instead of the traditional single captive portal page with form fields asking for information, we have designed the user onboarding experience with several pages. Each page asks for information using clickable icons. It is a much better mobile user experience. In the example above, the user can swiftly navigate through the pages, using one hand and clicking on the icons. It may even be the same amount of clicks or less as it typically takes to enter the user’s first name. The user’s browser will normally auto-complete the email address, so there are no additional clicks.

It is also possible to add an optional advert screen at the end, where the user needs to view a message from the advertiser. For example, one of our service provider customers had 15% more users completing the login process when moving to the survey user experience rather than the old-school captive portal. For them, it also meant a 15% increase in revenues as they monetized through the sponsor adverts at the end.

So, using our survey functionality will improve the mobile user experience for onboarding users to the Wi-Fi service. But the primary purpose is to ask more detailed questions to build up the user profile over time. Over time is the keyword here. The administrator can arrange multiple surveys in a ‘carousel’ to be shown in order when the user returns, so don’t ask more than a few questions in each survey. The conversion rate, i.e., users completing the Wi-Fi service onboarding, will go down for every question added to the survey. A good practice is keeping the number of questions for each survey to 5 or below.

Think hard about how intrusive a question is. It is never worth discouraging a user from using the Wi-Fi service because the question challenges their integrity.

Connecting the Dots With SmartAds

Service providers can make the most out of the consent-based user profile data gained through the Wi-Fi service. They can do that through Enea’s SmartAds concept:

Enea Aptilo SMP SmartAd concept

  1. The user login through the captive portal
  2. We capture personal profile data through next-generation surveys and device information. Using only a few questions will keep the user motivated to connect. Therefore, we recommend asking additional questions on the next visits using the survey carousel. 2b: Optionally you may use our consent and personal data management functionality to get users’ consent for using their personal data. This is beneficial for them as well, as they will only see relevant adverts. We say optionally, as it may not be legally required in some countries, but it is always a good idea to have it enabled.
  3. We save the personal profile data.
  4. The captive portal administrator adds the SmartAd asset to the right banner advertising space. Users will see adverts tailored to their user profile (segment). If there is no matching adverts, the user will see a default advert.
  5. The service provider can produce reports per advertiser to charge a premium price for the hyper-targeted ads.

It is an ever-ongoing process for marketing to define campaigns, segments, and SmartAds.

SmartAds Behind the Scenes

Different administrators with different roles are handling various aspects of the SmartAds concept. Note that the same administrator could have multiple roles.

Enea Aptilo SMP SmartAds Behind-the-scene.

Campaign Admin

The campaign admin creates the campaign for the advertiser and allocates duration and allowed time slots and segments for the campaign. The campaign admin also defines which Ad approval administrator should approve the advert.

Segment Admin

The segment administrator creates and maintains segments based on the user profile data.
These segments can be as complex as allowed by the depth of details available.

Ad Admin

The ad admins creates advertising assets such as banners, videos, or text messages for the campaign. They can choose time slots and segment for each advert based on what is allowed in the selected campaign. It is also possible to set ‘any’ for the time slot and segment for an ad asset, within the limitations set by the campaign, in which case any allowed time slot and segment will match the ad asset.

The ad admin can be one of the service provider’s staff. Still, we generally anticipate that the most effective process will be to let the advertiser handle this as a self-management service. Once the asset is ready, it is sent to the ad approval admin for approval. Once it is approved, it will be added to the selected campaign.

Ad Approval Admin

The ad approval admins approves the ad assets created by the ad admins. They can also reject already approved ad assets if needed.

SmartAd Admin

The SmartAd admin creates the SmartAd assets. A SmartAd will contain several campaigns that, in turn, include several ad assets tied to different segments. If multiple ad assets match the same segment, they will be picked randomly at the captive portal for an even distribution among advertisers. The SmartAd admin must also define a default advert to show if there is no match for the individual user. This default advert could, for instance, be the service provider’s advert or the venue owner’s advert.

Captive Portal (CP) Admin

The complexity and logic around which ad will be shown for which user at a particular time is entirely hidden in the SmartAd. The captive portal admin selects the right SmartAd asset from a drop-down menu and puts it in the suitable banner advertising space at the right captive portal (location).

There is currently a hype around cellular IoT, especially with the new opportunities that 5G will bring. And it is not without cause; 5G will bring new real-time critical communication opportunities in industries such as automotive and remote surgery.

But a lesser-known fact is that around 70% of all IoT devices are connected through short-range technologies such as Bluetooth, Wi-Fi, Zigbee, and Z-wave. And at least one-third of all IoT devices connect through Wi-Fi.



Connecting Billions of Wi-Fi IoT Devices

IoT Analytics growth in IoT devices until 2025

The opportunity for operators to deliver connectivity services for IoT devices has long been touted as one of the most important growth segments in telecom. And the number of wireless IoT devices in need of connectivity is indeed growing at an impressive rate. As shown in the figure, IoT Analytics forecasts growth of the installed base from 10.0 billion in 2019 to 30.9 billion in 2025.  Ericsson’s slightly more conservative estimate predicts growth from 12.6 billion units in 2020 to a whopping 26.9 billion in 2026.

But here is a perhaps lesser-known fact: By far the largest proportion of IoT devices – approximately 7.5 billion out of a total of 11.7 billion units as of 2020, to be exact, see the figure above – are short-range, non-cellular devices.  And as mentioned, according to IoT Analytics, Wi-Fi-based IoT devices represent a third of all IoT devices in 2020 and are one of the fastest-growing tech product segments.

The number of Wi-Fi-based IoT devices is expected to increase to more than 7 billion by 2025. This number, of course, includes devices for the smart home, devices operated by businesses, and even machinery and automation-type devices for industrial applications.

Connecting billions of IoT devices with secure and reliable carrier-grade Wi-Fi services is clearly a big business opportunity. But it is also a significant challenge for any service provider because the IoT device market is notoriously fragmented and dominated by proprietary solutions.

Onboarding Must Be As Seamless and Secure As Cellular IoT

The secure and automatic onboarding of masses of IoT Wi-Fi devices – many of which are ‘headless’ without a user interface – has proven less than easy.

Thankfully there are new initiatives that allow service providers to achieve effective automatic onboarding. Enea’s Zero-Touch Wi-Fi IoT Connectivity concepts use certificates (x.509) that already exist in devices to auto-connect Wi-Fi IoT devices to Wi-Fi right out of the box.  We have partnered with Amazon Web Services (AWS) IoT Core to deliver an end-to-end, massively scalable Wi-Fi IoT onboarding proof of concept.

There is only one important puzzle piece missing for a mass market. The device must from factory try to connect to a “ZeroTouch” Hotspot 2.0 service or legacy ZeroTouch SSID.

The Zero-touch concept also lends itself well to the WBA OpenRoaming, described in a recent insights post. In this case, the OpenRoaming mechanisms could also be used for the Zero-touch concept. Different players could act as an ‘identity provider’ for IoT devices, allowing any enterprise, IoT solution provider, or operator to sign up for the service. The end result would be the onboarding and auto-connection of IoT devices not only within their own network but also within the extended coverage footprint enabled by the OpenRoaming federation.

Because we encourage the industry to participate in this initiative, we have chosen not to patent the Zero-Touch innovation. We believe that the time is now for operators to invest in massively scalable and standardized onboarding for Wi-Fi IoT.

What is clear, is that the seamless and secure onboarding of IoT Wi-Fi devices must be solved, one way or another.



Unified IoT Connectivity Control

With the Enea Aptilo IoT Connectivity Control Service™ (IoT CCS), mobile operators get a hyperscale programmable layer for cellular IoT connectivity control, security, and automation. The IoT CCS service features next-generation firewalls from Fortinet so operators can offer managed security with individual settings for each IoT customer. Nothing technically stops us from adding support for other radio technologies, such as Wi-Fi, to the IoT CCS service. This would enable service providers to offer a unified IoT connectivity service with the same policy control and security level over both cellular and Wi-Fi. In this Wi-Fi Now article, our Jonas Björklund further elaborates on the vision of a unified connectivity control delivered from the Cloud.

March 30, 2023 – Leading telecommunications services provider Telenet has partnered with personalized communications services pioneer Plume®, to launch a brand new WiFi system, ‘Telenet 360o Wi-Fi’ to consumers throughout Belgium.

The solution is powered by Plume’s intelligent cloud- and AI-based technology, leveraging adaptive WiFi and Plume’s iconic SuperPod™ designs, to deliver a dynamic, self-learning system that continuously monitors the home network to ensure an uninterrupted Wi-Fi signal throughout the customer’shome.

Both the SuperPods and the new Telenet 360modem support the latest Wi-Fi 6 technology, and through OpenSync® integration, optimize seamlessly through the cloud to dynamically adjust to network usage and serve the best internet experience to every connected device.

The adaptive WiFi service is integrated into the Telenet app which brings many benefits including fast and simple user self-installation, and advanced user controls for managing the home network while enabling Telenet’s customer service team to respond quickly and proactively to resolve network issues that may arise through push notifications.

Dieter Nieuwdorp, responsible for marketing at Telenet said: “WiFi is of crucial importance to the customer experience. Good WiFi results in happy customers. We, therefore, aim to provide them with the best technology, thereby unburdening our customers to the best of our ability.”

Read the press release in full



About Plume

Plume® is the creator of the world’s first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 48 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access and parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync™, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

Visit, and

Follow Plume on LinkedIn and Twitter.

Plume, OpenSync, SuperPod, HomePass, WorkPass, and Uprise are either trademarks or registered trademarks of Plume Design, Inc. Other company and product names are used for informational purposes only and may be trademarks of their respective owners.

About Telenet BV

As a provider of entertainment and telecommunication services in Belgium, Telenet Group is always looking for the perfect experience in the digital world for its customers. Under the brand name Telenet, the company focuses on offering digital television, high-speed Internet and fixed and mobile telephony services to residential customers in Flanders and Brussels.

Under the brand name BASE, it supplies mobile telephony in Belgium. The Telenet Business department serves the business market in Belgium and Luxembourg with connectivity, hosting and security solutions. More than 3,000 employees have one aim in mind: making living and working easier and more pleasant.

Telenet Group is part of Telenet Group Holding NV and is quoted on Euronext Brussel under ticker symbol TNET. For more information, visit Liberty Global – one of the world’s leading converged video, broadband and communications companies, innovating and empowering people in six countries across Europe to make the most of the digital revolution – owns a direct stake of 59.2% in Telenet Group Holding SA/NV (excluding any treasury shares held by the latter from time to time).

  • Announcing the integration of the OpenSync® open-source framework onto EVO FORCE 1™ set-top box (STB), powered by Android TV™
  • The first phase of the integration also makes Wi-Fi information, diagnostics and telemetry available via Plume’s Frontline™ proactive support tools, enabling optimal insight into the health and performance of the STB and streaming apps 
  • Subsequent stages of expanded OpenSync availability on EVO FORCE 1 will include enabling the STB to act as a mesh extender in the network, as well as enhanced security and parental controls

TAIPEI, Taiwan, March 29, 2023 – Today at the OpenSync Summit, Evolution Digital announced that its EVO FORCE 1 set-top box (STB), powered by Android TV, has been integrated with OpenSync®, the fastest growing open-source framework for the home network. This integration  brings intelligent Wi-Fi statistics, network insights and diagnostics from Plume’s Frontline™ back-office tool. EVO FORCE 1 is the first Android TV STB to make the OpenSync framework available.

Through Evolution Digital’s eDM™ Android TV management platform, Communications Service Providers (CSPs) can take advantage of device management, analytics and control actions. Now, via OpenSync, operators can get deeper, real-time insight into the wireless access network and how the box and applications perform from a streaming perspective. With Plume’s SaaS Experience Platform that leverages OpenSync, service providers have access to intelligent and remote support tools that enable them to reduce unnecessary OPEX costs spent via truck rolls and customer care center calls.

“The marriage of EVO FORCE 1 and future Android TV roadmap devices with the OpenSync framework delivers a truly optimized experience for the end customer, and offers best-in-breed cloud intelligence to CSPs worldwide that are looking to deliver high-quality IPTV video offerings,” said Marc Cohen, Chief Revenue Officer. “We feel very confident that OpenSync presents the right solution having already been adopted by a significant number of service providers. The combination of OpenSync, Plume’s state-of-the-art services, and our top-of-the-line hardware is a powerful proposition.”

“With in-home 4K UHD multi-streaming putting increased loads on home networks, service providers must turn to intelligent cloud-managed solutions to ensure optimal set-top box connectivity and an impeccable customer experience,” said Liem Vo, Chief OpenSync Officer at Plume. “By opting for OpenSync and Plume’s SaaS Experience Platform—including whole-home adaptive WiFi—Evolution Digital has taken an important step in providing a future-proofed and highly scalable platform that will fulfill the consumers’ streaming needs into the future.”

In the coming months, EVO FORCE 1 will undergo further OpenSync enhancements and expansion of capabilities to unlock further features including mesh extender functionalities to reduce the amount of customer premise equipment in the home, zero-touch onboarding for seamless network self-install, as well as advanced functionalities including Plume’s Guard™ cyber security service and advanced user and parental controls. 

To learn more about Evolution Digital’s EVO FORCE 1, powered by Android TV, please visit 

Android TV is a trademark of Google LLC.

About Evolution Digital

Evolution Digital L.L.C. is a leading provider of a broad portfolio of integrated video products and whole-home Wi-Fi offerings for the global industry. Our customers include service providers and their subscribers who use our products daily to enhance their lives. We take an aggressive approach to product innovation to embrace new technologies and ever-evolving connected lifestyles that require high-performance, reliable, and user-friendly solutions. Visit

About OpenSync

OpenSync is the only open-source software-defined networking framework to reliably and dynamically deliver and modify programmable services at scale from a cloud control plane. Today, OpenSync connects over 2.5 billion devices. Harmonized with SDKs such as RDK-B and OpenWRT—and broadly deployed by leading global CSPs and device makers—the framework is critical to residential and small business WiFi and IP-delivered services. Chipset suppliers, device makers, system integrators, internet service providers, and operators can benefit from OpenSync’s open, interoperable, and multi-vendor interfaces that help deliver and modify services quickly, scalably, and reliably from the cloud.

For more information, visit

About Plume

Plume® is the creator of the world’s first SaaS Experience Platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 48 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, MDUs, small businesses, and beyond at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access and parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync®, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.  

Visit,,,, and

Follow Plume on LinkedIn and Twitter.

Plume, OpenSync, Frontline, and Guard are either trademarks or registered trademarks of Plume Design, Inc. 

World Cinema will leverage the transformative power of the Now Platform to deliver frictionless customer service experiences to hotels and properties worldwide 

HOUSTON, Texas (March 22, 2023) – World Cinema, a trusted provider of video, advanced connectivity and professional services to guest-centric properties worldwide, announced a collaboration with ServiceNow to deliver seamless customer experiences through automation, digital workflows, and unprecedented transparency. World Cinema will use ServiceNow to consolidate customer service inquiries onto a single platform for clear and consistent communication and fast time to resolution, while reducing costs. 

“We are excited to work with ServiceNow to transform the customer experience,” said Robert Grosz, President at World Cinema. “Today more than ever, experiences are going to be remembered, and we are building a new category to create a unique platform for deploying and supporting all technology for guest-centric property owners. We are focused on staging experiences and delivering that experience every time, no exceptions.”

World Cinema will use ServiceNow Customer Service Management (CSM) and Field Service Management (FSM) to quickly respond to customer inquiries, such as WiFi connectivity issues at a hotel. ServiceNow will help streamline operations for customer service agents, field technicians, and customers, enable self-service across channels and empower agents with real-time information and intelligence. FSM will help ensure that when a technician is required on-site, the right person with the right certifications, tools, and resources required for installations, repairs, and maintenance, is sent to complete the job.

“World Cinema’s mission to deliver exceptional technology and service experiences to hotels worldwide aligns with ServiceNow’s commitment to simplify complex processes and connect people and systems on a single platform,” said John Ball, senior vice president and general manager, customer and industry workflows at ServiceNow. “Together, we will enable hotels to streamline their customer service operations, resolve issues quickly, and ultimately provide the connected and frictionless experiences that guests expect and deserve.”

World Cinema’s investment in transforming service reflects the company’s bold mission to be “of service” to empower technology solutions at every guest-centric property in the world. Through this journey, systems will be aligned to automate requests, proactively address issues, and deliver effortless experiences.

Technology and connectivity is a pervasive foundational component for today’s guest-centric environments. The complexities of the ever-changing, but commoditized, universe of property technologies must be simplified through well executed collaboration. Establishing omni-channel communications to provide transformational customer service and improved customer self-help tools will re-define what it means to be a critical solutions provider to these properties, allowing the delivery of a premium experience that property operators and owners covet. To learn more about World Cinema, visit 



World Cinema, Inc. (WCI) is a trusted provider of video, advanced connectivity and professional services to properties and enterprises on a global basis. With a dedication to customer service, WCI leads the way in delivering innovative technology solutions that enhance the resident, guest, and staff experience. From managed services to digital transformation, WCI is a single point of contact for all of a property’s technology needs.

Founded in 1974, WCI is a privately held company headquartered in Houston, Texas. The company serves over 7,000 properties with nearly 900,000 rooms under management. For more information, visit

Wi-Fi 7 will be the fastest Wi-Fi generation, with throughput higher than 30 Gbps and very low latency. LitePoint is launching a new video series, 3 for 3, providing 3 answers for 3 pressing questions about trends in wireless test. To kick us off, Adam Smith, Director of Marketing at LitePoint, examines what changes Wi-Fi 7 brings, new features in the technology, and what you need to know from a test perspective.

3 for 3: Wi-Fi 7, A New Era of Connectivity – LitePoint

7SIGNAL now optimizes Wi-Fi in consumer environments including homes, hotel rooms and other locations where cable, satellite and over-the-air television systems are used. Available in the Google Play store, the SaaS agent can eliminate the need to roll trucks, shorten helpdesk calls, and reduce mean time to resolution (MTTR) by 59% or more. 

Cleveland, OH – 7SIGNAL®, the leader in enterprise Wi-Fi optimization, today announced the release of its Android TV set top box (STB) agent.  The agent, which is available in the Google Play store, is designed to optimize consumer Wi-Fi for ISPs, IAPs and other professionally managed and supported environments including home and hospitality.  

The Agent is developed for enterprise level control, governance, and deployment from Mobile Device Management (MDM) or Enterprise Mobility Management (EMM) platforms, in the future, the platform will provide direct consumer messaging for faster remediation, in support of company’s vision which is to reduce the human interaction required to solve Wi-Fi problems.  A free enterprise trial is available, here. 

This innovative software agent (known as Mobile Eye) and the SaaS powered 7SIGNAL enterprise dashboard are designed to optimize Wi-Fi in consumer environments including homes, hotel rooms and other environments where cable, satellite and over-the-air television systems are used providing visibility into the consumer digital experience.  Proven by IDC research to reduce network MTTR by over 59% in the enterprise, 7SIGNAL expands capabilities beyond enterprise endpoint use cases such as laptops, mobility, robotics and other IoT and into the consumer-based environments for the first time. 

“The set top box (STB) market was valued at over $23.9 billion in 2022 and is expected to expand well into the future according to analysts like Grand View Research,” said Don Cook, Chief Marketing Officer at 7SIGNAL.  “STBs are growing in popularity because as they offer features like personalized experiences, a large app ecosystem, and even video conferencing. Now that multiple connectivity options are available including Wi-Fi, 7SIGNAL can keep these devices streaming while monitoring consumer digital experiences. 

For more information about the 7SIGNAL platform, click here. 

About 7SIGNAL, Inc. 

7SIGNAL is a leading provider of Wi-Fi optimization solutions, helping organizations improve network performance and deliver a seamless user experience. With a focus on innovation and customer satisfaction, 7SIGNAL is committed to delivering the latest technology and best-in-class support to its customers. Learn more at 

Quectel Integrates the Industry’s Smallest, Fastest and Lowest Power IEEE 802.11ah Compliant SoCs from Morse Micro into New Module
Sydney (Australia) & Irvine, Calif. – March 15, 2023 – Morse Micro, a fast-growing fabless semiconductor company focused on Internet of Things (IoT) connectivity, and Quectel Wireless Solutions, a global IoT solutions provider, today announced a strategic partnership to deliver Wi-Fi HaLow solutions to market. Through the partnership, Quectel will integrate Morse Micro’s 802.11ah Wi-Fi HaLow technology into a new module, designed for consumer, industrial, agricultural and other use cases.
Anchored by Morse Micro’s MM6108 microchip, and leveraging FCC-certified reference designs, Quectel’s module will accelerate the adoption of Wi-Fi HaLow across the globe, supporting the development of long-range IoT solutions for all.
The FGH100M is Quectel’s new long range, low-power Wi-Fi HaLow module compliant with the IEEE 802.11ah standard. It operates in 850–950 MHz bands with 1/2/4/8 MHz channel width and features 21 dBm maximum output power and 32.5 Mbps maximum theoretical transmission rate . With its ultra-compact size of 13.0 mm × 13.0 mm × 2.2 mm, FGH100M optimizes and effectively reduces end-product size and design cost, and fully meets the demands of size-sensitive applications.
“This announcement demonstrates the growth and momentum of Wi-Fi HaLow and our focus on the adoption and commercialization of this technology in key industries. Quectel’s comprehensive portfolio of IoT modules provides a strategic footprint to integrate our Wi-Fi HaLow technology that delivers low power and ten times the range of traditional Wi-Fi,” said Michael De Nil, co-founder and chief executive officer at Morse Micro. “We look forward to collaborating with Quectel to develop new Wi-Fi HaLow solutions that are poised to be game changers for consumers and enterprises, from smart home to smart city and everything in between.”
“Our partnership with Morse Micro demonstrates our continued focus to provide our customers with leading-edge IoT solutions that are deployed across the globe into multiple IoT applications,” said Norbert Muhrer, President and CSO, Quectel Wireless Solutions. “Morse Micro’s industry-leading Wi-Fi HaLow technology is well-suited for IoT modules designed to meet growing demands for long-range connectivity and low power requirements for many IoT and machine-to-machine applications.”
Morse Micro’s comprehensive Wi-Fi HaLow portfolio includes the industry’s smallest, fastest and lowest power IEEE 802.11ah compliant SoCs. The MM6108 SoC supports 1, 2, 4 and 8 MHz bandwidths and is capable of delivering tens of Mbps throughput to support streaming HD video. These Wi-Fi HaLow SoCs provide 10x the range, 100x the area and 1000x the volume of traditional Wi-Fi solutions.
About Quectel
Quectel’s passion for a smarter world drives us to accelerate IoT innovation. A highly customer-centric organization, we are a global IoT solutions provider backed by outstanding support and services. Our growing global team of over 6,000 professionals sets the pace for innovation in cellularGNSSWi-Fi and Bluetooth modules, antennas and IoT connectivity. With regional offices and support across the globe, our international leadership is devoted to advancing IoT and helping build a smarter world. For more information: www.quectel.comLinkedInFacebook, and Twitter.
About Morse Micro
Founded in 2016, Morse Micro is a fast-growing fabless semiconductor company headquartered in Sydney, Australia with offices in the UK, USA, China, Japan, Taiwan and India. With over AU $200M in capital raised to date, the company is the largest and best-funded Wi-Fi HaLow company in the world. Morse Micro is focused on developing Wi-Fi HaLow solutions and enabling next-generation connectivity for the Internet of Things (IoT). By changing the status quo of current Wi-Fi protocols Morse Micro is pushing the boundaries of our digital future, driving transformation and enhancing connectivity across the globe. Through its world-class team of Wi-Fi chip engineers, Morse Micro is now sampling its Wi-Fi Alliance and FCC-certifiable MM6108 production silicon: the fastest, smallest, lowest power and longest range Wi-Fi HaLow chip available in the market. For more information, visit:
Kelly Poffenberger
Green Flash Media