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WASHINGTON, D.C. – Oct. 23, 2025 – Amid the near four-year high unemployment rate, new research from DNSFilter finds that scams related to hiring are proliferating. New data from the company’s networks shows an alarming trend in domain activity related to domains that include terms like “careers,” “hiring,” “jobs,” and “talent,” which have seen a significant uptick since the start of 2025.

These new insights from DNSFilter underscore the need for job seekers, who average 180 job applications to land a single offer, to remain vigilant when navigating job boards and receiving messages from so-called recruiters.

Over the last 6 months:

  • 8,724 domains containing the word “jobs” have been found to be malicious.
  • 1, 161 domains containing the word “careers” have been found to be malicious.
  • 88% of malicious domains containing hiring-related keywords were newly registered or newly observed.
  • 86% of all domains using the word “jobs” and that were determined to be malicious were either newly registered or newly observed.

Researchers also discovered that a number of suspicious domain practices are being used to lure victims into clicking malicious links, including:

  • Excessive hyphens or long-winded URLs designed to resemble legitimate job portals.
  • Fake domains mimicking trusted hiring platforms or containing urgent-sounding phrases.
  • Odd top-level domains (TLDs) and country code TLDs (ccTLDs) not commonly used for business (e.g., .top, .tk, .ml, .xyz, .af).

Attackers are increasingly registering new domains in short bursts to evade detection, following them up with phishing campaigns containing those links to target job seekers, human resources teams and recruitment platforms.

Job seekers and organizations can help protect themselves from these types of hiring scams by remembering to:

  • Be skeptical of unsolicited job offers or job boards with unfamiliar URLs.
  • Check domain names carefully and avoid clicking on links with excessive hyphens or strange extensions.
  • Organizations should monitor DNS traffic for spikes in unknown employment-related domains and update threat detection rules accordingly.

Gregg Jones, intelligence analyst lead, DNSFilter, said: “All aspects of our lives are vulnerable to bad actors given the right mix of emotions, timing, and environmental factors. Being vulnerable to a scam can take many forms, often in ways we least expect. Taking stock of things that seem too good to be true and implementing security best practices are key to reducing unexpected angles of exploitation.”

About the company:

DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats 10 days earlier than competitors. DNSFilter’s solution secures workers anywhere they are, helping to boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Unlike traditional filtering solutions, DNSFilter deploys in minutes instead of days and is trusted by more than 43,000 organizations worldwide. Learn more about how DNSFilter is the first and last line of defense for corporate and hybrid networks at dnsfilter.com.

Silicon Labs SiWx917 ultra-low-power Wi-Fi 6 SoC offers truly IoT-optimized Wi-Fi connectivity and was recently validated by an independent test house to provide multi-year battery life on IoT devices. Energy efficiency is a key criteria for many of our customers, but Wi-Fi’s reputation for being power-intensive has made IoT device makers skeptical about using it. This is one of the reasons we’re thrilled to announce our new SiWx917 power estimator. This tool makes it possible to estimate how much battery life you can squeeze out of the SiWx917, the lowest power Wi-Fi 6 chip available.

The SiWx917 Changed What’s Possible With Wi-Fi 6 Battery Life

It’s no wonder consumers and companies are craving more Wi-Fi IoT devices. They don’t require separate gateways or hubs,. you can simply connect them to your Wi-Fi access point (AP) and voilà, they are on the cloud, and in your favorite ecosystem.

Historically, the short battery life and recharging interval of Wi-Fi devices turned off some buyers. Then came the Silicon Labs SiWx917 ultra-low-power Wi-Fi 6 microcontroller, introducing energy-efficient Wi-Fi. Thanks to its extremely low connected sleep power consumption, multi-year battery life is now possible on Wi-Fi devices.

Despite its popularity in the market, we still hear doubts about whether multi-year battery life on Wi-Fi devices is realistic. To put an end to this debate, we SiWx917 Power Estimator, an online tool for estimating the battery life on your IoT device.

SiWx917 Tested to Deliver Multi-year Battery Life on Wi-Fi IoT Devices

The SiWx917, launched in 2023, was designed from the ground up for IoT-optimized Wi-Fi. It provides the lowest Wi-Fi 6 power consumption in its class for cloud-connected sleep mode, only 22µA. Its combined system power consumption for Wi-Fi 6 connected sleep and the application MCU in sleep is just 37µA. Its intelligent power management gives product developers more possibilities for optimizing Wi-Fi power for energy-efficient IoT applications. The ultra-low-power (ULP) peripherals allow sensor applications to operate while the rest of the chip is idle. The dedicated network wireless processor (NWP) independently manages wireless and networking operations, allowing the application MCU sleep. These, and many other power saving features on SiWx917 solve the battery life challenge for IoT device makers. As a matter of fact, Novus Labs, an independent testing provider, estimated that SiWx917 can enable smart locks to reach a 5-year battery life with four 3000mAh AA batteries.

However, achieving years of battery life on Wi-Fi IoT devices is not straightforward.

Can I Achieve Multi-year Battery Life on My Wi-Fi IoT Device?

We hear device makers asking this question frequently. The answer is yes, but Wi-Fi access points, physical environment, RF conditions, battery chemistry, application characteristics, and many, many other things. Most of these variables are beyond your control. They are derived by the environment where the device operates and the impact on your device’s battery life cannot be estimated in advance.

The SiWx917 Power Estimator allows you to estimate how your application characteristics will impact the battery life.

Estimating the Battery Life of Your Wi-Fi Device

The SiWx917 Power Estimator User Guide walks you through the application related variables affecting the battery life of your device, asking the relevant questions and facilitating your responses with multi-select drop down menus, default values, and value ranges. Here’s a snapshot of variables you are required to enter in the tool:

  • Memory configuration and the amount of RAM to be retained in sleep
  • Legacy power saving settings such as the delivery traffic indication message (DTIM)
  • Wi-Fi 6 Target Wake Time (TWT) sleep configurations for unassociated and associated connectivity modes, wake up interval and duration, network scanning and Wi-Fi beacon listening frequency, TCP/IP keep-alive period, etc.
  • In application processor configuration you can enable or disable the Cortex-M4 application microprocessor, and define its activity period and duration
  • Data transfer configurations allow you to configure the optimal TCP keep-alive interval, frequence and duration of transmit and receive operations, etc.
  • In the peripheral configuration section, you can simulate the power consumption effect of various peripherals such as humidity and temperature sensor and LCD display/li>

IoT-optimized Wi-Fi is about More than just Battery Life

We hope our new SiWx917 power estimator tool will help you to estimate how well your Wi-Fi device will score on one of the most critical IoT metrics, battery life.

However, IoT is about much more than just low power consumption and battery life. The SiWx917 was designed for IoT-optimized Wi-Fi connectivity, meeting the requirements of the future IoT, such as powerful compute, large memory, robust security, AI/ML acceleration, ecosystem support, and a broad set of peripherals. Learn about our IoT-optimized Wi-Fi solutions!

Industry expert joins to spearhead NETGEAR Enterprise sales and channel management across the region

October 22, 2025, San Jose, Calif. – NETGEAR® Inc. (NASDAQ: NTGR), a global leader in intelligent networking solutions designed to power extraordinary experiences, today announced the appointment of Luca Marinelli, who joins the company as Head of Europe, overseeing the development of NETGEAR’s enterprise customer portfolio and channel partnerships in the region as well as nurturing its expanding European team.

Marinelli has extensive experience in the technology industry, having held senior roles at Citrix, Microsoft, Cisco, Exclusive Networks, Check Point and Alludo. He spent nine years at Cisco, becoming Managing Director of Channels for the EMEA region, and seven years at Microsoft in Italy where he became Senior Director Enterprise Major and Global Accounts. Following this, he joined Exclusive Networks Italia as CEO and General Manager, taking responsibility for all aspects of the cybersecurity-focused business. At Citrix, Marinelli was VP Partners & Field Marketing for EMEA, and at Alludo he ran the EMEA & ANZ regions.

As NETGEAR embarks on the next chapter of its journey to grow its enterprise networking business in Europe, Marinelli will be instrumental in driving the next phase of the company’s channel strategy, expanding collaborations with a new generation of partners and strengthening its Managed Service Providers (MSP) ecosystem. Building on a robust enterprise networking portfolio — recently enhanced with the integration of Exium’s SASE Security solutions — he aims to accelerate NETGEAR’s growth in the Small and Medium Enterprise (SME) segment.

Eric Law, Vice President, Worldwide Sales at NETGEAR, said: “Luca brings an impressive background steeped in the European tech industry and he has a deep knowledge of how to build a loyal and proactive channel, support customers and inspire sales teams to achieve great results. He is experienced in delivering strong leadership alignment and we are confident that Luca will be instrumental in driving our vision for enterprise companies across Europe.”

“I am delighted to join NETGEAR at such a pivotal point for the company,” said Marinelli. “As NETGEAR expands its business, I will be looking to develop a sales team focused on success and best practice, working in tandem with our channel to deliver high-powered, memorable experiences to customers.”

With a solid partner foundation already in place, NETGEAR is now shaping a channel-driven approach tailored to today’s business environments. Marinelli’s leadership will help to deliver on the vision outlined for the enterprise business earlier this year.

NETGEAR, Inc.

Founded in 1996 and headquartered in the USA, NETGEAR® (NASDAQ: NTGR) is a global leader in innovative networking technologies for businesses, homes, and service providers. NETGEAR delivers a wide range of award-winning, intelligent solutions designed to unleash the full potential of connectivity and power extraordinary experiences. For businesses, NETGEAR offers reliable, easy-to-use, high-performance networking solutions, including switches, routers, access points, software, and AV over IP technologies, tailored to meet the diverse needs of small and medium enterprises. NETGEAR’s consumer products deliver advanced connectivity, powerful performance, and enhanced security features right out of the box, designed to help keep families safe online, whether at home or on the go. More information is available from the NETGEAR Press Room or by calling (408) 907-8000. Connect with NETGEAR: Facebook, Instagram and the NETGEAR blog at NETGEAR.com.

©2025 NETGEAR, Inc. NETGEAR and the NETGEAR logo are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its affiliates in the United States and/or other countries. Other brand and product names are for identification purposes only and may be trademarks or registered trademarks of their respective holder(s). The information contained herein is subject to change without notice. NETGEAR shall not be liable for technical or editorial errors or omissions contained herein. All rights reserved.

Not that long ago, if you asked someone what defines loyalty in hospitality, they might have said reward points or checkout surveys. And while hotel loyalty program membership continues to surge, savvy hoteliers know that loyalty isn’t truly about how many points you add to a guest’s rewards account. Hotels shape guest loyalty through every interaction, both digital and personal, that makes a guest feel recognized, understood, and in control of their stay.

Today’s travelers expect properties to deliver experiences that mirror the convenience and personalization of their daily lives. A large majority of consumers now expect, as a baseline, interactions and experiences that reflect their preferences. Hotels are not an exception to this trend, and those who strive to remain competitive will use technology to deliver a personalized, connected guest experience.

We designed Compass by WorldVue™ for this new era of connected hospitality.

As a next-generation mobile platform built on the proven foundation of the WorldVue HUB®, Compass unites the guest journey into a single, cohesive experience. It empowers hotels to deliver personalization at scale, turning everyday interactions into lasting relationships while unlocking operational and revenue opportunities across every property type.

The Shift Toward Connected Hospitality

Guest expectations are shifting rapidly. The new standard of hospitality isn’t just about amenities; it’s about access and connection. Whether they’re traveling for business, leisure, or an extended stay, guests want to feel seen, known, and in control of their experience.

Compass by WorldVue bridges mobile devices, in-room systems, and hotel services to make that possible. Guests can manage entertainment, lighting, and climate from their smartphones. They can pair devices instantly, browse a fully digital hotel compendium, and receive curated messages about property events or local attractions.

For hoteliers, this digital integration means more than convenience – it means consistency and insight. From boutique properties creating high-touch, customized experiences to large-scale brands managing complex portfolios, Compass adapts to every operation. It aligns technology with brand identity and service philosophy, ensuring that every digital touchpoint feels intentional, not transactional.

examples of the Compass by WorldVue app in use on a mobile phone

Loyalty, Reimagined for a Digital World

Traditional loyalty programs rely on transactions; guests earn points, redeem them, and move on. Compass by WorldVue changes that by making loyalty experiential.

When a returning guest checks in, Compass recognizes them immediately, greets them by name, displays their loyalty tier status, and recalls their preferences for entertainment, language, and room environment. For frequent travelers or brand-loyal guests, this sense of familiarity translates directly into satisfaction and repeat business.

Hotels can also tailor offers by loyalty tier, such as premium content access, late check-out options, or personalized recommendations. Whether a guest is a business traveler on a quick stay or a long-term guest in an extended-stay suite, Compass adjusts the interaction to their habits and priorities.

This kind of responsive recognition was once reserved for luxury brands with dedicated concierge staff. Now, it’s scalable across any hotel type, from boutique hotels cultivating personal touches to select-service properties that depend on efficient, tech-forward engagement.

The result: a redefined loyalty model where personalization itself becomes a valuable reward.

Engagement That Reaches Beyond the Room

Compass by WorldVue extends engagement beyond the guestroom, connecting guests to everything the property and surrounding areas have to offer. Through its mobile interface, hotels can:

  • Highlight dining, spa, golf, or recreation options directly to guests’ devices.
  • Offer real-time, location-based promotions for property amenities or local partners.
  • Provide multilingual concierge services, digital menus, and event information.
  • Share curated local experiences that align with guest profiles or stay purposes.

This approach creates new revenue opportunities while improving the guest experience. For full-service properties, Compass can serve as a digital marketplace that showcases brand offerings. For limited-service and extended-stay hotels, it helps staff communicate efficiently, promote available upgrades, and strengthen brand engagement without increasing workload.

In every case, Compass empowers hotels to reach guests at the right moment – not through broad messaging, but through meaningful, personalized recommendations that drive satisfaction and spend.

Personalization with Purpose

The power of Compass lies in its ability to use real-time insights responsibly. It turns anonymous data into actionable intelligence that helps hotels anticipate needs and streamline operations.

For example:

  • Executives can use aggregated insights to understand usage trends across multiple properties, identifying which features drive engagement or revenue.
  • Property managers can use real-time data to optimize staffing or service timing based on when guests typically use various services or amenities.

This dual value – guest-facing engagement and operational intelligence – makes Compass a strategic investment. It enables hotels to personalize experiences while also improving efficiency, training, and decision-making.

And because Compass integrates directly with the existing WorldVue HUB® ecosystem, it does so without the need for costly rewiring or disruptive system overhauls.

A Unified Experience Across Brands and Borders

For multi-property brands, consistency matters. Guests expect the same seamless experience whether they’re in Austin, Athens, or Abu Dhabi.

Compass ensures consistency through brand customization and cross-property recognition. Hotels can maintain logos, fonts, and color palettes across all guest interfaces while adapting messaging to local markets and languages. Guest preferences follow them across stays, creating a sense of familiarity that builds trust and strengthens brand identity.

This capability is particularly powerful for:

  • Luxury and boutique hotels, which thrive on refined personalization and design cohesion.
  • Extended-stay properties, where comfort and convenience are key differentiators.
  • International chains, where maintaining brand standardization across regions can be challenging.

By combining the mobile power of Compass with the in-room experience of WorldVue HUB, properties can finally deliver a consistent, high-quality journey worldwide without compromising individuality or local flavor.

examples of screens from the Compass by WorldVue app

Where Technology Enhances Hospitality, Not Replaces It

Hospitality has always been about people – ensuring their comfort and making connections. Technology should enrich that experience, not make it colder.

Compass by WorldVue does exactly that. It frees staff from repetitive inquiries, helps guests find information faster, and keeps every interaction aligned with brand feel and service standards. That means more time for personal engagement where it matters most, in human connections.

Our thoughtful approach to innovation recently earned Compass by WorldVue the Gold Award for Technology Innovation from the Merit Awards. This award recognizes Compass’s impact in redefining how hotels connect with guests through intelligent, personalized, and integrated technology.

As guest expectations continue to evolve, the most successful hotels will be those that blend technology and empathy, using platforms like Compass to deliver both precision and warmth.

Ready to Redefine Guest Loyalty?

Compass by WorldVue empowers hotels of every type to deliver seamless, hyper-personalized experiences that strengthen loyalty and drive long-term value across devices, properties, and borders.

Discover how Compass can help your property turn connection into loyalty. Visit www.worldvue.com/compass to find out more and view a demo.

New threat preventative updates enable SMBs and MSPs to focus on growth while staying secure.

Zyxel Networks, a leader in delivering secure and AI-powered cloud networking solutions, has announced new security features across its account and security services, including an industry-first Passkey login option and AI-driven security updates. These enhancements combine stronger security with simpler operations, empowering small and medium-sized businesses (SMBs) and managed service providers (MSPs) to respond faster to threats and defend more with less.
The growing cybersecurity challenge for SMBs
Earlier this year, the world witnessed what has been described as the largest-ever data leak, reportedly exposing more than 16 billion login credentials to attacks. Although a recent survey revealed that 94% of SMBs recognize cybersecurity as critical, many remain under-equipped, relying on limited tools and expertise to safeguard their networks, leaving them especially vulnerable to costly breaches.
“SMBs are caught between rising cyber threats and limited resources,” said Mr. Ken Tsai, President of Zyxel Networks. “By combining passwordless access with AI-driven security, we’re easing that burden, enabling customers and MSP partners to stay secure and focus on growth. These new security capabilities are integrated across our broad portfolio and services, making deployment and ongoing management more efficient and less resource-intensive.”
Protecting the first line of defense – faster and safer logins
Weak or reused passwords are where many breaches begin. To overcome this, Zyxel Networks is introducing Passkey access for Zyxel accounts, an industry-first feature for SMBs that reduces risk without adding friction, and includes:
· Passwordless access: Sign in seamlessly through a fingerprint scan, face recognition, or device PIN to unlock devices. This means there are no passwords for malefactors to steal or phish.
· Broad coverage: Passkey extends to a wide range of Zyxel Networks’ service offerings, such as myZyxel, Nebula, SecuReporter, Astra, Circle, Marketplace, Store, Support Campus, Community, Education Center and more. Support for network applications, including WiFi and remote access VPN logins of Nebula Cloud Authentication for SMBs, will be added soon[footnoteRef:1]. [1: Passkey login for network applications, including WiFi and remote access VPN, will become available in the first half of 2026. ]
· Flexible login choices: Passkey complements existing login options, including password plus multi-factor authentication, Google ID, Apple ID and Microsoft Entra ID, so organizations can adopt this new feature at their own pace.
AI-driven, actionable intelligence
With skilled security talent in short supply, Zyxel Networks is also embedding the following AI-driven features to detect, explain, and help SMBs and MSPs remediate threats faster, cutting down on manual review and lowering the skill barriers that often hold smaller teams back:
· AI-Protect with firewalls: SMBs and MSPs using the USG FLEX H series with uOS v1.36+ will benefit from machine learning to block zero-day attacks and AI-service threats, helping them move beyond signatures. Admins can identify and control thousands of applications and behaviors, including GenAI apps such as DeepSeek, ChatGPT and Gemini.
· AI-Monitor and AI-Assist with SecuReporter[footnoteRef:2]: AI will monitor device health and abnormal CPU/memory/session usage, helping admins detect early signs of potential network outages or security breaches. They can schedule weekly threat reports with AI Smart Summary for a quick executive overview of activity. An embedded AI assistant, SecuPilot, helps admins explore insights, investigate incidents, and triage faster with natural-language queries. [2: The AI-Monitor feature will become available in November 2025.]

Battlefield 6 Server Locations (2025)

Battlefield 6 promises the ultimate all-out warfare experience, aiming to take the top spot in the FPS genre. But to get the best performance during the beta or full launch, you’ll need more than just skill—you’ll need a fast and stable connection.

Whether you’re boots-on-the-ground infantry or an ace in aerial dogfights, a bad connection can ruin your experience. That’s why knowing the best Battlefield 6 server locations is key to dominating the battlefield.

We’ve tested the Battlefield 6 beta to identify all available server locations so you can connect to the closest and fastest server. We’ll also update this guide at launch if any new servers are added or existing ones change.

Battlefield-6-launch-server-locations.png

What Are The Best Battlefield 6 Servers?

The best Battlefield 6 servers are the ones closest to your physical location. The shorter the distance between you and the server, the lower your ping will be. A low ping means faster response times, smoother gameplay, and fewer lag spikes.

Fortunately, Battlefield 6 has a solid global spread of servers, so most players should have access to at least one or two nearby options for a great connection.

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How to Select the Best Battlefield 6 Server

Currently, Battlefield 6 doesn’t include a traditional server browser in core multiplayer modes (outside of Portal). That means you can’t manually choose a server—unless you’re using the Geo-Filter feature on the Netduma R3 gaming router.

This feature allows you to connect to specific servers to ensure you always get a low ping connection. You can use the server map from this blog, or the Ping Heatmap feature to find the closest Battlefield 6 servers to you. With this information you can adjust your Geo-Filter radius to block unwanted high ping servers and force connection to the best Battlefield 6 servers.

We have a full Geo-Filter ultimate guide that covers everything you can do with the feature. If you want to learn more about it or see it in action, check the guide out here.

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Battlefield 6 Server Status

With so much hype around the beta and launch of Battlefield 6, we expect the servers to be filled with players which may overload them. This could lead to server issues like higher base ping, disconnections or problems logging into the games online service.

If you are experiencing any of these connection issues, it worth checking the Battlefield 6 server status with these links below:

If servers are experiencing issues, there’s not much you can do—it’s up to EA to scale server capacity or apply fixes. But checking first can save you from unnecessary troubleshooting on your end.

Qualcomm-image

About Ubiquiti

Ubiquiti is a leader in enterprise networking, delivering scalable Wi-Fi 7 solutions that enable seamless, multi-gigabit connectivity for environments from small offices to global stadiums. Their vision addresses the demands of today’s high-performance, connected devices and the hyper-connected world of modern business.

Use Case Spotlight

Ubiquiti’s Wi-Fi 7 portfolio — including the E7 series — delivers enterprise-grade connectivity at scale, proven in high-density venues like convention centers and arenas. These solutions provide reliable, content-rich wireless experiences for thousands of users, even under heavy traffic and with a wide range of devices.

Qualcomm Innovation

Ubiquiti’s latest access points are built on the scalable Qualcomm Dragonwing Networking Infrastructure Wi-Fi 7 platforms, leveraging advanced features like Multi-Link Operation, ultra-wide 320MHz channels, and 4K QAM for high throughput, low latency, and robust reliability. The Dragonwing N7 Platform’s modular architecture and automated frequency coordination enable both indoor and outdoor deployments, supporting diverse market needs.

From large stadiums to small offices, today’s high-performance devices require multi-gigabit speeds and real-time responsiveness. Ubiquiti’s Wi-Fi 7 access points (APs) lineup deliver multi-gigabit connectivity directly to client devices, ensuring seamless performance across diverse environments. With scalable, license-free networking solutions, Ubiquiti is enabling the hyper-connected world of modern business.

To bring its breakthrough vision for Wi-Fi 7 access points to life, Ubiquiti turned to a long-time trusted collaborator: Qualcomm Technologies. Powered by the Dragonwing Networking Wi-Fi 7 platforms, Ubiquiti’s access points lineup integrates the full capabilities of Wi-Fi 7 and offers significant advantages over previous generations, including:

  • Multi-Link Operation (MLO) to boost throughput, reduce latency, and enhance reliability.
  • Ultra-wide 320MHz channels for massive capacity gains.
  • 4K QAM for lightning-fast data transfer.

With its advanced and modular networking architecture, the Dragonwing N7 Platform and Dragonwing NPro 7 Platform align perfectly with Ubiquiti’s software-driven innovation strategy.

“The Dragonwing Wi-Fi 7 Networking Platforms combine powerful quad-core processing with advanced high-speed networking to deliver exceptional performance,” said Tom Hildebrand, Ubiquiti Engineer. “Its ability to seamlessly route and shape traffic provides the flexibility our customers need to scale and adapt with confidence.”

The scalable Dragonwing platforms support both dual- and tri-band configurations. This enables Ubiquiti to bring the core innovations of Wi-Fi 7 to more cost-sensitive markets and regions (including those that do not have 6GHz spectrum available) through other solutions in their lineup, such as UniFi U7 Lite.

Next-gen connectivity even outdoors

A leader in enterprise connectivity transformation, Ubiquiti further expanded the reach and flexibility of its next-gen wireless networks with its first 6GHz outdoor Wi-Fi solution. The U7 Pro Outdoor and Enterprise APs enable this breakthrough connectivity in large open-air settings, such as stadiums and campuses.

While 6GHz spectrum has traditionally been limited to indoor use due to spectrum regulations, outdoor deployments in North America are now possible with automated frequency coordination (AFC) systems. Ubiquiti once again turned to Qualcomm innovation. The Dragonwing AFC Suite, a complete turnkey solution integrating geolocation technology, was integrated to manage spectrum sharing with 6GHz spectrum incumbent users.

“With Dragonwing AFC Suite, 6 GHz Wi-Fi can now meet the indoor and outdoor deployment needs of our customers, including extended range unheard of with Wi-Fi 6E,” said Hildebrand.

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Real-world impact: From convention centers to stadiumsUbiquiti’s expanding Wi‑Fi 7 portfolio is already delivering enterprise-grade connectivity at scale across diverse, high-density environments. And the results speak for themselves.

More than 6,000 attendees to a week-long event hosted in a Canadian convention center enjoyed flawless wireless connectivity, even under heavy traffic and with 40% of clients using 6GHz. One of the largest 6GHz deployments they’ve done in North America, Ubiquiti used their E7 and E7 Campus APs to provide users with reliable, content-rich experiences across their devices, including smartphones and laptops.

Also in North America, Ubiquiti is upgrading an 18,000-person-capacity arena, both inside and out, to Wi-Fi 7 from an increasingly inadequate Wi-Fi 5. Early results already show over 120 users per AP with seamless performance. Once the full deployment of UniFi Enterprise APs is complete, it will be a gamechanger.

Through its collaboration with Qualcomm Technologies, Ubiquiti is bringing the full promise of Wi-Fi 7 to life. From flagship enterprise deployments with the high-capacity E7 series to cost-conscious rollouts with the U7 Lite and super-compact 10G Cloud Gateway Express 7, customers can meet the connectivity needs of today and into the future.

Deep within a cutting-edge Planet Farms factory environment, nestled not on sprawling fields but towering upwards in layers, produce is being farmed in tightly controlled conditions. This is where traditional agriculture is being revolutionized, within a highly automated, data-driven, vertical farming model.

“If we want to set new standards in vertical farming, we must start with a radical change of perspective,” says Massimo Mistretta, CISO, Planet Farms. “We want to change the way the world thinks about agriculture.”

Creating efficiency through a seamlessly connected network

The change is to shift from supply-led farming to demand-led. The Planet Farms model is not restricted by seasonal growing cycles, geography, or access to water. For Planet Farms, the work isn’t done by tractors, but by robots moving on the plant and automated guided vehicles (AGVs). This is critical to maintaining the highly efficient processes Planet Farms has developed to grow fresh, nutritious, flavorful food. Robots transport everything from seedlings to harvested produce, ensuring minimal human contact and maximum speed. No soil, no pesticides, and minimal water.

“The customer is the first to open the bag and touch the product,” Mistretta points out. “Everything else is completely automated, from seeding to primary and secondary packaging. The product doesn’t need to be washed; it arrives ready to eat.”

However, keeping everything seamlessly connected posed a challenge. For critical, latency-sensitive communications required by AGVs, a dropped connection or even a pause during handoff could disrupt operations, potentially leading to delays or errors.

Real-time data access through automation

Enter Cisco Ultra-Reliable Wireless Backhaul (URWB). Planet Farms discovered that URWB was designed precisely for connecting moving assets, providing a level of performance that standard Wi-Fi couldn’t guarantee for its critical operations. URWB offers ultra-reliable, low-latency wireless connectivity with seamless handoffs and zero packet loss, essential for uninterrupted movement of their robots and AGVs.

“Cisco URWB enables our AGVs and 3D cameras to collect data in real time without interruption. This data is vital for advanced agentic AI models to make informed decisions.” – Massimo Mistretta, CISO, Planet Farms

Unlike Wi-Fi, URWB employs a “make before break” roaming mechanism, establishing the connection to the next access point before dropping the connection to the current one. Its Multipath Operations (MPO) technology allows traffic, especially critical data, to be sent to multiple access points simultaneously. This means that even with obstacles and interference common in complex industrial environments, such as a multi-level vertical farm, if one connection is interrupted, the traffic still gets through via another path.

Deploying URWB felt surprisingly familiar to Planet Farms’ existing IT team. The solution is built on 802.11 standards and deploys just like Wi-Fi, making it quick for teams to get connected. Planet Farms now has a wireless network that can finally keep pace with its ambitious automation. The network is then centrally monitored and maintained using tools such as Cisco Industrial Wireless Monitor, providing real-time data and alerts.

“We want to show that vertical farming is not only feasible but can be profitable.” – Massimo Mistretta, CISO, Planet Farms

Innovation and increased sustainability

For Planet Farms, Cisco URWB enables the high level of automation necessary to run its vertical farms efficiently, reducing downtime, complexity, and manual intervention. It supports the precise, sub-millisecond latency needed for AGVs to navigate tightly controlled paths. This technological leap isn’t just about connectivity; it enables Planet Farms’ mission of producing delicious, healthy, and sustainable vegetables without pesticides, minimizing its environmental impact.

By going vertical and embracing technologies like Cisco URWB, Planet Farms is truly shaping the future of agriculture.

To gain insight into the diversity of digital usage, one needs only to peek into any home network. A quick look might show a parent on a video conference call, while the teenager is engrossed in playing the latest video game. Another child could be completing an online assignment, even as a partner could be binge-watching their favorite series. All simultaneously. And no one wants to face any disruption or lag in their connectivity. With the internet being the backbone of both work and entertainment at home, the expectation of a reliable, continuous, and disruption-free online service is now implicit. Broadband service into the home might be measured as excellent, and yet, disruptions persist.

This happens because often networks still operate under the presumption that all online interfaces and applications function the same way and require the same approach. The truth is, each one is different, and if the internet provider treats all applications equally, the experience of most or all apps is bound to be subpar, with frequent downtimes, slowdowns, lags, and, ultimately, a very poor user experience.

The Diversity of Modern Internet Usage

The average subscriber switches between multiple applications throughout the day, each creating different demands on the network and having varying tolerances to delays:

Video conferencing calls that demand ultra-low latency and minimal packet loss to maintain real-time communication. Just a few hundred milliseconds of lag can make a conversation sticky and awkward.

Online gaming is highly latency sensitive. The slightest delay can break the immersive experience or cause a player to lose a competitive edge.

Streaming services like Netflix or YouTube use buffering technology, so their tolerance for occasional hiccups is relatively higher. The user might never even notice a quick adjustment in quality or a few seconds of buffering.

Web browsing expects quick page loads but doesn’t require the same real-time accuracy as video calls or gaming.

Downloads and file transfers are relatively forgiving. A delay of a few seconds usually has no meaningful impact unless speed is critical.

This mix of activities represents the challenge: users gaming at lightning speed, someone on a Zoom call for work, and another streaming a movie, all within the same household at the same time, are placing unending pressure on the home network.

The Problem Lies in Traditional Networks That Treat All Traffic the Same

Despite these well documented differences in application behaviors, traditional networks still tend to treat all traffic equally. This approach is simple with packets of data moved through the network without consideration for their type, priority, or context. The problem emerges when multiple devices and users compete for limited bandwidth.

If a large file download happens at the same time as a critical video call, both might suffer. The video call begins to freeze or stutter, while the download doesn’t really need split-second processing in the first place, but is treated as though it does matter. Similarly, when gamers and streamers share the same network without prioritization, latency spikes and buffering become inevitable for all involved.

Congestion, jitter, and latency are natural fallouts when the network fails to distinguish between an urgent packet for a live meeting and a non-urgent packet for a file transfer. This outdated catch-all philosophy simply doesn’t match the realities of modern app usage.

The Solution Lies in Application-Aware Networks

A network that recognizes application-specific requirements is the secret to elevating user experience dramatically. Think of a network that knows instantly whether a packet belongs to a gaming session, a streaming video, or a background download. With this knowledge, the network intuitively prioritizes real-time apps, while allocating less immediate resources to forgiving tasks, ensuring the entire system runs more efficiently.

Such intelligent handling ensures:

  • Smoother meetings: Video conferencing apps get priority to eliminate lags and interruptions
  • Better gaming performance: Critical gaming traffic is preserved so latency remains low
  • Uninterrupted streaming: Networks adjust dynamically to maintain video quality
  • Fair bandwidth allocation: Less urgent apps like downloads continue smoothly without overwhelming the system

This adaptability prevents competition between apps from ruining experiences, especially during peak usage hours when network demands are highest.

Aprecomm’s Evolv™: AI-Driven, Self-Healing Network Optimization

Aprecomm’s Evolv™ engine is the brain behind the application-aware experience. It addresses these challenges by embedding AI, predictive analytics, and self-healing capabilities into the network infrastructure. The agentic AI-driven system optimizes network performance based on application-specific requirements. The engine draws on the experience assessment framework to monitor performance, identify gaps and rebalance the network for optimal experience at all times. Using deep packet inspection (DPI), it analyzes and understands real-time traffic patterns, while AI/ML models help predict and adapt to application behavior and deliver seamless user experiences.

A Deeper Insight into How Evolv™ works:

Application awareness: The system identifies traffic patterns and recognizes which application type the data belongs to, allowing intelligent prioritization in real-time.

Predictive analytics: Using historical and real-time insights, the network forecasts demand surges, spotting potential bottlenecks before they occur.

Self-healing automation: When issues emerge, the system quickly adapts, reroutes, or optimizes resources proactively—often before the user notices a problem.

Adaptive optimization: Bandwidth and latency management shift dynamically based on what each app requires at any given moment.

This blend of intelligence and automation creates a network that is no longer simply reactive but proactively guarantees performance. The ultimate outcome is consistency—smooth video calls, lag-free gaming, and buffer-free streaming, all coexisting seamlessly.

Rethinking Network Priorities for a Seamless Future

In the digital world, every second counts, and the inability to distinguish between different types of application traffic is no longer acceptable. The future of seamless connectivity lies in smarter, adaptive networks that adjust to the specific needs of the applications we use every day.

For networks to mature beyond the limitations of treating all data equally, blending AI with predictive intelligence and real-time adaptability is essential. This is the foundation of a customer experience where frustration disappears, productivity thrives, and entertainment flows without interruption.

It is only when networks understand different apps have different needs that service providers can deliver the truly connected experiences users’ demand. And it is this enrichment that Aprecomm offers to network service providers.

All apps are not equal—and the networks aware of this distinction will be the ones to deliver the connected experience users demand. To transform your network infrastructure, connect with us to experience how Aprecomm’s Evolv™ delivers exceptional experiences through intelligent, application-aware optimization that guarantees seamless user experiences while future-proofing your services. Contact us now to revolutionize your network performance.

PALO ALTO, Calif., Oct. 13, 2025 /PRNewswire/ — Plume today announced its membership in the prpl Foundation, a leading industry global alliance advancing open-source and open-standard development for next-generation connected devices. As a Gold member, the second highest tier, Plume will collaborate with industry peers to accelerate innovation in cloud-based services and broadband and IoT intelligence for Internet service providers (ISP) and provide exceptional consumer experience.

Plume is participating in this week’s Global prpl Summit 2025 in Paris, France, (13-14 October) – the annual gathering of prpl members advancing open standards for the connected home. There, the company will share an early demonstration of their technology now running on the prpl platform – a first step toward delivering its hallmark consumer experience innovations through open standards.

As part of its support of industry standards, Plume is adopting a more open and collaborative approach with its ISP customers and technology partners, meeting them where their technology needs are as they increasingly deploy hardware and services powered by prpl. Plume’s cloud-based platform — with advanced services and APIs for Wi-Fi management, customer care, network intelligence, and security — delivers added intelligence and value to prpl-based deployments.

“Integrating our cloud-based platform with the prpl framework gives us the flexibility to deliver new levels of intelligence across the connected home,” said Plume CTO Chris Griffiths. “It’s an important step toward realizing a more open, software-defined future – one that elevates the consumer experience while enabling our ISP partners to innovate faster.”

“Plume’s membership underscores the continued industry commitment to advancing open standards for the connected home,” said Dr. Leonard Dauphinee, president of prpl Foundation. “We look forward to their participation and contributions to the prpl community as we work together to expand the benefits of openness and interoperability.”

At the NetworkX exhibition in Paris, Plume will also host customer meetings in its private meeting room (Pavilion 7 – Atrium Room 738) and will discuss the future of broadband and IoT experiences, including the responsible adoption of AI, self-healing home networks, and the development of a network intelligence operating system that will define the next era of connectivity and the consumer experience.

About Plume
Plume created the first managed Wi-Fi platform for Internet Service Providers (ISPs) in 2016 and continues to lead today with a best-in-class solution for cloud-managed Wi-Fi, security, and experience. With almost half a billion devices connected to its platform, Plume is a trusted technology partner for more than 400 ISPs around the world, helping them deliver better Wi-Fi experiences and services for subscribers while streamlining their own operations and support systems. Plume leverages OpenSync®, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs, and supports leading industry standards like RDK-B and prplWave. This approach allows Plume to offer turnkey and modular solutions, giving ISPs ultimate flexibility, while enabling simpler and faster deployments. Plume is leading the way in providing ISPs an intelligence and innovation edge to stay competitive and adapt to the changing needs of subscribers and the market. Discover more about how Plume is empowering ISPs by visiting https://www.plume.com.

About prpl Foundation
The prpl Foundation is a collaborative open-source community dedicated to open APIs and open industry standards, focusing on carrier-grade software for broadband customer premise equipment as specified by operator members. The prpl Foundation brings together service providers, original equipment manufacturers, system integrators, chip vendors and application developers to harmonize home network architecture, then commonizes a reference implementation of standardized open-source infrastructure built atop open APIs and open industry standards. prpl enables a service delivery ecosystem including innovative third-party applications that can be quickly and easily deployed across different CPE platforms. Learn more about prpl Foundation at https://prplfoundation.org/members/.

SOURCE Plume Design, Inc.