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Venues offering guest WiFi face two big challenges: managing costs and ensuring regulatory compliance. A modern captive portal solution can address both—by automating how guest consent is recorded and stored every time someone connects to your network.

Cost Savings

Manual consent tracking is time-consuming and prone to error. With an automated system, every guest’s acceptance of your terms and conditions is logged in real time. This means:
  • Less staff time spent on administrative tasks
  • Reduced legal risk and potential costs from disputes
  • Fewer headaches during audits or compliance checks

Compliance, Simplified

Regulations like CCPA and GDPR require businesses to prove that user consent was obtained before collecting data. With digital consent tracking:
  • Every WiFi login is automatically recorded, creating a secure audit trail
  • Consent logs can be easily retrieved for any guest, at any time
  • Your venue is always ready to demonstrate compliance if needed

Peace of Mind for Your Business

Automated consent tracking means you can focus on delivering great guest experiences, knowing your venue is protected. No more scrambling for paperwork or worrying about compliance gaps—just a simple, reliable process that works in the background.
Ready to see how automated consent tracking can benefit your venue? Explore solutions that combine cost savings with compliance peace of mind.

Wi-Fi CERTIFIED® unlocks Wi-Fi 7 for Internet of Things (IoT)

Austin, Texas – January 6, 2026 – Wi-Fi Alliance® is releasing a new certification for client devices operating only in 20 MHz channels that want to take advantage of Wi-Fi CERTIFIED 7™ features. The new certification extends the benefits of Wi‑Fi 7 to a wider range of connected products in smart homes, industrial environments, and healthcare settings. This new certification promotes Wi-Fi 7 adoption in the IoT market.

Many IoT devices – especially sensors, wearables, industrial endpoints, and low-power clients – are typically designed to operate only on 20 MHz channels. Historically, newer Wi-Fi generations favored wider channels to deliver performance benefits, and those requirements often sidelined IoT devices that would otherwise benefit from the latest Wi-Fi. Supporting

Wi-Fi 7 features at 20 MHz bring significant advantages and expands the number and type of smart home and IoT devices that can benefit from the most reliable, efficient Wi-Fi.

“By extending Wi-Fi 7 benefits to 20 MHz-only devices, we are unlocking the next level of performance, efficiency, and reliability for IoT,” said Kevin Robinson, president and CEO, Wi-Fi Alliance. “From the smart home to the factory floor, Wi-Fi 7 features improve deterministic behavior, scheduling efficiency, and robustness of IoT devices in dense environments to bring an overall network quality upgrade and drive the next wave of IoT innovation.”

Wi-Fi 7 builds on more than two decades of innovation to deliver high-performance and deterministic connectivity across the IoT landscape. As homes and enterprises grow more connected, 20 MHz-only Wi-Fi 7 devices will deliver improved reliability and efficiency by selectively enabling advanced Wi‑Fi 7 features without straining resources. 20 MHz only devices can support features including:

  • Multi-Link Operation (MLO)
    Dynamically avoids congestion, improves throughput, and lowers latency by enabling connectivity on multiple links simultaneously, enabling “one-shot” association and seamless switching for more reliable performance in dense environments.
  • Downlink and Uplink (DL/UL) MU-MIMO
    In Wi‑Fi 7, multiple devices can transmit upstream at the same time without waiting for each other, offering true simultaneous spatial separation and benefitting connectivity in dense IoT deployments.
  • Multiple Resource Units (Multi-RUs)
    Combines non-contiguous sub-channels to maximize spectrum use and improve whole-home coverage, even in areas prone to interference or dead spots. Ideal for connected home appliances such as air purifiers, hair dryers, and smart locks in large homes.

Benefits of 20 MHz-only devices include:

  • Lower power consumption: narrower channels require less processing and radio complexity, helping battery-powered IoT devices run longer
  • Smaller, simpler devices: 20 MHz channels allow reduced RF design complexity, making it easier to build compact or low-cost sensors, appliances, wearables, and other IoT devices
  • More reliable connections in dense environments: IoT deployments occur in crowded environments like apartments, factories, and enterprises. Using 20 MHz channels reduces interference and improves link reliability in congested environments.
  • Better coverage: because the signal energy is concentrated, 20 MHz channels help concentrate Wi-Fi signal energy, which often provides stronger, more robust links at the edge of coverage — ideal for distributed sensors

Industry and member support 

“Wi-Fi Alliance has been a tremendous partner for us and our members. We have a shared vision to enable better experiences in the home through global open standards and continue to innovate together. We applaud this new update which expands the number and type of smart home and IoT devices that can benefit from Wi-Fi 7’s powerful capabilities, which will help with adoption of Matter and unlock new possibilities and use cases for consumers. This is a big day for the IoT industry and important step for the future of connectivity in the home and beyond.” – Tobin Richardson, President and CEO, Connectivity Standards Alliance

“Infineon is happy to see Wi-Fi Alliance extend Wi-Fi 7 to devices that operate exclusively in 20 MHz channels, as this move will unlock a new wave of IoT innovation. This advancement is a key step forward in driving the adoption of Wi-Fi 7 in the IoT market, and we’re excited to be a part of it, providing solutions that support the Wi-Fi Alliance’s vision for a more connected and intelligent world.” – Sivaram Trikutam, Senior Vice President of Wireless Products, Infineon Technologies

“Wi-Fi is the foundation for great connected experiences. Consumers have more devices in their home than ever before and Wi-Fi 7 helps them get more out of them. Plume was built on the premise of helping internet service providers deliver better experiences to subscribers over Wi-Fi using data and intelligence. This new update will advance adoption of Wi-Fi 7 adoption among smart home device makers and ultimately consumers, and Plume is eager to work with the Wi-Fi Alliance and its members, along with our ISP customers, to deliver the best experience possible while managing the complexity and demands of these devices and use cases.” – Dan Herscovici, CEO, Plume

“As connected devices push intelligence further to the edge, balancing power consumption with data bandwidth becomes a critical imperative. By extending Wi-Fi 7 support to 20 MHz devices, Wi-Fi Alliance is opening up new ways for semiconductor designers like Silicon Labs to deliver greater capabilities to our IoT customers and Wi-Fi devices.” – Irvind Ghai, Vice President, Silicon Labs

“Synaptics is proud to help extend Wi-Fi 7 innovation to 20 MHz devices. We value our strong partnership with Wi-Fi Alliance in bringing advanced features and robust reliability to power-efficient IoT devices – enabling smarter, more scalable connectivity across homes, enterprises, and industries,” – Venkat Kodavati, Senior Vice President & GM, Wireless Connectivity, Synaptics

“Texas Instruments has been a proud member of Wi-Fi Alliance for more than 20 years and is committed to expanding affordable Wi-Fi connectivity in the IoT space. We believe that these new certification options for 20 MHz-only devices as part of the Wi-Fi 7 standard are a core part of this mission as it maximizes spectrum utilization, seamlessly connecting more homes and enterprises. These features match our shared vision with Wi-Fi Alliance to make connections simpler, scalable and more secure, creating endless possibilities for all applications.” – Marian Kost, Vice President and General Manager of Connectivity, Texas Instruments

 

About Wi-Fi Alliance®  |  www.wi-fi.org
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 85,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Big events can turn a campus into a small city overnight—doubling population and straining networks. Learn how RUCKUS delivers reliable, high-density Wi-Fi and scalable solutions to keep fans, students, and staff connected

As our blog series progresses, comparing a college campus to a small city seems sort of obvious. But this can become even more apparent when big sporting or entertainment events comes to campus. In large universities, the campus population can easily double, sometimes swelling to more than 100,000—making the school campus greater than the size of the biggest cities in Wyoming, West Virginia or Vermont.

Wi-Fi Challenges at Campus Sporting and Entertainment Venues

We all know that traditional universities usually support a number of sporting and entertainment venues—from football, soccer, baseball and track stadiums to basketball, volleyball and gymnastic facilities, a fieldhouse, a natatorium, tennis courts, a golf course, as well as amphitheaters, Greek theatres, band halls and concert arenas. And, as in a mini-metropolis, these locations become the nerve centers of city life—where tens of thousands of residents, families and fans come together to share in recreation and excitement.

To heighten this experience, venues operate scoreboards, digital signage and live-action monitors that are all dependent on the wireless network. Add to that digital tickets, cashless payment systems and the thousands of guests using apps to follow the action, and you’ve got a high-density challenge that could negatively impact the fan experience should anything go wrong. It’s here that Wi-Fi® shows itself as the lifeblood of these venues.

How Big Campus Events Can Strain University Networks

Because of this concentrated influx of alumni, fans and guests, the network can easily be strained if nothing is done. Some colleges resort to provisional remedies during game days or graduations, such as carrier offloading, pop-up Wi-Fi, and bandwidth throttling. But these adjustments only provide temporary relief; they don’t solve the core challenges that can linger and taint the campus experience. Plus, what happens if two smaller events occurring on the same weekend draw larger-than-expected crowds?

As a proven leader in networking, RUCKUS® offers reliable solutions that are ideal for high-density, high-capacity environments. For example, our access points (APs) are stuffed with patented innovations like BeamFlex+® adaptive antenna technology, ChannelFly® active channel management technology, and RUCKUS Airtime Decongestion to manage and optimize Wi-Fi traffic in real time. This ingenious applied science is the reason we outperform the competition in the latest stress test, and it’s why colleges like Butler University and venues like Chicago’s United Center both selected RUCKUS Networks for their recent network refresh.

But our goal to deliver a robust and scalable network doesn’t stop at our APs. Our high-performance ICX® switches stand out amongst the competition by being highly efficient using PoE+ technology, more fault tolerant with Multi-Chassis Trunking (MCT), and the best stackable options of up to 12 units and as far as 10 kilometers apart. It’s also why colleges like Penn State University and Harper Adams University selected RUCKUS switches for their small city campuses.

Scalable Wireless and Network Management for Event Traffic

To be able to offer a complete networking system, RUCKUS also offers a cloud native network assurance and intelligence platform that thrives in complex, high-density surroundings. Built from the ground up using our own proprietary AI, RUCKUS One® not only monitors and optimizes your network, it also identifies the root causes of connectivity issues and recommends fixes.

For a campus-city, this is like having several full-time IT experts working on your network without sleep or breaks. Best of all, it can easily be managed from a single, unified dashboard—even from off-campus. It’s what helped Del Mar College improve network performance over their 45-building campus.

Want to learn more on RUCKUS designs networks for higher education?

Latest release of Nebula cloud management platform makes it easier to configure and manage multiple tenant locations, allowing partners to take more business opportunities.

Zyxel Networks, a leader in delivering secure and AI-powered cloud networking solutions, is making it easier for MSPs to scale up and grow their business with a series of enhancements to its Nebula cloud management platform.
The updates provide new capabilities to replicate site configurations, reducing the time it takes to set up new locations from several hours to minutes. An extended dashboard gives MSPs greater visibility across multiple sites, and additional security features help reduce the risk of unauthorised individuals gaining access to network settings. The new features are available immediately to all partners that use Zyxel Networks’ Nebula to provide managed network and security monitoring services to their customers.
Kevin Drinkall, Senior Director, Marketing and GTM Strategy EMEA, Zyxel Networks, stated: “Thousands of MSP partners across EMEA are using Nebula as the central pillar of their managed services value proposition and as they grow and develop, being able to do more with the same resources is the key challenge they face. The enhanced capabilities of Nebula will enable MSPs to optimise efficiency, take more opportunities, and deliver higher levels of service. They also make Nebula an even better tool for managing customers who need consistency across all locations for compliancy requirements and to minimise risk.”
Additionally, the new features strengthen the hand of MSPs addressing the SMB market, said Drinkall. “SMB is now the fastest-growing sector of the managed services market and with the new cross-site replication, support for team management, consolidated dashboard view, and other new features of Nebula, Zyxel Networks’ partners are even better-placed to take full advantage of this huge growth opportunity.”
Key new features of Nebula release 19.30 include:
· Configuration templates that MSPs can use to synchronise set-ups across multiple sites of a single customer organisation, with future changes mirrored automatically.
· Full-site replication allows the MSP to clone its ‘best practice’ settings or the settings of an existing site to a new location instantly, potentially saving hours or even days going through a complex manual onboarding process.
· Updated backup and restore capabilities enable multiple sites to be copied in bulk, automated scheduling, and quick restores or rollbacks.
· A refreshed central MSP dashboard now displays customer organisation, site, and device status in a single view, giving partners complete cross-tenant oversight.
· Consolidated overview of device and license inventories across all customers.
· Organisation-level change logs provide detailed chronological records that track who made what changes and when, supporting compliance and audit needs and enabling faster troubleshooting.
· Role-based access control allows access privileges to be assigned according to staff roles using Nebula’s Admins & Teams feature.
· Instant onboarding and offboarding means that new staff can instantly be given inherited, predefined access and leavers can be removed in a single step.
· Customer grouping means MSPs can now organise customers with similar requirements to provide consistency and reduce administrative overhead.
More than 100 Zyxel Networks products – including WiFi 7 access points and unified security gateways – can now be configured and managed through the Nebula platform, providing MSPs with a significant opportunity to extend their opportunities and grow both product and services sales. They include the latest upgraded version of the popular USG LITE 60AX Security Router, which now features Dual-WAN for network failover, along with a comprehensive security suite, providing smaller businesses with a budget-friendly, all-in-one solution.
For more information, please visit: https://www.zyxel.com/global/en/nebula

The past year of wireless innovation may have lacked a major headline, but it did provide a steady stream of advances that marked a tipping point for a handful of technologies and end applications. The launch of the iPhone 16 provided Wi-Fi 7 with a watershed moment as it flipped from early adoption to mass deployment. Bluetooth® Low Energy (LE) remained the fastest growing Bluetooth segment thanks to robust take-up rates in wearables, smart homes, IoT infrastructure and growing interest in features like channel sounding and high data throughput (HDT). Ultra-wideband (UWB) and 5G gained ground in automotive as keyless entry and telematics enablers, while the healthcare industry continued laying the groundwork for AI-enabled wireless medical devices.

Wi-Fi 7 Moves From Early Adoption to Volume Production

By the start of 2025, Wi-Fi 7 – still fresh from IEEE standard ratification – debuted as the new short-range communications pathway for the iPhone 16. With multiple frequency bands operating simultaneously, Wi-Fi 7 was designed to drive faster speeds, lower latency and more reliable connectivity. The new standard quickly assumed its place at the flagship wireless technology for a host of smartphone platforms, laptops, home routers and portable hotspots as large venues such as airports began rolling out Wi-Fi 7 networks.

Technically, Wi-Fi 7’s big selling points are wide 320-MHz channels and 4096-QAM modulation, which deliver multi-gigabit peak throughput. Those same features made life interesting for manufacturers and test engineers, stretching the performance limits of some RF front-ends and test equipment as Wi-Fi 7 demanded high-volume test strategies.

From a deployment perspective, Wi-Fi 6 had already introduced OFDMA and other efficiency improvements, but in doing so made coexistence with legacy Wi-Fi challenging. Networks often had to choose between “modern” and “legacy” operating modes, losing some functionality when older devices were present. Wi-Fi 7 addressed that problem with preamble puncturing, which allows a router to carve out and “puncture” a portion of a channel that is experiencing interference, instead of rendering the entire channel unusable.

In practical terms, 2025 was the year Wi-Fi 7 became both faster and easier to deploy than its predecessor, in larger part by reducing interference with installed Wi-Fi 5/6 gear. For end users, that meant more consistent throughput in crowded homes and offices and lower latency for gaming and video conferencing.

Bluetooth Sharpened Its Focus

Bluetooth’s story over the past 12 months focused heavily on two areas: precise location detection using channel sounding and the long-gestating HDT mode.

Channel sounding – a star feature of the Bluetooth 6 roadmap – improves how well Bluetooth devices can locate each other. Instead of relying only on received signal strength, channel sounding uses phase and frequency information from multiple antennas to estimate distance and direction with far better accuracy. That’s crucial for asset tracking, indoor navigation, secure access and proximity-based applications. Test and measurement efforts in 2025 helped to verify these new ranging behaviors in real-world multipath environments.

In parallel, the industry made progress standardizing HDT. For several years, major silicon vendors had shipped proprietary “boosted” Bluetooth modes, each with its own branding and slightly different implementations, to deliver higher data rates for features like lossless audio. In 2025, the Bluetooth SIG’s work on HDT began harmonizing those individual efforts into a common specification capable of about 8 Mbps, enabling high-resolution and spatial audio with better interoperability.

* Optional Rate | Source: Bluetooth SIG

The challenges here were twofold. First, vendors had to enable HDT without blowing up power budgets in earbuds, wearables and battery-powered sensors. Second, interoperability testing became much more demanding when validating location accuracy and multi-megabit streaming.

Automotive High Notes Featured Digital Keys and Telematics

Automotive was a mixed economic story in 2025, but the wireless content in cars continued to climb. Two trends stood out: UWB-based digital keys and 5G-enabled telematics.

On the access side, UWB moved closer to becoming the de-facto technology for secure keyless entry. The Car Connectivity Consortium (CCC) expanded its Digital Key Certification Program to cover Bluetooth LE and UWB in addition to near-field communication (NFC), ensuring that phones and cars from different vendors can interoperate securely. Meanwhile, organizations such as FiRa Consortium and CCC coordinated on UWB ranging and security testing, bridging what were historically separate consumer-electronics and automotive worlds.

The challenge for in-vehicle wireless connectivity is that UWB has to coexist with Wi-Fi, Bluetooth and cellular systems in the same space, and in some bands nearby Wi-Fi deployments can trample UWB channels. This drove new work on UWB channel harmonization, coexistence strategies and more rigorous validation of ranging accuracy and resilience in noisy environments.

In parallel, car telematics and connectivity continued moving toward 5G adoption. Market studies projected automotive-grade 5G module revenue in the $3.75 billion range for 2025, with nearly 21 percent CAGR through the next decade as modules feed telematics control units and network access devices. These units carry emergency-call services, over-the-air software updates, fleet telemetry and, increasingly, data for ADAS and autonomous driving features.

Here the engineering challenges revolve around reliability and lifecycle: radios must survive harsh thermal and mechanical environments for 10-15 years, maintain secure connectivity over multiple cellular generations and coexist with the car’s internal networks. Module-based designs and more integrated chip-on-board solutions both saw interest in 2025, with OEMs balancing flexibility, certification complexity and cost.

Wireless Medical Devices: Laying the Foundation for AI

Wireless medical devices weathered a year marked by cautious optimism, with Mordor Intelligence estimating the market generated $31.43 billion.

Growth is expected to include wireless infusion pumps and ECG patches, Bluetooth-enabled blood pressure cuffs and glucose monitors and data-connected bedside monitors, but the challenges are substantial. Devices must be tested to meet strict safety and cybersecurity requirements, operate reliably in noisy, RF-dense hospital environments and run for days or weeks on cell-sized batteries.

In retrospect, 2025 may have been a foundational year in which healthcare connectivity and data pipelines were hardened to support AI-enhanced wearables and similarly ambitious deployments in the years to come.

The Rearview Mirror Reveals What Lies Ahead

For many wireless technologies, 2025 was more a year of maturation than movement. Wi-Fi 7 became deployable at scale; Bluetooth updated a roadmap to higher throughput; cars added more radios for keys and telematics; and wireless medical devices edged closer to AI implementation.

The threads that touch each area includes coexistence with legacy systems, the move from pilot projects to mass deployment and the need to turn raw bandwidth into dependable, often safety-critical services. These solutions are setting the stage for what comes next: Wi-Fi 8, 6G, AI-native radio networks and data-centric healthcare.

Artificial intelligence (AI) will continue to advance in 2026, even as it transitions from experimental technology to essential infrastructure. Within the year, we will likely see a shift from standalone AI applications that augment business operations to intelligent systems embedded in our networks, devices, and daily experiences. Here are eight trends set to shape how network organizations deliver exceptional customer experiences this year.

1. AI Inference Demands Unprecedented Computing Power

The AI revolution is entering a phase that paradoxically requires more computational resources, not less. As trained AI models move from development to real-world deployment, the “inference” stage where AI uses its knowledge to make predictions and decisions autonomously is consuming exponential computing power. This shift represents AI’s maturation from promise to practice, as organizations deploy models at scale across millions of customer interactions. The gap between AI’s potential and reality is narrowing, but the trade-off is that it requires robust infrastructure capable of supporting realtime decision-making across large-scale networks.

Takeaway for ISPs: AI’s shift from training to large-scale real-world deployment will drive an exponential surge in computing demands that ISPs need to budget and prepare for.

2. Agentic AI and Multi-Agent Orchestration Take Center Stage

Autonomous AI agents are transforming concepts into commercial reality. These intelligent systems are going well beyond simple command responses to include independent planning, executing, and monitoring of complex tasks. The autonomous AI agent market is projected to reach $8.5 billion by 2026 and potentially $35-45 billion by 2030. However, the real breakthrough lies in orchestration: coordinating multiple specialized agents to work as a cohesive team. One agent might monitor network traffic while another predicts capacity needs, and a third handles security adjustments. The trend to watch out for is the development of a collaborative approach. This will demand new and evolved frameworks for interoperability, communication protocols, and governance, and in the process, fundamentally change how we think about network management and customer service delivery.

Takeaway for ISPs: Solutions that are interoperable and technology-agnostic will be in demand as adoption of AI agents increases, and multi-agent orchestration becomes the norm.

3. Physical AI Brings Intelligence to the Real World

AI is stepping out of the digital and into physical environments. Industrial robots, autonomous drones, and connected machinery are fast developing the ability to learn and adapt in real-time. This “physical AI” trend entails embedding intelligence directly in devices and environments, from manufacturing floors to delivery systems, to enable immediate responses without cloud dependence. For customerfacing operations, this translates into more innovative logistics, more responsive service delivery, and industrial processes that can self-optimize in response to changing conditions. With AI powered autonomous action, there will be significant reduction in truck rolls and technician visits, as issues are resolved through self-healing systems.

Takeaway for ISPs: As AI moves into the physical world, smart systems will sense, decide, and act autonomously at the edge, reducing reliance on continuous human oversight. This effectively minimizes human interventions such as technician visits, eliminating labor, and commuting costs.

4. Edge Computing and On-Device AI Prioritize Privacy and Speed

Sensitive applications in healthcare, finance, and government are driving a fundamental shift: moving AI processing from centralized data centers to local devices and edge infrastructure. On-device AI offers a powerful combination of enhanced security, faster response times, and greater privacy protection. Rather than sending data to remote servers, intelligent processing occurs on smartphones, IoT sensors, and local networks, where the data originates. This decentralization not only reduces latency for timecritical customer interactions but also addresses growing concerns about data sovereignty and regulatory compliance.

Takeaway for ISPs: The demand for greater security, privacy, and speed for sensitive, real-time applications will drive ISPs to adopt solutions with AI processing capabilities that are natively designed to be on-device and on edge systems, effectively moving away from costly cloud-based systems.

5. Preemptive Cybersecurity Shifts from Reactive to Proactive

Traditional cybersecurity waits for threats to emerge before responding. In 2026, AI-powered preemptive cybersecurity is rewriting the paradigm. Intelligent security systems analyze behavioral patterns, detect anomalies instantly, and deploy countermeasures before attacks can be unleashed. Autonomous agents can isolate compromised network nodes, reroute traffic, and enforce security policies without human intervention. This proactive stance is essential as cyber threats evolve at machine speed, and customer trust depends on organizations protecting data before breaches occur, not after.

Takeaway for ISPs: Powered by AI, security systems will transition into intelligent autonomous systems that will ensure proactive cybersecurity bolstering safety and boosting trust. Natively proactive, intuitive systems will become the solution of choice for ISPs.

6. Digital Provenance Ensures Transparency and Trust

As AI-generated content becomes ubiquitous, separating authentic information from synthetic media is becoming an area of concern. Digital provenance—the ability to trace and verify the origins, modifications, and authenticity of digital content—is emerging as a cornerstone of trustworthy AI systems. Organizations are implementing frameworks that document what data was used to train models, how decisions were reached, and whether content was AI-generated. This transparency is vital for regulatory compliance, building customer confidence, and ensuring that AI systems remain explainable, traceable, and accountable as they become increasingly sophisticated.

Takeaway for ISPs: With digital provenance becoming a cornerstone for authenticity. ISPs should seek protocols that ensure network level traceability of data for real-time content authentication and building customer trust.

7. AI-Native Development Platforms Accelerate Innovation

The tools we use to build AI solutions are also becoming intelligent. AI-native development platforms use artificial intelligence to handle code generation, testing, and deployment, dramatically accelerating iteration cycles. When combined with AI supercomputing resources that enable faster model training, these platforms allow network optimization solutions to evolve at unprecedented speeds. Development teams can now focus on strategic innovation while AI handles routine coding tasks, continuous testing, and performance optimization—creating a virtuous cycle of improvement that keeps pace with rapidly changing network protocols and customer expectations.

Takeaway for ISPs: ISPs should adopt AI-native development platforms to accelerate network optimization and protocol updates, using automated code generation and testing to accelerate iterations and build innovative solutions.

8. Next-Generation Connectivity: Wi-Fi 7, 5G Universal Coverage, and 6G on the Horizon

Wi-Fi 7 is redefining connectivity for homes and businesses, delivering multi-gigabit speeds, ultra-low latency, and the capacity to handle dozens of simultaneous high-bandwidth devices seamlessly. This leap forward enables new possibilities for smart offices, connected homes, and immersive customer experiences that were previously bottlenecked by network limitations. As 5G achieves universal coverage, early 6G experiments are already underway, promising revolutionary capabilities. These advanced networks demand unprecedented intelligence and adaptability to reach their full potential. The convergence of widespread 5G and emerging 6G technologies is creating the foundation for truly ubiquitous, high-performance connectivity across urban centers and remote regions alike.

Takeaway for ISPs: Wi-Fi 7 and evolving 5G/6G networks will bring in an era of ultra-fast, low-latency, and intelligent connectivity, enabling smarter homes, offices, and immersive experiences. ISPs must focus on accelerating Wi-Fi 7 deployment and invest in AI-driven network management systems now to handle the complexity of multi-gigabit environments, while also preparing the ground to bring in 6G’s intelligent, adaptive requirements to maintain competitive advantage.

The ISP game plan for AI success in 2026

AI-driven optimization platforms now analyze variable latency, spectrum usage, and device density in real time to maximize throughput. Agentic AI can autonomously tune network configurations, predict load spikes before they occur, and stabilize performance across dense urban deployments and rural expansions. This intelligent orchestration can ensure consistently reliable connectivity regardless of environment or demand, creating the foundation for next-generation customer experiences.

Looking ahead into 2026, the one ISP game plan for AI success is to treat AI not as a standalone tool but as an integrated intelligence layer. ISPs that will thrive in 2026 will be those that embrace this shift— investing in computational infrastructure, orchestrating autonomous systems effectively, prioritizing security and transparency, leveraging intelligent platforms to innovate faster, and building intuitive networks capable of meeting unprecedented connectivity demands. The future isn’t just about having AI; it’s about weaving intelligence seamlessly into every customer touchpoint, every network decision, and every moment of interaction.



Aprecomm is an award-winning customer experience platform provider, helping over 50 ISPs optimize online experiences for over 7 million homes and businesses globally. Its solutions leverage AI and machine learning to build intuitive networks that identify problems and self-heal without human intervention. Learn more at www.aprecomm.ai

VIDEO

Share your pictures, videos or files in a flash. The MediaTek Dimensity 9500 can connect to all three Wi-Fi 7 bands simultaneously over 5 streams (2×2 + 2×2 + 1×1) so it transfers large videos faster than ever. When streaming media, MediaTek Connect UltraSave provides up to 20% Wi-Fi power savings using AI traffic prediction.

Unlocking the Power of Guest WiFi for Member Engagement

The New Year brings a surge of new faces to fitness centers, all eager to jumpstart their wellness journeys. For gym owners and managers, this influx presents a golden opportunity—not just to welcome new members, but to set the tone for long-term engagement and retention. One often-overlooked tool in your arsenal? Your guest WiFi network.

Why WiFi Matters More Than Ever in January

With so many new members walking through your doors, the challenge isn’t just attracting them—it’s keeping them motivated and informed about everything your facility offers. Traditional signage and front-desk conversations can only go so far. WiFi marketing bridges the gap, delivering targeted, real-time messages directly to members’ devices as they connect.

Creative Ways to Use WiFi for Member Education

1. Personalized Welcome Messages

When new members log onto your guest WiFi, greet them with a branded splash page that introduces your team, highlights key amenities, and links to a quick-start guide for beginners. This digital handshake sets a friendly, informative tone from day one.

2. Promote Classes, Events, and Challenges

Use your WiFi landing page and follow-up emails to spotlight upcoming group classes, seasonal challenges, or special workshops. For example, announce your “January Kickstart Bootcamp” or promote nutrition seminars right as members connect—ensuring these events don’t get lost in the shuffle.

3. Share Tips and Success Stories

Turn your splash page or post-login landing page into a mini content hub. Share weekly fitness tips, trainer spotlights, or member success stories. This ongoing education helps members feel supported and inspired, increasing their likelihood to return.

4. Collect Feedback and Preferences

Incorporate quick surveys during the WiFi login process to learn what new members are most interested in—be it yoga, HIIT, nutrition advice, or social events. Use these insights to tailor your communications and programming.

5. Automated Reminders and Follow-Ups

Leverage marketing automation to send timely reminders about class sign-ups, membership perks, or facility updates. Automated emails or SMS messages triggered by WiFi logins keep your gym top-of-mind, even after members leave.

Real-World Results: Retaining the New Year Crowd

Fitness centers using GoZone WiFi’s marketing platform typically see rapid growth in their member contact lists—often collecting thousands of new emails in just a few months. More importantly, targeted WiFi messaging helps drive attendance at events, boosts class participation, and increases overall member satisfaction.

Final Thoughts

Don’t let the New Year’s rush become a missed opportunity. By using your guest WiFi as a communication and engagement hub, you can educate new members, promote your full range of services, and foster a sense of community that keeps them coming back long after January ends.

Ready to unlock the full potential of your fitness center’s WiFi? Contact GoZone WiFi to learn more about our marketing and analytics solutions.

HOUSTON, TX – NOVEMBER 20, 2025– WorldVue, a leading global provider of turnkey hospitality technology solutions, today proudly announces the successful integration and certification of TigerTMS.

As part of our commitment to delivering seamless guest experiences, enhanced property operations and next-generation network services, the certified TigerTMS interface provides an integrated, scalable and globally supported solution. TigerTMS’s proven track record, trusted by over 10,000 hotels worldwide aligns perfectly with WorldVue’s mission to drive technology-driven innovation in the hospitality sector.

“This certification of TigerTMS marks a strategic leap forward for WorldVue and our hospitality clients. By incorporating TigerTMS’s robust middleware and interface capabilities into our global technology stack, we enable hotel brands and properties to unlock unparalleled connectivity, data insights and operational efficiency, all while maintaining the consistent world-class service our customers expect.” Said Mark Schaps, EVP and CIO, WorldVue.

Seamless and Secure Wi-Fi

Imagine if Wi-Fi connectivity was as secure, simple, and seamless as cellular. Just switch on your device, and you are connected. This is the promise of Passpoint® (previously known as Hotspot 2.0), as defined by the Wi-Fi Alliance.

Passpoint enables compatible devices to automatically and silently discover Wi-Fi access points and then automatically and securely connect to the secure Wi-Fi network.

Introduced in 2012, but it is not until recently that the technology has reached a wider adoption stage than some service provider deployments in the USA.

Passpoint shines in the roaming use case. The WBA OpenRoaming initiative, which already has millions of hotspots globally, has quickly transformed Passpoint from a promising technology to potential mass adoption. The fact that Passpoint profiles for OpenRoaming are now enabled in many handsets from the factory will vouch for rapid development.

While Passpoint is a prerequisite for OpenRoaming, it is not for Wi-Fi offloading. Since 2011, Enea (Aptilo) have provided seamless and secure Wi-Fi offloading solutions utilizing SIM authentication. It should also be noted that EAP based authentication (SIM/AKA/AKA′ and TLS/TTLS) is not equivalent to Passpoint as such, which is a common misunderstanding.

To summarize, Passpoint offers the following key features and benefits:

  • Automatic network discovery and selection.
  • Forcing seamless Wi-Fi authentication and connection.
  • Enhanced security through WPA2 or WPA3-Enterprise.
  • Support for various EAP authentication methods (EAP-SIM/AKA/AKA’, EAP-TLS/TTLS).
  • Roaming capabilities across different service providers.

The Technologies Behind Passpoint

  • A Passpoint (Hotspot 2.0) network is defined by supporting the following:
  • The network (Wi-Fi access point) must broadcast its capabilities and available services. It uses IEEE 802.11u to enable pre-association network discovery and selection. The Access Network Query Protocol (ANQP) allows devices to query network capabilities before connecting.
  • The network must use encrypted IEEE 802.1x based authentication and WPA2 or WPA3 for over-the-air encryption of the data traffic.
  • Support for EAP-SIM/AKA/AKA′ (SIM identity-based) authentication or EAP-TLS/TTLS (certificatebased methods usually for non-SIM devices) authentication.
  • Optional Wi-Fi roaming with home operator billing.
These activities happen “under the hood” when a device connects to Passpoint:

How Passpoint Works

  1. The 802.11u-capable Wi-Fi Access Point (AP) advertises Passpoint support in the beacon.
  2. The device probes with Passpoint support.
  3. The device selects Wi-Fi AP and performs an ANQP request to determine what providers are supported, roaming consortiums supported, authentication methods available, and other capabilities of the Wi-Fi AP.
  4. The Wi-Fi AP responds to the ANQP query with the requested information.
  5. The device compares its provisioned connection profile information against the Passpoint data from the Wi-Fi APs and associates it with the best BSSID (Basic Service Set Identifier). The device is connected to the Wi-Fi Network.

Note that this happens in the background without user interaction, except in the last step, where the user may or may not be involved in deciding how to connect, for instance, if the Wi-Fi network and the device support the same set of multiple Passpoint services.

Let’s explore the different

Passpoint Releases

The different Passpoint releases

Passpoint exists in three sequential releases.

Passpoint Release 1 (R1)

Passpoint was first introduced in 2012, bringing a new set of protocols and standards, including 802.11u and ANQP. These innovations allowed devices to automatically discover and connect to networks that support Passpoint, selecting the most optimal connection.

Nearly all modern mobile phones and laptops, including Apple iPhones (despite not being formally certified by Apple), support Passpoint Release 1 (R1). However, onboarding new devices remains a challenge. Users typically need to manually provision Passpoint R1 credentials by downloading a file that contains the necessary connection profile and credential information. While mobile operators can push these profiles to devices over-the-air (OTA), other service providers can streamline this process using an app. SDKs are available to help integrate this functionality into existing apps, making it seamless for users.

Passpoint Release 2 (R2) – Removed by Wi-Fi Alliance

In 2023, the Wi-Fi Alliance removed Passpoint Release 2 (R2) from the standard due to the industry’s inability to secure support from Apple. The key feature of R2 was the Online Sign-Up (OSU) function, which allowed users to provision Passpoint profiles on an ad-hoc basis. Although this feature might be reintroduced in a simplified form in the future, Passpoint profiles can currently be provisioned over-the-air, through an app, or via a third option—our pragmatic approach using a portal and the Captive Portal API.

Passpoint R2, released in 2014, included the now-discontinued OSU server. This feature enabled new users to create accounts and easily provision Passpoint credentials at the point of access, allowing for seamless ad-hoc sign-up. Users could even choose their preferred service provider if multiple options were available. Passpoint R2 required a separate SSID for Online Sign-Up, which could be either an open SSID or an OSEN (OSU Server-only Authenticated L2 Encryption Network).

Passpoint Release 3 (R3)

Passpoint Release 3 (R3), introduced in 2019, is supported by Android 12 and higher, while iPhone remains on R1. Passpoint R3 introduces several new ANQP protocol elements and enhances operator and end-user interaction. While earlier versions focused primarily on automatic connection and user onboarding, Passpoint R3 aims to improve captive portal functions through enhanced ANQP messaging.

For the first time, Passpoint allows operators to provide B2B customers with tools to engage visitors through a Venue URL. This feature displays information about the Wi-Fi service while also offering local promotions and deals. Additionally, R3 includes functionality for end-users to approve the Wi-Fi service’s terms, conditions, and charges.

However, we believe Passpoint R3 may have overextended its focus on user engagement features. Deploying these features via ANQP locally at access points complicates central management, particularly in multi-vendor deployments where support for different Passpoint versions varies. Given the challenges in management and the lack of widespread device support, there is a risk that R3 may never be widely adopted in carrier Wi-Fi networks.

Security in R3 has been further enhanced, with support for WPA3-Enterprise, compared to the WPA2-Enterprise support in R2 and R1. Additionally, R3 allows the use of the same SSID for both the Wi-Fi service (WPA2/WPA3) and the online sign-up (OSEN) functionality if the OSU feature from R2 were to be reintroduced.

Strategies for

Deploying Passpoint in the real world

The Passpoint certification is a moving target, and things may have changed by the time you read this. But, as of October 2024, iPhones does not support Passpoint release (R3). Android from version 12 and above support R3, but Android OEM vendors usually customize the Android platform to match their product requirements. So, just because it works with one vendor it doesn’t mean it works with another.

It’s important to note that smartphone vendors typically customize the Android platform to meet their specific product requirements. Therefore, certification for one Android vendor does not guarantee compatibility with another. Furthermore, the Passpoint certification from the Wi-Fi Alliance only certifies the radio protocols. In practice, new releases from R2 and above, which include more complex service-related features, cannot be guaranteed to work seamlessly in a Wi-Fi service. Conversely, it’s likely that some devices support R3 without being Passpoint certified, just as iOS, MacOS and Windows support R1 without official certification. However, service providers cannot rely on such unknown variables.

On a more positive note, most smartphones, tablets, and laptops now support at least Passpoint R1. Therefore, operators should design and deploy Wi-Fi services based on R1, possibly with selective use of R3.

One thing is certain: Operators who wait for new standards to be fully deployed and for mobile device manufacturers to adopt them risk waiting indefinitely. The decision to support standards like 3GPP or Passpoint
R2/R3 is influenced by device manufacturers’ priorities and may also depend on whether implementing these standards aligns with their best interests. The more operators that utilize these standards, the more likely it is that device manufacturers will support them.

Fortunately, there is no reason to delay introducing Passpoint-based carrier-grade Wi-Fi services.

Below, we will explore how Passpoint R1, in conjunction with the new Captive Portal API, might serve as an interim solution that could potentially become the permanent, pragmatic approach for Passpoint-enabled networks. This is particularly relevant for devices that need to be provisioned ad-hoc and cannot utilize the best practices of over-the-air provisioning or app-based provisioning.

a pragmatic approach to passpoint

Using The Captive Portal API

Captive Portal API (Capport)

The Internet Engineering Task Force (IETF) Captive Portal API (RFC 8908 and RFC 8910), introduced in September 2020, is a significant advancement.
The Captive Portal API not only enhances the user experience for traditional Captive Portal implementations but, when combined with Passpoint R1, has the potential to deliver much of the user experience intended for Passpoint R2 and R3.

The adoption of the Captive Portal API among handset manufacturers has been swift. Google was the first to integrate it with Android 11, and Apple quickly followed with support in iOS 14 and macOS Big Sur. With a growing number of supporting devices, widespread adoption across major operating systems seems imminent.

The Captive Portal API also offers service management platforms, such as the Enea Aptilo Service Management Platform (SMP), improved control over Captive Portal flows in traditional hotspots. This results in a more reliable service experience for users.

The Captive Portal API significantly enhances the overall user experience. Traditionally, Access Gateways intercepted user web requests and redirected them to a Captive Portal. With the Captive Portal API, this interception is no longer necessary. Instead, when users connect to the Wi-Fi network and receive an IP address via DHCP (or Router Advertisement in IPv6), the DHCP server provides the URL to the Captive Portal API. The device then queries the API to determine if it is in captive mode.

If the API indicates that the device is in captive mode, the device will launch the Captive Network Assistant (CNA) browser for login. If the API indicates that the device is not in captive mode, the device will proceed directly to the Internet.

Engage users without Captive Portal

Captive Portal API – Venue Portal

Venue URL

New standards take time to be fully integrated into every device, so some details of the Captive Portal API may still need to be implemented on certain devices. However, the standardized interaction defined by the Captive Portal API ensures consistent support for devices to determine their state and access auxiliary information, such as remaining session time or data usage. This allows devices to take proactive steps before reaching these limits, enabling users to extend their session in a controlled manner. As a result, the interaction between the device and the Wi-Fi service management system is smoother. Previously, with only device-based captive portal detection and system control, devices often remained unaware of post-authentication status, leading to sessions that could freeze once time or data limits were exceeded.

Another key advantage of the Captive Portal API is its capability to provide a Venue Info URL. This feature allows service providers to empower their B2B customers to engage users locally with targeted information and offers.

Currently, users receive a link to the Venue Info URL through an on-screen system message, which appears as a text alert during the session. This message remains on the lock screen or the network details page (device-dependent). The Venue Info URL is included in the message, and clicking the link directs users to the brand or location-specific portal.

The Venue Info URL is displayed when users connect either manually via an open SSID or automatically through a secure Passpoint-enabled network. It also enables anonymous Network Providers to present local information and customized advertising to users connecting through services like OpenRoaming.

Offering such a portal experience on a secure SSID represents a significant advancement, allowing venue owners to engage users effectively. This is crucial for establishing secure Wi-Fi as the standard rather than relying predominantly on open SSIDs with traditional captive portals.

A pragmatic approach

Building from Passpoint R1

A pragmatic approach to Passpoint certified Hotspot 2.0 before a critical mass of R2 and R3 devices

The Captive Portal API’s compatibility with secure Passpoint-enabled networks (802.1x) and its similarity to the Venue URL concept in Passpoint R3 open up new possibilities. We believe that combining the Captive Portal API with Passpoint R1 can deliver much of the user experience intended for Passpoint R2 and R3. With Passpoint R2’s online sign-up (OSU) now removed, alternative methods for provisioning Passpoint profiles for ad-hoc users must be considered. Building specialized venue portal flows for the few devices that support an end-to-end Passpoint R3 service would be impractical. Instead, leveraging R1 support as a common denominator is a more sensible approach.

Devices not yet provisioned for Passpoint R1 through methods such as SIM profiles (EAP-SIM/AKA/AKA’) or apps (EAP-TLS/TTLS) need to be provisioned ad-hoc via a sign-up portal over an open SSID or through another connection in advance.

We propose a pragmatic approach to provisioning Passpoint R1 profiles for ad-hoc users:
  1. Profile Download and Installation: The user will download and install the Passpoint profile on their device at the captive portal. For Android devices, this typically involves a simple click on a link, while users of other devices, such as iPhones, may require device-specific instructions provided at the portal.
  2. Wi-Fi Reconnection: After installing the Passpoint profile, the Wi-Fi connection will be restarted. When the device reconnects, it will automatically log in to the secure SSID (802.1x) specified in the Passpoint profile.
  3. Terms and Conditions Approval: The Captive Portal API can then be used for the approval of terms and conditions for new users or existing users if an update is needed. Additionally, the Venue Info URL can be used optionally to display venue-specific information and promotions.

Critical mass of R2/R3 devices

Add Passpoint R2-R3 Later

Later for Hotspot 2.0 when there is a critical mass of Passpoint R2 and R3 devices

Again, we recommend a pragmatic approach to Passpoint: begin with Passpoint R1 and add support for R3 when there is a critical mass of device support. If R2 online sign-up reappears in the standard, it can also be incorporated.

We have shifted the approval of terms and conditions (T&C) from the sign-up page to the initial connection on the Passpoint-enabled network. This allows the T&C process to be applied to R2/R3 devices as well as to the many devices that support only R1. Users who sign up at the site will experience a nearly seamless flow, as the connection can be terminated immediately after profile installation, allowing users to reconnect as pre-provisioned.

It remains to be seen whether the additional benefits of Passpoint R3’s terms and conditions and user engagement features will outweigh the advantages of using a uniform and established process for all devices (R1, R2, and R3), as indicated by the dotted line in the figure.